Bliss save the date

Ratipriya Suresh Probelm Solving Branding Project Process BookSpring 2012

project brief

introduction

Share your precious moments with the Bliss Network. Bliss provides the best environment to hold cherished memories from you and your dear ones. Our network essentially assists you in saving the date in a more interactive manner with programs like the Something Series. Other highlights include homages, proposal stories, ring sketches, and more! You are cordially invited to join Bliss in holy matrimony. Come join us and save the date.

project brief

Name

bliss harmony, join, hitched, vow, unite, tie(s), link, (the) knot, us, ring, spark,

I do, I Thee Wed, Me and You, just us two

Tag Line

save the date

Wedding Today, Marriage Tomorrow

Something Borrowed, Something Blue, etc.

Cable Service Concept

share with near and dear the wedding planning process in a more interactive manner

Program Highlights

homage of engagement, photography, proposal story, ring sketches, design ideas for

the wedding, consistent color palette, ideation process for food, decor, music, attire,

etc. something________ programs

Viewer Profile

engaged/soon to be married couples; friends and family of the presented couple

ideation: mind map

wedding event

conventionassociationscelebration

union

bond

husband/wife relationship

mergecombine

commitment

vows

take the plunge tie the knot get hitched

occassion

planner

ceremony

ideation: naming

wedding |ˈwedi ng |nouna marriage ceremony, esp. considered as including the associated celebrations.marriage |ˈmarij|noun1 the formal union of a man and a woman, typically recognized by law, by which they become husband and wife.• a similar long-term relationship between partners of the same sex.• a relationship between married people or the period for which it lasts : a happy marriage | the children from his first marriage.• figurative a combination or mixture of two or more elements : a marriage of jazz, pop, blues, and gospel.2 (in pinochle and other card games) a combination of a king and queen of the same suit.

union |ˈyoˈnyˈn|noun1 the action or fact of joining or being joined, esp. in a political context : he was op-posed to closer political or economic union with Europe | a currency union between the two countries.• a state of harmony or agreement : they live in perfect union.• a marriage : their union had not been blessed with children.

ideation: existing programs

Say Yes to the Dress reveals the inner workings of the world’s premier bridal salon, Kleinfeld Bridal. Part fashion show, part bridal story, part family therapy, the series un-covers the hurdles every staff member faces to make each bride completely satisfied on what may be the single most important day of her life.

WE tv’s original series My Fair Wedding is in its fifth season. A bride knows what she wants for her wedding — the dress, the flowers, even the icing on the cake! But with only a few weeks before the big day, celebrity event planner David Tutera shows up and changes everything. How exactly will he tackle these brides’ outlandish ideas to give them a wedding beyond their imagination? David sits down with the bride, he learns her style, likes and dislikes before taking over everything, creating her fairytale wedding in a short period of time.

network analysis

epix hd

About EPIX Studio 3 Partners

Studio 3 Partners is the parent company of EPIX. A joint venture between Viacom, Paramount, Metro-Goldwyn-Mayer Studios and Lionsgate, EPIX is a next-generation multiplatform premium entertainment channel, video-on-demand, and online service. Launching with Verizon FiOS and other distribution partners in October 2009, EPIX boasts access to more than 15,000 motion pictures spanning the vast libraries of the partner studios. EPIX will deliver films from Paramount, Paramount Vantage, MTV Films and Nickelodeon Movies released theatrically on or after January 1, 2008 and MGM, United Artists and Lionsgate titles released theatrically on or after January 1, 2009, which will be available exclusively to its subscribers. Providing a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service, EPIX will air new Hollywood titles plus classic feature films, original series, and music and comedy specials. It is the only premium service providing its entire monthly line-up on video-on-demand, online and on the linear channel. Further, EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available online to subscribers.

It’s a cable TV channel. It’s a VOD service on your set-top box. It’s

a web site with movies. If you subscribe to EPIX, you get it all.

network analysis

epix hd

EPIX is the big new movie channel that’s more than just a big new movie channel. Paramount, Lionsgate, and MGM are turning their biggest movies, original programming, and expansive library into a bold new experience. The movies you love will never change, but the way you watch them is about to...

network title - bliss

typeface exploration

Coronet no variation

Edwardian Script ITC no variation

bliss

bliss

bliss

bliss

bliss

bliss

Futura Book, Book Oblique, Bold bliss bliss bliss

Franklin Gothic Book/Mediumregular, italic, medium regular, bold

bliss bliss bliss

bliss network

final typeface selection

The perfection in Futura’s rounded quality and geometry shines through the counter of the ‘b’ in bliss and provides an eloquent synergy in the repetition of the ‘s’.

a b c d e f g h i j k l m n o p q r s t u v w x v y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? , . / ? < > { } [ ]

network title - bliss

image research

network title - bliss concept exploration

b l i s s b l i s s

b l i s s bliss bliss

bliss

network title - bliss

color palette

Registration Black

C 100

M 100

Y 100

K 100

Paper White

C 0

M 0

Y 0

K 0

Bliss Blue

C 42

M 4

Y 0

K 15

network title - bliss final logotype

bliss

b l iss

bliss network letterhead, business card

bliss

Ratipriya Suresh Executive Producer

E rsuresh@networkbliss.com T 484.477.7672 F 610.431.2818

save t he da te

bliss network envelope

Bliss NetworksMr. and Mrs. Smith 766 Shropshire Drive West Chester, PA 19382

bl iss

save

the

date

1229 Chestnut Street Philadelphia, PA 19107

bliss network bug

you’re watching you’re watching

bliss

bliss network bump

you’re watching you’re watching

bliss

lace? roses?pearls? daises?chicken?

your date

shrimp?

your choice

bliss network on air graphics

lower thirds

up next on

tonight on

you’re watching I Do on

this weekend on

next week on

Thursday on

now on

tomorrow on

only on

bliss

bliss

bliss

bliss

bliss

bliss

bliss

bliss

bliss

bliss network programming

Monday Tuesday Wednesday Thursday Friday

>

SaturdaySunday

Time Share Time Share Time Share Time Share Time Share Time Share Time Share

Something _ Something _ Something _ Something _ Something _ Something _ Something _

Design Ideas Hitched Hitched Hitched Hitched Hitched Design Ideas

I Don’t Ring Master Ring Master Ring Master Ring Master Ring Master I Don’t

Food Forever Time Share Time Share Time Share Time Share Time Share Food Forever

the knot I Thee Wed Bling On Bliss Time Share Borrowed It Takes Two Time Share

The Wedding Planner Made of Honor Yours Mine and Ours My Big Fat Greek Wedding Runaway Bride What Happens in Vegas Wedding Crashers

Ring Master Ring Master Paperlace Ring Master Paperlace Ring Master Ring Master

bride groom You and Me You and Me You and Me You and Me You and Me bride groom

6:30 6:30 6:30 6:30 6:30 6:30 6:30

7:00 7:00 7:00 7:00 7:00 7:00 7:00

9:00 9:00 9:00 9:00 9:00 9:00 9:00

11:00 11:00 11:00 11:00 11:00 11:00 11:00

12:30 12:30 12:30 12:30 12:30 12:30 12:30

2:30 2:30 2:30 2:30 2:30 2:30 2:30

4:00 4:00 4:00 4:00 4:00 4:00 4:00

6:00 6:00 6:00 6:00 6:00 6:00 6:00

8:00 8:00 8:00 8:00 8:00 8:00 8:00

am

am

am

am

am

am

am

pm

pm

pm

pm

pm

pm

pm

bliss

save

the

date

application: promotional material launch mailer

bliss sa

ve th

e da

te

b l iss

save

the

date

b l iss

save

the

date

Will you marry us? We cordially invite you.

watch..learn..share..

present..invite..cater..

celebrate..rejoice..

unite..bond..take the

plunge..tie the knot..

commit..plan..save..

application: promotional material magazine cover

bliss

save

the

date

b l iss sa

ve th

e da

te

Come Join Us..

subscribe to..

June Weddings.. fact or fiction?

Even

t..3

Cer

emon

y..1

blis

s sa

ve th

e da

te