BO_CUC_BAI_TAP_NHOM

7/25/2019 BO_CUC_BAI_TAP_NHOM

1/5

TRNG I HC CN TH

KHOA KINH T - QUN TR KINH DOANH

-----***-----

TIU LUN

MN: QUN TR CHIN LC

HOCH NH CHIN LC

CHO CNG T! """""N N#M $%$%

Cn th, thng 10/2013

1


2/5

&HN I: GI'I THI(U )* CNG T! C+ &HN

I, LCH . H/NH TH0NH )0 &H1T TRIN C2A CNG T!

II, C C3U T+ CH4C

III, QU1 TR/NH HOT 5NG N 6U3T KINH DOANH C2A CNG T!

2


3/5

&HN II

&H7N T8CH MI TRNG KINH DOANH C2A CNG T!

$, &H7N T8CH MI TRNG KINH DOANH 9N NG;AI CNG T!

$,< &H7N T8CH MI TRNG )= M

$,? @BE CFF @ JFJ @

$,? @BE K?F @

$,? @BE FS 6 FV? WF FBXE Y FBZE @?[ \]E

$,E EFb

$,$ &H7N T8CH MI TRNG )I M

$,$,< KF? c@ @F @BE aFE

$,$,$ KFaF FdE - 6 FBZE @?[ \]E

$,$,P NFd aE eE

$,$,^ f? @Fg ahF @F

$,$,i W JFj` @Fk @F

$,$,l f? @Fg @?m` j

Ma trn hnh nh cnh tranh

Ma trn bn ngoi (EFE)

$,P &H7N T8CH MI TRNG 9N TRONG

2.3.1 Ngun nhn !"c

2.3.2 #i ch$nh % &' ton2.3.3 ot +ng Mar&,ting

2.3.3.1 Sn phm chnh

2.3.3.2 Gi c v cht lng

2.3.3.3 Knh phn phi

2.3.3.4 Chi th! v "ng #

MA TRN 1NH GI1 C1C !U Tn N5I 95 oIpqr

3


4/5

&HN P

4 M(NH TM NH/N )0 MsC TIU C2A CNG T! C+ &HN",

4


5/5

&HN I) : HOCH NH CHIN LC CHO CNG T!

C+ &HN ",N N#M $%$%

^,< H/NH TH0NH CHIN LC QUA &H7N T8CH tOT :^,$ LuA CHN CHIN LC QUA MA TRN Q&M :

^,P C1C CHIN LC C LuA CHN :

T[ aF? Bva NV? \E aFg k&F@ @?w xW JFj`

oyOrHV? FJ m JF @BZa

oyTr

TFz` FJ @F @BE

otyO r&F@ @?w @F @BE

otyTr

^,^, C1C GII &H1& Cs TH THuC HI(N CHIN LC:

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BO_CUC_BAI_TAP_NHOM