brand new mediaTurning Brands into Broadcasters

An Opportunity 79% of marketers

report their

organizations are

shifting to branded

content. [source: Forrester]

In the future, brands will be the

broadcasters and publishers — owning

and distributing their branded video

content to build stronger relationships and

transactions with their customers and

digital audiences alike.

Brand New Media is a global content, audience

acquisition and data company that specializes in

end-to-end digital marketing solutions converging

content, community and commerce.

Our key solution is channelPLAY: a video distribution

and viewer data platform that helps brands monetize

their content and audience. a quick video about us

GLOBAL

FOOTPRINTAsia

Australia

New Zealand

North America

A Few of Our Clients

Why VideoWebsites are 50X more likely to appear on the 1st page of search results when they include video.[source: Digital Sherpa]

Videos are shared 1,200% more than links and text combined.[source: Simply Measured]

88% of visitors stay longer on a site with prominent video displayed.[source: MistMedia]

73% of consumers are more likely to purchase a product after viewing product videos. [source: Forrester Research]

Video promotion is 600% more effective than print and direct mail combined. [source: Diode Digital]

60% of viewers will watch video before reading any website text, along with sharing their experience

when presented with a “share this video” button. This number continues to grow as education and

economic stature increase. [source: Diode Digital]

CONTENT BRANDS BUILD

RELATIONSHIPSRELATIONSHIPS BUILD TRUST

TRUST DRIVES REVENUE

—Andrew DavisBest-selling author and marketing speaker

1 BrandNarrative

2 Engagement (Connection)

3 Utility Education

4 Social

• Brand story telling

• Emotive case studies

• Event based

• Testimonials (brand ambassadors)

• How to — understanding

• Product/service demonstrations

• Reactive shorter clip

• Marketing cuts from other content tiers

• Vox pops

Our Approach to Content Creation

Direct Response Brand Response• Strong call-to-action mechanics

• Broadcast + digital

Lead with Lifestyle

Be Authentic Make It Emotional

Our Content Formula

+ ideal

formats

+micro

moments

VIDEOfirst

ImageryEditorial

“I-want-to-buy”MOMENTS

“I-want-to-watch”MOMENTS “I-want-to-do”

MOMENTS

“I-want-to-know”MOMENTS

_ _seeking instruction

_ _seeking guidance on what to buy

_ _seeking passions, interests

_ _seeking education, information

Everything.

Starts.with

Why?

DATA

FIRST

Our Approach to Content Marketing

Our job is to understand where your

targeted audiences are looking for

content and then be there for them

with useful content. We form genuine

relationships by providing authentic

content with real value.

We use real-time audience

measurement tools to drive

strategy and gain a deep

understanding of who your

audiences are, their behaviors,

and how to best customize and

distribute your content to meet

their needs and most importantly

REACH them.

LO

NG

TE

RM

S

HO

RT

TE

RM

Mass audience (impressions off mass/untargeted content

amplification)

Traditional efforts demonstrate a low engagement

conversion over time. Additionally 0.2% advocacy is low due

to mass/untargeted content, the audience doesn't feel truly

connected to the brand.

Mass Awareness

Interest declines rapidly,

consideration, advocacy and

trust is low.

2% Conversion

Content targeted at niche audiences, delivering insights

to guide ongoing content creation.

This approach seeks to find the most valuable audience with their like-

minded peers. Enabling them to spread the brand message while using

the garnered data and insights to understand what they like and dislike,

serving as a continuous feed to the audience funnel.

Content resonates and engages

a niche audience.

We gain access to their peers and like

minded networks. Our content is shared.

Continual growth of valuable, engaged

audience based through social sharing

and digital word of mouth.

Our Approach to Audience Acquisition

TRADITIONAL BNM TARGETEDVS.

Ownership of content

Ownership of audience

Ownership of the environment

Ownership and transparency to all data

Control of viewing experience

Control of advertisers and partnerships

Engaging, actionable + shoppable content

CLICK DEVICE TO VISIT OUR

DIGITAL CHANNEL ENVIRONMENTS

channelPLAY Video

Our Key Solution channelPLAY

Unlike YouTubeOur channelPLAY Environments Allow

Responsive HTML5

Site Design

Editorialize

Video Pages +

Backgrounds

Member ProfilesGeo Blocking of

Content (by Country)

Media Asset

Management

System

Best Practice

SEOMember Libraries

Display

Advertising

Units

Dynamic

Categorization of

Video Content

Site

Search

Email / Social Sign

On Membership

Enabled

Pre-Roll

Advertising

Units

Storage – Cloud

Based

Locked /

Unlocked

Content

Commenting Enabled EDM Campaign

Implementation

Security: SSL Based

ServiceActionable

Video (click-to-buy)

Content Sharing:

Social + Email +

Embed Codes

AUDATA (Audience Data)

21+ KPIs

Standard Features

A TECHNOLOGY DRIVEN

SOLUTION THAT POSITIONS

BRANDS AS BROADCASTERS.

channelPLAY

channelPLAY powers multichannel marketing

strategies. Its ecosystem collects viewer data and

consumer insights to enhance both the viewer

experience and ongoing content creation. .

Custom Features

Pop Ups

In Video Actions

Live Video Events

In Video Purchase

Digital Rights Management

(protection of user identity data

obeys + adheres to the Safe

Harbor agreement globally)

channelPLAYdynamic build from metadata

channelPLAYTechnology Ecosystem

The technology ecosystem is broken down

into individual component systems and

customized based on client goals --- not all

are required for a solution.

All of these components operate in close

harmony to deliver an end-to-end solution

for OTT IPTV.

channelPLAYData Capture

AUDATA is our proprietary audience data

aggregation platform that collects and reuses

information gathered on traffic and viewing

behaviors as the audience consumes content.

A display layer offers a secure login to team

members and partners, which provides

custom dashboards displaying key metrics in

nearly real time.

AUDATA provides a high level of detail on

audience members, their viewing behaviors

and social preferences.

4KEY COMPONENTS

1 2

3 4

ANALYZE

MCN CapabilitieschannelPLAY Environments Curated Under One Multi Channel Network

Click to Visit Brand New Media’s 4ME Lifestyle MCN

Our Key Services

ProductionServices

We custom develop and manage

digital destinations for brands ---

online channels that converge content,

community and commerce.

Channel Design

Channel Setup

Channel Management

Content Distribution

Content Scheduling

Tech Support

Design Support

Membership Profile Management

Reporting: Audience Viewing

Behaviors, Social Profiles, Social

Sharing, and Other Social Activity

Content Discovery Amplification

We create all formats of content for

all environments, but specialize in

one…VIDEO.

Content Strategy Development

Creative Concept Ideation

Storyboard Development

Script Writing

Casting

Production

Post Production

We help brands create the ideal brand

story across their digital ecosystem ---

identifying wins to amplify & challenges

to resolve – all decisions driven by data.

Digital + Social Platforms Analysis

Website UX Review

Customer Journey Analysis

Strategy Development

Social Community Setup

Social Community Management

Campaign Development

(social/EDM/digital/website)

Campaign Management

Content Creation + Acquisition

Content Amplification + Distribution

Audience/Customer Analysis

Audience Acquisition

Influencer Activation

Brand Collaboration Activation

Performance Reporting: content,

environments + audience

Marketing

Social Services

channelPLAY

Platform Services

Brand New MediaAsia | Australia | New Zealand | North America www.brandnewmedia.us

thank you