Brain and Cognition in SocietyRomke Rouw & Ellis Emanuel

R.Rouw@uva.nl

Department of Psychology

Brain and Cognition in Society Track in Master’s programme Psychology

¢ Introduction of this Master’s track, Romke Rouw£ Why did we develop BCiS?

£ Introduction of Track’s content

£ Why you should (not) apply

¢ What’s it like to be a student in BCiS: Ellis Emanuel

¢ Q & A : Your Turn!

Think of an Occupation

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Brain and Cognition in Society Track in Master’s programme Psychology

§ Cognition– perception, attention, memory, consciousness, knowledge, reasoning, decision making, language, individual differences (e.g. intelligence), problem solving, expertise...

§ Brain -

Examples: How do I ensure people pay attention to my advertisement, stay on my website, like my brand?

Brain and cognition: relevance to society

Can I use EEG to predict people’s (un)healthy choices?

• Apply knowledge & skills from the field of Brain and Cognitive Sciences, to answer important societal questions.

• Learn to set up applied experiments, and to translate empirical findings into practical advice.

Master Track: Brain and Cognition in Society

One Year Programme (60 EC)

Ø Mandatory Courses – Block 1 & 2 (18 EC)• Brain and Mind in Business and Society• Applied Experimental Skills• Real World Case Studies

Ø Elective course(s) – (6 EC)

Ø Internship (18 EC)Ø Master’s Thesis (18 EC)

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INTERNSHIP / THESIS

OR ELECTIVE OR ELECTIVEELECTIVE

OR Start INTERNSHIP/ THESIS

Examples of assignments in the mandatory courses:

¢ Using consumer neuroscience, write a letter of advice to a company on how to improve the strength of their brand

¢ Improve the educational program using memory research

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BCiS: Instant Fame

Brain and Cognition in Society: Internships

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Internship at IKEA

Some examples of jobs of alumni from the Master Brain & Cognitive Sciences

¢ research assistant Habit Lab & Ph.D. Student UvA

¢ klantacceptatie & beheer, Knab¢ Junior Oracle Consultant

Capgemini¢ developer bij Accenture Interactive¢ research assistant validators¢ PhD candidate Erasmus Univ.¢ developer at cyberAnt¢ Shleep¢ accountmanager BrainsFirst¢ client executive

¢ Junior Research Consultant bij Presearch

¢ product support Effectory¢ researcher at Neurensics¢ research assistant GGZ inGeest¢ Junior research consultant at

InSites Consulting¢ management consulting analyst

Accenture¢ cognitive psychologist at Neurofied¢ learning consultant Philips¢ researcher at Bloakes¢ Etc.

Our students find jobs

Why you should (not) do it!

Strong interest in topic(s) of Brain and Cognition &

You want to apply it in Society

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• Academic degree equivalent to a Dutch academic Bachelor’s degree

• Knowledge and skills in psychology, methods andstatistics, empirical research and writing

• Track-specific knowledge and skills • English language skills

¢ Check the entry requirements at gsp.uva.nl¢ APPLICATION IS OPEN; APPLY NOW

BEFORE 1 MARCH 2021¢ You will receive the decision mid May 2020 at the latest

Am I eligible?

Brain and Cognition in Society

Questions? Please contact us!educationdesk-psy@uva.nlbc-studieadviseur-fmg@uva.nl (BCiS)

THANK YOU