BodyWorksFitnessCenters

Marketing Strategies

Let us help you find the

healthy you!

Kayla Calloway Period 3

Overview

•Marketing Goals• Current Promotions/Publicity• Other Marketing Ideas• Next Steps

Marketing Goals

• Image - Hip

- Cutting-edge classes and equipment- Not just a place to work out

• Acquire new members- Those without existing gym membership- Those who are members at other gyms

• Garner as much publicity as possible• Attain strong promotional partners

Current Promotions/Publicity

• Running adds in several local newspapers and magazines

• Feature in - “US Heath” magazine- “Get Fit“ magazine

• Promotion with JUMP workout wear

• Limited time 2-for-1 membership incentive

• WNEW feature News segment on “What’s New in New York”

Other Marketing Ideas

• Food product cross-promotion- Protein bars- Bottled water- Other health foods

• More health/news magazines features• New membership incentives– Free dumbbells with membership– Seasonal promotions

• Local online advertising

Next Steps…

• Prep sales staff for opening day • Meet with potential promotional partners• Create premium items for giveaways• Preliminary plans for launch party