BØMLO- store opplevelser i et lite samfunn

Report MA 03 - Product AdvertisingMaria Engtrø

INTRODUCTION

RESEARCH AND WORK PROCESS

INTERPRETATION OF THE TASK

ANALYSIS AND INSPIRATION MEHTODS

STRATEGIC DESIGN

CONCEPT AND TARGET GROUP

In this assignment we were to produce a street poster advertising of Pedesetrian Zone. The poster was going to reflect the important values the Pedestrian zone stands for. The poster were to consist of a photo, slogan, logo and any other graphic elements we wanted to add. The poster had to be A2-format.

We don’t have a Pedestrian Zone where I live so I had to improvise a little bit. I decided to make a poster promoting my Island Bømlo where I live. So I needed to take a picture that promotes Bømlo in a way that people would like to come and visit.

This poster is ment to draw tourist to Bømlo. It shows the entrance to the Island with the road onto the bridge that leads to this amazing Island with many many adventures both on sea and with its many nature paths.

Before going out and taking pictures, I had to come up with an idea what to shoot. I came up with the idea of showing the entrance to this Island and taking serveral pictures of the brigde and the road leading up to the bridge that get to onto Bømlo.

MOODBOARD

CREATIVE METHODS

As mentioned earlier, I spend some time figuring what to shoot for this task since we didn’t have any Pedestrian Zone where I live. I took some photographs of the entrance to the brigde leading to this Island and of the brigde. I could have taken many more pictures, but my mind was set on this idea. On this poster I wanted a logo that was going to look like a road sign since the picture was of a road and the bridge. The slogan was to pro-mote this small Island and I came up with the slogan; “ store opplevelser i et lite samfunn” (big adventures in a small community).I think this was catchy and a great slogan. The color for the roadsign is the same as the blue sign at the right. I used the colorpicter in InDesign.

Image: Nikon D3100 4608 x 3072 px 300 ppt f/6.3 1/400 sec Iso 100 200 mm

DESIGN

STYLE/GENRE

COLORS

TYPOGRAPHY

For this poster I wanted a photo with strong colours. So I brightened the picture and “added” some more colors to the picture adjusting the hue and saturation. For the logo I used the name of the Island ; Bømlo.I wanted some white space from the logo and slogan to the objects in the picture. So I put the logo up to the left and the slogan beneath a little bit to the right. I wanted the slogan to “touch” the logo but not to much so you could clearly see that one is logo and one is the slogan.

C: 100 M: 82 Y: 0 K: 0 C: 0 M: 0 Y: 0 K: 0

For the logo, I chose to use the font Minion Pro - 200 pt - regular

(Minion Pro shown in 20 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

For the slogan I chose to use the font Alana - 80 pt -bold with a vertical scale of 175 % to stretch the letters to get a cool and catchy effect.

(Alana shown in 20 pt)

ABC DEFG H IJ KL MNOP Q RS T U V W X YZabcdefghijklmnopqrstuvwxyz

SELF EVALUATION

SOURCES

I think I managed to solve this assignment in a good way considering that we didn’t have a Pedestrian Zone where I live. I had to think of something else that could be some kind of promotion for this Island. I think both my logo and slogan works very well together and describes what the tourist can expect when they arrive. Big adventures in a small community.

https://www.google.no/search?q=streets&client=firefox-b-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjb5KzkjpvUAhXK2SwKHXIXC90Q_AUICigB&bi-w=1440&bih=710#imgrc=TrJyalhyBTFgmM:

https://www.google.no/search?q=streets&client=firefox-b-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjb5KzkjpvUAhXK2SwKHXIXC90Q_AUICigB&bi-w=1440&bih=710#imgrc=TrJyalhyBTFgmM:

https://www.google.no/search?q=streets&client=firefox-b-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjb5KzkjpvUAhXK2SwKHXIXC90Q_AUICigB&bi-w=1440&bih=710#imgrc=3QZ_0a1QJlko3M:

https://www.google.no/search?q=streets&client=firefox-b-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjb5KzkjpvUAhXK2SwKHXIXC90Q_AUICigB&bi-w=1440&bih=710#imgrc=mYsyJHrQk3hDBM:

https://www.google.no/search?q=streets&client=firefox-b-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjb5KzkjpvUAhXK2SwKHXIXC90Q_AUICigB&bi-w=1440&bih=710#imgrc=Jn5mqyerYlEELM:

https://www.google.no/search?q=streets&client=firefox-b-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjb5KzkjpvUAhXK2SwKHXIXC90Q_AUICigB&bi-w=1440&bih=710#imgrc=TrJyalhyBTFgmM: