BLINDS TO GO: STAFFING A RETAIL

EXPANSIONBy Group 3

Chockalingam |Anand |Hetvi | Sakshi |Shwetha |Vishnu |Vivekanandan

Business Model – Blinds To Go (BTG)

• Retail fabricator of Blinds (Window dressings), sold directly by BTG• Manufacturing unit was in close proximity to the retail outlet• From one store in 1991 to 120 stores across USA and Canada in 2000• Quality of Staff was prioritized above aesthetics• sales associative selling supervisor assistant store manager store

manager• High sales volume achieved by high level interaction with customers• Commission based compensation with belief that it best motivates• Hiring energetic, personable people were hired as salesmen