Bowling Green State University

American Marketing Association

Annual Report

2011-2012

2

Table of Contents

Executive Summary……………………………………………………...3

Professional Development……………………………………………..4-5

Community Service………………………………………………………6

Fundraising…………………………………………………………….7-8

Membership………………………………………………………………8

Internal/External Communication…………………………………..8-10

Chapter Operations…………………………………………………10-11

Conclusion………………………………………………………………13

Financial Statement…………………………………………………….14

3

Executive Summary Mission Statement: The Bowling Green American Marketing Association (BGAMA) strives to develop all members

professionally for post-graduation by enhancing their leadership, communication, creativity, problem-solving skills, and

marketing knowledge by combining academics with business experience.

BGAMA adopted the theme of AMA-Quest to represent both the vision of AMA and our journey through life. Our trip

began in Bowling Green, and each program brings us one step closer to our final destination, New Orleans. BGAMA

implements S-M-A-R-T objectives for everything we do in order to help us get through our journey. Specific, measurable,

attainable, relevant, and timely characteristics guide every decision made in order to be an efficient organization. We want

to inspire each member to grow outside of the academic world and to gain confidence. We encourage participation and

networking with students and marketing professionals with similar interests and goals. Based on our intentions to inspire

each member, three words summarize BGAMA and represent the rights for each general member; those words are

“Inspire. Connect. Succeed.”

The BGAMA Annual Report includes a detailed summary of this year’s programs. Looking back at the year, we are

satisfied with our performance and standing on the Bowling Green State University campus and within the BGSU College

of Business. We have earned and received tremendous support from faculty and staff within the college that has helped us

to achieve and often exceed our objectives.

To highlight our academic year and our many achievements, a five-star rating system was developed to evaluate each

program. The criteria included attendance, goal achievement, program quality, and feedback from sponsors and

participants.

The program has been planned but did not take place with

no plans to reschedule.

The program has fallen short of our expectations and goals.

The program has satisfied our minimum criteria but has

room for improvement.

The program has satisfied BGAMA criteria and has met its

predetermined goals.

The program has satisfied all BGAMA criteria and

exceeded goals and expectations.

BGAMA members will never stop “BGing” after

this year’s homecoming parade.

4

Professional Development The professional development of general members is a primary function of BGAMA and has been its main focus for

improvement. Following are some of the professional development programs that have taken place in the 2011-2012

academic year:

Planning Retreats Goal: Participate in a weekend-long planning retreat

during the summer months to focus on goals and

objectives for the upcoming academic year.

Outcome: The executive board completed one summer

planning retreat. The retreat was held June 10-11, 2011.

The executive board discussed and determined the

objectives of the organization for the upcoming

academic year, as well as prioritized the programs that

would be taking place. During the summer months,

informal meetings were held between the Executive Vice

Presidents and their Vice Presidents to fully develop

ideas and objectives discussed at our June retreat.

AMA-Sponsored Programs Goal: To participate in four of the AMA-Sponsored

Competitions.

Outcome: BGAMA has participated in the following

AMA-Sponsored Competitions:

AMA Outstanding Marketing Week For the first time, BGAMA held its marketing week in

the same week as the national marketing week. After

having marketing week in October, we submitted a

summary of our outstanding marketing week activities.

The summary included all of the criteria listed on the

Marketing Power website.

Membership Recruitment Campaign Competition

Over the past year our membership has grown

significantly, and as an organization we decided to

showcase our success. Our goals of BGAMA are S-M-

A-R-T so developing our campaign was simple. Our

members are fairly active this year as well, and we

decided that the competition would be a good

opportunity for BGAMA.

Northwestern Mutual Sales Competition This year, several of our executive board members

participated in the BGSU Sales Competition and Ball

State Sales Competition. Our president, Lena Zanzano,

will be participating in the Northwestern Mutual Sales

Competition in March.

AMA Saves Lives “Month” BGAMA is actively promoting AMA Saves Lives this

year. We have decided to participate in the Facebook

Competition, Video Competitions, and the Registration

Competition. We strongly support this national

philanthropy and will do anything possible to help AMA

Saves Lives succeed.

Homecoming Tailgate Goal: Provide an informal networking opportunity for

BGAMA general members with faculty, alumni, and

corporate sponsors (see fundraising section). Our goal is

to have 25 BGAMA members, 8 faculty members, and a

total of 10 BGAMA alumni and corporate sponsors in

attendance.

Outcome: BGAMA partnered with the College of

Business to reach out to BGAMA alumni, corporate

sponsors, and general members to host a Homecoming

Tailgate on October 15, 2011. In attendance were 15

BGAMA members, 10 BG alumni, and 14 faculty

members.

DECA Case Competition Collaboration

Goal: Partner for a second year with local high school

DECA chapters in Northwest Ohio to provide a case

study project for a minimum of five DECA school

chapters on January 24, 2012 and February 1, 2012.

Outcome: BGAMA hosted a district DECA

Competition in partnership with the College of Business.

Eleven high schools representing approximately 350

students were in attendance on January 24,2012and eight

schools representing approximately 400 students were in

attendance on February 1,2012.The executive board

members volunteered for roles including judging,

runners, series event helpers, timers, printers, and

provided lunch.

Regional Conference Goal: To host a BGAMA regional conference providing

two guest speakers with four AMA chapters in

attendance.

Outcome: Our efforts to plan a regional conference this

year were not as successful as we had planned. Finding

speakers and attendees was a challenge for our chapter.

Instead of hosting a formal conference, we invited the

AMA Chapter of the University of Toledo for a

mentoring session. We discussed how our chapter was

successful, and we answered questions that UTAMA had

for us. We both talked about our chapters and how the

5

organizations are run. We also discussed how we use

social media to connect to members. After our session

we attended lunch together. There were 11 members

present from BGAMA and 10 members present from the

University of Toledo. The mentoring session was a huge

learning experience for BGAMA. We learned the

challenges involved with planning a conference on your

own and where we can improve next year.

Sales Competition Goal: BGAMA will partner with our Premier Sponsor,

Marathon Oil, to host the Annual BGAMA Sales

Competition.

Outcome: The purpose of this competition is to promote

sales as a career and to give BGSU students the

opportunity to develop selling skills in a competitive

environment. Ten students, one faculty member judge,

and eight industry representative judges were involved in

the sales competition. Two students and two alternates

are now studying the national case in preparation for

their trip to Georgia. All four students (one of which is a

BGAMA member) will be traveling to the 2012 National

Collegiate Sales Competition at Kennesaw State

University in Kennesaw, Georgia, March 2-4, 2012. The

BGSU student team will compete against other top sales

students in the country.

Professional Development Trips

Goal: To offer a professional development trip in both

the Fall and Spring semesters.

Outcome: Two professional development trips were

planned and took place during the 2011-2012 academic

year. A trip to Washington D.C. took place November

11-13, 2011, with 13 members in attendance.

Throughout the trip the members visited three

businesses. A second professional development trip to

Cincinnati took place on February 17-18, 2012. This trip

allowed students to hear presentations from different

managers at Proctor & Gamble. A networking lunch

took place between BGAMA and the University of

Cincinnati AMA chapter. There were 10 members in

attendance.

Workshops Goal: To host two professional development workshops

for our general members.

Outcome: The first workshop took place on November

9, 2011. During this workshop the professional protocol

of social networking was discussed, as well as teaching

members how to use LinkedIn as a tool for professional

networking. Members learned how to promote and brand

themselves. The second workshop took place on

February 15, 2012. During this workshop, QR codes and

e-portfolios were discussed. The workshop covered how

businesses integrated QR codes in their marketing, and

how the members can utilize them for themselves to

promote themselves. The students became familiar with

the use of e-portfolios on their Blackboard accounts

through the university.

Networking Receptions Goal: BGAMA will host a networking reception for our

corporate sponsors following both the Fall and Spring

BGSU Career Expos.

Outcome: The Fall networking reception was held on

October 6, 2011, following the BGSU Career Expo. The

purpose of this reception was to create an opportunity for

BGAMA members to network with our corporate

sponsors and marketing faculty. Due to last- minute

work obligations, our corporate sponsors were

unavailable. However, there were 20 BGAMA members

and five faculty members present. It was a good

opportunity for members to get to know each other and

talk about their experiences at the job fair. The Spring

BGSU Career Expo took place on February 7, 2012. Due

to a lack of corporate sponsors attending the career fair a

networking reception did not take place. We are

scheduling a meeting later in the semester with a

corporate sponsor speaker.

Speed Interviewing Goal: The Corporate Relations team will continue to

participate in the Speed Interviewing event hosted by the

BGSU Marketing Department with the goal of obtaining

at least three leads for future corporate sponsors.

Outcome: The Marketing Department hosted a Speed

Interview workshop on November 30, 2011, for students

enrolled in Principles of Marketing for Business Majors.

BGAMA corporate sponsors and other companies

connected to the BGSU College of Business participated

in the event. The BGAMA executive board networked

with current corporate sponsors, engaged with potential

sponsors, and volunteered their time to make sure the

event ran smoothly

.

This QR code is linked to our website. You

are able to scan it with a Smartphone.

6

Community Service The goal of BGAMA community service is to give back to the Bowling Green community while further developing our

members’ marketing skills and teaching our members the value of being servant leaders. We plan on promoting,

participating in, and/or sponsoring the following community service projects:

AMA Saves Lives Goal: Increase student and staff knowledge about organ

donation and encourage 50 student/staff to enroll in

organ donation or make a video about organ donation.

Outcome: At our February 1st meeting we informed our

members about AMA Saves Lives and the importance of

organ donation. BGAMA went through the AMA Saves

Lives website as well as showing videos about organ

donation. After the meeting BGAMA encouraged

students to make 30 second videos on “Why organ

donation is important.” The videos were then posted on

our BGAMA Facebook page, as well as the AMA Saves

Lives website. We are participating in the AMA Saves

Lives “Month” competitions and are currently working

on our videos, registering organ donors, and creating a

large video with our Executive Board.

Freshmen Move-In Goal: BGAMA will lend a helping hand to BGSU and

offer assistance to the class of 2015 and their families to

get situated in their dormitories.

Outcome: BGAMA helped with freshmen move-in on

August 20-21, 2011. Each executive board member

signed up for two hour increments at the campus

dormitories to assist the class of 2015 and their families.

BGAMA got to network with the students and their

families and got to talk about the organization. Magnets

were handed out to the freshmen to promote BGAMA.

APICS Professional Chapter Goal: To assist the APICS Professional Chapter of

Toledo with their marketing campaign.

Outcome: BGAMA created a brochure for the

professional chapter and designed a marketing plan to be

implemented by the organization. BGAMA worked on

the marketing plan from November 2011-February 2012.

BGAMA and the University of Toledo

Mentoring Session.

Executive board member, Treg Fortman, is

hanging out with Freddie the Falcon at the “Get

Involved Fair.”

7

Fundraising We planned and completed several fundraising programs because we recognize that we cannot accomplish our objectives

without adequate operating funding.

Corporate Sponsorship Package Goal: BGAMA will obtain a new corporate sponsor and

maintain at least 75 percent of our previous sponsors.

Outcome: Our main source of funding continues to

come from corporate sponsorships, as it has for the last

six years. The sponsorship package includes four levels

of sponsorship: Gold ($2,500), Silver ($1,000), Bronze

($250) and one exclusive, Premier Sponsorship ($5,000).

We were able to maintain six of our nine previous

sponsors. Our retention rate was 66 percent this year.

With the heavy recessionary pressure in Northwest Ohio,

many companies have cut or eliminated their recruiting

budgets. According to those companies that temporarily

suspended their sponsorship, they value the benefits of

their association with BGAMA and are anxious to re-

engage. We secured $10,750.00 this year in sponsorship.

The following graph is a breakdown of the corporate

sponsorship funding:

Auto Expo Goal: BGAMA will continue to host its Annual Auto

Expo.

Outcome: The Auto Expo is an annual event hosted in

the University Oval (the most travelled location on

campus). We sell campus space to our community’s car

dealerships to showcase their cars. Our goal was to bring

in 20 cars and raise $1,000. The Expo was held on April

19, 2011. We brought in cars from five different dealers

and raised $1,350. Prior to the event, three student

committees were developed to acquire the dealerships’

agreements, campus negotiation, and advertising. This

empowered the general members and gave them a

leadership role in the program. An estimated 1,700

students, faculty, and staff walked through the event.

Promotional methods included BG News, flyers,

banners, television monitors, chalking, and Facebook.

T-shirt Sales Goal: To complement our fundraising efforts, we will be

selling our unique t-shirts.

Outcome: A BGAMA executive board member student

designed a “Peace, Love and Business” t-shirt to be

produced and sold to raise funds. We entered into a co-

branding relationship with the College of Business that

allowed us to reduce our costs by half while maintaining

100 percent of the proceeds. The t-shirts were sold at

BGAMA events and general meetings for $10. BGAMA

raised $100 in t-shirt sales.

AMA-zing Months of Service

Goal: Get general members and executive board

members of BGAMA involved with the community

while raising funds through the school.

Outcome: The AMA-zing months of service will take

place in February and March. BGAMA will connect

with the College of Business and Deans Advisory

Council to raise funds. We will be volunteering on

President’s Day for the College of Business by running a

corn hole game for high school students. We will also be

volunteering March 1st-2

nd through the College of

47%

23%

9%

9%

9% 3%

Corporate Sponshorship Breakdown

Marathon Libbey Glass ADP Liberty Mutual Tom James Co. Westfield Insurance

8

Business for the Freshmen Scholarship Interview days.

The executive board members will be interacting with

the high school students that day, as well.

AMA 5K Goal: Partner with AMA Saves Lives and host a 5K run

that will generate funds and awareness of organ

donation.

Outcome: BGAMA hosted a 5K run on October 22,

2011, that generated funds and increased awareness of

organ donation. Due to another 5K taking place on the

same day, there were only eight runners present.

However, other members who did not attend the event

donated money to BGAMA. There was a total of $150

donated, and BGAMA donated $100 to AMA Saves

Lives.

Membership This year, BGAMA set a goal to increase the amount of paid general members by 80 percent from last year’s 44 members

by the completion of the Annual Report. We have surpassed this goal by obtaining 83 paid members.

Director Positions Goal: Each Vice President currently serving on the

BGAMA executive board will appoint at least one

general member to a director position.

Outcome: Director positions were created to assist Vice

Presidents with events and organization operations. The

Vice Presidents mentored those individuals to learn how

to help run BGAMA. The Director positions have helped

to bridge the gap between the executive board and the

general members, in addition to serving as a training

ground for future executive board members. This year

each Vice President had at least two directors to help

with their positions.

Member Reminders Goal: Remind BGAMA members about upcoming

organizational events to achieve a consistent number of

attendees at each meeting.

Outcome: The Vice President of Membership created a

membership spreadsheet in Excel with each member’s

name, position in BGAMA, major, email, and graduation

year. This Excel spreadsheet was used to email members

about upcoming general meetings that and for any other

reminders.

Internal/External Communications

Internal Communications Website

(www.bowlinggreenama.weebly.com) Goal: To use our website as a communication portal for

our members to learn about events and opportunities. We

also will be using the site to attract new members, retain

existing ones, and inform corporate sponsors.

Outcome: The BGAMA website is maintained

throughout the year to inform current and prospective

members, as well as corporate sponsors of our programs.

It also provides BGAMA updates. The website has click-

through links connecting to a calendar of events, contact

information, Executive Board member information, and

more.

Social Media Goal: Increase awareness among BGSU students,

sponsors, and the community by promoting the BGAMA

name through social media.

Outcome: BGAMA has a presence on Facebook,

Twitter, and LinkedIn, with Facebook being our main

source of social media updates. The Facebook page is

Outcome, continued: linked to our website and Twitter

account and allows members to view updates, upcoming

events, pictures from professional development trips,

and AMA Saves Lives videos. Twitter is used to tweet

about upcoming programs and updates for BGAMA.

LinkedIn, being a more professional site, allows students

to connect with professionals that are linked to BGAMA.

Social media allows BGAMA general and prospective

members to be informed in a modern and preferred

manner.

Alumni Goal: Increase connections with BGAMA alumni.

Outcome: BGAMA has worked with the BGSU Alumni

Connection to create a list of BGAMA alumni members.

Through the BGSU Alumni Connection, BGAMA is

able to create connections with BGAMA alumni and

maintain updated contact information. Alumni are

invited to speak at meetings, attend programs, and are

able to network with our members. Some programs

alumni have attended include the Homecoming Tailgate,

Sales Competition Banquet, and Annual Banquet.

9

External Communications University Promotional Events

Goal: Participate in BGSU sponsored events throughout

the year aimed at informing students or prospective

students of the advantages of being part of the BGSU

community.

Outcome: BGAMA participated in a number of BGSU

sponsored promotional events. These events include:

(continues in right column)

Campus Fest On September 1, 2011, BGAMA participated in the

BGSU annual outdoor event called “Campus Fest.” Over

175 student organizations participate each year.

BGAMA members presented our organization to

hundreds of students while handing out our calendar of

events, flyers, and answering questions.

Preview Day BGSU hosted a Preview Day for prospective BGSU

students. High school seniors from all areas of Ohio

were in attendance. BGAMA members promoted our

organization by informing students of our mission,

achievements, and the importance of getting involved in

student organizations during their college career.

President’s Day President’s Day is the University’s largest recruitment

event of the year, with hundreds of prospective students

visiting the campus. BGAMA worked with the College

President’s Day, continued: of Business to talk with

prospective students about the benefits BGSU and the

College of Business have to offer, as well as the benefits

of taking part in student organizations.

Homecoming Parade BGAMA took part in the BGSU Homecoming parade on

October 14, 2011. Student organizations developed

floats to promote their organizations and to compete for

best float and most spirited team. This year’s theme was

“Don’t Stop BGing.” During the parade, BGAMA

members handed out candy with our event calendar

attached.

Discovery Day The BGSU College of Business hosts a Discovery Day

every year to prospective business students. On January

20, 2012, BGAMA worked with the Marketing

Department to promote marketing as a specialization.

We also promoted BGAMA as one of the top student

organizations.

Paint the Rock Paint the Rock is a BGSU student organization tradition.

Student organizations take turns painting a huge rock on

campus with their organization’s colors and logo. It is an

opportunity for our organization’s name to be promoted

to students, as well as a bonding experience for

members.

BGAMA Promotional (Branding) Tool

Goal: The BGAMA logo and slogan were developed

four years ago and will continue to be used extensively

to help generate brand awareness and recognition.

Outcome: On every promotional item, the BGAMA

logo was present. Our big hit for the year was our logo

on the back of the BGAMA T-shirts (see fundraising)

that were sold at various programs. This creates brand

awareness for our organization.

Marketing Week Goal: Marketing Week is designed to promote the

marketing specialization at BGSU.

Outcome: Through the week of October 3-7, 2011,

BGAMA members and marketing students had the

opportunity to get involved with a variety of marketing

activities. Promotional material was dispersed around

campus, including flyers, chalk board postings, TV

slides, and social media postings. Different events

included painting the rock, a faculty appreciation

reception, a general meeting, a hockey game event,

career fair preparation, and the career fair on October 6,

2011.

Chalking Goal: Increase awareness among the general BGSU

student body.

Outcome: Handwritten announcements on classroom

whiteboards, blackboards, and sidewalks continue to be

one of our most effective promotional tools for

communication with general and prospective members.

Each day of the week prior to a meeting or event,

BGAMA members write the day, time, location and

subject of the meeting on all the classroom whiteboards

10

and blackboards in the major classroom buildings on

campus.

Class Presentations Goal: Increase awareness of the opportunities BGAMA

offers among freshman and sophomores within the

BGSU College of Business.

Outcome: Members served as guest speakers to discuss

the opportunities within BGAMA. Along with university

promotional events (see above), the week prior to the

first general meeting of both Fall and Spring semester,

executive board members enter beginning-level

marketing and general business classes to talk to

hundreds of freshman and sophomores to create interest

in the organization.

College of Business Monitors

Goal: Use digital promotions and decrease the use of

printed flyers.

Outcome: The BGSU College of Business has provided

high-definition monitors throughout the main business

building. The monitors run a continuous slide show of

various announcements related to the College of

Business and its students. BGAMA has received

permission to insert slides with organization

announcements. This allows for an electronic and

instantaneous promotion for the organization.

Chapter Operations Organizational Structure Goal: Reconstruction of the executive board to create

general member involvement opportunities.

Outcome: Historically, the BGAMA executive board

consisted of two Vice Presidents per position. This year

each position had one Vice President. This encouraged

the Vice Presidents to obtain and train Directors, and to

develop committees to help with the planning and

implementation of programs. This provided more

opportunities for general members to get involved and

work alongside the executive board to learn the specifics

of the organization

Pre-Event Form Goal: A form that will allow the executive board to

better plan events.

Outcome: The pre-event form was created this year to

increase the efficiency of planning and implementation

of events. This form is required to be submitted one

month before the date of any event. The pre-event form

has facilitated brainstorming and the planning process of

all events. The form requires the executive member to

not only think about the date of the event, but also the

main goal of the event, the location, the target market,

what other executive position help would be needed,

financing, and what steps are needed to achieve the goal.

Event Results Form Goal: To analyze the results of BGAMA sponsored

events.

Outcome: This form was developed and implemented

several years ago to analyze the results of our events.

This form requires us to accurately record our results

immediately upon the conclusion of all BGAMA related

events. This documentation significantly facilitates our

operational efficiency and the accurate completion of the

Annual Report.

Funds Request Form Goal: Continue the use of the funds request form.

Outcome: Officers needing funds for organization

activities are required to complete a funds request form

one month in advance of the activity. The approval

process goes through an Executive Vice President for

feasibility then to the Vice President of Finance for

allocation. Since our budgeting process is completed at

the beginning of the academic year, this process covers

the majority of our funding requests. When we receive a

request for non-budgeted activities, the process has

proven successful.

General Member Meetings Goal: Host bi-weekly meetings for all BGAMA general

members.

Outcome: Bi-weekly meetings are held for general

members to give updates on programs and to inform

them about areas where they can become involved. This

year we have incorporated a theme into each general

meeting. Examples include career expo preparation,

introduction to the organization and the executive

positions, and tips on how to sell yourself to potential

employers.

Officer Staffing and Transitioning Process

Goal: To continue the use of a hiring-process transition

period to select new executive board members.

11

Outcome: The BGAMA executive board is selected

through a formal hiring process that begins with the

announcements of the positions, followed by the

distribution of applications. The faculty advisor

examines the applications for President, interviews each

applicant, and hires the individual who will serve as the

President. The President-elect and the faculty advisor

interview and hire the Executive Vice President(s). The

President and EVPs utilize the same process to hire the

individuals into the Vice President positions.

Once the President-elect has hired the 2012 executive

board, the transition period begins. This process will

begin in February due to the high turnover of graduating

seniors currently holding a position on the executive

board. This process begins with the incoming board

members shadowing the current executive board

members, prior to the American Marketing Association

International Collegiate Conference. The transition

period will consist of mentoring the new board with one-

on-one meetings between positions, a leadership

development training session, and a review of BGAMA

programs and processes. Following the American

Marketing Association International Collegiate

Conference, the incoming executive board will

begin to run the BGAMA.

The 2011-2012 BGAMA Executive Board

12

BGAMA Organizational Structure

President

Lena Zanzano

EVP of Internal

Affairs

Ali Rieger

VP of Community Service

Eric Rohrbach

VP of Fundraising

Treg Fortman

VP of Programs

Meghan Hosmer

VP of Promotions

Heather Manocchio

EVP of External

Affairs

Molly Swartz

VP of Corporate Relations

Dan Kertis & Tyler Shoemaker

VP of Finance

Derek Gingerich

VP of Membership

Nick Ellis

VP of Professional Development

Lauryn Hreben

13

Conclusion As we look back on the past year, we can take pride in our accomplishments and achievements. As detailed in the

report, we have met or exceeded the majority of the quite intricate set of goals we set for ourselves in our Chapter

Plan.

Our Professional Development efforts were extensive and effective. This not only contributed to our personal

growth, but to the enhancement of our relationships with the BGSU College of Business, the Marketing Department,

and corporate entities outside of the university. Our Community Service efforts were meaningful and rewarding and

contributed to the furtherance of our benevolent tradition. The development of marketing efforts for nonprofits has

allowed our members to use their marketing knowledge to benefit the Bowling Green community. Fundraising

continued to be a success for us. It not only provided the financial means to accomplish our goals, but it continues to

be the backbone of our networking opportunities. Our increase in membership from 44 to 83 paid members is a

strong indication of the enhanced benefits that BGAMA offer its members. Our brand name and reputation for

excellence continues to spread across campus and the communities we serve. Our enhanced communication ability

allows us to reach more people, more efficiently and effectively than ever before. Finally, our chapter operation

continues to evolve to parallel the business world, to which we aspire.

First and foremost, we offer our sincere thanks to our executive board and student directors. Their leadership and

active participation was the key to our successful planning and implementation. Special thanks to our Faculty

Advisor, Mearl Sutton, for his never-ending guidance and encouragement. We would also like to extend our thanks

and appreciation to Dr. Madu Rao, College of Business Dean, Dr. Earl Boatwright, Marketing Department

Chairman, Mr. George Jenkins, Marketing Department Executive-in-Residence, and Ms. Christine Seiler,

Professional Sales instructor and mentor. We are extremely grateful for our relationships with the College of

Business and the Marketing Department. It has been a great year that has left us excited about our future growth, as

we believe we have continued to improve a sustainable organization. It is with this in mind that we proudly submit

this report for evaluation and consideration

14

American Marketing Association

Bowling Green State University

Income Statement 2011-2012

Expenditures:

Programming

Saint Patrick's Day Social -0-

BGAMA 5K Race -0-

BGAMA Sales Competition

Banquet

868.69

BGAMA Sales Competition

Scholarships

1,585.00

Spring Annual Banquet 1,200.00

BGAMA Auto Expo 19.99

Annual Conference 1,885.00

Fashion Show -0-

DECA Competition -0-

Total Programming $5,558.68

Professional Development

Fall Professional Development

Trip (Washington D.C.)

1,809.52

Spring Professional Development

Trip (Cincinnati)

902.79

Fall Networking Reception 135.80

Spring Networking Reception -0-

Total Professional

Development

$2,848.11

Membership

National Membership Dues

(84*47)

3,948.00

Total Membership $3,948.00

Total Expenditures:

$12,354.79

Revenues:

Corporate Sponsorship

Marathon Petroleum

Company 5,000.00

Libbey Glass 2,500.00

ADP 1,000.00

Liberty Mutual 1,000.00

Tom James Company 1,000.00

Westfield Insurance 250.00

Total Corporate

Sponsorship

$10,750.00

Programming

Spirit Splash T-shirt Sales 150.00

BGAMA Auto Expo 1,350.00

Total Programming $1,500.00

University Funding

SBC Allocation 5,500.00

ORG Fund Allocation 2,331.00

Total University Funding $7,831.00

Membership

Membership Chapter Dues

(20*84) 1,680.00

Total University Funding $1,680.00

Total Revenues:

$21,761.00

**Because AMA is strictly a non-profit organization, we do not have a profit**

15