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Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

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Page 1: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising
Page 2: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

1. Over 2,000 nonprofits have chosen us as their mobile fundraising solutions provider. We have the experience to make your campaign successful.

2. We offer four easy-to-use mobile giving services: Mobile Give, Mobile Donate, Mobile Pledge and Call to Donate.

3. Mobile Give allows donors to send a text message to make a $5 or $10 donation, charged to their cell phone bill. The organization must meet eligibility requirements for this service.

4. Mobile Donate allows donors to send a text message to make a donation in any amount through their credit card. Donations are directly deposited into the organization’s merchant account. There are no eligibility requirements.

5. Mobile Pledge gives donors the option to make a pledge in any amount through texting. You receive funds immediately upon contacting donors and processing their credit card information. Mobile Pledge is available to any organization.

6. Call to Donate allows donors to submit a donation via touchtone phone. Users simply dial a designated phone number and type in their credit card information and amount they wish to donate.

7. Screencasting engages audiences and incites them to action during live events. Your donor’s name and pledged amount appears onscreen with a real-time donation thermometer tracking your fundraising progress.

8. Our mobile giving services are the lowest priced in the industry.

9. We are one of the largest application service providers (ASP) under the Mobile Giving Foundation.

10. We offer many additional mobile services such as mobile websites, audio, text messaging, QR Code integration, web and social media widgets, data collection and much more!

10 FACTS ABOUT GIVE BY CELL

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Page 3: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

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At Give by Cell, we believe that mobile giving is the future of fundraising. We’re committed to helping you engage and connect with your donors in a new way, and we think you’ll find the mobile channel is a valuable tool in your fundraising palette.

Mobile technology has changed the way people interact, and it’s changing the way your donors relate to your organization. In addition to fundraising, our versatile mobile technologies allow you to get the word out about your cause, stay in touch with your contact base, and reach out in a way that is convenient for both you and your donors.

So why choose Give by Cell? We’re dedicated to providing the most effective and affordable mobile technology solutions. Many of our clients come to us excited about the prospect of a mobile giving campaign, but don’t know where to start. No problem! We’ve been in the mobile business since 2004, and we know what works.

I’m sure you’re already aware that donations don’t raise themselves. All of our mobile giving services include marketing consultation, where we’ll guide you through the process of promoting and executing your campaign. We want you to succeed, and we’ll do everything we can to make your campaign effective.

This guide will introduce you to the world of mobile giving, as well as the many mobile technology solutions we offer. Please call me with any questions, or to get started with any of our services. My cell phone number is noted below.

Dave AsheimPresident & Founder(415) [email protected]

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Page 4: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

What is Mobile Fundraising?Mobile fundraising is the simple process of accepting donations via text message or making a phone call. All your donors need is a cell phone.

The Haiti earthquake crisis catapulted mobile giving into public awareness, and thousands of organizations and non-profits are harnessing the technology as a viable fundraising tool.

These days, all of your supporters and potential donors own a mobile device. Everyone knows how to send a text message; and because text messages are instant and easy, you can make a request for donations anytime, anywhere, and receive an immediate response.

We currently offer four mobile giving services. Read on for a description of each of these innovative services.

Mobile Give

Mobile Donate

Mobile Pledge

Call to Donate

MOBILE FUNDRAISING

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Page 5: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

What is it?Mobile Give allows donors to give instantly to your organization by sending a text message from their cell phones. Give by Cell is the largest approved service provider by the Mobile Giving Foundation (MGF), which acts as the organizing liaison for mobile giving in the United States.

Eligibility Requirements?• 501(c)(3) exempt non-profit• In business for over 1 year• Minimum $500,000 in

annual revenue

What are the benefits?Mobile Give is a quick and easy way to reach a large new donor base. Supporters text your organization’s unique keyword to a designated short code to make a $5 or $10 donation. They receive a text message to reply “Yes” to confirm their donation, which is applied to their next cell phone bill. The Mobile Giving Foundation will send your organization checks monthly.

You can monitor the success of your campaign on our administrative website, where immediate results are posted. Check the results, learn what is working, and identify your donors by phone number.

MOBILE GIVE

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Page 6: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

MOBILE DONATE

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What is it?Mobile Donate allows supporters to donate any dollar amount by simply texting in an organization’s keyword or scanning a QR Code. The donor receives a link to a mobile donation web based page where they are able to complete the transaction with their credit card. Funds are deposited directly into an organization’s merchant account.

Eligibility Requirements?• None

What are the benefits?Mobile Donate is perfect for organizations that do not meet Mobile Give’s eligibility requirements. Mobile Donate is also designed to address the needs of institutions that want a mobile fundraising solution that allows larger donations and gathers more donor information.

Give by Cell provides an extensive reporting system for organizations to track funds and manage donor relations throughout their fundraising campaign.

Page 7: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

MOBILE PLEDGE

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What is it?With Mobile Pledge, donors text in the amount they are pledging to donate. Our text message system captures the amount pledged, time and date, and the donor’s cell phone number. Your organization calls the donors to collect the funds.

Eligibility Requirements?• None

What are the benefits?Perfect for fundraisers and other live events, Mobile Pledge allows supporters to submit a pledge of any dollar amount to your organization by texting a unique keyword and their pledge amount to a specific short code. Everyone at your venue, gala, auction, or event becomes a potential donor.

Give by Cell provides in-depth reporting statistics to track all pledges as well as donor contact information. That way, you’ll know when and from where your donor sent a pledge.

Page 8: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

CALL TO DONATE

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What is it?Give by Cell’s Call to Donate service allows users to make a donation of any size simply by dialing a number and entering their credit card information via touchtone. Not everyone is familiar with text messaging or owns a Smartphone. With Call to Donate, anyone can dial in and make a contribution.

Eligibility Requirements?• None

What are the benefits?To make a donation, supporters dial a designated phone number and are instructed to enter their credit card information and donation amount on their keypad. The funds are deposited directly into your credit card merchant account and our administrative website allows you to run reports to manage your donor relations.

This is perfect for an audience who may not be comfortable with texting and works on all phones, including non-Smartphones, anywhere in the world.

Page 9: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

SCREENCASTING

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What is it?Screencasting is a great way to generate excitement and increase fundraising results at a live event. Each text (which contains the donor’s name, donation amount, and even an encouraging message) can appear on a giant screen at your event. The interactive thermometer will rise as the donations come in while the digital clock ticks down to encourage donors to text in their donation to ultimately reach the goal amount.

Compatible with?• Mobile Give

• Mobile Donate

• Mobile Pledge

• Call to Donate

What are the benefits?By incorporating Screencasting into your live events, you harness the immediacy of text messaging and incite your guests to action. Your donors initiate a donation or pledge by texting a keyword to a short code. The screen will display donors’ pledges in real-time so you and your donors can see how close you are to your fundraising goal.

Page 10: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

Mobile WebsiteOur Mobile Website platform allows you to share multimedia content, including video, audio, text, and images through a mobile phone. Our Mobile Website platform allows you to create a website that is accessible on any Smartphone platform, whether iPhone, Android, Blackberry or a tablet, with no downloads necessary.

Share schedules, videos, maps and directions, or collect visitor feedback with a platform that’s affordable, easy to use, and does not require an I.T. Department.

Text MessagingSend a text message to your audience with links, images, and any other information. You can even promote your mobile giving campaign with a call-to-action to opt-in subscribers.

Audio HotlineEducate the public about your organization’s cause through an audio information hotline, and invite callers to press a key to begin the text donation process.

ADDITIONAL SERVICES

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Page 11: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

Contact CollectionCollect your donors’ names, email addresses, and other contact information with a simple text message.

Facebook ApplicationVisitors to your Facebook page can donate instantly by submitting a simple form.

Web WidgetYour online visitors can send a text message donation directly through your organization’s website.

Future Text AlertsAllow your donors to opt-in for further text messages. Collect contact information and start a two-way dialogue to stay in touch with your support base.

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Page 12: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

What is it?Secondary keywords allow you to easily allocate donations to separate divisions, departments, causes or campaigns, or individuals raising money for your charity without the cost of activating multiple accounts.

How does it work?Donors text your unique primary keyword, paired with a secondary keyword, to a designated short code, so you can track which account the funds belong.

How would you use it?Activate secondary keywords and allow your donors to choose the cause they’d like to support, i.e. “Text [KEYWORD] followed by [DEPT. NAME] to 20222 to make a $10 donation to the cause of your choice.

If your organization has chapters throughout the country, secondary keywords allow you to raise money for any location with the use of a single mobile giving account.

Fundraising competitionsStart a competition among your staff members and volunteers to raise money on your organization’s behalf. Simply add their names as secondary keywords to keep an easy tally of who has raised which funds.

Staff and volunteers could promote their campaign to friends and family with a call-to-action: “I’m raising money for [ORGANIZATION NAME]! Text [KEYWORD] followed by [MY NAME] to 20222 to donate $10 and support my campaign.”

SECONDARY KEYWORDS

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Message & data rates may apply.

Page 13: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

In addition to mobile giving solutions, we offer many additional great mobile services through two sister divisions.

Guide by CellGuide by Cell is the parent company of our Give by Cell and Train by Cell divisions. In 2004, we began working with museums, cultural and charitable institutions to create engaging, educating mobile audio tours. We strive to aid these organizations in enhancing the guests’ experience with simple, familiar technologies, and engaging with their target audience through a mobile phone. We’ve since expanded our services to provide text message and mobile web solutions to a growing list of organizations; among them are zoos, aquariums, universities, libraries, charities, national parks, historical sites, and performing arts centers. We work with over 1,000 clients.

Train by CellTrain by Cell provides a mobile content delivery platform to organizations and corporations worldwide. Mobile training solutions include mobile websites, native apps, and text messaging. Services include mobile websites, text messaging, Smartphone applications, and audio services. Using these tools, we help our clients build custom solutions ranging from text message alert systems to multimedia-rich mobile websites for HR management, training course delivery, corporate communication, administration, and more. We work with over 200 clients.

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Page 14: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

SAMPLE CLIENT LIST

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IALSWe service over 1,000 clients. Here are just a few industries and organizations

using Give by Cell’s services.

Animal

Hearts United for Animals

Jane Goodall Institute

Petfinder.com Foundation

Arts

Complexions Ballet

Philadelphia Fringe

Festival

San Francisco Jazz

Broadcasting

Capital Public Radio

Cause

Robert F. Kennedy Center

for Justice and Human

Rights

Social Advocates for

Youth

United Nations Association

of the USA Southern

New York State

Charter Schools

Palisades Charter High

School

Community Relief

Gilda’s Club Grand Rapids

United Way of Pierce

County

Volunteer Services for

Denton State School

Libraries

American Library

Association

Texas State Library

Association

Medical

American Heart

Association

Children’s Tumor

Foundation

Christopher and Dana

Reeve Foundation

Juvenile Diabetes

Research Foundation

Muscular Dystrophy

Association

Sandy Rollman Ovarian

Cancer Foundation

Military

Air Force Enlisted

Village

Green Beret Foundation

Hope for the Warriors

Museum

Japanese American

National Museum

Museum of Discovery and

Science

Nature

David Sheldrick Wildlife

Religious

Episcopal Relief and

Development

Glide Foundation

Hope International

Presbyterian Church (USA)

Rock Ministries

Wesleyan Church

Sports

Red Sox Foundation

The Steve Nash

Foundation

University of Southern

Georgia Athletics

Department

Universities

DePaul University

Insight University

Trinity College

University of Chicago

University of Dayton

University of the Nations

University of South Florida

Youth

Big Brothers Big Sisters

NCA

Boys and Girls Club in

New Jersey

Junior Achievement

Teach for America

Whole Kids Foundation

Page 15: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

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Partnering with Give by Cell gives NFCR the opportunity to connect with a younger donor base in an effort to change their futures. The facility and simplicity of mobile giving will certainly continue to expand NFCR’s support of the world’s foremost cancer researchers.”

Danielle DeWittDirector of MarketingNational Foundation for Cancer Research

Give by Cell offers a simple way for our donors to give to us via their mobile phones. It’s easy for users and easy for us!”

Lisa RobinsonExecutive DirectorPetfinder.com Foundation

The landscape of philanthropy is ever-changing, and it’s important to keep up with current trends and technology—which is why we at the Reeve Foundation felt it was important to have an ongoing text giving option for our supporters. We especially like the mobile giving technology because it makes donating quick and easy. We strive to make giving as simple and convenient as possible for our supporters, and the Give by Cell mobile giving technology helps us accomplish that.”

Aimee HunnewellVP of DevelopmentThe Christopher & Dana Reeve Foundation

Page 16: Booklet Mobile Fundraising - Guide by Cellguidebycell.com/.../08/Booklet_Mobile-Fundraising_WEB.pdf · 2017-04-04 · 1. Over 2,000 nonprofits have chosen us as their mobile fundraising

Give B

y Cell

(415) 615-0150info@

givebycell.com

ww

w.giveb

ycell.com300 B

eale Street, S

uite 608 S

an Francisco, CA

94105