Blooming Hapiness

7/28/2019 Blooming Hapiness

1/23

White ClickWHITENING CREAM


2/23

Presented to

SIR ZARGHAM

Presented by

TOOBA SHAFIQ E12MBA099

RIDA TAJAMUL E12MBA109

AZRA FAIZ E12MBA138

MAHAM BUKHARI E12MBA076TUBA SHAKEEL E12MBA107


3/23

BRAND NAME

White Click

WHITENING CREAM


4/23

TAGLINE

Whitening Jo Click Kar Jae


5/23

Why there is a need for fair skin?

To look attractivePeople are not suffered from inferiority complex


6/23

INTRODUCTION

The impact of fairness cream over the market that theconsumer of the fairness cream are now more focusedover their complexion and skin

The fairness cream market is specially in context withfemales


7/23

OUR PRODUCTS USP

Maximum fairness

We offering affordable price with no compromise inquality

Unique combination of ingredients to fight dullness andbrown spots in just 30 days

No side effects

Suitable for all types of skin


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TARGET MARKET

We are going to target Middle and Lower class

Middle class costumers having low buying power and donot expend much on luxury and personal care are ourtargeted customers


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SEGMENTATION

AGE % RESPONDENTS

Less than 25 30

25-35 42.67

35-45 11.33

More than 45 16


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SURVEY RESULTS

SOURCE % RESPONDENTS

Friends 8.67

Family members 10

Relatives 2.67

TV adds 53.33

Newspaper adds 5.33

Magazine adds 20


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COMPETITORS

Highly purchased brands in market

Fair And Lovely

Garnier

Ponds


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SWOT ANALYSIS

STRENGTH:

It just slow downs melanin function and help you gainyour original skin color

Use of natural ingredients

Facilitate people with our brand and a new approach tomeet their demands in a manageable way

Our affordable price attract more customers


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WEAKNESS:

Tough competition in skin care market

We are not going to extend our brand to larger scale

Not enough capital for promotion

We are not going to target upper class


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Opportunities:

We can extend our brand by introducing White ClickWHITENING CREAM for men

Provide opportunity to build strong relationship withcustomers


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THREATS:

Highly purchased brands in the market challenges to

deal with consumer choice and buying behavior

In present FAIR AND LOVELY is the largest competitor

Fair and lovely covers 50% of the market while 30% isbeing covered by garnier

There is a threat of new entrants as well


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MARKETING STRATEGIES

Skin care product

Rich in VITAMIN B3

It includes 45% personal care 18% sunscreen

Use of natural ingredients to minimize the side effects

Product:


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Price:

We are going to use MARKET PENETRATION PRICINGSTRATEGY

White Click WHITENING CREAM 50ml is just Rs.199 We also used PUSH STRATEGY to introduce our product

in market

Hire sale staff to push the customers to purchase ourproduct

Give incentives to retailers than they push thecustomers to purchase our product


18/23

Place:

We are going to launch our brand in Lahore therefore we aregoing to introduced our product in different stores, beautyproduct shops in major areas of Lahore retailers andwholesellers and includes ,

We are going to place our product at different stores ofmentioned markets . The occupying shelf space of ourproduct is 25 30% of our product price.

Moonmarket

Liberty

Akbari store

Anarkali

Allama iqbal Town

Link road

Mall road


19/23

Promotion:

Online services to give beauty tips

You can visit our web page Whiteclick.weebly.com

Special Fb page White Click WHITENING CREAM

Gifts offers

Stickers

Advertisement in Sunday magazine

Our product add on television

Banners, flex, stemmers, pamphlets

Membership cards

Display our banners in stores

Promotion through distributors


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PROMOTION OF THE PRODUCTSThe way we motivate our target customers forbuying our product

Print-media

Retailerspoint of

purchase

Promotionaloffers

E-media

Othersources ofpromotion


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IMC PLAN

We promote our product through Magazines ,newspapers

, television add ,billboards ,pamphlets ,banners , e.mail

We are going to give our products advertisementthrough Sunday magazines. 8 by 8 size and at thelast page of magazine.


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PORTERS 5 FORCES MODEL

There aremany

industrycompetitors

andrivalriesamongexisting

firms

We facemore threat

of newentrants in

this industry

There aremany

substitutestherefore

bargainingpower ofbuyers is

more

There is avery highthreat of

substituteproducts

Bargainingpower of

suppliers isless becausenumber of

suppliers inmarket is

more


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CONCLUSION

So, we conclude that most of the people are muchbothered about their complexion. The fairness creams

enjoy very good market growth rate when comparedwith other related product categories ,as FAIR andLOVELY product has done wonders, other players in themarket can also follow their philosophy of FAIRNESS. Itis not sufficient if a co. has the right product with rightquality, it has to be communicated properly to the target

audience.

Documents

Blooming Hapiness