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7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Session OM35
Blogging: Why the Fuss?
ALA 36th Annual Conference and ExpoLas Vegas
Wednesday, May 2, 2007 at 3:45pm
Ron FriedmannPrism Legal Consulting, Inc.
http://www.prismlegal.com/mailto:[email protected]:[email protected]://www.prismlegal.com/7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Are blogs today what web
sites were in 1995-96?
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Agenda
Whats a blog? Whos blogging?
The business case for blogs
Blog software
RSS
Other blogging considerations
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Agenda
Whats a blog? Whos blogging?
The business case for blogs
Blog software
RSS
Other blogging considerations
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Whats a Blog?
Web log Easy way to create web content
Short entries, most recent at top
No tech skills required
Not a technology decision
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Blog Features
Many options to create
Easy design
One author or many
Organize entries by topics
Automatic archiving
E-mail subscriptions
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Blog Jargon
URL specific to the postPermalink
Method to deliver postsFeed
Reader text about a postComments
A law-related blogBlawg
Links to other blogsBlogroll
A single entryPost
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Agenda
What is a blog? Whos blogging?
The business case for blogs
Blog software
RSS
Other blogging considerations
7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Whos Blogging?
Kids Creeps
Techies
Business people
Companies
Lawyers Law firms
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Large Firm Branded Blogs
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Large Firm Branded Blogs
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Large Firm Branded Blogs
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Large Firm Blogs by Topic
Antitrust (2) Bankruptcy
E-Discovery
Employment (2) Energy (2)
Family
Financial Inst. Health (2)
IP (2) Nano
Privacy
RealEstate/Constr. (4)
SEC (2)
State Appellate (2)
Tax
Telecomm (5)
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Mid-Size Firm Branded Blogs
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Large Firm Semi-Branded
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Whos Blogging - GC
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Other Legal Bloggers
How AppealingLegal PadLegal SanityMay It Please The Court
Leadership for LawyersAdam Smith, Esq.Blawg ReviewI/P UpdatesMyShingle.com
Jottings by an Employer's L.Crime and FederalismSilicon Valley Media BlogThe Estrin Report
Insurance ScrawlThe Common ScoldRobert Ambrogi's LawSitesLaw Department Management
Prism LegalHuman LawInhouseBlogThe Wired GCFuture Lawyer
LawMarketing BlogLegal PadCounsel to Counsel
ALM Network of Bloggers (Feb 2007)
http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://howappealing.law.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://arnieherz.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/mayitpleasethecourthttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.leadershipforlawyers.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.bmacewen.com/blog/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.blawgreview.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/ip-updateshttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/myshinglehttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/employerslawyerhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/federalismhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.svmedialaw.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://estrinlegaled.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://insurancescrawl.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://commonscold.typepad.com/commonscold/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.legaline.com/lawsites.htmlhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://lawdepartmentmanagement.typepad.comhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.prismlegal.com/wordpress/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://humanlaw.typepad.com/humanlaw/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.inhouseblog.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.wiredgc.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.futurelawyer.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://pm.typepad.com/professional_marketing_bl/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.wordpress.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.counseltocounsel.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.counseltocounsel.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.wordpress.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://pm.typepad.com/professional_marketing_bl/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.futurelawyer.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.wiredgc.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.inhouseblog.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://humanlaw.typepad.com/humanlaw/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.prismlegal.com/wordpress/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://lawdepartmentmanagement.typepad.comhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.legaline.com/lawsites.htmlhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://commonscold.typepad.com/commonscold/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://insurancescrawl.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://estrinlegaled.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.svmedialaw.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/federalismhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/employerslawyerhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/employerslawyerhttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/myshinglehttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/ip-updateshttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.blawgreview.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.bmacewen.com/blog/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://www.leadershipforlawyers.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://blogs.law.com/mayitpleasethecourthttp://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://arnieherz.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://legalpad.typepad.com/http://store.law.com/linkredirector/default.asp?lrcat=BLOGNetwork&lrurl=http://howappealing.law.com/7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Agenda
Whats a blog? Whos blogging?
Business case - EXTERNAL
Blog software
RSS
Other blogging considerations
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Why Blog?
Location, location, location Woops, I meant marketing,
marketing, marketing
Establish expertise Earn awareness
Connect to clients and prospects
Obtain links to your web site
Recruiting
Have fun, meet people
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Marketing Expense Growing
AmLaw 100 spent 2.2% of revenue Up 30% from prior year
Competition, Mergers Fuel Rise in Firm Marketing BudgetsThe Recorder, 3/5/07, at law.comCiting a BTI study of AmLaw 100 in 2006
http://www.law.com/jsp/article.jsp?id=1172829798633http://www.law.com/jsp/article.jsp?id=11728297986337/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Evaluating Marketing Options
Whats the cost of qualified lead? Whats the value of a new matter?
70% of business executives and in-housecounsel go online during the firm selectionprocess. Blogging will increase your firms
visibility.
December 2006$295
http://www.incrementaladvantage.com/ia/pc-149-20-the-marketability-and-legality-of-law-firm-blogs.aspx
http://www.incrementaladvantage.com/ia/pc-149-20-the-marketability-and-legality-of-law-firm-blogs.aspx7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Forrester Analytic Framework
http://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.html
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Marketing Channels
Synchronous Seminars, webinars (firm or 3rd party)
1-on-1 client or prospect meetings
Networking functions
Asynchronous Updates (paper or e-mail)
Articles
Books
Pod- or video-casts Web sites
Blogs
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Channel Considerations
Cost: time and out of pocket Frequency
Reach and audience size
Measurable impact Targeting
Re-use value
Ease of digesting Risks
Tech effort
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Channel Comparison
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Easy to Digest
Web
Site
Podcasts
Easy Tech
Low Risk
High Re-use
Easy to Target
Easy to Measure
Broad Reach
High Frequency
Favorable Cost
Blogs
Book
s
Articles
Upda
tes
Netw
ork
1o
n-1
Seminars
Webinars
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Comparing Outreach Options
Survey of 46 mainly large firms 20% have blogs
60% publish e-newsletters; 90% of
200+ lawyer firms 3% have done a podcast
Source:
Larry Bodine blog post (1/4/07) citing PrimaryResearch Group report
http://pm.typepad.com/professional_marketing_bl/2007/01/20_of_firms_hav.htmlhttp://www.primaryresearch.com/http://www.primaryresearch.com/http://www.primaryresearch.com/http://www.primaryresearch.com/http://pm.typepad.com/professional_marketing_bl/2007/01/20_of_firms_hav.html7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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E-mail versus Blogs
E-mail limitations Dated
Lost in inbox
Too much detail
Blog benefits
Avoid spam filters
Shorter
Current Choose delivery
Track readers
See Tom Baldwin, CKO, Sheppard Mullin blog post (10/14/04)See alsoBlogging Is the New Black, LawFirmInc (12/8/05)
http://kmpipeline.blogspot.com/2004/10/blawgs-v-traditional-e-newsletters.htmlhttp://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://kmpipeline.blogspot.com/2004/10/blawgs-v-traditional-e-newsletters.html7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Benefits at Sheppard Mullin
Benefits Better search engine visibility
Less production time v. newsletters
Anecdotal evidence of new matters Media attention
Worth the effort? Blogs are what web sites were in 1995
Better delivery for what we do anyway
Easier than e-blasts, once set up
Source: E-mail exchange (Feb 07) with Tom Baldwin (CKO) and Vickie Spang (CMO) of Sheppard Mullin
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Benefits at Holland & Hart
Health care one lawyer practice Blogging was the marketing plan
600 visits/week
New clients from all over US
Found H&H because of high searchengine visibility
Source:The Lonely Blog, Law Firm, Inc., April 2007
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Benefits at Stark & Stark
Benefits 50 new billable matters from NJ Law
Increased web presence
More media looking for comments Better placements for print articles
Worth the effort?
Absolutely
Source: E-mail exchange (Mar 07) with R. DeLuca, Dir. Biz Dev, Stark & Stark
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Recruiting
Find your web site Learn about your practice
Show that you are with it
Talk to your audience
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Bad News Travels
Media Web sites and blogs keepstudents updated on juicy storiesabout law firms
Reputation and recruitment(NationalLaw Journal, 6/27/05 at law.com)
http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1119603913017http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=11196039130177/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Control Your Destiny
Why not [blogs] for recruitingpurposes as well?
Recruiters should blog re hiring
Multiple blogs for varied perspectives Attorneys share practice news
New associates describe first week
Are Your Recruiting Efforts Geared for the OnlineGeneration?Law Practice Today, ABA, online, Oct 2006
http://www.abanet.org/lpm/lpt/articles/mgt10061.shtmlhttp://www.abanet.org/lpm/lpt/articles/mgt10061.shtmlhttp://www.abanet.org/lpm/lpt/articles/mgt10061.shtmlhttp://www.abanet.org/lpm/lpt/articles/mgt10061.shtml7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Agenda
Whats a blog? Whos blogging?
Business case - INTERNAL
Blog software
RSS
Other blogging considerations
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Internal Blogging
Share information Foster team work
Reduce e-mail clutter
Create KM repository
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Agenda
Whats a blog? Whos blogging?
The business case for blogs
Software options and features
RSS
Other blogging considerations
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Software Options
Free v. pay Hosted v. your own web site
Free-standing v. integrated
Brands
www.typepad.com
www.blogger.com
www.wordpress.org
www.sixapart.com/movabletype
http://www.typepad.com/http://www.blogger.com/http://www.wordpress.org/http://www.sixapart.com/movabletypehttp://www.sixapart.com/movabletypehttp://www.wordpress.org/http://www.blogger.com/http://www.typepad.com/7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Categories and Authors
Multiple authors an option Fairly common
No right or wrong answer
Consider vetting issues Categories organize content
Help readers find postings
Automatic filtering
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E-mail Subscriptions
www.feedburner.com www.feedblitz.com
www.squeet.com
www.blogarithm.com
http://www.feedburner.com/http://www.feedblitz.com/http://www.squeet.com/http://www.blogarithm.com/http://www.blogarithm.com/http://www.squeet.com/http://www.feedblitz.com/http://www.feedburner.com/7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Tracking Hits
Built in software Third party software (examples)
www.google.com/analytics
www.statcounter.com
Analysis
http://www.google.com/analyticshttp://www.statcounter.com/http://www.statcounter.com/http://www.google.com/analytics7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Measuring Hits By Month
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Measuring Hits By Page
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Tracking Hits By Source
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Measuring Hits By Visitor
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Hit Tracking at Stark & Stark
Hit tracking Google Analytics
Track hits and search terms
Marketing reports to management Actions taken
Include search terms in future posts
Search spikes > more posts on topic Many hits > targeted e-mail blast
Source: E-mail exchange (Mar 07) with R. DeLuca, Dir. Biz Dev, Stark & Stark
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Agenda
Whats a blog? Whos blogging?
The business case for blogs
Blog software
RSS [Real Simple Syndication]
Other blogging considerations
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RSS
Real Simple Syndication Get latest posts without visiting a blog
Pull v. Push
News aggregator (news reader) Reading multiple blogs in one place
Not just for blogs
Many newspapers and other info sources
Add New York Times RSS feeds
http://www.nytimes.com/rsshttp://www.nytimes.com/rsshttp://www.nytimes.com/rss7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Newsreader - Bloglines
d h
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Newsreader - Yahoo
d O l k 200
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Newsreader Outlook 2007
5 L Fi i h RSS
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5 Large Firms with RSS
Duane Morris Fulbright
Jones Day
White & Case
WilmerHale
Wil H l RSS ( ti l)
http://www.duanemorris.com/site/dm37.htmlhttp://www.fulbright.com/index.cfm?fuseaction=home.494http://www.jonesday.com/pubs/rss.aspxhttp://www.whitecase.com/rss/listing/http://www.wilmerhale.com/rss/http://www.wilmerhale.com/rss/http://www.wilmerhale.com/rss/http://www.whitecase.com/rss/listing/http://www.whitecase.com/rss/listing/http://www.jonesday.com/pubs/rss.aspxhttp://www.jonesday.com/pubs/rss.aspxhttp://www.fulbright.com/index.cfm?fuseaction=home.494http://www.fulbright.com/index.cfm?fuseaction=home.494http://www.duanemorris.com/site/dm37.html7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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WilmerHale RSS (partial)
A d
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Agenda
Whats a blog? Whos blogging?
The business case for blogs
Blog software
RSS
Other blogging considerations
Fi di L l Bl (Bl )
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Finding Legal Blogs (Blawgs)
BlawgYour Source for Legal Blogs,
Podcasts & News Feeds
Blawg Republic (including Directory)Blawg Republic is a real-time search
engine that monitors the legal bloggingcommunity every hour.
BlawgSearch (including Directory)
M i t i i M t
http://www.blawg.com/http://www.blawgrepublic.com/http://www.blawgrepublic.com/dir/http://blawgsearch.justia.com/http://blawgsearch.justia.com/category.aspxhttp://blawgsearch.justia.com/category.aspxhttp://blawgsearch.justia.com/http://www.blawgrepublic.com/dir/http://www.blawgrepublic.com/http://www.blawg.com/7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Maintaining Momentum
Content is king Keep posting
How often is often enough?
What voice, what content? Blogs are informal
Timely, practical, and short
Do you send e-mail updates?
M t t Sh d M lli
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Momentum at Sheppard Mullin
Motivating lawyers Some blogging time counted as billable
Partners have bought in they help
make sure lawyers write Chose practices where lawyers were
already writing
Vetting blog posts
Each practice has a partner who servesas editor
Source: E-mail exchange (Feb 07) with Tom Baldwin (CKO) and Vickie Spang (CMO) of Sheppard Mullin
Mi l d F O i
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Misplaced Fears - Overview
Takes too much time Write a post in as little as 5 minutes
Short + informal; not scholarly
It's too hard to learn
If you know a word processor, e-mail, andbrowser, you can learn in under 10 minutes.
I'm too busy
People with interesting thoughts are busy Blogs let them share your quickly and easily
Better exposure than from article or speech
A L Bl C t
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A Lawyer Blog-Convert
Id long written 1000-word columns Editors feared me: always near to the wire
With blogs, time and HTML were worries
Writing turns out to be easy
Word should be so intuitive!
I found a voice
Posts can be short - reference what I notice
Or lengthy analyses or anything between A long post is only 10 minutes work
Simon Chester, Partner, Heenan Blakie and blogger (slaw.com and
blog.colpm.org). Paraphrased from his comment at blog.colpm.org.
URL U i Ti t Fi ?
http://www.slaw.ca/http://blog.colpm.org/colpm/http://blog.colpm.org/colpm/2007/02/misplaced_fears.htmlhttp://blog.colpm.org/colpm/2007/02/misplaced_fears.htmlhttp://blog.colpm.org/colpm/http://www.slaw.ca/7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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URL: Unique or Tie to Firm?
Sheppard Mullin Avoid spam problem with main URL
Search engines find most relevant site
Blog branding matches main site Stark & Stark
Geography or content more memorable
Driving traffic to main site not a goal Interlink resources
Source: E-mail exchange exchanges with firms cited
Risks
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Risks
Ethics rules See, e.g., NY State sec. 1200
Legal risks
Liable or defamation Copyright infringement
Losing momentum
But compare alternatives
Risk Mitigation Disclaimers
http://www.nycourts.gov/rules/attorney_ads_amendments.shtmlhttp://www.nycourts.gov/rules/attorney_ads_amendments.shtml7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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Risk Mitigation - Disclaimers
Davis WrightAttorney Advertising. Prior results do
not guarantee a similar outcome.
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Attitudes to Overcome
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Attitudes to Overcome
Risk averse Precedent based
Fear of failing
Competitive
The first movers have moved.The second movers have moved?Whats next?
Conclusions and Observations
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Conclusions and Observations
Blogs are easy low tech barrier Readership is big and growing (?)
Clients likely to get increasing share
of news via blogs and RSS in future To blog or not?
Think marketing and content, not tech
How long did you wait for a web site?
References Articles
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References - Articles
RSS Resources You Can Use: AutomatedWeb Surfing for Lawyers(Law Practice Today, Nov2006, Mighell and Kennedy)
Is Your Blog Exposing You to LegalLiability?(law.com, 12/22/06, Savell)
Bloggers Beware: Debunking Nine
Copyright Myths of the Online World(LLRX.com, Dec 2006, Biehl)
Ten Ways Blogs Boost a Law Firm's Image(Law Tech News, Nov 2006, Poll)
Blogging Is the New Black, (LawFirmInc, 12/8/05,Malkin)
New York Law Firms Struggle With NewRestrictions on Advertising(New York Times, March2, 2007)
References Blog Posts +
http://www.abanet.org/lpm/lpt/articles/slc11061.shtmlhttp://www.abanet.org/lpm/lpt/articles/slc11061.shtmlhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.llrx.com/features/bloggersbeware.htmhttp://www.llrx.com/features/bloggersbeware.htmhttp://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1162375514111http://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.nytimes.com/2007/03/02/business/media/02law.html?_r=1&oref=sloginhttp://www.law.com/jsp/legaltechnology/pubArticleLTN.jsp?id=1133949912064http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1162375514111http://www.llrx.com/features/bloggersbeware.htmhttp://www.llrx.com/features/bloggersbeware.htmhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1166695602960&rss=llfhttp://www.abanet.org/lpm/lpt/articles/slc11061.shtmlhttp://www.abanet.org/lpm/lpt/articles/slc11061.shtml7/28/2019 Blogging - Why the Fuss? - ALA Annual Conference - May 2007 - Final
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References Blog Posts +
New ROI of blogging report fromForrester(1/25/07, Forrester)
Final NY Advertising Rules are Atrocious(1/8/07, Larry Bodine)
$20,000 of billable time used to maintaina blog (7/25/06, Larry Bodine citing Ed Poll article)
Directory of Large Firm Branded Blogs(3/5/07, Prism Legal web site)
AmLaw 200 law firm blog growth in linewith law firm blog growth(3/6/07, Kevin OKeefe)
http://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.htmlhttp://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.htmlhttp://pm.typepad.com/professional_marketing_bl/2007/01/final_ny_advert.htmlhttp://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://www.lawbizblog.com/http://www.prismlegal.com/index.php?option=content&task=view&id=118&Itemid=73http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://kevin.lexblog.com/2007/03/large-law-firm-blogs/amlaw-200-law-firm-blog-growth-in-line-with-law-firm-blog-growth/http://www.prismlegal.com/index.php?option=content&task=view&id=118&Itemid=73http://www.lawbizblog.com/http://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://pm.typepad.com/professional_marketing_bl/2006/07/20000_of_billab.htmlhttp://pm.typepad.com/professional_marketing_bl/2007/01/final_ny_advert.htmlhttp://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.htmlhttp://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.html