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EASYMEALS10:

RJTHOMPSON BOOK TEN

I own this. Don’t rip it of f. © R J Thompson Two-Thousand Ten / MMX

Robert J. Thompson | 300 Heinz Street, #C109 | Pittsburgh, PA 15212 | 412.779.7665 | www.whatiszola.com | r [email protected]

[ NARRATIVE ]

RJTHOMPSON EASY MEALS IN MINUTES

Project Title:Easy Meals in Minutes

Media Used: Adobe Photoshop CS4 Adobe InDesign CS4Adobe Illustrator CS4

Research Criteria:Research limited to the original artwork of the source material , design styles and solutions found in contemporar y cookbooks, feedback from classmates and instructor.

Target Audience:Cooking enthusiasts and Homemakers ages 25-55. College students ages 18-26.Concept:Re-create the book cover to the original Meals in Minutes cookbook by bringing new, contemporar y visual life to it.

Solutions:Focus on food and the simplistic design approach utilized in creating the layouts for the redesign– such simplicity suggests easy and quick meal preparation without being overly involved content-wise. (Above)

The f inished product, followed by the printed artwork in production.

(Right)The conceptual sketches developed for the Easy Meals in Minutes book cover.

RJTHOMPSON EMILY FIELDS

RJTHOMPSON EASY MEALS IN MINUTES