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THE CREATIVITY AND INNOVATION EDITION

Biz Events Asia May 2016

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The Creativity and Innovation Edition

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THE

CREATIVITY AND

INNOVATIONEDITION

Untitled-6 1 2516 325 pm

Introducing a new world class convention exhibition and entertainment destination on Sydneyrsquos sparkling harbour A high-tech contemporary design supported by superior services ICC Sydney is located in the heart of Australiarsquos commercial cultural and innovation capital

Artist impressions courtesy of Hassell + Populous and Darling Harbour Live

ICCSYDNEYCOM SALESICCSYDNEYCOM+61 2 8297 7600

MANAGED BY AEG OGDEN

Untitled-3 1 18416 1832 IFC ICC Sydney ADindd 7 30416 101 pm

MY

CMY

1 Hangzhou Tourism ADindd 1 21416 454 pm

2APR 2016v

MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom

GUEST EDITORSChan Wee TeckWeeTeckChangpjcom

Vince OtaVinceOtagpjcom

CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom

CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom

GINA SIN ASSOCIATE EDITOR

ginabizeventsasiacom

EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom

CHAN WEE TECKGUEST EDITOR

WeeTeckChangpjcom

2MAY 2016

VINCE OTAGUEST EDITOR

VinceOtagpjcom

3APR 2016

GRIT FOR CREATIVITY

In 2013 Angela Lee Duckworth indicated at TED

Talk that the key to success is grit Duckworth

studied grit and conducted surveys in the Chicago

public schools Part of the study included waiting

around more than a year to see which students will

graduate

ldquoGrit is passion and perseverance for very long-

term goals Grit is having stamina Grit is sticking

with your future day in day out not just for the

week not just for the month but for years and

working really hard to make that future a reality

Grit is living life like its a marathon not a sprintrdquo

explained Duckworth

Whether itrsquos a teacher at school or someone

working at an event management company

the responsibility of grooming talent towards a

sustainable future often tests onersquos ability not

to buckle under pressure The same pressure is

experienced by event planners whose creativity and

innovation are tested constantly

Biz Events Asia is honoured to work with creative

duo Chan Wee Teck and Vince Ota of George P

Johnson We aim to deliver the message that

creativity and innovation can win the commercially

unviable price war Asia likes engaging in

We heard of an incident in Southeast Asia where

a corporate end user pulled the plug on a creative

agency a week out from the event and proceeded

using all the creative work at the show What added

insult to the industry was the common practice

of not paying any deposit for work completed It

is discouraging that suppliers felt that there is

nothing they can do

As Biz Events Asia networked with business leaders

at IMEX Frankfurt in April 2016 we learnt that what

is lacking is the respect for the business events

industry The economic impact measurements used

by the business events bureaux are now considered

sophisticated The gathering of 40 politicians and

advisors with business leaders at IMEX to recognise

the impacts of this industry that is far beyond

tourism is the evidence of this sophistication

Like technology creativity and innovation are not

the only attributes for success However they are

powerful enablers Enabled to help the industry

work together to further educate others that this

industry is too important not to pay the right price

for its services ldquoCheaprdquo cannot be associated with

pricing because it spells disaster as true talent

leaves the industry jaded and worse still even

before they join

Duckworth warned ldquoWhat I do know is that talent

doesnt make you gritty Our data shows very

clearly that there are many talented individuals who

simply do not follow through on their commitments

In fact in our data grit is usually unrelated or even

inversely related to measures of talentrdquo

We hope you find grit whilst enjoying this edition

SALES amp MARKETING

SINGAPORE OFFICE

Michelle Lim

michellebizeventsasiacom

Charline Wong

charlinebizeventsasiacom

Michelle Choon

michellechoonbizeventsasiacom

INTERNATIONAL MEDIA

REPRESENTATIVES

CHINA Mary Yao

Email marymhichinacom

Tel +86 10 6551 5663 ext 8008

DUBAI Corina Denov

Email corinadenovthemediavantagecom

Tel +971 4 425 3300

SOUTH KOREA Alexander Paik

Email apcommnavercom

Tel +82 10 5042 1337

Visit us online for regular updates

throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism

Publishing Asia is committed to

managing your personal information in

accordance with the Privacy Act For a

copy of our Privacy Policy please go to

bizeventsasiacomprivacy

Printed in Singapore by

Sunrise Printing amp Supplies Pte Ltd

Reg no 199002858D

PPS 1785042013 (022963)

MCI (P) 125012016

MAY 2016

Biz Events Asia is the official media partner and member of

THAILAND OFFICE

The Amiris Co Ltd

Email sirimatheamiriscom

Tel +66 81 822 3286

3MAY 2016

Our cover image features

the IMEX Awards and Gala Dinner

Read about IMEX Frankfurt 2016 from page 14

MAY 2016 BIZEVENTSASIACOM

THE PULSE OF ASIA FOR BUSINESS EVENTS

THE

CrEaTiviTy and

innovaTionEdiTion

2-3 First Wordindd 3 2516 156 pm

4MAY 2016

COVER STORYIMEX Frankfurt 2016 proves the

staying power of trade shows

14

SINGAPOREAsian Wealth Management Forum

Singapore | May 2016

MALAYSIASustainable Development Conference

Kuching Malaysia | July 2016

CHINAInternational Conference on Economics and

Business Management (ICEBM)Beijing China | June 2016

1514MAY 2016 MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

JAPANInternational Hokkaido Forum (IHF)

Sapporo Japan | June 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGlobal Managing Director

Pacific World

Damion BreustHead of Corporate

Relations Asia Pacific Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

HONG KONGHR Summit

Wan Chai Hong Kong | May 2016

4-5 Contentsindd 4 2516 204 pm

5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

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ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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ȱĈŪ

ɽৠ٧elbizeventsasiacom

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JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

Introducing a new world class convention exhibition and entertainment destination on Sydneyrsquos sparkling harbour A high-tech contemporary design supported by superior services ICC Sydney is located in the heart of Australiarsquos commercial cultural and innovation capital

Artist impressions courtesy of Hassell + Populous and Darling Harbour Live

ICCSYDNEYCOM SALESICCSYDNEYCOM+61 2 8297 7600

MANAGED BY AEG OGDEN

Untitled-3 1 18416 1832 IFC ICC Sydney ADindd 7 30416 101 pm

MY

CMY

1 Hangzhou Tourism ADindd 1 21416 454 pm

2APR 2016v

MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom

GUEST EDITORSChan Wee TeckWeeTeckChangpjcom

Vince OtaVinceOtagpjcom

CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom

CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom

GINA SIN ASSOCIATE EDITOR

ginabizeventsasiacom

EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom

CHAN WEE TECKGUEST EDITOR

WeeTeckChangpjcom

2MAY 2016

VINCE OTAGUEST EDITOR

VinceOtagpjcom

3APR 2016

GRIT FOR CREATIVITY

In 2013 Angela Lee Duckworth indicated at TED

Talk that the key to success is grit Duckworth

studied grit and conducted surveys in the Chicago

public schools Part of the study included waiting

around more than a year to see which students will

graduate

ldquoGrit is passion and perseverance for very long-

term goals Grit is having stamina Grit is sticking

with your future day in day out not just for the

week not just for the month but for years and

working really hard to make that future a reality

Grit is living life like its a marathon not a sprintrdquo

explained Duckworth

Whether itrsquos a teacher at school or someone

working at an event management company

the responsibility of grooming talent towards a

sustainable future often tests onersquos ability not

to buckle under pressure The same pressure is

experienced by event planners whose creativity and

innovation are tested constantly

Biz Events Asia is honoured to work with creative

duo Chan Wee Teck and Vince Ota of George P

Johnson We aim to deliver the message that

creativity and innovation can win the commercially

unviable price war Asia likes engaging in

We heard of an incident in Southeast Asia where

a corporate end user pulled the plug on a creative

agency a week out from the event and proceeded

using all the creative work at the show What added

insult to the industry was the common practice

of not paying any deposit for work completed It

is discouraging that suppliers felt that there is

nothing they can do

As Biz Events Asia networked with business leaders

at IMEX Frankfurt in April 2016 we learnt that what

is lacking is the respect for the business events

industry The economic impact measurements used

by the business events bureaux are now considered

sophisticated The gathering of 40 politicians and

advisors with business leaders at IMEX to recognise

the impacts of this industry that is far beyond

tourism is the evidence of this sophistication

Like technology creativity and innovation are not

the only attributes for success However they are

powerful enablers Enabled to help the industry

work together to further educate others that this

industry is too important not to pay the right price

for its services ldquoCheaprdquo cannot be associated with

pricing because it spells disaster as true talent

leaves the industry jaded and worse still even

before they join

Duckworth warned ldquoWhat I do know is that talent

doesnt make you gritty Our data shows very

clearly that there are many talented individuals who

simply do not follow through on their commitments

In fact in our data grit is usually unrelated or even

inversely related to measures of talentrdquo

We hope you find grit whilst enjoying this edition

SALES amp MARKETING

SINGAPORE OFFICE

Michelle Lim

michellebizeventsasiacom

Charline Wong

charlinebizeventsasiacom

Michelle Choon

michellechoonbizeventsasiacom

INTERNATIONAL MEDIA

REPRESENTATIVES

CHINA Mary Yao

Email marymhichinacom

Tel +86 10 6551 5663 ext 8008

DUBAI Corina Denov

Email corinadenovthemediavantagecom

Tel +971 4 425 3300

SOUTH KOREA Alexander Paik

Email apcommnavercom

Tel +82 10 5042 1337

Visit us online for regular updates

throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism

Publishing Asia is committed to

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copy of our Privacy Policy please go to

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Printed in Singapore by

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Reg no 199002858D

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MAY 2016

Biz Events Asia is the official media partner and member of

THAILAND OFFICE

The Amiris Co Ltd

Email sirimatheamiriscom

Tel +66 81 822 3286

3MAY 2016

Our cover image features

the IMEX Awards and Gala Dinner

Read about IMEX Frankfurt 2016 from page 14

MAY 2016 BIZEVENTSASIACOM

THE PULSE OF ASIA FOR BUSINESS EVENTS

THE

CrEaTiviTy and

innovaTionEdiTion

2-3 First Wordindd 3 2516 156 pm

4MAY 2016

COVER STORYIMEX Frankfurt 2016 proves the

staying power of trade shows

14

SINGAPOREAsian Wealth Management Forum

Singapore | May 2016

MALAYSIASustainable Development Conference

Kuching Malaysia | July 2016

CHINAInternational Conference on Economics and

Business Management (ICEBM)Beijing China | June 2016

1514MAY 2016 MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

JAPANInternational Hokkaido Forum (IHF)

Sapporo Japan | June 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGlobal Managing Director

Pacific World

Damion BreustHead of Corporate

Relations Asia Pacific Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

HONG KONGHR Summit

Wan Chai Hong Kong | May 2016

4-5 Contentsindd 4 2516 204 pm

5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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ȱĈŪ

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JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

MY

CMY

1 Hangzhou Tourism ADindd 1 21416 454 pm

2APR 2016v

MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom

GUEST EDITORSChan Wee TeckWeeTeckChangpjcom

Vince OtaVinceOtagpjcom

CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom

CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom

GINA SIN ASSOCIATE EDITOR

ginabizeventsasiacom

EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom

CHAN WEE TECKGUEST EDITOR

WeeTeckChangpjcom

2MAY 2016

VINCE OTAGUEST EDITOR

VinceOtagpjcom

3APR 2016

GRIT FOR CREATIVITY

In 2013 Angela Lee Duckworth indicated at TED

Talk that the key to success is grit Duckworth

studied grit and conducted surveys in the Chicago

public schools Part of the study included waiting

around more than a year to see which students will

graduate

ldquoGrit is passion and perseverance for very long-

term goals Grit is having stamina Grit is sticking

with your future day in day out not just for the

week not just for the month but for years and

working really hard to make that future a reality

Grit is living life like its a marathon not a sprintrdquo

explained Duckworth

Whether itrsquos a teacher at school or someone

working at an event management company

the responsibility of grooming talent towards a

sustainable future often tests onersquos ability not

to buckle under pressure The same pressure is

experienced by event planners whose creativity and

innovation are tested constantly

Biz Events Asia is honoured to work with creative

duo Chan Wee Teck and Vince Ota of George P

Johnson We aim to deliver the message that

creativity and innovation can win the commercially

unviable price war Asia likes engaging in

We heard of an incident in Southeast Asia where

a corporate end user pulled the plug on a creative

agency a week out from the event and proceeded

using all the creative work at the show What added

insult to the industry was the common practice

of not paying any deposit for work completed It

is discouraging that suppliers felt that there is

nothing they can do

As Biz Events Asia networked with business leaders

at IMEX Frankfurt in April 2016 we learnt that what

is lacking is the respect for the business events

industry The economic impact measurements used

by the business events bureaux are now considered

sophisticated The gathering of 40 politicians and

advisors with business leaders at IMEX to recognise

the impacts of this industry that is far beyond

tourism is the evidence of this sophistication

Like technology creativity and innovation are not

the only attributes for success However they are

powerful enablers Enabled to help the industry

work together to further educate others that this

industry is too important not to pay the right price

for its services ldquoCheaprdquo cannot be associated with

pricing because it spells disaster as true talent

leaves the industry jaded and worse still even

before they join

Duckworth warned ldquoWhat I do know is that talent

doesnt make you gritty Our data shows very

clearly that there are many talented individuals who

simply do not follow through on their commitments

In fact in our data grit is usually unrelated or even

inversely related to measures of talentrdquo

We hope you find grit whilst enjoying this edition

SALES amp MARKETING

SINGAPORE OFFICE

Michelle Lim

michellebizeventsasiacom

Charline Wong

charlinebizeventsasiacom

Michelle Choon

michellechoonbizeventsasiacom

INTERNATIONAL MEDIA

REPRESENTATIVES

CHINA Mary Yao

Email marymhichinacom

Tel +86 10 6551 5663 ext 8008

DUBAI Corina Denov

Email corinadenovthemediavantagecom

Tel +971 4 425 3300

SOUTH KOREA Alexander Paik

Email apcommnavercom

Tel +82 10 5042 1337

Visit us online for regular updates

throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism

Publishing Asia is committed to

managing your personal information in

accordance with the Privacy Act For a

copy of our Privacy Policy please go to

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Printed in Singapore by

Sunrise Printing amp Supplies Pte Ltd

Reg no 199002858D

PPS 1785042013 (022963)

MCI (P) 125012016

MAY 2016

Biz Events Asia is the official media partner and member of

THAILAND OFFICE

The Amiris Co Ltd

Email sirimatheamiriscom

Tel +66 81 822 3286

3MAY 2016

Our cover image features

the IMEX Awards and Gala Dinner

Read about IMEX Frankfurt 2016 from page 14

MAY 2016 BIZEVENTSASIACOM

THE PULSE OF ASIA FOR BUSINESS EVENTS

THE

CrEaTiviTy and

innovaTionEdiTion

2-3 First Wordindd 3 2516 156 pm

4MAY 2016

COVER STORYIMEX Frankfurt 2016 proves the

staying power of trade shows

14

SINGAPOREAsian Wealth Management Forum

Singapore | May 2016

MALAYSIASustainable Development Conference

Kuching Malaysia | July 2016

CHINAInternational Conference on Economics and

Business Management (ICEBM)Beijing China | June 2016

1514MAY 2016 MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

JAPANInternational Hokkaido Forum (IHF)

Sapporo Japan | June 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGlobal Managing Director

Pacific World

Damion BreustHead of Corporate

Relations Asia Pacific Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

HONG KONGHR Summit

Wan Chai Hong Kong | May 2016

4-5 Contentsindd 4 2516 204 pm

5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

2APR 2016v

MANAGING amp EDITORIAL DIRECTOR | PUBLISHER El Kwang elbizeventsasiacom

DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom

ASSOCIATE EDITOR Gina Sin ginabizeventsasiacom

GUEST EDITORSChan Wee TeckWeeTeckChangpjcom

Vince OtaVinceOtagpjcom

CONTRIBUTING EDITORJennifer Salsbury jenniferimc-conventionsolutionscom

DESIGN AND PRODUCTION PIXOfanixpixosolutionscom

OFFICE MANAGERRev Karunakaranrevbizeventsasiacom

EDITORIAL amp DESIGN COORDINATORChua Yi Kiatyikiatbizeventsasiacom

CONTRIBUTORSbull Mimi Wongbull Ben Jordanbull Alex Paikbull Ong Wenlibull Gregory Cornelius

CHINESE CONSULTANT KH Tok

Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom

GINA SIN ASSOCIATE EDITOR

ginabizeventsasiacom

EL KWANG MANAGING amp EDITORIAL DIRECTOR | CO-OWNERelbizeventsasiacom

CHAN WEE TECKGUEST EDITOR

WeeTeckChangpjcom

2MAY 2016

VINCE OTAGUEST EDITOR

VinceOtagpjcom

3APR 2016

GRIT FOR CREATIVITY

In 2013 Angela Lee Duckworth indicated at TED

Talk that the key to success is grit Duckworth

studied grit and conducted surveys in the Chicago

public schools Part of the study included waiting

around more than a year to see which students will

graduate

ldquoGrit is passion and perseverance for very long-

term goals Grit is having stamina Grit is sticking

with your future day in day out not just for the

week not just for the month but for years and

working really hard to make that future a reality

Grit is living life like its a marathon not a sprintrdquo

explained Duckworth

Whether itrsquos a teacher at school or someone

working at an event management company

the responsibility of grooming talent towards a

sustainable future often tests onersquos ability not

to buckle under pressure The same pressure is

experienced by event planners whose creativity and

innovation are tested constantly

Biz Events Asia is honoured to work with creative

duo Chan Wee Teck and Vince Ota of George P

Johnson We aim to deliver the message that

creativity and innovation can win the commercially

unviable price war Asia likes engaging in

We heard of an incident in Southeast Asia where

a corporate end user pulled the plug on a creative

agency a week out from the event and proceeded

using all the creative work at the show What added

insult to the industry was the common practice

of not paying any deposit for work completed It

is discouraging that suppliers felt that there is

nothing they can do

As Biz Events Asia networked with business leaders

at IMEX Frankfurt in April 2016 we learnt that what

is lacking is the respect for the business events

industry The economic impact measurements used

by the business events bureaux are now considered

sophisticated The gathering of 40 politicians and

advisors with business leaders at IMEX to recognise

the impacts of this industry that is far beyond

tourism is the evidence of this sophistication

Like technology creativity and innovation are not

the only attributes for success However they are

powerful enablers Enabled to help the industry

work together to further educate others that this

industry is too important not to pay the right price

for its services ldquoCheaprdquo cannot be associated with

pricing because it spells disaster as true talent

leaves the industry jaded and worse still even

before they join

Duckworth warned ldquoWhat I do know is that talent

doesnt make you gritty Our data shows very

clearly that there are many talented individuals who

simply do not follow through on their commitments

In fact in our data grit is usually unrelated or even

inversely related to measures of talentrdquo

We hope you find grit whilst enjoying this edition

SALES amp MARKETING

SINGAPORE OFFICE

Michelle Lim

michellebizeventsasiacom

Charline Wong

charlinebizeventsasiacom

Michelle Choon

michellechoonbizeventsasiacom

INTERNATIONAL MEDIA

REPRESENTATIVES

CHINA Mary Yao

Email marymhichinacom

Tel +86 10 6551 5663 ext 8008

DUBAI Corina Denov

Email corinadenovthemediavantagecom

Tel +971 4 425 3300

SOUTH KOREA Alexander Paik

Email apcommnavercom

Tel +82 10 5042 1337

Visit us online for regular updates

throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism

Publishing Asia is committed to

managing your personal information in

accordance with the Privacy Act For a

copy of our Privacy Policy please go to

bizeventsasiacomprivacy

Printed in Singapore by

Sunrise Printing amp Supplies Pte Ltd

Reg no 199002858D

PPS 1785042013 (022963)

MCI (P) 125012016

MAY 2016

Biz Events Asia is the official media partner and member of

THAILAND OFFICE

The Amiris Co Ltd

Email sirimatheamiriscom

Tel +66 81 822 3286

3MAY 2016

Our cover image features

the IMEX Awards and Gala Dinner

Read about IMEX Frankfurt 2016 from page 14

MAY 2016 BIZEVENTSASIACOM

THE PULSE OF ASIA FOR BUSINESS EVENTS

THE

CrEaTiviTy and

innovaTionEdiTion

2-3 First Wordindd 3 2516 156 pm

4MAY 2016

COVER STORYIMEX Frankfurt 2016 proves the

staying power of trade shows

14

SINGAPOREAsian Wealth Management Forum

Singapore | May 2016

MALAYSIASustainable Development Conference

Kuching Malaysia | July 2016

CHINAInternational Conference on Economics and

Business Management (ICEBM)Beijing China | June 2016

1514MAY 2016 MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

JAPANInternational Hokkaido Forum (IHF)

Sapporo Japan | June 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGlobal Managing Director

Pacific World

Damion BreustHead of Corporate

Relations Asia Pacific Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

HONG KONGHR Summit

Wan Chai Hong Kong | May 2016

4-5 Contentsindd 4 2516 204 pm

5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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MY

CY

CMY

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Untitled-6 1 2516 325 pm

3APR 2016

GRIT FOR CREATIVITY

In 2013 Angela Lee Duckworth indicated at TED

Talk that the key to success is grit Duckworth

studied grit and conducted surveys in the Chicago

public schools Part of the study included waiting

around more than a year to see which students will

graduate

ldquoGrit is passion and perseverance for very long-

term goals Grit is having stamina Grit is sticking

with your future day in day out not just for the

week not just for the month but for years and

working really hard to make that future a reality

Grit is living life like its a marathon not a sprintrdquo

explained Duckworth

Whether itrsquos a teacher at school or someone

working at an event management company

the responsibility of grooming talent towards a

sustainable future often tests onersquos ability not

to buckle under pressure The same pressure is

experienced by event planners whose creativity and

innovation are tested constantly

Biz Events Asia is honoured to work with creative

duo Chan Wee Teck and Vince Ota of George P

Johnson We aim to deliver the message that

creativity and innovation can win the commercially

unviable price war Asia likes engaging in

We heard of an incident in Southeast Asia where

a corporate end user pulled the plug on a creative

agency a week out from the event and proceeded

using all the creative work at the show What added

insult to the industry was the common practice

of not paying any deposit for work completed It

is discouraging that suppliers felt that there is

nothing they can do

As Biz Events Asia networked with business leaders

at IMEX Frankfurt in April 2016 we learnt that what

is lacking is the respect for the business events

industry The economic impact measurements used

by the business events bureaux are now considered

sophisticated The gathering of 40 politicians and

advisors with business leaders at IMEX to recognise

the impacts of this industry that is far beyond

tourism is the evidence of this sophistication

Like technology creativity and innovation are not

the only attributes for success However they are

powerful enablers Enabled to help the industry

work together to further educate others that this

industry is too important not to pay the right price

for its services ldquoCheaprdquo cannot be associated with

pricing because it spells disaster as true talent

leaves the industry jaded and worse still even

before they join

Duckworth warned ldquoWhat I do know is that talent

doesnt make you gritty Our data shows very

clearly that there are many talented individuals who

simply do not follow through on their commitments

In fact in our data grit is usually unrelated or even

inversely related to measures of talentrdquo

We hope you find grit whilst enjoying this edition

SALES amp MARKETING

SINGAPORE OFFICE

Michelle Lim

michellebizeventsasiacom

Charline Wong

charlinebizeventsasiacom

Michelle Choon

michellechoonbizeventsasiacom

INTERNATIONAL MEDIA

REPRESENTATIVES

CHINA Mary Yao

Email marymhichinacom

Tel +86 10 6551 5663 ext 8008

DUBAI Corina Denov

Email corinadenovthemediavantagecom

Tel +971 4 425 3300

SOUTH KOREA Alexander Paik

Email apcommnavercom

Tel +82 10 5042 1337

Visit us online for regular updates

throughout the month bizeventsasiacom

Privacy Policy Business amp Tourism

Publishing Asia is committed to

managing your personal information in

accordance with the Privacy Act For a

copy of our Privacy Policy please go to

bizeventsasiacomprivacy

Printed in Singapore by

Sunrise Printing amp Supplies Pte Ltd

Reg no 199002858D

PPS 1785042013 (022963)

MCI (P) 125012016

MAY 2016

Biz Events Asia is the official media partner and member of

THAILAND OFFICE

The Amiris Co Ltd

Email sirimatheamiriscom

Tel +66 81 822 3286

3MAY 2016

Our cover image features

the IMEX Awards and Gala Dinner

Read about IMEX Frankfurt 2016 from page 14

MAY 2016 BIZEVENTSASIACOM

THE PULSE OF ASIA FOR BUSINESS EVENTS

THE

CrEaTiviTy and

innovaTionEdiTion

2-3 First Wordindd 3 2516 156 pm

4MAY 2016

COVER STORYIMEX Frankfurt 2016 proves the

staying power of trade shows

14

SINGAPOREAsian Wealth Management Forum

Singapore | May 2016

MALAYSIASustainable Development Conference

Kuching Malaysia | July 2016

CHINAInternational Conference on Economics and

Business Management (ICEBM)Beijing China | June 2016

1514MAY 2016 MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

JAPANInternational Hokkaido Forum (IHF)

Sapporo Japan | June 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGlobal Managing Director

Pacific World

Damion BreustHead of Corporate

Relations Asia Pacific Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

HONG KONGHR Summit

Wan Chai Hong Kong | May 2016

4-5 Contentsindd 4 2516 204 pm

5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

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ȱĈŪ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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insert-BEA-PW_Mar16pdf 1 10032016 91035

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4MAY 2016

COVER STORYIMEX Frankfurt 2016 proves the

staying power of trade shows

14

SINGAPOREAsian Wealth Management Forum

Singapore | May 2016

MALAYSIASustainable Development Conference

Kuching Malaysia | July 2016

CHINAInternational Conference on Economics and

Business Management (ICEBM)Beijing China | June 2016

1514MAY 2016 MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

JAPANInternational Hokkaido Forum (IHF)

Sapporo Japan | June 2016

EDITORIAL ADVISORY BOARD MEMBERS Janet Tan-Collis

President | SACEOS CEO | East West

Planners

Selina ChavryGlobal Managing Director

Pacific World

Damion BreustHead of Corporate

Relations Asia Pacific Barclays

Daniel ChuaManaging Director

AONIA MICE

Andrew Chan

CEO | ACI HR Solutions

HONG KONGHR Summit

Wan Chai Hong Kong | May 2016

4-5 Contentsindd 4 2516 204 pm

5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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5MAY 2016

ISSUEMAY 16

AUSTRALIADigital Government Australia Forum

Canberra Australia | May 2016

40 DelveInto Singapore Innovative technology and event

spaces that make up the experience

44 DelveInto Laos Why the city of Luang Prabang is

more than incentive-travel ready

48 WiredUp Physical web beacons and augmented

reality technology at events

50 DiningMattersArt attack Pompeii-style

51 Engage InterContinental Singapore newly

refurbished spaces inspire

6 SoundBites

10 TakingTheLead

12 FreshIdeas

20 TheCreativityampInnovationEditionWhat drives creativity and innovation in

business events

30 Knowledge

32 Associations

34 DelveInto South KoreaDiscover creative incentive travel ideas and

team building activities in Busan and Jeju

SOUTH KOREA New Energy Forum

Seoul South Korea | June 2016

Deanna VargaAssistant Director

Commercial amp Visitor Services Australian National Maritime

Museum

Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)

MD | CDM Thailand

Ho Yoke PingGeneral Manager Business Events

Malaysia Convention amp Exhibition Bureau

(MyCEB)

Max JantasuwanGroup Managing

Director Events Travel Asia

Daniel AswinCo-founderAbsolutions

Neeta LachmandasExecutive Director

The Institute of Service ExcellenceSingapore Management University

THAILANDInternational Conference on

Information Technology and

Computer Science

Pattaya Thailand | July 2016

Donrsquot miss our special

supplement from Pullman Hotels

Co-Meeting by Pullman

29

4-5 Contentsindd 5 2516 205 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

6MAY 2016

TURKEYOver 1000 delegates from all over the world attended the worldrsquos biggest international halal tourism conference in Konya

Turkey The halal tourism industry has been estimated to worth over USD150 billion A recent study has revealed that in 2015 the estimated total Muslim visitor arrivals were 117 million representing close to 10 percent of the entire travel economy This is forecasted to grow to 168 million visitors by 2020 and 11 percent of the market segment with a market

value projected to exceed USD200 billion Alongside the two-day event themed ldquoDeveloping Halal Tourism Industriesrdquo a three-day exhibition featured over 100 businesses from across the world It is the second time the event is being held in

Europe following the success of the inaugural event in Andalucia Spain

GLOBALIACC (formerly International Association of Conference Centres) has rebranded and launched a new logo to better emphasise its core values through four brand pillars Exclusive Meeting Venues by Design At the Forefront of Meetings Innovation Globally Connected Network of Passionate Members and Curators of Exceptional Meeting Experiences IACCrsquos membership reflects more than just conference centres It includes conference centres seminar houses day meeting venues corporate universities and meetings-focused hotels and resorts The association will no longer refer to itself as the International Association of Conference Centres but will simply be referred to as IACC

JAPANUrban landscape developer Mori Building has announced an extensive slate of large-scale redevelopment projects involving the construction of three towers around the existing Toranomon Hills Over the next few years Mori Building will develop three new mixed-used towers tentatively called Toranomon Hills Business Tower Toranomon Hills Residential Tower and Toranomon Hills Station tower around the existing Toranomon Hills which opened in 2014 Upon completion the total area of the Toranomon Hills complex will reach about 75 hectare including the four Toranomon Hills towers new transport stations roads and green space There will be about 800000 sq m of total floor space approximately equivalent to that of Roppongi Hills including about 300000 sq m of office space and 26000 sq m of retail space

6MAY 2016

7 Coex ADindd 768 Sound Bitesindd 6 2516 209 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

7 Coex ADindd 7 30416 1259 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

8MAY 2016

INDONESIAA new Aloft Jakarta Simatupang will soon rise in Indonesiarsquos capital Owned by PT Anugrah Karya Bangsa Starwood Hotels amp Resorts Worldwide Inc has signed for the new Aloft that is to be open on January 1 2020 Besides 180 loft-inspired guest rooms and suites with the brandrsquos signature offerings Aloft Jakarta Simatupang will have over 700 sq m of meeting spaces including a ballroom four smaller meeting rooms and a pre-function area

VIETNAMWyndham Hotel Group introduces Halong Bayrsquos first five-star hotel by a global chain Scheduled to open in June 2016 the 217-room Wyndham Legend Halong Bay located in the province of Quang Ninh is a USD40 million project owned by Ha Long Star Service amp Tourist Joint Stock Company and will be managed by Kosmopolitan Hospitality Kosmopolitan Hospitality will work in collaboration with Wyndham Hotel Group and the property owner for a complete hotel management solution including branding sales marketing and revenue management

1400 The number of business events Brisbane has staged from 2014-2015 If an event spans a kilometre each that would equal the distance between Brisbane and Townsville North Queensland

SINGAPORECarlson Wagonlit Travel (CWT) has appointed Wai Mun Wong as Vice President Global Supplier Management Asia Pacific who will continue to be responsible for developing partnerships with suppliers and supervising airline hotel car rental and global distribution system agreements on a regional level in Asia Pacific Based in Singapore she has been a key member of CWTrsquos Global Supplier Management team since 2012 and has over 22 years of experience in the travel industry

8MAY 2016

NUMBERS

9 WOW Awards ADindd 9 21416 459 pm68 Sound Bitesindd 8 2516 209 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

9 WOW Awards ADindd 9 21416 459 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

10MAY 2016

VIENNARepresentatives of Viennarsquos congress

industry joined forces with the Vienne

Convention Bureau to secure the 2017

Associations World Congress Taking

place May 2-4 2017 over 300 delegates

will be attending the Associations

Network Congress where directors

and senior managers of scientific

associations in every conceivable

discipline who have a major influence

on the international congress business

will be at The Austria Center Vienna

the Hofburg Vienna and Austrian

Airlines are supporting the event

alongside congress managers RAM

MALAYSIAMalaysia continues to make inroads

into the medical meetings arena by

securing the 18th Congress of Asian

Society for Vascular Surgery Taking

place in Kuala Lumpur Malaysia from

November 1-4 2017 the congress is

expected to attract 800 delegates

The country is no stranger to bidding

and hosting international medical

conferences having just won the World

Cancer Congress which will be held

in Asia for the first time It has also

been the host city to the 2014 ASEAN

Federation of Cardiology Congress

and the 2015 Australian Society of

Gynaecologic Oncologists Annual

Scientific Meeting This year Malaysia

is set to host the Asian and Oceanian

Congress of Neurology Community

Based Rehabilitation World Congress

and Congress of Asia Pacific Association

of Allergy Asthma and Clinical

Immunology

Consulting travel agent Mondial and the

Hotel Imperial and Hotel Bristol members of

the Starwood Hotels Group To Damian Hutt

Executive Director of Associations Network

the partnership decision with Vienna was

simple ldquoAn obvious choice and highly

professional The excellent coordination

of the proposal by the Vienna Convention

Bureau made it easy to choose Vienna for

our event in 2017rdquo The Associations World

Congress will provide attendees with the

opportunity to network learn about and

thoroughly understand current trends and

developments so that they can use insights

obtained to optimise their own events

10-11 Taking the Leadindd 10 2516 210 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

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56MAY 2016

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JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

11MAY 2016

CHINAThe China National Tourism

Administration (CNTA) and Visa has

signed the 2016 China-US Tourism

Year Promotion Cooperation Plan

The signing ceremony was attended

and addressed by Li Shihong CNTA

Vice Chairman and Ellen Richey Vice

Chairman Risk and Public Policy at

Visa Inc According to the cooperation

plan both partners will jointly launch a

series of events to promote the image

of ldquoBeautiful Chinardquo attract more

American tourists to China improve the

tourism consumption environment and

service quality in China and enhance

tourism trade cooperation and cultural

understanding between China and the

United States Visa celebrated the news

at an event at the Great Wall of China

where nearly 1000 US visitors were

invited to climb the Jinshanling section

of the Great Wall alongside decorated

US Olympians and Team Visa athletes

Meryl Davis and Charlie White

FROM THE BUREAUX

SINGAPOREThe Singapore Tourism Board (STB) has extended the In Singapore Incentives amp Rewards (INSPIRE)

programme beyond China and India to corporate meeting and incentive travel groups from Europe

and North America Conceptualised in partnership with Singapore Airlines and Changi Airport Group

the pilot edition of the rewards programme features cocktail experiences and thematic business

tours alongside attractive group airfares to complement business trips In addition to attractive

group airfares and other in-flight benefits when travelling to Singapore and beyond from points in

Europe and North America via Singapore Airlines groups will receive complimentary air tickets for

every SGD50000 (USD37000) spent for those travelling from Europe the national carrier is also

offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations

in Southeast Asia Australia and New Zealand Applications for INSPIRE is open until March 31 2017

and should travel with at least 20 people by December 31 2017

AUSTRALIAThe Melbourne Convention Bureau has

announced at the 2016 IMEX Frankfurt

trade show that it is heading towards

closing the 1516 financial year as

one of the strongest incentive years

on record ldquoWe have achieved a 42

percent increase in incentive travel

business secured on the last financial

year and the year isnrsquot even over yetrdquo

said Karen Bolinger CEO Melbourne

Convention Bureau (MCB) Four major

incentive travel group wins will inject

an estimated AUD503 million (USD

million) into the Victoria economy

attracting over 9500 delegates over

the next two years They are China Life

Insurance 2016 Taiwan Life Insurance

2016 Perfect China 2017 and AIA Hong

Kong Insurance 2018 Perfect China will

be one of the largest incentive travel

reward groups in Victoria and will bring

6000 delegates to the city and regional

areas adding an estimated AUD334

million to the economy

10-11 Taking the Leadindd 11 2516 210 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

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MY

CY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

12MAY 2016

Inflatable StructuresE-Nov8ight has brought an innovative pop-up booth concept to Singapore Its inflatable booths offer a multi-position solution to exhibition booths event or roadshow stands which inflates within 90 seconds and are easy to set up and unpack The company also provides an eco-friendly portable exhibition structure system made up of aluminium profiles joined together with special clips Quick no-tools set-up makes it possible to use the system as an economic equivalent of a pop-up wall

The F1 DreamPacific World curated unique incentive programmes surrounding the F1 Grand Prix races around the world These include fine dining and exclusive F1 experiences (VIP passes paddock and fan club visits a private yacht to enjoy the race from) at the circuits Add special touches like arranging private helicopter transfers exclusive gourmet experiences themed team building and more Destinations that are part of these programmes include Shanghai Barcelona Monaco Singapore Malaysia Abu Dhabi England Germany and Italy

Suite SurpriseThe recently refurbished Ritz Suite located on level 32 of The Ritz-Carlton Millenia Singapore is fast becoming a popular C-level meetings and events space Characterised by a soothing colour palette of celadon beige and khaki against a mixture of light and dark woods and adorned by art pieces including those by Andy Warhol and Damien Hirst this upscale penthouse presents a variety of options to meet and entertain in the comfort of an abode The Ritz Suite also features an entertainment room and a dining room that accommodates more than 10 guests Convertible into a boardroom the dining room comes with a built-in projector screen and is separated from the living and entertainment areas by double oak-wood doors for greater privacy

12 Fresh Ideasindd 12 2516 212 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

13 Tourism Technology Asia ADindd 13 1516 1240 pm

14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

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CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

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14MAY 2016

CoverStory

BLOOMING FAMILY AFFAIR

WORDS EL KWANGIMEX FRANKFURT 2016 PROVES WHY TRADE SHOWS STILL POSSESS THE ABILITY TO BRING BUSINESS LEADERS TOGETHER FOR REASONS BEYOND TRADING PURPOSES

14-17 Cover Storyindd 14 2516 213 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

15MAY 2016

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can

step away from my office and this is one of them that I valuerdquo

ALISE LONGCMM Manager Strategic Meetings amp Events at DSM

in the Netherlands

The lifespan of trade shows has been questioned over the past few years as technology connectivity and business relationship gained strength Sellers feel the heat of this substantial expenditure whilst buyers question the value of taking time out of the office Both definitely feel the strains of attending back-to-back appointments and education sessions So how does IMEX Frankfurt stand out from the rest

Biz Events Asiarsquos inaugural attendance at IMEX Frankfurt 2016 was indeed an eye-opener The attendance of global business events industry leaders and business owners was a clear indication of the showrsquos importance and relevance Peripheral activities held the day before the official opening of the show like the Association Day amp Evening and the International Congress and Convention Association (ICCA) Asia Pacific Meeting set the showrsquos quality standards

MEMBERSrsquo CONNECTIONSAt the ICCA Asia Pacific Meeting the Australian Malaysian Singaporean and Thai bureaux presented their mythology in measuring the business events industryrsquos economic impact in their efforts to gain continuous andor increased financial support from their respective governments A measurement so vital that is ldquofar beyond tourismrdquo as per Ray Bloom Chairman of IMEX Group at his opening speech the following day

Whilst the Australian market is known for its events industry maturity what really stood out was annotations by Singapore Tourism Boardrsquos Jeannie Lim on Singaporersquos ability to measure direct indirect and induced economic impacts where the latter measures the impact of the spending by MICE segment-related employees in the local Singapore Economy Supawan Teerarat of the Thailand Convention and Exhibition

Bureau also stood out with its impact measurement of one of the countryrsquos renowned assets creativity

The meeting concluded with guest speaker Leah Skogman Meetings Manager of World Allergy Congress who explained to the audience the details and profile of her events and some key factors when selecting future country hosts

CORPORATE BUYERSrsquo CONNECTIONSA signature event is IMEXrsquos Exclusively Corporate held at the luxurious Villa Kennedy where nearly 90 corporate buyers from 26 countries with combined budgets around US$200 million gathered to network and share knowledge Buyers from Microsoft Peugeot Siemens and MAC Cosmetics were among the participants who listened to keynote speaker of the day and leading business strategist Dr Kaihan Krippendorff on how to develop ldquomental agilityrdquo sharing insights from his study of over 200 successful innovators

Buyers participated at the newly introduced ldquoThe Mock Trialrdquo an authentic courtroom setting was created to explore a real ethical scenario For example taking on the role of prosecution or defence lawyer and cross-examining the witness on both the supplier and the corporate side Presiding over proceedings was renowned meetings industry lawyer Jon Howe general counsel for Meeting Professionals International and the International Special Events Society and also general counsel for the Society of Incentive and Travel Executives

ldquoExclusively Corporate is one of the pinnacles of IMEX in Frankfurt ndash itrsquos a real must-do There are only three or four times a year when I can step away from my office and this is one of

14-17 Cover Storyindd 15 2516 213 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

16MAY 2016

ldquoThe many senior politicians and government officials from

across the globe attending the Politicians Forum this year are

testament to the increasing recognition of the important role

that the meetings and incentive travel industry plays in driving

economic development particularly in knowledge economiesrdquo

CARINA BAUERCEO of The IMEX Group

them that I valuerdquo said Alise Long CMM

Manager Strategic Meetings amp Events at

DSM in the Netherlands

BUSINESS CONNECTIONSThe power of business referral is the

driving force behind the sharing economy

PCO alliances exhibited at IMEX From

Global PCO Alliance and World PCO

Alliance to Euromic which introduced a

new logo all these alliances seek to work

with organisations that think alike and are

specialists in the membersrsquo respective

country

Innovation is key to success for these

alliances too For example INCON

has an award that focuses on digital

infrastructure According to the INCON

website the Award rests on a simple

principle that meetings are better when a

first class digital infrastructure is made

available along with applications and tools

that enhance the delegate productivity

and experience It also recognises

meeting venues that work innovatively to

enable top-class connected meetings

The winner Austria Centre Vienna whose

accolades include the ability to provide

high quality WLAN for 20000 participants

was announced at IMEX Frankfurt

Roslyn McLeod INCON Co-Chair and

Managing Director of arinex said ldquoWe

are delighted that Vienna has won

this yearrsquos award which is by far our

strongest entry We hope that other

venues will follow suit and lift the quality

of digital infrastructure across the whole

industryrdquo

IMEX Group is the founding partner of

the Meeting Design Institute where 25

exhibiting members like Double Dutch

cvent and Quick Mobile showcase the

latest technology and educational

content to event planners

REWARDING CONNECTIONSThe second day at IMEX was the longest

day of the show The fun IMEXrun was

a complete sell out at both IMEX shows

when it was created in 2015 In 2016

the run was sponsored by VisitRio and

it attracted 800 registrations Runners

get to choose the country they wish to

represent to strive towards winning the

ldquoMost Action Nationrdquo award ldquoWe are

delighted to be partnering with sports by

tlc to hold the IMEXrun again Since its

launch a year ago the event has become

an important part of our wellbeing

initiatives and is hotly anticipated by

exhibitors and buyers alike We are

grateful to Rio and Brazil for their

continued support of this eventrdquo says

Carina Bauer CEO of IMEX The IMEXrun

is a part of IMEXrsquos ldquoBe Well at IMEXrdquo

initiatives Other elements include health

amp wellbeing education sessions the new

Be Well Lounge which is a device-free

space to healthy food options on offer at

IMEX cafeacutes and exhibitor stands

More awards were handed out at the

14th annual IMEX gala dinner held at

the Sheraton Frankfurt Airport Hotel

The IMEX Academy Awards for the Asia

14-17 Cover Storyindd 16 2516 214 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

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56MAY 2016

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ȱĈŪ

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ৠ٧ginabizeventsasiacom

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

17MAY 2016

Pacific region was awarded to Geoff Donaghy AEG Ogden Group Director of Convention Centres for his outstanding service to the meetings industry Singapore based events veteran Janet Tan-Collis Chief Executive at East West Planners Pte Ltd and President of SACEOS was honoured as PCMA Global Meetings Executive of the Year for her strong advocacy work in the industryrsquos education and professional development

HUMAN CONNECTIONSAlthough IMEX Frankfurt is a large show it certainly has a strong human element The industry feels like a family who works together towards a sustainable future a respected and validated career for passionate event planners and service providers Understanding the events industryrsquos desire to get further recognition and

credibility IMEX in collaboration with European Cities Marketing (ECM) ICCA and the International Association of Conventions Centres (AIPC) under the auspices of The Joint Meetings Industry Council (JMIC) created the IMEX Politicians Forum that attracted 40 politicians including national and regional government ministers and political influencers to discuss matters with 80 industry leaders

The Hon Minister Stuart Ayres Minister for Trade Tourism and Major Events for New South Wales Australia said ldquoBusiness events are key drivers for our State ndash stimulating the knowledge economy supporting trade and investment talent acquisition and retention and fostering sustainable future growthrdquo

Carina Bauer CEO of The IMEX Group affirmed ldquoThe many senior politicians and government officials from across the globe attending the Politicians Forum this year are testament to the increasing recognition of the important role that the meetings and incentive travel industry plays in driving economic development particularly in knowledge economiesrdquo

The family feel is derived from Ray Bloom who is humble and hands on He and daughter Bauer were constantly on and around the show floor chatting with buyers and exhibitors What was enduring was the endearing sight of Bloom helping to tidy up the showrsquos media hub He was available unassuming and approachable He understands and knows how to facilitate true human connections a fundamental principle of the business events industry

new stand structures showcased

executives attended Association Day amp

Evening

education tracks and 3 forums

politicians and political advisors

registered for IMEXrun

group appointments

hosted buyers

individual appointments and booth presentations

1200

57000

50

300 1040 800

9000

IMEX FRANKFURT 2016 STATISTICS

Exclusively Corporate IMEX attracted close to 90 buyers with event budgets worth $200 million

14-17 Cover Storyindd 17 2516 214 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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ɑջ୯Ѯ뼷

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

18MAY 2016

$9(5725$szlig TCEB

Thailand Endless opportunities to create unforgettable experiencesAs one of Asiarsquos premiere business events destinations Thailand offers a diverse smorgasbord of rich experiences for business travellers of all kinds

For incentives travellers in particular this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime

With incentives brought to life under seven key themes that form the basis of a visitorsrsquo itinerary business travellers leave Thailand feeling refreshed rejuvenated and rewarded Planners are offered a dazzling choice of destinations to complement their themed itinerary including the key MICE cities of Bangkok Pattaya Phuket Chiang Mai and Khon Kaen as well as exciting new up-and-coming destinations Chiang Rai Krabi Koh Samui and Hua Hin

The seven themes include fascinating history and culture ndash such as escapes to ancient temples dotted across Bangkok and Khon Kaen treasured team building ndash hosted in destinations as varied as the famed seaside party town of Pattaya to the Thailandrsquos northern capital of Chiang Mai to the Kingdomrsquos famed Royal Projects nationwide Alternatively exhilarating adventures are to

be had among the treetops or lush mountain ranges while CSR and Green meetings can range from conservation and wildlife to sustainability and beachside eco-activities

Also on offer is lavish luxury ndash from boutique getaways in Thailandrsquos enchanting North to uber-luxurious 6-star accommodation in the countryrsquos south as well as culinary journeys where incentives travellers can discover the unique tastes that have made the Kingdom the lsquoKitchen of the Worldrsquo through cooking classes market and farm visits Finally of course is beach bliss which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand

Unifying all of these varied destinations and activities is Thailandrsquos signature service delivered nationwide with passionate hearts and unforgettable smiles

For more information visit TCEBrsquos website at wwwbusinesseventsthailandcom

18MAY 2016

18 TCEB Advertorialindd 18 2516 215 pm

19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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Y

CM

MY

CY

CMY

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19 TCEB ADindd 19 30416 1143 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

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ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

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ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

20MAY 2016

THE CREATIVITY AND INNOVATION

EDITIONBIZ EVENTS ASIA PUTS IN PERSPECTIVE THE

SPECTRUM OF CREATIVITY AND INNOVATION IN BUSINESS EVENTS AND THEIR DRIVERS

TheCreativityandInnovationEdition

20MAY 2016

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

21MAY 2016

UNDERPINNING CRAFTSMANSHIP IN AN INCREASINGLY COMPETITIVE MARKET

HOW FAR WOULD ONE PUSH TO STAY AHEAD OF COMPETITION EVEN IF IT MEANS

BRAINSTORMING IDEAS WITH CLIENTS IN THE PRESENCE OF THE COMPETITORS

WORDS EL KWANG CHAN WEE TECK AND VINCE OTA OF GEORGE P JOHNSON

Ever tried benchmarking words like beautiful delicious or value and try to have a large background diverse group of people agree on that benchmark How about answering the question ldquoAre you creative and innovativerdquo asked by a potential client at a business pitch If one does not clarify the meaning of creative and innovation with the potential client answering yes could be a career suicide

When Biz Events Asia surveyed quite a few business events industry people at AIME 2016 the common denominator associated with creativity and innovation include being a ldquorule-breakerrdquo ldquodisruptorsrdquo ldquooutside the box thinkerrdquo and ldquoexecuting a new conceptrdquo

Most relate creativity and innovation to technology start-up companies before they apply the terms to the business events and hospitality industries Some casually said unless the business events industry invest in smart technology and make the applications affordable it will be left behind

VIVE LA FRANCEWith the recent incidents in France the country of arts and culture felt compelled to boost the vibrancy of the French economy with a ldquoCreative Francerdquo campaign The presence of Matthias Fekl French Minister of State for Foreign Trade the Promotion of Tourism and French Nationals Overseas drew a crowd of over 100 corporation and media to the launch at ESSEC Business School in Singapore on April 8 2016

ldquoWe are opened for businessrdquo declared Fekl in his opening statement Soon followed was a series of creativity examples that the worldrsquos sixth largest economy (USD2847 billion in GDP) used with its renowned savoir-flaire to express the French ingenuity For centuries the French has been raising thinkers writers artists scientists and craftsmen to improve humanity

According to Creative France there are 12000 start-ups in the Paris region alone Incubators like Numa and Halle Freyssinet are built on the true meaning of entrepreneurship starting a business with the willingness to risk loss in order to make gain These incubators accept young talent and especially if they are broke ndash an innovative way to resolve Francersquos unemployment issue This drive is not new and France has already gained notable success For example Samsung announced plans to invest in French start-up Sigfox Facebook is setting up a research lab Google made France its operating base and cosmetics giant Shiseido made France its European hub

Above new technologies the campaign is also focused on driving awareness for numerous industries like healthcare tourism and transport food and beverage and of course fashion

Creativity and innovation are related to business events in many ways All the more so as cities like Sydney Singapore and other parts of Asia Pacific are using words like creativity and innovation when marketing their destinations

21MAY 2016

22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

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22MAY 2016

TheCreativityandInnovationEdition

The above images

showcase Picorsquos creative

process of the ldquoFuture of

Usrdquo exhibition at Gardens

by the Bay Look out for

this event case study in

Biz Events Asia May 11

e-newsletter

To advance competition and to remain

relevant corporate event planners and

intermediaries have to think beyond

logistics With attendees becoming

more selective exceptional company

branding through creative and

innovative event marketing experience

is expected especially by the younger

audience

INNOVATION THE ONLY CONSTANTGeorge P Johnson (GPJ) had great

opportunities of working with leading

Internet companies like Tencent Baidu

and Alipay in China The single biggest

challenge faced by these companies is

the pace of innovation especially when

they are to maintain their leadership

position in Chinarsquos Internet industry In

the case of Tencent and Alibaba there

isnrsquot a single entity in the world that has

the breath of offering the ecosystem

they have established and are looking

to grow

Faced with the above one of the above

Internet companies established a very

unique means of driving innovation

amongst agencies on their roster Twice

a year key leading agencies on their

roster are invited for a review to assess

efficacy of activation platforms that GPJ

worked on and to lock heads in deriving

new strategies approaches and tactics

The key challenge here is the fact

that agencies competing in the same

space are put together to ldquooutshinerdquo

each other in coming up with creative

approaches and innovative means of

promoting a particular Intellectual

Property (IP) or category of IPs

Although GPJ was skeptical in view of

the fact that we were all competitors for

the same services having experienced

these sessions on more than one

occasion was hugely beneficial for

their clients The encounters also shed

light on the uneven distribution of

capabilities within the same space

LESSON LEARNTWorking with clients in the business

of Internet has also motivated GPJ

to re-look engagement models and

approaches With sound key account

management experience and accolades

GPJ seeks to achieve a pro-active

engagement model that departs from

the traditional model of project-based

engagement This in turn switches

GPJrsquos mindset into a partnership

mode with existing and potential

clients co-existing and co-working

with sister brand agencies in

developing integrated experiences

that are accented with local

relevance and context Transcreation

is one of GPJrsquos strengths when

operating in local markets one that

is focused on delivering KPIs which

are very often not only driven by

brand objectives but sales objectives

as well

As the events industry redefines

experiential marketing GPJ views

the consumer experience as a

continuum Not as one typified by

tactics but as a seamless journey

that very often begins on mobile

devices and ends with either an

online retail experience or a physical

activation leading to the brand

22MAY 2016

ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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ldquoWorking with clients in the business of Internet has also motivated George P Johnson to re-look engagement models and approachesrdquo

being activated and consumers being encouraged to act The events industry is at the crossroads of integrating multiple platforms based on current consumer insights These insights form the bedrock in developing creative ideas concepts and operating models to help clients target not only consumers but partners

INSIGHTndashLED CREATIVITY IN THE B2B SPACEOver the last several years the employment of data has become integral not only to recognising where the consumers are but in establishing deep personal dives as to who they are When we speak about business to business (B2B) typically we speak about product unique selling points (USPs) business objectives and KPIs However when we really get down to it ldquoBusinessesrdquo and their targeted stakeholders whether they be C-suite decision makers or end-users they are essentially ldquopeoplerdquo

Taking a person-centric approach to data not only allows us to understand business needs but to understand consumers on a personal level as well What are their driving needs and interests How do they live their lives and what do they aspire to Great creative connects through great consumer insight Actionable insights are not solely based on the business and product objectives of the brand but rather through the understanding

of our consumersrsquo preferences Through this understanding we are able to create a consumer journey that begins well before the event engages in a meaningful way during the event and extends positive influence well after the event is completed

SYSTEMATIC STEPS TO BIG IDEAThat exalted ldquoBig Ideardquo we all seek in the agency world is a complex thing It is the product of repeated distillation of an insight to its simplest most direct and relevant expression to the consumer an expression that can be applied through whichever campaign channel or tactic and still makes

the connection between what the brand wants to communicate and the consumer in a personally relevant way Working with our clients we identify and co-create journeys and experiences pre during and post as well as in traditional and social spaces

These experiences in the context of B2B do have some consistent and unique characteristics For instance there is strong and consistent branding and messaging in the form of a theme Consistent messaging is extremely important ndash from the announcement of the event to the electronic direct mail (eDM) communication through the actual

23MAY 2016

24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56MAY 2016

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C

M

Y

CM

MY

CY

CMY

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24MAY 2016

TheCreativityandInnovationEdition

event experience there needs to be a simple structured messaging strategy ndash ideally based on key consumer insight Disjointed messaging leads to irrelevant tactics It is imperative that a proper narrative be established and adhered to

In doing so graphic execution of the event and its collateral are more easily produced through the application of design systems based on the messaging strategy Each image should have a purpose in telling the brandrsquos story again based on key consumer insight It will resonate with the target audience and not just be a functional decoration with a logo slapped on it The visual and experiential execution should lead consumer to a desired end action Events are generally designed with this in mind ndash Keynote followed by breakouts leading to a sales opportunity but it is much better for the brand if the consumer can find herhis own way to that sales opportunity Good creative and relevant engagement can help achieve this if we put consumer at the centre of our thinking

MORE LESSONS LEARNTUltimately a good creative idea and experience speak to the target audience while communicating brand objectives as simply as possible Co-creation requires the brand to take a step back and simply enable not try to dictate a consumer experience For sure it is a hard sell to our clients however it is an important piece of ground to guard In doing so we have more latitude to create more interesting connections and

tell a clear concise story throughout the engagement

For brands and marketers events are many times considered ldquoactivationsrdquo in a consumer marketing funnel (awareness interest engagement purchase loyalty) sometimes positioned at the top sometimes at the bottom of the funnel No matter where the event is considered it is important to look at what comes before and after with regards to marketing and channel strategy By doing so one can craft more appropriate experiences and tactics Which brings us back to ldquodatardquo In all creative ideation strategy and execution it is imperative to provide as many opportunities for a brand to learn more about each consumer individually By doing active data collection during the event clients can be enabled and clients can respond in real-time to their consumers via event social media tactics In turn the agency provides the best insights leading to great creative

ldquoGreat creative connects through great consumer insightrdquo

Photos provided by Staging Connections Amway Taiwan Sydney Extravaganza

24MAY 2016

Photos provided by Events Travel Asia Land Rover event

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

25MAY 2016

25MAY 2016

What do creativity and innovation mean

to GPJ

Constantly looking for new ways of doing things tearing things down after a period of time and taking a careful re-look at the parts and putting them together again with the hope of improving the process or offering Thatrsquos Innovation

What is experiential marketing and

why is it important

What is the first thing you do when you wake up What is your routine What breaks that routine so that you go ldquoWow thatrsquos coolrdquo or ldquoHmm is this a moment Irsquod like to sharerdquo This is experiential marketing Itrsquos the art and science of helping our clients stand out to their target audience eliciting a response that is in line with their marketing objectives to buy to share and to talk about it Irrespective of place time and platform it is a coming together of content occasion and engagement that forms this continuum It is a most direct response that you will ever get from your consumers and thatrsquos why it is important Ever more so in this day and age when technology has enabled connectivity like never before and puts

the choice of being ldquotuned inrdquo in the hands of consumers today

How do experiential marketing

agencies justify the cost of its

services What are some false

perception

We will like to move revenue models towards actual hours With greater transparency in third part costs and increased savvy amongst marketers the value of experiential agencies lies in knowing our clientrsquos business and to position ourselves as partners rather than order takers The moment our clients view and recognise us as partners thatrsquos when we will be able to justify the service fees we charge One

misconception that we come across with numerous clients is that we make a lot of our margins from mark-ups Those days are over and thatrsquos one key challenge that will plague us as an industry if we do not move up the value chain

What makes experiential marketing

agencies unique

We are Craftsmen Engineers and Artists Thatrsquos what makes us unique It is both a science and an art to craft experiences and we need to be constantly curious and diving into new experiences ourselves

How do experiential marketing

agencies select the venues

The basics of dimensions amenities and technical support are a given Most venues we speak to these days have competent event teams on the ground However one of the key differentiators will be how they respond when given challenges and the time they take to respond This goes towards the levels of service which are exceptionally important in small cosmopolitan markets like Singapore We typically check out venues with a carefully conceived checklist that we tick off mentally and very often the biggest tick goes towards service and the willingness to jump off the deep end with us

KEY POINTS by Chan Wee Teck

Managing Director of George P Johnson

25MAY 2016

Photos provided by George P Johnson SAP event

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

26MAY 2016

What were the elements that no longer work due to the pace of innovation What has been introduced in its place and how effective were the new strategiesSegmentation of the industry as MICE Conference or Exhibitions This no longer works due to convergence and the lines between these tactics blur We should be aligning resources and expertise with industries and clients Traditional marketing planning no longer applies to marketing organisation these days The consumers you are trying to have a conversation with are always on and are in the driverrsquos seat in terms of what he or she chooses to pay attention to Like the consumers we speak with we need to be tuned in at ALL times towards the needs of our clients and to truly excel

and demonstrate value we need to know the industry if not better as well as our clients

List the top technology more events should consider adopting 1 Technology that offers consumers

a personalised journey from the get go

2 We all know virtual reality is all the hype now However I believe this technology should be deployed more with lead motion coupled so that it offers a truly interactive and fun experience I have been falling back on catching up with the latest out there but a third technology that enables capture of this virtual experience and facilitates the sharing of this Virtual experience will be awesome in driving user generated content

TheCreativityandInnovationEdition

3 Location based technology should also be deployed more for larger scale physical events enabling digital landscaping This is old tech but not deployed often enough to provide a truly engaging and personalised experience

List new trends in sensory event 1 Friend Finding Networking

applications tied to most commonly used social messaging platforms will be implemented in physical experiences to enhance and facilitate networking

2 Curated Lifestyle Designs I believe this will be a key focus for any B2B engagements moving forward In-line with how we view creativity in the B2B space this is a key focus for us in ensuring we deliver a truly ldquohumanrdquo experience in the business genre We tend to forget that we are engaging people and not money making machines sometimes

How to deliver more innovative and creative offerings in events that would value add to the objectives Back To Basics ndash I will say that this is the best way to sum it all up It is all about the consumer attendee and if you start there you can never go wrong The secret lies in how well we understand our consumers outside of their professional lives

26MAY 2016

Photos provided by George P Johnson SAP event

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

27MAY 2016

ldquoProfessional event management is in our bloodrdquo said Ethan Lee Managing Director of Malaysia-based Think Tank Productions With business partner Ronald Lim these creative young guns let their work do the talking They have a sound reputation for bringing musicals and art into corporate event environment For example Think Tank has produced mini musicals such as Chicago Aladdin and even Glee for their clients from the oil and gas insurance and FMCG industries

The definition of creativity and innovation according to Lee is recreating ideas and concepts that deliver clientsrsquo key messages and story through a unique event experience The company emphasises on a creative approach in every aspect of their work design business presentations content creation audio-visual at the event and the most effective way of transforming a venue to name a few

The judgement and pressure of being creative and innovative without compromising on concept novelty event experience quality and event shelf life requires one to stretch the dollar within the reality of dwindling budgets It is definitely more costly to recreate an ldquoEllen DeGeneresrdquo kind of show for a kick-off meeting as opposed to creating a conventional ldquorun-of-the-millrdquo slides presentation And there are certainly pit falls to be aware ofbull The client may think they want

something unconventional however mentally is not prepared to change

bull Presenting ideas that are more creative than the client can imagine

bull Creative and innovative ideas may give the false perception of inflated cost structure

bull Not containing creative ideas within allocated budgets and not deliver return on investment

bull The clientrsquos project committee cannot convey the creative approach to their management

To encourage clients to ldquothink outside the boxrdquo and beyond event deacutecor and designs Think Tankrsquos creative approach focuses on the overall message event branding and corporate identity It is also vital to ensure event guests have a seamless experience from invitation to arrival and post event Professional suppliers can assist in delivering ldquowowrdquo factors with the appropriate food suitable emcee quality entertainment and on point presentations as well as audio and visuals

Lee advised ldquoThe question of how you want people to remember your brand and your event will push both clients

IN THE BLOOD

THROUGH WORD OF MOUTH BIZ EVENTS ASIA WAS INTRODUCED TO UP-AND-COMING YOUNG MALAYSIA TALENTS AND OWNERS OF THINK TANK PRODUCTION A COMPANY KNOWN FOR ITS CREATIVITY AND INNOVATIVE SPIRITWORDS EL KWANG

and suppliers to be more creative and innovativerdquo Lee feels that there is no boundary for creativity and innovation The industry players and even the clients can always look beyond their own events or projects for continuous education and inspirations for more creativity

Think Tank believes in learning from others They would attend at least one or two audio visual and technology trade shows in other regions like Europe ldquoEverything that we see touch or hear can easily translate into new idea From listening to Madonnarsquos ldquoVoguerdquo to a random conversation with a friend over a cuppa to watching the latest viral video on social media We are all surrounded by impetuses for boosting creativity inside us if we put in the time and effort and if we pay enough attentionrdquo said Lee enthusiastically

27MAY 2016

Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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Pullman is the high-end international brand of the AccorHotels group targeting mainly cosmopolitan travellers with wide connections who enjoy combining work and pleasure Located in the worldrsquos most vibrant global cities and most sought-after tourist destinations Pullman 4-star and 5-star hotels and resorts welcome modern-day adventurers nomads and explorers travelling on their own or with like-minded companions and associates for business or pleasure

In this supplement we showcase some of the Pullman hotels in Thailand and Vietnam Each expresses its unique offerings from the fashionable city hotel to the resort perched over beach locations Our diverse range of Pullman Hotels fulfils the meeting and incentive requirements of event planners who expect quality product and services from a trusted global brand like ours

Not just a product but a whole new concept Co-meeting by Pullman offers high-level teams and technologies for a faultless service - because this is where great ideas make a difference The Co-meeting concept is dedicated specifically to organising business meetings and events with expert teams and dedicated one-stop contacts Event planners will be able to offer innovative services for meetings like relaxing sporting cultural or recreational breaks or even presentations by leading experts in a variety of fields Even a session on molecular gastronomy or tai chi can be arranged

Pullman properties invite guests to enjoy the Connectivity by Pullman experience This allows guests to have access to high-speed Internet mobility confidentiality and security as well as expert teams to answer any questions It is available from the lobby to the swimming pool allowing access to the latest technologies throughout their stay anywhere in the hotel

PULLMAN SPECIALISATION

Pullman hotels and resorts has new projects in Luang Prabang Laos coming in 2017 and the Maldives in 2018mdashexciting locales that will surely be on the radar of front-line travellers in coming years By 2020 Pullman expects to offer in its portfolio more than 60000 rooms in 200 hotels worldwide to serve customers all around the world Book an event with us via wwwpullmanhotelscom and experience world-class service today

According to Ianic Menard Vice President of Sales Marketing and Distribution for Accorhotels Upper Southeast Asia Pullmanrsquos vibrant cosmopolitan and in style character is driving the brandrsquos rapid growth in Asia Thailand and Vietnam have become sought-after destinations offering unique MICE locations for large-scale international groups but also for intimate meetings looking for the exclusivity and total escape characterized by those two South East Asian countries Events in Upper Southeast Asia are about imagination adventure and connecting with local culture Pullman Hotels amp Resort is the one-stop shop to craft these events and create memorable experiences

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

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CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

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Untitled-6 1 2516 325 pm

UNCAPPED REWARDS

Le Club AccorHotels Meeting Planners ndash a loyalty programme that is truly flexibility

Imagine no more restrictions on the amount of points you can earn for your events A loyalty programme that allows you to burn points online on your personal stays or against your event master bill

It is now a reality with Le Club AccorHotels Meeting Planner a best kept secret with access to 2000 participating hotels in around 92 countries Benefits includebull No maximum points earned per business eventbull Option of splitting or sharing of points between corporate clients and event intermediariesbull Double dipping of points for bookers and delegatesbull Use points to access exclusive money canrsquot buy packages with AccorHotels partnersbull Convert points into gift vouchesbull Transfer points to airline frequent flyer programmesbull Lifetime validity of points as long as a member books a meeting at least once every 12 months

Le Club AccorHotels Meeting Planner rewards the people who bring people together It is indeed a meeting planner loyalty program Join the group of global event planners who are already benefiting from the programme by enrolling via wwwmeetingsaccorhotelscom today

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

STRUCTURED FUNCTIONALITY01

02

Located between Soi Rang Nam and Sri Ayutthaya Road Pullman Bangkok King Power is the perfect hotel for event organisers who prefer dedicated creative event spaces and a lobby set up for large group check-ins The elegant high-ceilinged Infinity Ballroom is built to host events with a formal agenda or dressed to the requirements of a car launch ldquoThe Sixthrdquo meeting spaces are designed to engage creative minds with its natural daylight and dynamic movable walls to accommodate multiple breakout sessions Based on the Pullman concept of ldquoOur World Is Your Playgroundrdquo the hotel is going through a multimillion dollar renovation to bring guests a brand new experience Starting with the new ldquoPullman Junctionrdquo lobby area the refurbishment will feature a novel rotating food and beverage theme with enticing food-to-go for those on the move as well as a unique ldquopop-uprdquo evening cocktail bar The new pillar-less ballroom offers natural daylight and a versatile space with distinctive designs and an elegant environment complete with the latest technology a striking seven meter-high ceiling and an abundance of glass The innovative signature aspect of the daylight ballroom is the engaging experience of interacting with our Executive Chef Dominique Ferchaud and his team in a unique open show kitchen or theatre kitchen concept thus far unseen in a Thai hotel An additional entrance from the adjoining car park enables the ballroom to easily accommodate equipment or vehicles for exhibitions

wwwpullmanbangkokkingpowercom

COASTAL CHIC

Pullman Junction Superior Room

ldquoOur conference held at Pullman Danang was as close to perfect as I could think of Everything ran smoothly the food and drinks were outstanding the staff was beyond amazing Everybody from the guys working around the pool the girls serving in the restaurant the conference support team and of course the marvellous Guest Services team were faultlessrdquo

Anthony Bennett

03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

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03

Located on the stunning white sands of Bac My An beach the friendly and modern Pullman Danang Beach Resort is an oasis for incentive travel Complete the meeting agenda in the 720-sq m Grand Ballroom and utilise the facilities around the resort for the leisure part of the programme

With the hotelrsquos dedicated events teamrsquos assistance challenge the delegates by having them set up the dinner party on the beach Some delegates could assist in food preparation using the stunning natural beachfront scenery as a backdrop

Other meaningful activities include a visit to UNESCO World Heritage-listed landmarks a fun-filled session at one of four internationally designed golf courses or even a rejuvenating treatment at the hotelrsquos Nang Spa

wwwpullman-danangcom

EASE OF ACCESS

Located in Bangkokrsquos renowned Sukhumvit and Asoke areas Pullman Bangkok Grande Sukhumvit offers upscale services that time-poor business travellers have come to expect The hotelrsquos dedicated events levels and strong WiFi connectivity in multiple meeting rooms make it the ideal choice for residential conferences

It is not just a business playground Inject some excitement in the programme and create an ldquoAmazing Shopping Racerdquo in the numerous shopping centres located near the hotel Assign delegates into small groups and allocate a small shopping budget to each Delegates are to negotiate and purchase as many items as possible From there travel to the pre-selected orphanage and hand the items to the children

Host a Spanish themed wind-down dinner at the hotelrsquos Tapas Y Vino restaurant where delegates share their experiences with each other over tapas paella and other delicacies in a cosy ambience and possibly a night cap at the hotelrsquos inBlu Bar

wwwpullmanbangkokgrandesukhumvitcom

Tapas Y Vino Premium Deluxe Room

Superior Room

Azure Beach Bar

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

05

04MODERN CONNEXION

DAYDREAM VIEWS

Perched above Phuketrsquos Naithon Beach the stunning unblocked ocean views from the lobby of Pullman Phuket Arcadia take delegatesrsquo breath away whilst injecting a sense of renewal as soon as they arrive Besides offering 840 sq m of modern meeting rooms that are purpose-built to deliver elements of commitment connectivity comfort and cohesiveness the resort has a variety of outdoor venues with the ultimate inventive and natural surroundings

Inspire a meeting or kick-off a sales conference with innovative catering options that stir conversations amongst delegates like the naughty or nice catering package made of chocolate and everything sweet with a twist on some old classics perfect for a burst of energy in the afternoon As a Planet 21 Gold Member the resort is committed to sustainable development and keeping meetings green

wwwpullmanphuketarcadiacom

Ocean Grand Room

Hotel Lobby

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

06

Located in the heart of Ho Chin Minh City Pullman Saigon Centre delivers an artful blend of rich history modern sophistication and imagination The hotelrsquos 700-sq m pillarless Ballroom is filled with natural light along with a dedicated chill out zone for innovative breaks and post-events

Give incentive delegates a taste of Vietnamese culture by letting them interact with locals at the famous Ben Thanh Market Test their negotiation skills whilst they smell and taste local spices and purchase an outfit for their themed dinner Complete the outing with a short city tour and let them experience the strength of Vietnamese coffee at a local shop

Bid the trip farewell with a celebratory evening at the hotelrsquos funky Cobalt Restaurant and Bar on levels 30 and 31 Tease delegatesrsquo taste buds further with Cobaltrsquos signature molecular cuisine items like nitrogen ice cream and oxygen foam cocktail Conduct a polaroid photo or social media competition capturing moments at the restaurant with its sweeping city views as the picturesque background

wwwpullman-saigon-centrecom

POP CULTURELocated in the heart of Silom resides the stylish Pullman Bangkok Hotel G On arrival one will sense the great energy of its crew dressed in smart black and white uniform that mirrors the deacutecor and colour scheme of the open-plan lobby When it comes to event spaces the 411-sq m ballroom on level 38 perfectly fits 350 guests The smaller meeting groups will fall in love with the funky and fashionable event spaces called The Retreat The Library and The Gallery

Keep delegatesrsquo energy up by organising a morning walkathon to Bangkokrsquos famous Lumpini Park Immerse them in tai chi aerobics and yoga with the locals before transporting them via tuk tuk (motorised rickshaw) to other attractions around the city like the popular Four Faced Buddha shrine in the Ratchaprasong district

Host a casual farewell dinner for your conference or incentive group at the hotelrsquos Scarlett Wine Bar and Restaurant located on level 37 with stunning views of Bangkok city and the Chao Phraya River Guests will enjoy sharing food platters of modern cuisine and daily specials accompanied by an affordable and extensive wine selection Alternatively delegates will love the cool burger bar 25 Degrees adjacent to the hotel lobby 25 Degrees originated from Los Angeles and is the perfect space for a themed party night

wwwpullmanbangkokhotelgcom

Cobalt Restaurant amp Bar

Deluxe Room

Scarlett Terrace Wine BarG Deluxe Room

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

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CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

30MAY 2016

Building the unconventional

experienceuniplan hong Kong shares the formula for

creating experiential events By engaging audiences with its environment content

and technology

30MAY 2016

Knowledge

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

31MAY 2016

out-of-the-box events are defined

as unconventional cutting-edge and

creative allowing guests to connect

and engage with the brand through an

unforgettable experience

here are four strategies we use to

execute an out-of-the-box event

along with examples to illustrate

Brand storytelling - every brand

has its own unique story to tell

translating this story in a way that

resonates with the guests through

live experience is the key to creating

a successful and out-of-the-box

event the goal of the story is to get

attendees involved in the character

and bring the story to life similar to

watching a movie our role was to

understand the brand components

and find a way to immerse guests

in a world where they connect

in interesting ways using digital

integration and creating elements of

surprise is part of that connection

ExampleMercedes me Store Openingmercedes me a life style brand is

known to be synonymous with f1

fashion and art to bring these very

aspects out of the brand we created

a live experience that immersed

our guests through a series of

activities from digitally interactive art

performances to a grandeur fashion

show with hugo Boss a f1 car placed

at the event venue was the centre of

attention and the atmosphere brought

guests into the f1 world a mercedes

story was curated to depict a building

up to current history connecting the

story to the whole event

Digital integration ndash in todayrsquos digital

era it is absolutely critical for us to

leverage this phenomenon to create

another form of engagement with the

audience this is an excellent tool to

bring out a personalized experience

(one-to-one connection)

ExampleAIA European Carnival - ldquoAIA 3D Mirror Illusionrdquo standthe giant 75m x 65m mirror

reflected the guestsrsquo actions onto the

3d mirror creating an illusion that

the guests are doing crazy and scary

actions on the rooftop of the giant aia

house photos of these scenes were

31MAY 2016

taken and electronically sent to

guests to share their experience via

social media platforms

through this event aia wanted to

create a larger-than-life experience

for visitors as an opportunity to

engage with the aia brand and to

create new relationships with the

brand in a positive light in order

to achieve this uniplan needed

to design and build a fun-filled

environment that attracted large

crowds of visitors of all ages and an

opportunity for visitors to leave their

contact information with aia

Element of surprise - what often

makes an event memorable are

elements of surprise these

elements can range from small

decorations to large wow moments

Dorsquos Donrsquots

leverage digital elements in a smart

manner that engages connects your

audience in a deeper way

donrsquot use digital technology for the sake

of including new technology

find ways to create the unexpected

elements of surprise

donrsquot force new ideas to be your

wow moment these moments are a

combination of already existing ideas and

how you build them

focus on the experience of the guests

from the guestrsquos point of view not

from the stakeholdersrsquo point of view

donrsquot limit yourself to typical spaces and

format try to find ways to change spaces

and design spaces to fit your theme

Balance needs of the stakeholders

with the needs of the event when

delivering what is best for the show

donrsquot be afraid of changes new ideas

come in and out we are inspired by what

we see on a daily basis small ideas can

blossom into big wow moments

find priority of your budget even if its

limited

donrsquot force creative solutions in a short

time creative solutions that are cost

effective takes time

donrsquot be afraid to take guests out of

their comfort level (eg sit down event to

standing event)

donrsquot think big budget is your wow

moment sometimes small ideas create

that moment

ExampleMoet Power of Film Galaa raw industrial venue was transformed

into a luxurious posh space for some

of the most renowned celebrities in the

world

the austere clearwater Bay film studio

was transformed into a luxurious event

space for the celebration and honouring

of filmaidrsquos recent definitive moments

the event theme of ldquotechnicolor and

monochromerdquo created an exciting

visual experience for more than 500

guests and celebrities that attended

the event Key celebrity appearances

included moetrsquos brand ambassador fan

Bingbing tilda swinton donnie yen and

Jamie campbell

Dorsquos and Donrsquots in Live Events

Biz events asiarsquos Knowledge section is

brought to you by the singapore institute of

technology

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

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ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

32MAY 2016

32MAY 2016

ASAErsquoS IDEAS TAKE FLIGHT AND SLIDE

INTO ASIAWORDS JENNIFER SALSBURY

Associations

32-33 Associations-ASAEindd 32 2516 233 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

33MAY 2016

Growing from their start in March 2015 and partnering with sponsor Meetings amp Exhibitions Hong Kong (MEHK) ASAErsquos specialist event for the region ASAErsquos 2016 Great Ideas in Association Management Conference Asia Pacific ran from April 10-12 2016 at the Kowloon Shangri-La Hong Kong hotel ASAE provides research-based resources knowledge and professional development to the association community

ldquoThis conference is an opportunity to gain resources to better manage their associations build fellowship with their colleagues and to expand career possibilitiesrdquo announced John H Graham ASAE President and CEO in his invitation encouraging regional association executives to attend

The programme kicked off with a day of training covering essential practices for new executives after which the programme led the approximately 200-strong senior group through two days of sessions sharing thoughts on current issues in the region ndash regulatory challenges growing pains in going global recruitment and online engagement being just some areas analysed and reviewed

With active members from industries in all walks of life ASAErsquos key value is

33MAY 2016

JENNIFER SALSBURYContributing Editor

to help associations and association professionals transform society through the power of collaboration Chinarsquos presence was strong with speakers from IEEE Beijing Kellen as well as Maria Tong of MCI Beijing who manages ASAE in the country

Steven Basart Director China Kellen summed up this value in his comment on one particular aspect proving to be a common problem ldquoRegulatory challenges continue to be of high importance for associations and professional societies across the region For international association executives it is valuable to exchange experiences and share best practices as to how to keep an ear on the ground and how to set up successful dialogues with the government on behalf of their organisation This value was also exemplified by our regulatory session at the ASAE Great Ideas conferencerdquo

ldquoComing together to share ideas in this way creates a vibrant community that makes the world smarter safer and better every dayrdquo states ASAE

Running prior to the forum the Asia Pacific Federation of Association Organizations (APFAO) held its first General Assembly with around 20 people representing the four founding members (Associations Forum and AuSAE from

Australia as well as national associations from South Korea and the Philippines) together with those from Japan Malaysia and Singapore which are in varying stages of reviewing the establishing of national associations in their areas Moving forward the GIF event is to rotate around the region with several contenders currently bidding to host the 2017 event in their respective countries

Jennifer Salsbury is the CEO at IMC Convention Solutions an international consultancy for those wishing to understand more about the China and Asian markets She has over 30 years of experience in destination and convention centre marketing specialising in international associations and having strong personal connections in meetings industry organisations

Contact Jenny at jenniferimc-conventionsolutionscom

32-33 Associations-ASAEindd 33 2516 233 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

34MAY 2016

34MAY 2016

FIND OUT WHY BUSAN AND JEJU ARE

TWO PROMISING DESTINATIONS FOR

CREATIVE INCENTIVE TRAVEL AND

EVENTS

DelveIn

to

SOUTH KOREA

Songsan Ilchulbong In Jeju Island South Korea

34-38 Delve Into South Koreaindd 34 2516 239 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

35MAY 2016

2016 IS RAPIDLY SHAPING UP TO BE A LANDMARK YEAR FOR KOREArsquoS INCENTIVE TRAVEL MARKET WITH LARGE-SCALE CORPORATE GROUPS FROM AROUND

SOUTHEAST ASIA SELECTING THE COUNTRY AS THEIR HOLIDAY-REWARD DESTINATION

From January-March 2016 alone over one million staff members from China McDonaldrsquos Zhulian and Kasikorn Bank had fun trying everything from novice skiing lessons at Pyeongchang 2018 Winter Olympic venues to the novelty of strawberry picking in Gyeonggi Province and shopping at the fashion-discount mecca Paju Premium Outlets New ways to enjoy Korea are regularly being sought for top-performing employees and in the southern destinations of Busan and Jeju event planners will find just that

BUSAN ndash A TOP (S)PORTHome to Asiarsquos largest film festival as well as Korearsquos most famous beach and busiest seaport Busan is no stranger to international visitors Yet for novel incentives visitors can go beyond the obvious attractions while at the same time experiencing the city the way the locals do

THE GREAT OUTDOORSBusanrsquos natural assets in particular have long made it beloved by the outdoors crowd and with the 2014 opening of the cityrsquos first auto-camping site there are even more ways to have fun in the sun Reopened for the warm weather on March 1 the campsite can be found in the Samnak Eco Park on the banks of the Nakdong Korearsquos longest river and at its Busan leg a place of busy estuaries and well-kept wetlands

Camping groups can enjoy not only prime position beside the Nakdongrsquos glittering waters but also the rich facilities of the adjacent Samnak

FUN AND GAMES IN KOREArsquoS COASTAL

GETAWAYS

Riverside Sports Park from which they can construct all kinds of team building activities Examples include renting free bikes and having relay races by the river soccer matches picnics and more all within the parkrsquos 47 sq km of space Regular public sporting and music events also add to Samnakrsquos atmosphere and there is even an acupressure foot massage walkway for weary feet

PHOTO FINISHFor a truly colourful outdoors experience Busanrsquos Gamcheon Culture Village offers the chance to create an especially memorable photo album The distinctive hillside village of pastel-hued Lego-like residences began life as a shanty town for Korean War refugees some 60 years ago Its makeshift homes were then slowly redeveloped with bricks and mortar in the decades that followed however it was only after a 2009 public art project that Gamcheonrsquos status as a culture village was really defined

As a result visiting groups can take photography to the next level challenging themselves to take the best group selfie while exploring Gamcheonrsquos unique and winding alleyways on their way to the observatory at the top the view from which embodies Gamcheonrsquos occasional appellation as the ldquoSantorini of the Eastrdquo

SKATE IT TILL YOU MAKE ITFor shopaholics the fact that Shinsegae Centum City holds the Guinness World Record for being the largest department store currently in existence is probably incentive enough to visit As

WORDS BEN JORDAN

34-38 Delve Into South Koreaindd 35 2516 239 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

36MAY 2016

guinnessworldrecordscom explains the centre contains ldquofloor upon floor of designer names representing everything from fashion to books and from kitchenware to toysrdquo However this commercial behemoth offers far more than retail therapy With a staggering 60-tee golf driving range and 500-person max-capacity ice rink both located within the complex event planners can stage exciting sports competitions among employees using department store gift vouchers for on-site shopping as rewards

Shinsegae Centum City is also well-located for business events being a short distance away from major MICE venues BEXCO and the Busan Cinema Center Time a visit to coincide with the annual Busan International Film Festival (BIFF) and your group will be right at the heart of the action

Haeundae beach is one of the popular beaches in Busan

Jeju Folk Village

DelveInto

is the perfect setting for secluded outdoor banquets Comprised of seven themed gardens ndash each filled with plant life unique to the island along with waterfalls fountains and dol hareubang (Jejursquos Easter Island-like stone grandfather statues) Spirited Garden keeps the world at bay ndash at least for a few hours

For an altogether different dining experience groups can step back into the islandrsquos past at the Jeju Folk Museum constructed with refurbished authentic Jeju-style housing and recreating village life as it was in the 1890s Among the buildings is Hallajung which facilitates banquets for up to 450 persons while there is also an outdoor banquet space for 450 people Traditional Jeju handicrafts can also be experienced at the villagersquos folk art centre Meanwhile groups can enjoy dinner and a show at Aqua Planet Jeju billed as Asiarsquos largest aquarium event facility Banquets and meetings can take place next to the main water tank for 120-300 persons giving them ringside seats to exotic marine life and performances by haenyeo Jejursquos female divers

TEAM JEJUJejursquos frequent selection by Korean corporate groups for team building activities has led to the creation of various programmes by the islandrsquos convention bureau Its own version of the Amazing Race for example challenges groups to discover some of the islandrsquos hidden attractions by

In 2014 Amway rewarded 17556 of its employees with a mega-trip to Korea staggered across six groups between May and June of that year and included welcome parties on Jeju Island gala dinners in Yeosu and much more The Busan Cinema Center in particular hosted the companyrsquos 2014 Amway Young Festival dubbed ldquoI Am a Starrdquo The event saw the companyrsquos junior members participate in a fashion competition while an award ceremony was held with Korean actress Yoon Eun-hye and featured performances by K-pop stars Rain Beast and T-ara The Busan Cinema Center is a core venue of BIFF hosting among other things each opening and closing ceremony

Being a Star in Busan

JEJU ndash ISLAND INNOVATIONSAlthough Jeju Island has long been a popular resort destination for Koreans and overseas visitors alike new ways of exploiting both its natural and cultural assets for incentives and business events continue to be discovered The islandrsquos own convention bureau offers many fun ideas for gatherings and team building while gamifying local shopping venues can be easily done with a little help from the national tourism bureau

SCENIC SPREADSJejursquos Jungmun Tourism Resort Complex in the islandrsquos south which can be found in International Convention Center Jeju (ICC Jeju) offers a range of stunning open-air seaside banquet options at venues such as the Lotte Hotel Jeju Haevichi Hotel amp Resort and Seaes Hotel amp Resort Jeju Further afield however planners will find some truly island-style unique event venues The Jeju Spirited Garden for example

34-38 Delve Into South Koreaindd 36 2516 239 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

37MAY 2016

smartphone while similar mission-based games take them along Jejursquos olle walking trails and to the UNESCO-heritage Geomunoreum volcanic lava tubes

Groups interested in creating their own colourful mementos of their visit meanwhile will enjoy the chance to try organic dyeing using fabrics and dyes native to Jeju There are also programmes for designing t-shirts and even creating pottery based on the islandrsquos distinctive artwork

Of particular interest to hallyu (Korean Wave) fans will be the Drama Shooting programme encouraging teamwork through the creation of a short production at one of the countryrsquos most picturesque filming locations Alternatively groups can challenge themselves to make a teu or traditional Jeju sailing boat which they can then use to stage races along the Jeju coast

MARKET CHALLENGEWhile there are plenty of traditional marketplaces in Jeju Dongmun Market is especially recommended not least due to its size and proximity to Jeju International Airport Better still the market can be gamified and therefore turned into a fun incentive-shopping activity thanks to the Korea Tourism Organizationrsquos handy ldquoJeju Dongmun Marketrdquo guide Available at the airport or online via the tourism boardrsquos website the guide can be used by event planners to create shopping challenges for Jeju-specific products and souvenirs using market vouchers and time limits

Various forms of gamgyul (Jeju tangerine ndash extremely popular nationwide due to its sweetness thanks to Jejursquos rich volcanic soil) Jeju chocolates and other local foodstuffs are just some of the items that make for fun prizes and mementos

Ulaanbaatar Mongolia

Jeju Folk Village

KEEP THE IDEAS FLOWINGAs a starting point for brainstorming unique incentive ideas for corporate groups visiting Korea the Korea MICE Bureau division of the Korea Tourism Organization offers a range of incentive and meeting planner guides at koreaconventionorg Further explorations of Busan meanwhile can be done at btoorkr while readers can delve further into Jejursquos activities and venues via jejumiceorkr

Last yearrsquos 12th International Nuclear Fusion Symposium (ISFNT12) held at ICC Jeju from September 14-18 took full advantage of its location offering its 600 attending delegates various opportunities to soak in the local culture Visiting nuclear fusion experts from across the globe were able to get hands-on picking gamgyul (Jeju tangerines) at a local orchard or try horse-riding an island-specific tradition imported by the Mongols centuries ago Culture tours also took them to popular Jeju attractions such as the Jeju Folk Village Orsquosulloc Green Tea Museum and Saeseom Island among others while the eventrsquos gala dinner included the best of Jeju cuisine

ISFNT-12 Shows Horse Sense

34-38 Delve Into South Koreaindd 37 2516 239 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

38MAY 2016

DelveInto

THE 2ND ACTE SEOUL EDUCATION FORUM ENJOYED AN INCREASE IN ATTENDANCE AND PROVED WHY IT IS ONE OF THE MOST IMPORTANT CONFERENCES ON CORPORATE TRAVEL TO ATTENDWORDS ALEX PAIK

The Association of Corporate Travel Executives (ACTE) made a return to Seoul on March 31 2016 for its second Seoul Education Forum Held this year at the Sheraton Seoul D Cube City hotel the event attracted about 70 corporate travel executives and travel industry suppliers from both Korea and abroad and comprised of educational sessions panel discussions and networking opportunities

The morning education session kicked off with a presentation titled The Next (Dramatic amp Disruptive) Mobile Wave which showed in what ways even corporate travel trends are now being affected by the ever-evolving uses of information technology As Korea is one of the world leaders in IT and mobile technology forum attendees took great interest in topics such as invisible apps and real-time passenger notification platforms The presentation was delivered by Jay Kim a key account manager at HRS Korea and followed by a panel discussion amongst corporate buyers GDS service providers and travel management companies

A session on Innovation in Corporate Hotel Programme followed lunch and a light networking session Kay Lee

ACTE EDUCATION FORUM RETURNS TO SEOUL

Hyatt Sales Force Senior Global Sales Director of Seoul gave her keynote presentation on the lack of familiarity with corporate hotel programmes in Korea The presentation was conducted in Korean to an audience including many local suppliers and showed ways the local industry could adapt to become more competitive in RFPs by overseas corporate travel managers

Following a panel discussion of local hotel and travel agency professionals one young hotel sales manager remarked ldquoHonestly I think it will still take some time for views on corporate hotel programmes to change However if Korea is to keep up with the competitive market of Asia old habits will eventually erode and these tried-and-tested methods will start getting adoptedrdquo

ACTE holds many educational sessions and congresses throughout Asia and this forum was the second ACTE event to be held in Korea From the momentum of the increased attendance and engaging dialogue during these last two Seoul sessions ACTE hopes to plan more educational forums and other larger events in Korea

Benson Tang Asia Regional Manager for ACTE expressed continual excitement for future Seoul events stating ldquoWe are getting more participants to this forum every year and the involvement and engagement of the attendants are encouraging There were many meaningful discussions and information exchanges during the Seoul forumrdquo

Regarding the importance of Seoul to ACTE Tang said ldquoSouth Korea is no doubt an important market in the corporate travel industry Although the concept of corporate travel management is still at an early stage the corporate community is paying increasing attention to corporate travel management Especially since more and more Korean firms are employing dedicated personnel to manage corporate travelrdquo

Sponsors for ACTErsquos Seoul Education Forum included Best Western Hotel amp Resorts HRS Global Hotel Solutions Japan Airlines and Starwood Hotels and Resorts

34-38 Delve Into South Koreaindd 38 2516 241 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

ASSOCIATIONS FORUMNATIONAL CONFERENCErsquo16Connecting Association and Charity Leaders 4 - 5 July Melbourne Convention and Exhibition Centre

EARLY - BIRD DISCOUNT ENDS 20 MAY

AFNC16 afncasscociationsnetau

AFNC16 FPindd 1 11042016 358 PM39 Associations Forum ADindd 39 30416 1151 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

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ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

40MAY 2016

H

OW IS INNOVATION AND TECHNOLOGY

TRANSFORMING THE TRAVELLERSrsquo EXPERIENCE

SINGAPOREDelveIn

to

40MAY 2016

40-43 Delve Into Singaporeindd 40 2516 243 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

41MAY 2016

A PANEL SESSION MODERATED BY INTERNATIONAL MEDIA PERSONALITY AND TRAVEL HOST ANITA

KAPOOR DISCUSSED HOW DESIGN AND TECHNOLOGY ARE IMPACTING THE FUTURE OF HOSPITALITY

WORDS GINA SIN

Held at Hotel Vagabondrsquos Bar Vagabond

the Salon the future of hospitality

panel discussion covered design and

technology trends and advances this

year and how they are affecting guest

experiences Panellists include Allan Yip

Vice President Marketing Distribution

and Brands at Artyzen Hospitality Group

Paul Semple Principal at HASSELL

Judith Davidson Head of Marketing at

HomeAway James amp Tamara Lohan

Founders of Mr amp Mrs Smith Hotels and

Bleisure Traveller Damion Breust

DESIGNING THE TECHNOLOGICAL EXPERIENCEThe rapid evolution of technology within

less than a decade has enabled the

hospitality industry to better identify

how and what truly engages the user

experience However designing how

technology should be used in guest

experiences is no mean feat As Mrs

Lohan shared a hotel she came across

had all their staff constantly on their

mobile phones She later realised that

they werenrsquot being rude ndash they were all

working through a work group chat

Breust commented that technology has

advanced rapidly the past five years

allowing more trusted platforms to

provide trusted information Consensus

was that while technology is an enabler

of communication it should not replace

common sense and service standards

Being able to anticipate a guestrsquos needs

before being asked for it defines the fine

FUTURE FORETOLD

art of hospitality know-how An example

of this is the service experience at The

Upper House in Hong Kong

Renowned shared economy and

disruptor HomeAwayrsquos Judith Davidson

affirmed that technology allows

the everyday citizen to participate

in hospitality turning homes into

businesses Other than giving home

owners a go technology gives travellers

preferred options from local experience

driven location to the number of

bedrooms and common space in a home

that promotes emotional connection

with each other Davidson stressed that

at HomeAway no matter how advanced

technology is a human is needed on the

other end of the phone when there is

trouble

DESIGN IS KEYArtyzen Hospitality Grouprsquos Allan Yip

explained that data has changed the

way hotels are designed With a clearer

understanding of what consumers want

design needs to focus first on consumer

needs Service design also needs to

be personable ldquoIf there is something

I wonrsquot install at home it will not be

installed in my hotelrdquo said Yip

Supporting Yiprsquos comments was Paul

Semple from HASSELL He believes

that design is the curator of experience

and it is best to cut through the ldquonoiserdquo

(negativity from online platforms)

and understand what consumers

really want such as how consumers

use accommodation rooms HASSELL

works closely with clients to unlock

opportunities instead of building facilities

in a hotel that are of less importance like

business centres

ADVICE FOR THE FUTUREKapoor suggested that big and

boutique hotels could share knowledge

experience and work together for a

more sustainable future of hospitality

According to Yip one should respect

the principle that a brand cannot be

everything to everybody so it is best not to

complicate hotels If the basics are right

the future may not be as bumpy

Semple seconded the bumpy future but

insisted that the industry should continue

to filter out noise Davidson sees the

potential of hospitality and suggested

the industry to have a less cookie cutter

approach as travellers are seeking more

unique experiences When using shared

economy services consumers can also

be offered a bundle of other services like

cleaners drivers and babysitters

As the only consumer on the panel

Breust challenged the industry to keep

up with change and be aware of pitfalls

Security will remain a main concern

of business and leisure travellers The

industry has to work hard to address

security concerns He predicted that in

three years the market will be different

again

40-43 Delve Into Singaporeindd 41 2516 243 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

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CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

42MAY 2016

DelveInto

This enclave was a convent school and

quarters 160 years ago and has since

been gazetted as a national monument

Given a facelift last year as part of

a SGD45 million refurbishment the

CHIJMES Hall has been a popular

venue for gala dinners and increasingly

a hotspot for lifestyle events such as

fashion shows or team building activities

The carefully restored high ceilings

and stained glass windows add a touch

of glamour while the long aisles come

in handy when planning for something

different Conveniently located across the

road from the City Hall MRT Interchange

the exciting new mix of dining and

entertainment offerings within the

CHIJMES complex are also perfect for

unwinding post-event

Banquet Seating 300 pax

Living up to its reputation for efficiency

safety and the ease of doing business

it isnrsquot hard to see why Singapore

thrives as a destination for global events

and meetings Delegates attend a myriad

of events all year round which turns the

focus on organisers to create memorable

concepts and experiences

Meeting spaces are changing in favour of

the unconventional and organisers are

driven to move their events out of the box in

order to keep delegates engaged

Singaporersquos rich and diverse cultural

influences have created a unique blend of

the old and new It is a modern metropolis

that glitters with historical gems From a

chapel to the old Supreme Court explore

five spaces that promise to add a twist to

your next event

A decade-long project that was only

completed in November last year the

National Gallery Singapore was designed

to retain elements of what were formerly

the Old Supreme Court Building and

City Hall Currently the largest visual

arts venue and museum in Singapore

the Gallery houses the Supreme Court

Terrace which was designed around the

original Supreme Court Rotunda dome

The versatile space at the Level 4

Mezzanine also features tree-like

structures extending to the glass roof

that provides an interesting centrepiece

and icebreaker

An added draw is the adjacent Glass

Room that can function as a separate

reception area overlooking the dome

Theatre Seating 265 pax (Supreme Court)

125 pax (Glass Room)

CHIJMES HALL CHIJMES

THE NATIONAL GALLERY SINGAPORE

BRILLIANT EVENT

IDEAS ARE BEST

REALISED IN

SPACES THAT

TELL A GREAT

STORY OPEN THE

DOORS TO FIVE

VENUES EACH

A CHAPTER OF

SINGAPORErsquoS

COLOURFUL

HISTORY

VENUES THAT DEFY CONVENTION

WORDS ONG WENLI

DESIGN amp LAYOUT GAVIN LIN

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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M

Y

CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

43MAY 2016

Sitting at one end of Far East Square between Chinatown and the CBD the Pavilion was recently reopened in January 2016 It was given a new lease of life by The Rice Company a non-profit organisation committed to enriching the community through the development of arts and culture Level one of the two-storey complex offers an expansive performance and exhibition area while the second floor houses budding entrepreneurs who are drawn to the creative energy

The versatility of the space is evident by the diverse events that have been hosted since its opening from musical productions a flea market and an Annual General Meeting to even a Muay Thai match

Banquet Seating 400 pax

The former Nanyang Academy of Fine Arts and later Chinese Opera Institute is now fittingly at the heart of the most vibrant art and cultural district Bordering Bugis and Bras Basah the arts and heritage districts in Singaporersquos civic centre the buildingrsquos design features wide-open spaces and a careful adaptation of the pre-war buildings

The conserved chapel in Block D was creatively restored to become a 120-seater auditorium with retractable seats that can be hidden to convert the space to a different layout The atrium at the main building was designed as a more collaborative space featuring plenty of filtered daylight and open public spaces

Theatre Seating 120 pax

This iconic building opened its doors in 2005 and sits in the heart of the vibrant Bugis area known for its countless dining and entertainment options and museums The adjacent Kampong Glam district is rich in culture and history and also home to some of the trendiest cafes and restaurantsPerched at the top (level 16) of the National Library Building The Pod provides an intimate setting for seminars product launches and cocktail receptions

Floor-to-ceiling windows offer a rare panoramic view of the major attractions in Singapore The National Library Building also offers a variety of other venues from the Courtyard the Plaza to exhibition spaces throughout the complex

Theatre Seating 130 pax

THE PAVILION FAR EAST SQUARE

THE CHAPEL NATIONAL DESIGN CENTRE

THE POD NATIONAL LIBRARY BUILDING

40-43 Delve Into Singaporeindd 43 2516 243 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

44MAY 2016

44MAY 2016

FIND OUT WHY THE ALLURING CITY

OF LUANG PRABANG IS MORE THAN

INCENTIVE TRAVEL-READY

DelveIn

to

LAOS

Sofitel Luang Prabang

44-47 Delve into Laosindd 44 2516 247 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

45MAY 2016

AN ACCORHOTELS REGIONAL MEDIA FAMILIARISATION TRIP TO LUANG PRABANG LAOS SHOWED BIZ

EVENTS ASIA HOW THIS UNESCO-PROTECTED GEM WILL STEAL EVEN THE HARDEST OF HEARTS

WORDS GINA SIN

It was 44 degrees when we first touched down in Laos Even for locals the heat was unusual But this did not dampen the grouprsquos enthusiasm in the city of Luang Prabang a UNESCO World Heritage Site situated in the north of Laos

Languid and lovely Luang Prabang was once the royal capital until Vientiane became the administrative capital in 1946 Today it remains as the most visited city in Laos 90 percent of the people in the country work in agriculture with rice accounting for 80 percent of agricultural production in Laos This is an unspoiled destination that has yet to be discovered en masse ndash its religion culture and tradition still tenacious A natural beauty Luang Prabang is surrounded by mountains and is 700 metres above sea level at the confluence of the Nam Khan and Mekong Rivers

Explore the cityrsquos old-world charm made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

GETTING THEREThe most convenient international gateway to Laos is Bangkok Flying in from Singapore it is well worth it to spend a night or two at Novotel Bangkok Suvarnabhumi Airport Hotel

LAND OF ZEN

Great for large groups the hotel offers 612 rooms and suites seven restaurants and bars a luxurious VOUS Spa a swimming pool surrounded by tropical gardens complete with a pool bar a business centre with secretarial services 12 meeting rooms that accommodate up to 1000 people and expansive spaces to accommodate various events Its ldquo24 Hours Flexirdquo and ldquoFlexi Mealrdquo allows for no set check-in time Guests can arrive at any time and check out 24 hours later as well as receive the usual breakfast meal adjusted to any buffet of the day (conditions apply)

En route to the land of Zen check into one of Bangkok Airwaysrsquo boutique lounges at Suvarnabhumi Airport available to all Bangkok Airways passengers at no extra charge The Blue Ribbon Club Lounge offers exclusive services to premium passengers flying with Bangkok Airwaysrsquo business class Apart from food and beverage options hot meals a personal shower room a massage parlour and a library room ndash which can also be used as a small meeting room ndash are also available

STAYLunch at 3 Nagas Luang Prabang MGallery by Sofitel is one experience that should not be missed The 3 Nagas restaurant gives a perfect introduction to the Lao cuisine which consists of an assortment of fresh vegetables spices

buffalo meat and more This charming boutique hotel is within close proximity to the ancient cityrsquos major tourist attractions ndash it is only two blocks away from the Royal Palace Museum ndash and is housed in three restored UNESCO Heritage buildings The hotelrsquos 15 rooms blend historic architecture and modern contemporary charms

In similar UNESCO-protected fashion Sofitel Luang Prabang was once a century-old mansion of a former governorrsquos restored to its full grandeur and grace Time seems to slow down at the hotel being surrounded by a lush tropical garden and boasting 25 suites ranging from 46 to 120 sq m each with its own private garden oversized bathtub or private pool

The hotel restaurant Governorrsquos Grill offers a delectable blend of fine western gastronomy and traditional Lao cuisine Guests enjoying the restaurant can choose cosy indoor seating or al-fresco dining in a colonial-style tent overlooking the garden Sofitel Luang Prabangrsquos private boardroom and lounge Kaipen accommodates up to 70 people while The Garden is a great space to hold a 200-pax sunset cocktail event Just beneath the meeting room the hotelrsquos Ka-toke cooking school can be booked as a team building cooking class

To relax and rejuvenate LE SPA offers treatments and therapies that combine

44-47 Delve into Laosindd 45 2516 247 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

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ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

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Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

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ɑջ୯Ѯ뼷

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ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

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JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

46MAY 2016

the cityrsquos old-world charm is made up of over 2000 saffron-clad monks living in 33 gilded Buddhist temples and monastries breathtaking scenery sustainable community outreach programmes rich culture and Gallic villas revived as boutique hotels

ldquo

ldquoMorning market

Monks receiving Alms

TNovotel Suvarnabhumi Airport Hotel Ballroom Foyer

ancient Lao healing techniques with local organic products and the latest advances in skin care Guests can also opt ldquoBlind Massagesrdquo which are provided by local community members with disabilities as part of the hotelrsquos sustainable development initiatives These massages are slightly more vigorous and intense than usual due to the heightened senses of the therapists

As Pablo Barruti General Manager at Sofitel Luang Prabang sums it up ldquoHeritage is married with modern comfort and the enduring tranquillity of the destination will appeal to guests in search of refuge in this age of sensory overloadrdquo

EXPLORE AND EXPERIENCEIt is almost a ritual for first-time Luang Prabang visitors to visit the Royal Palace Museum which houses exhibits tracing back several centuries to the turbulent past of the Lane Xang kingdom and colonial era Originally the residence of the royal family the royal chambers murals and artefacts have been carefully restored to offer a fascinating glimpse into the royal familyrsquos lifestyle

The forests around Kuang Si Waterfall have always attracted a large number of butterflies Olaf and Ineke from the Netherlands sold everything they had and moved to Luang Prabang to realise their dream of creating a research centre studying and publishing about Laos butterflies host plants and other conservation projects

DelveInto

Photo credits SUPERADRIANMEcom

44-47 Delve into Laosindd 46 2516 247 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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insert-BEA-PW_Mar16pdf 1 10032016 91035

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Untitled-6 1 2516 325 pm

47MAY 2016

Ock Pop Tok

Asian salad with buffalo meatKuang Si Waterfall Park

3 Nagas Luang Prabang MGallery by Sofitel

brought about by environmental

issues in Laos The Butterfly Park

was established 11 months after the

couple started work in Laos It is open

to the public and creates educational

experiences for schools to create

awareness about the importance of

preserving nature Volunteer biologists

botanists and entomologists visit and

train the local staff who are funded

by donations and entry ticket sales

Funding will also help provide safe and

free transportation for groups up to 30

children

Approximately 30 kilometres away

from the city Tat Kuang Si is home to

one of the most stunning waterfalls

in Southeast Asia as well as the Free

the Bears Tat Kuang Si Bear Rescue

Centre Learn about the various

bear species and the sanctuaryrsquos

rescue efforts Trek up to the top of

the waterfall for some great photo

opportunities or dip into one of

the many cooling pools as you go

downstream

Social enterprise Ock Pop Tok began

working with Lao artisans in 2000 after

being inspired by a vision to create

opportunities for weavers to advance

their skills and secure a sustainable

source of income for their families and

communities Nestled on the banks

of the Mekong Ock Pop Tokrsquos Living

Crafts Centre offers visitors a chance

to learn more about Lao textiles and

handicrafts including classes to

create your own textile or weave your

own bamboo basket

For a touch of exclusivity Luxury

on the Mekong offers private boat

charters for both overnight and day

charters The boat named Dok Keow

is 28 metres in length and comes

equipped with a kitchen two bed

rooms and ensuite bathroom and a

shower area Catering and itineraries

can be fully customised such as a

picnic or champagne brunch at a

stopover on a sandbank

BOURNE IDENTITYThe fabric of diverse ethnic groups

their traditions and cultural identities

form the heart and soul of Laos The

Traditional Arts and Ethnology Centre

(TAEC) is the only independent non-

proft museum and resource centre

in Laos dedicated to the collection

preservation and interpretation of

the traditional arts and lifestyles of

the countryrsquos many ethnic groups

Learn about TAECrsquos broad range of

museum and community engagement

activities or take part in one of the

TAEC director-led seminars or half-day

handicraft workshops

While Luang Prabang is considered the

tourism hub of Laos it never feels like

a bustling tourist trap found around the

region The languid pace friendly faces

and picturesque landscapes will more

than make up for almost any weather

conditions that may come your way

44-47 Delve into Laosindd 47 2516 247 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

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ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

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ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

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M

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CM

MY

CY

CMY

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insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

48MAY 2016

THE NEW REALITY

48MAY 2016

WHAT ARE PHYSICAL WEB BEACONS AND HOW IS THE AUGMENTED REALITY TECHNOLOGY A COMMONPLACE IN EVENTS

48-49 Wired Upindd 48 2516 254 pm

49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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ȱĈŪ

ɽৠ٧elbizeventsasiacom

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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49MAY 2016

WiredUp

The emerging beacon industry is at its embryonic stage of development but has potential ramifications for the events industry With major tech companies like Apple Google and Facebook making multi-million dollar investments into beacon technology you know it is something to keep an eye on

A second generation of beacon technology Googlersquos ldquoPhysical Webrdquo was showcased by designers Rob Peart and myself at Singapore Design Week from March 8-20 2016 The DesignDiscoveryTour - mobile formatted walking tours of Chinatown and Little India ndash raised awareness of this next generation of beacon technology The tours highlighted an interactive map that showed locations of design and heritage significance in walking distance of the New Majestic Hotel in Chinatown and Wanderlust in Little India The web tours were accessed from beacons positioned in the lobbies of the hotels without the need to install a unique application

To encourage event participation Unlisted Collection (the owner of the participating hotels) offered staycation prizes Augmented Reality (AR) smart glasses were demonstrated so ldquodesign touristsrdquo could choose to access the tours using the AR headsets instead of their smartphones This novelty created a talking point for organisers and participants Local food and beverage businesses hosted additional beacons broadcasting hidden menus and special offers

WHAT IS THE PHYSICAL WEBThe Physical Web is a method for Bluetooth Low Energy (BLE) beacons to communicate webpage links directly to smartphones without the need for a unique application to be developed downloaded and installed on the device The Physical Web beacons speak directly to a phonersquos browser This overcomes one major obstacle to popular beacon adoption people resisted installing an app for a one-time engagement

The Physical Web is a new technology thatrsquos part of Googlersquos Eddystone beacon platform launched in June 2015 Eddystone is to beacons what Android is to smartphones Any manufacturer can install the open source software platform on their beacon hardware Some 20

companies now manufacture Eddystone beacons that support the Physical Web protocol

The distinguishing characteristic of the Physical Web is that it communicates directly with a smart phone browser Everyday mobile formatted websites are used instead The Physical Web is an evolution of the original iBeacontrade platform launched by Apple in 2014 iBeacon requires users to install dedicated applications on their devices which has been a major barrier to beacon adoption Whereas the Physical Web circumvents this obstacle

As Chrome Opera Firefox and other mobile browsers upgrade to support the Physical Web it opens the door to increased beacon use but we are still at an early stage of adoption It is similar to the situation with Wi-Fi 10 years ago In those days we had to install a sign to say that Wi-Fi was available We had to show people how to find the Wi-Fi network on their device and navigate to enter the password These days the majority is familiar with Wi-Fi and log-in without support from IT staff We should be able to see history repeating itself with beacons and the Physical Web For now we have to educate and signpost that a beacon is available We have to help individuals to configure their phones so they can enjoy these additional services In coming years though people will turn up at meetings and events log-in to the Wi-Fi and then start looking for beacon services Just like Wi-Fi today beacon services are destined to become an expectation of business event attendees

GREGORY CORNELIUSManaging DirectorModn Media

49MAY 2016

The future of beacons and events

Beacons installed at business event facilities offer a new media platform upon which useful content can be delivered to event stakeholders Examples of possible software products and services that could be broadcast over the top of a beacon network includeszlig 5HPRWHFRQWURORIIDFLOLWLHVHJ

AV equipment szlig LQNVWRHYHQWVFKHGXOHVDQG

speaker profiles event social networks and surveys

szlig 3UR[LPLWPDUNHWLQJDQGinteractive advertising

48-49 Wired Upindd 49 2516 301 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

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56MAY 2016

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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Untitled-6 1 2516 325 pm

50MAY 2016

From palate to palette food and art have long joined forces to create an artistic medium for enriching the dining or banqueting experience Perched on the 40th floor of Singaporersquos latest green landmark CapitaGreen overlooking the Marina Bay Sands skyline and flaunting an adjoining 15000 sq ft (1394 sq m) roof terrace Artemis Grill blends flavours from coastal Spain Southern France Italy and Greece to give birth to a Mediterranean splendour

If making food like edible art isnrsquot enough Artemis Grillrsquos menu maps the journey from farm to fork with some of the best Mediterranean produce that Chef Fernando Arevalo takes pride in He works with artisan suppliers who share the restaurantrsquos commitment to quality and sustainability including meats that are grass-fed and hormone-free wood-fired Heirloom produce dishes reminiscent of a Mediterranean seaside lifestyle and having one of the the largest selection of vegetarian and gluten-free dishes in Singapore

A 100 year-old olive tree acts as the centrepiece of the roof terrace which features full sound and light capabilities for corporate presentations This open-air Sky Forest can accommodate

FEAST WITH YOUR EYES

AN UPSCALE VENUE IN SINGAPORE ELEVATES THE FOOD AND ART

EXPERIENCE

10-100 pax in a cocktail event setting while its main dining area accommodates the same number of people in a sit-down meal setting Two private dining rooms accommodate up to 14 pax each and 36 collectively Floor-to-ceiling windows provide an abundance of natural lighting and has views as stunning during the day as they are at night

Artemis Grillrsquos 350-bin wine list features a superb selection of organic and biodynamic wines sourced from around the Mediterranean World Wide Water trade is the water of choice to help minimise waste and the carbon footprint of importing endless amounts of bottled water

Interestingly CapitaGreen was built to minimise solar heat gain with its innovative faccedilade that employs energy-efficient double-skin high-performance glass and extensive vertical greenery It harnesses innovative water-saving techniques such as rainwater harvesting to irrigate the buildingrsquos plants while a cool void at the centre core of the property permits air flow throughout the building to effectively regulate the buildingrsquos temperature

WORDS GINA SIN

50MAY 2016

Gambero

Lobster Tail

Welsh Lamb Saddle

Patagonian Tooth Fish with Heirloom vegetables

50 Dining Mattersindd 50 2516 303 pm

51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

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ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

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56MAY 2016

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51MAY 2016

Engage

The first Wine Down Wednesday networking event in 2016 organised by ACI HR Solutions and Biz Events Asia attracted at least 100 people within the events tourism and hospitality industries to the newly refurbished lobby lounge of InterContinental Singapore Supported by the Singapore Association of Convention and Exhibition Organisers and Suppliers and the Association of Corporate Travel Executives guests got the chance to explore parts of InterContinental Singaporersquos multi-million dollar revamp project

Accommodating up to 148 guests The Lobby Lounge exudes a captivating old-English grandeur while retaining aspects of Peranakan heritage Guests mingled and tasted the hotelrsquos extensive range of hors drsquooeuvres amidst grand chandeliers and towering colonial pillars with colourful Peranakan tiles surrounding the base of each pillar cocooned

Its new Ash amp Elm restaurant refurbished from what was once the Olive Tree Restaurant is a European dining restaurant featuring three

HERITAGE PRIDEFROM A MONTH OF LAUNCH EVENTS AT INTERCONTINENTAL

SINGAPORE BIZ EVENTS ASIA ATTENDED TWO THAT SHOWCASED CONSISTENCY AND QUALITY

WORDS GINA SIN

PHOTOS CHUA YI KIAT

culinary theatres ndash a charcuterie and cheese room wood-fired oven and an open-grill kitchen

Earlier in March InterContinental Singapore hosted a launch event that brought guests through a story-telling

journey from The Lobby Lounge to the elegant lobby with Peranakan-inspired concierge lounge Heritage rooms and suites and the light-palette guest rooms of the main tower The journey ended at the Presidential Suite with a number of cocktail stations and a table of hors drsquooeuvres beautifully spread out complete with an ice sculpture of the hotel building

The Lobby Lounge Presidential Suite - Living Area

51 Engageindd 51 2516 305 pm

52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

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ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

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ɑջ୯Ѯ뼷

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56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

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56 Chinese Editorial Lettersindd 56 2516 315 pm

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52MAY 2016

ՇNjȉொĤʗ၅

ŗՇNjŠொĤĎǙҜě֏ƜƚćɁതڌūॼպݰĀƎĐ뼷ĆȜƧĢŹĀŀԪƺ쨵ĆĄĈߕǯćതڌŢƋǚǡȉϢеŒǃĆĀĤžŔʝ쨵WORDS -90) 096-1()14)210510 8+0161()14)210510

ĆĄ৭ɈľŗqſЉr뼵qſĻˍrͱqĈҲrĔƁċࠍͱҽГĎѲǭѤ뼷˄đĎĢăǜNJӺբĀĉĝǜNjĆĀğʑ쨵ͱ৭ɈćΫߊĴƫϢеĔƟɝĆ쨰qĆĄĈՇNjŠொĤ쨵ƧưŊĈȗʓՇNjȉொĤĀŬNjďΏϔƫĔċɝʚ뼷ȜŢࢨˡŠŀNjҜŪݸǚĀژ뼶

ϭĖՇNjŠொĤ뼷ĉĶϰϰěĞĖĤՇȓѣ쨞UVCTVWR쨟뼷ևɹěԒĞĖԄӪƜƚŠЌѠˡ뼶ĈĉΞħ뼷פοԄӪƜƚDŽˡΫѺş֏ĉĶݸīŐĀˆůԘ뼷ק˽DŽˡȜũ˧ݑዪҔŶ뼶

ʑŚоξŕ˥ʑŚϘĝҚĠŐయϸ뼷Ĉഡǘˤ뼷ʑŚ؈ƴīĈκđʘľĂǩħqՇNjʑŚrĀƜƚĎߖպӃɯˡ뼷źӃϢƫȸ뼶Ǝŭʃū뼷ʑŚʋιȉŚş֏ˌޡݸʋ뼵ӃɯӍʄʋʑŚĉƂӪŚӪܥΒ҈ᏜۈsCVVJKCU(GMNΪǜĠʞĎĢࢨˡӍɆĀͳȩśଋąĤȀะƬDžǀԄˡƓԻ쨞55쨟Āũ뼶

ʑŚĄƼЍljԣęǀɆ쨞ŚʭŀмɽҲħဈſʻ쨟뼷ŭĎ뼷ʑŚা

ѷąƄĀΥĞŝ뼵ǟŝ뼵ŝ뼵ƓŝŠџলĀʕᘶ뼷ħȘʆNJdžǟśąęĀᅎଢ뼶

qՇNjʑŚrϹФ뼷˱˱แďĈоԮŝĤՇȓѣ뼶0WOCŠCNNG(TG[UUKPGVĄƪċǩȺǰĀՇˡᏗԽҠ뼷ӚŪŶȜŪħƼЍŕęĀՇˡԽҠ뼶ĔƪċՇˡԽҠʗɠˈɩŭΜƣǻƄŒNJĀ˫ˡ뼷˄ħŴĶĂċߜŀʹŠՇˡĀƯě뼶ˤڏรӗοljĂ뼷ϝǡʑŚǢȾīąങĉĀŪ뼶ƧƁɪ쨞5COUWPI쨟ǢҘȜΫѺćʑŚĀĤՇ5KIHQZ쨱ǚᦾ쨞(CEGDQQM쨟ģȢćѲӐދࠕǰԥب쨱ୌЕȜȺؽŞѲćʑŚ쨱ংȞǼѺŀ5JKUGKFQģȜʑŚǟħȺć߆िؽĀġķ뼶

ŗĘŔƣȉԄӪƜƚͱě֏ĈȱͶ쨵Ⱥǰ뼷ȱͶο˩ݦН뼶ਯȺĄɎિڲ뼵ĤȀะŠȺŴۈƖҠĀĂȏŚŝćȖȺϝĀŞĴ뼷ɽǛDZůqՇĤr뼵qொĤrĔĂȏĀࠍГ뼶ħąĨćതڌպݰĀɁġĨȉĴ˄ɘ뼷ƜƚॸĉŠؼᄃƦś뼷ġॏƯăĨŮĄӍŶவʕǟ뼶ƍćĀϢеɾĎɾסᇋ뼷ȓѣκʘľԵĈՇNjȡĀؽॸߔĎҥīϢеĀDZķ뼷ਯȺĄևŭΜĀϢе뼶

ħąĨćതڌպݰĀɁġᄃƦś뼷ؼĨȉĴ˄ɘ뼷ƜƚॸĉŠġॏƯăĨŮĄ

ӍŶவʕǟ뼶

ldquoldquo

52MAY 2016

52-53 Chinese Overarchingindd 52 2516 308 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

53MAY 2016

ldquo革新rdquo才是唯一不变的法则George P Johnson (GPJ) 有机会与中国互联网巨头如腾讯 百度和支付宝合作这些大机构所面对的其中一个主要问题是如何在革新的过程中仍保持其在市场中的领先地位 就以腾讯和阿里巴巴来说 目前为止没有任何一家公司有能力为他们提供服务

有鉴于此 以上的某一家互联网巨头创造了一个独特的方式来进行创新和改革 一年两次 领先的中介或代理公司将受邀为此互联网巨头提供创新的点子 并从中拟定新策略和方法 此方式的一大挑战是不

同的中介或代理公司将处于同一个空间进行ldquo厮杀rdquo 对中介或代理公司而言这是一个严峻的挑战 但对客户来说却是受益匪浅

B2B行销也能玩创意在分析数据时 不要只是着重于生意的层面 必须从数据中看到和了解客户本身了解他们的需求和兴趣 他们的生活方式 以及他们渴望成为什么 创意来自于对客户的洞悉 了解客户需求背后的ldquo为什么rdquo才能为客户打造一个独特的体验一个好的创意点子除了能将信息有效地传达给目标客户外 还能以简单的方式清楚地传达品牌目标

ldquo共同未来rdquo展 滨海湾花园 照片由笔克环球服务有限公司提供

GEORGE P JOHNSON董事总经理 CHAN WEE TECK 的小提示体验式营销机构如何挑选场地

场地的规模 设施和技术方面的支持是极为重要的 相信大家都不会反对这个说法 很多场地拥有一个能干的团队 然而 在挑战降临时 如何去面对 以及花多少时间去解决问题才是关键所在 这就牵涉到服务水平的问题了 对市场较小的国家和地区来说 如新加坡 这一点尤其重要 通常 我们会仔细查看场地的清单是否详细而全面 以及该场地是否愿意与我们一起ldquo赴汤蹈火rdquo

哪些技术是商务及会展活动应采用的

1 能为客户提供个性化服务的科技2 能为客户提供互动和有趣体验的科技3 充分利用基于位置的技术 尤其是在大

型活动上 虽然这不是什么新技术 但是往往却被忽视 没有最大限度地发挥其作用

53MAY 2016

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

54MAY 2016

连年成长的法兰克福IMEX展 WORDS EL KWANG

2016年法兰克福IMEX展吸引近9000名来自全球的国际买家与专业观展者

封面故事

55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

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55MAY 2016

ldquoExclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 我每年只有3到4次的机会可以暂且放下职务到其他国家和地区参加展会或

活动 而IMEX展是我绝对不会错过的展会之一 rdquoAlise Long

荷兰蒂斯曼集团战略会议及活动经理

在科技发达与企业关系紧密的今日 展会是否已经失去了其意义 对卖家来说 参加展会意味着额外的开销 而买家为了参展则必须暂且放下工作 飞往展会举办地 会见一个接一个的客户和出席一场又一场的研讨会或讲座 每年都有很多会议及奖励旅游展在世界各地举行 为何德国IMEX展总是能够吸引那么多国际买家与专业人士来参展

IMEX为全球最大的会议及奖励旅游展 也是全球会展城市每年不可缺席的一场盛会 今年是Biz Events亚洲首次参加法兰克福IMEX展 此次展会让Biz Events亚洲大开眼界 在展会正式开幕的前一天 多项外围活动 如协会教育及联谊活动和国际大会与会议协会 ICCA 亚太区会议就已隆重展开 为接下来的展会活动定了基调

会员之间的紧密联系在国际大会与会议协会 ICCA 亚太区会议上 澳大利亚会展局 马来西亚会展局新加坡会展局和泰国会展局分别向与会者阐述他们如何评估会展业的经济效益 以及如何赢得政府的多方面支持 IMEX集团董事长Ray Bloom先生在IMEX开幕致词中说如何衡量会展的经济效益是至关重要的 我们需要一个完善的评价体系

澳大利亚 新加坡和泰国都是著名的会展国 虽然澳大利亚会展业起步较早 而且其会展业已处于非常成熟的阶段 但在评估会展业经济效益方面 新加坡却显得非常突出 新加坡旅游局会展与会议执行总监林雪颖 Jeannie Lim 女士在ICCA亚太区会议上与大家分享新加坡如何衡量其直接间接及衍生的经济效益 泰国会议展览局

战略和业务发展副局长苏琦然 Supawan Teerarat 女士则向大家介绍泰国的创意产业

世界过敏症会议经理Leah Skogman也受邀在ICCA亚太区会议上与各位来宾分享她所负责的活动的细节和概况 以及在选择会展举办地时的考量因素

企业买家之间的联系IMEX展的其中一项活动是在豪华的洛克福特别墅肯尼迪酒店举行的Exclusively Corporate IMEX 高层次的企业专属活动 共有来自26个国家的90位企业买家受邀出席了这项活动 他们包括微软公司 标致汽车公司 西门子公司和MAC化妆品 著名商业战略专家Kaihan Krippendorff博士在活动上与来宾分享如何培养思维的敏捷性和灵活性

Exclusively Corporate IMEX是法兰克福IMEX展中的一项重点活动 也是企业买家不可错过的活动之一 荷兰蒂斯曼集团战略会议及活动经理Alise Long表示 她每年只有3到4次的时间可以暂且放下职务到其他国家和地区参加展会或活动 而IMEX展是她绝对不会错过的展会之一

对会展业的杰出人才给予肯定今年的第14届IMEX庆祝晚会在法兰克福机场喜来登酒店及会议中心举行 主办单位在当晚颁发多个奖项给数名嘉宾 以肯定他们多年来对会展业所作出的贡献 来自AEG奥格登集团的会展中心总监Geoff Donaghy获颁本年度的IMEX奥斯卡奖 新加坡会展业老将Janet Tan-Collis则被授予了专业会议管理协会 PCMA 的年度全球行政会议

奖 以肯定她多年来对会展教育所作出的巨大贡献 Janet Tan-Collis也是新加坡会议展览协会的主席

加强业务联系虽然法兰克福IMEX展是个大型展会 可是参展者对彼此却不陌生 大家犹如一个大家庭 为了让会展业得到更大的肯定和更广泛的认可 IMEX主办方联同欧洲城市营销组织 European Cities Marketing国际大会与会议协会 ICCA 和国际会议中心协会 (AIPC) 并在联席会议产业委员会 AIPC 的赞助下 主办了IMEX政治家论坛 逾40位具有政治影响力的人物 当中包括了德国国家及区域政府部长出席了这个论坛

澳大利亚新南威尔士州贸易 旅游与大型活动部部长斯图尔特 艾尔斯(Stuart Ayres)表示 商务活动是新南威尔士州经济的主要驱动力 它不但刺激本州的知识型经济的增长 支持贸易与投资 有助于人才的招聘和保留 还促进了可持续经济增长

IMEX集团首席执行官Carina Bauer也表示 今年多位来自全球的高级政坛领袖和政府官员出席了政资论坛说明了许多国家的政府极度重视会展业 并肯定了会展业对经济发展 尤其是知识型经济的带动作用

许多参展商和观展者无不被IMEX集团董事长Ray Bloom先生和他的女儿的谦虚和亲力亲为所感动 他们无时无刻都在展厅与买家和展商沟通和交流 设法了解他们的需求和向他们寻求反馈 最令人感动的一幕是身为集团董事长的Ray Bloom先生竟亲自动手协助收拾整理媒体资料区 他的举动充分体现了商务活动及会展业所强调的人际关系素养

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

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ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

56MAY 2016

PIGNCGGampWEMYQTVJဂŅąƬĀශઆʕǟ뼷ʽƦć໕יĀĂǨȓӐƓҁ͵Ɠ뼶ȬňŨΞԺĖ뼷ĄqNjՠƺrƦăĄғԄƷĄҠŒƓŀƓІџᄕĀϱԶ뼶ȬćŭĀĂơ6ampӲϭġȉęŝŒǃąȬĀĔċşƍ뼶

ŦĬ뼷NjՠƺƣĄƇĬʝ쨵PIGNCGGampWEMYQTVJƅ뼷NjՠƺĄǚŢǥ˰ϝԶĴĀɶŰŠᇏƺ쨱NjՠƺĄĈखƺĀȩƍ쨱NjՠƺĄūҫĂūƔŢλĎұƱăࡡ뼷ăŮĄĔ뼵ăŮĄĔċʃ뼷ƦĄŭҫĂŭ뼷ůķרƺʕǟĎǰƍǨұƱĀŦċλĎ뼶Һ˱Āĸ뼷NjՠƺĄȜŀƜğǟĄĂɁ҈Ә뼷ƦăĄҽ뼶

ƄΡĄ͵ģČ뼷ƜƚॸȓѣģČ뼷ćাѷĤĂͳĉƷĴ뼷ɽěǚŢؤƺ뼶ćؤƺǚǡ뼷κшĈኦ˓ĀNjՠƺ뼷ĔƟƷĨؤؤƺħƚƺ뼶

ƜƚॸĄĂՇNjŠொĤĀʕǟ뼷ƧħϢеǙҜԵĈՇNjŠொĤĀƜƚĄƲĂċƜƚॸĉǨǚŢĀסͿ뼶ňĠĴȊ뼷ՇNjŠொĤĄňȧůĎೠʔĀ뼶$KXGPVUۈिĈ˵ĨȉĎĢ)GQTIG2QJPUQPĀJCP9GG6GEMŠ8KPEG1VCĔƪʞՇNjĐƷʸǟ뼷ě֏ˡġĈȱՇNjŠொĤĀӛʚ뼶ϜͿćۈिě֏ˡġԭħڂޏ뼷āĶȜŒǃƧŗՇNjŠொĤĎ뼶

ՇNjžŔƻඝůăĄƇĬĤڭƂ뼷ȚӗŢăҲīॎ뼶ă΅ǡ뼷ʁϒۈŞҠďĈԚĂǩࢨˡϢеćƜƚڏѩǡĂȾϥąȉƜƚॸȓѣĀʸי뼶Ƒۍĉă෧ĀĄ뼷˽ϢеƔdzƥǡŦŝƜƚॸȓѣĀžŔιƈԨĂŝʴևӢĀأȓѣ뼶ˤʋ뼷Ϣе୳ӗŢȥŪĀʕǟжޚըģĄě֏ˡġ˩ȒĀƂ뼶ϿĠˆԄŢŗĘƪƞŰߧϰϰƗĖƄਗ਼뼶ȁˤ뼷ħąˊƶĀϙॼ뼷āĶˆ˽ᆙӗĔƞăݘĀǟɧ뼶

ˤơϨȀʑࠋՍ˟+֏ź$KXGPVUۈिȌॼᆁ뼶āĶƗɩĖě֏ˡǨఆĀĄŢˤDŽˡǨˆ˽ƈୟĀऒȶ뼶āĶģşƍ뼷ϿĠŚŝŠŞҠĀě֏ٲćӇଦě֏ĀǀвॼĴ뼷ǢԵąĂӝȠȆȥڒĀɆͶ뼶ě֏ˡŢǀĀɭƚǟůăĻŇ˸뼷ᤂʞܬ؈ʠĉŠĠʞԄˡʠচśଋąύ+ǂѩĀܬ؈ŝΡĸdžąŚĝԭʇȶ˸ě֏ˡ뼶

ě֏ĉƷĄě֏ˡŪβĀŕȶđȁ뼶ě֏DŽˡĉƷđǀľǥʿĀͶՕাۋŠඔХĀĢāƷĨТĖ뼶ȁˤ뼷ħąƑĠĉƷȀɌ˄ҬφҢćĔċDŽˡ뼷āĶκƈୟŴĶڇۃˆĈĀζᆺ뼶

ampWEMYQTVJāĶ쨰ĈƷϾ˄ăNjŎďĈNjՠƺ뼷āĶĀЬзФ뼷ĈňĠƷϾષຯĀĉ뼷˄ăĨұĖЪ뼷ǰƍŴĶĀ뼶ƂǰĘ뼷āĶĀދࠕşƍ뼷Njՠƺʘ˩ȉƷϾƄȱ뼷ĈĴ৯χŪѢȣ뼶

Ƿ୯փఔŨ쨗

NjՠƺȉՇҜƺ

ǚʏǦħ+တ˺Ӎ٥Ȑě뼶Ĉȱŭ+֏ĀނҤζƅ뼷

ɑջ୯Ѯ뼷

$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ

ŭʃ

56MAY 2016

BIZEVENTSASIACOM2016ŭ5ʃ

ՇNjȉொĤʗ၅

ȱĈŪ

ɽৠ٧elbizeventsasiacom

௱ᅒ

ৠ٧ginabizeventsasiacom

8KPEG1VCৠ٧יVinceOtagpjcom

JCP9GG6GEMৠ٧יWeeTeckChangpjcom

56 Chinese Editorial Lettersindd 56 2516 315 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

C

M

Y

CM

MY

CY

CMY

K

insert-BEA-PW_Mar16pdf 1 10032016 91035

IBC Pacific World ADindd 1 21416 456 pm

Untitled-6 1 2516 325 pm

Untitled-6 1 2516 325 pm