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BRAND GUIDELINES
ENERGIZING LOGISTICS
USA VERSION
2PENTAGON FREIGHT | BRAND GUIDELINES
CONTENTS
Logo 3
Primary & secondary logos 4Reversed & mono logo 5Logo Safe Area 6Logo with strapline 7What not to do… 8
Colour 9
Primary & secondary palette 10
Typography 11
Primary/secondary typeface 12
Photography 13
Brand Imagery 16
Suite of imagery 17Imagery in application 18
Application 19
Business card 20 Stationery 21 Powerpoint presentations 22 Advertising 23 Internal documentation 24 Internal posters 25
LOGO
4PENTAGON FREIGHT | BRAND GUIDELINES
Pentagon Freight’s primary logo should be used whenever possible.
Primary logo
Secondary logo
LOGO
Reversed out logo primary Reversed out logo secondary
Mono logo primary Reversed out mono logo secondary
LOGO
5PENTAGON FREIGHT | BRAND GUIDELINES
X
X
X
X
X XX
X
X
LOGO SAFE AREA
6PENTAGON FREIGHT | BRAND GUIDELINES
LOGO
LOGO WITH STRAPLINE
LOGO
7PENTAGON FREIGHT | BRAND GUIDELINES
Don’t change the size of the pentagon in relation to the name.
Don’t change the proportions of the logo.
Don’t change the colours of the logo. Don’t flip the pentagon element.
Don’t remove the white border from the pentagon.
Don’t add any additional effects to the logo such as drop shadows, inner/outer glows, bevels or embosses.
WHAT NOT TO DO…
LOGO
8PENTAGON FREIGHT | BRAND GUIDELINES
COLOUR
Pantone 485 CC0/M96/Y97/K0R238/G49/B36
Pantone Cool Grey 9 CC0/M0/Y0/K63R145/G145/B149
Pantone Cool Grey 5 CC0/M0/Y2/K38R190/G192/B194
Pantone 483 CC0/M88/Y82/K65R122/G22/B0
Pantone Process Black CC0/M0/Y0/K100R0/G0/B0
PRIMARY COLOURS
SECONDARY COLOURS
COLOUR
10PENTAGON FREIGHT | BRAND GUIDELINES
TYPOGRAPHY
I’M NIMBUS SANS CONDENSED BOLD, PLEASE USE ME FOR HEADINGS IN ALL CAPSI’M NIMBUS SANS CONDENSED REGULAR, PLEASE USE ME FOR SUB-HEADINGSI’m Univers LT, please use me for body copy in all publications, brochures and adverts.
I’m Arial, please use me whenever Univers LT is unavailable, for instance Powerpoint presentations or internal communications.
Purchase Nimbus Sans Condensed from www.myfonts.com/fonts/urw/nimbus-sans/
Purchase Univers LT from www.myfonts.com/fonts/linotype/univers-lt/
TYPOGRAPHY
12PENTAGON FREIGHT | BRAND GUIDELINES
PHOTOGRAPHY
Photography of our people should evoke the essence of our services – efficient, reliable and customer focussed.
PHOTOGRAPHY
14PENTAGON FREIGHT | BRAND GUIDELINES
When choosing photography to represent our service portfolio, be aware that interesting crops, movement and angles willl help to convey a dynamic visual style.
PHOTOGRAPHY
15PENTAGON FREIGHT | BRAND GUIDELINES
BRAND IMAGERY
The suite of brand images have been designed primarily for use in advertising, exhibition stands and brochure covers.
BRAND IMAGERY
17PENTAGON FREIGHT | BRAND GUIDELINES
Example of the brand imagery applied to an advert.
GLOBAL REACH,LOCAL SERVICE.
YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER.
WWW.PENTAGONFREIGHT.COMENERGIZING LOGISTICS
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINAEUROPE SOUTH AMERICAMIDDLE EAST USAUK
BRAND IMAGERY
18PENTAGON FREIGHT | BRAND GUIDELINES
APPLICATION
John HunterYour TitleCell No.: +1 000 000 0000Direct: +1 000 000 0000Email: [email protected]
Pentagon Freight Services, Inc.1211 E. Richey Rd.Houston, TX 77073
Tel: +1 000 000 0000Fax: +1 000 000 0000Email: [email protected]
BUSINESS CARD
Business card front Business card reverse
APPLICATION
20PENTAGON FREIGHT | BRAND GUIDELINES
All business is undertaken in accordance with Pentagon Freight Services, Inc’s terms and conditions of service.
CHB No: 16124 | FMC LIC No: 2334F | IATA No: 01-1 6301/015
ENERGIZING LOGISTICS
Pentagon Freight Services, Inc.
Physical Address:1211 E. Richey RoadHouston, TX 77073
Mailing Address:PO Box 681367Houston, TX 77268-1367
Tel: +1 281 209 8800Fax(main): +1 281 209 8855Fax(acct): +1 281 209 8833Email: [email protected]
www.pentagonfreight.com
With compliments
All business is undertaken in accordance with Pentagon Freight
Services, Inc’s terms and conditions of service.
CHB No: 16124 | FMC LIC No: 2334F | IATA No: 01-1 6301/015
ENERGIZING LOGISTICS
Pentagon Freight Services, Inc.
Physical Address:1211 E. Richey RoadHouston, TX 77073
Mailing Address:PO Box 681367Houston, TX 77268-1367
Tel: +1 281 209 8800Fax(main): +1 281 209 8855Fax(acct): +1 281 209 8833Email: [email protected]
www.pentagonfreight.com
Compliments slip, letterhead and continuation sheet.
STATIONERY
APPLICATION
21PENTAGON FREIGHT | BRAND GUIDELINES
POWERPOINT PRESENTATIONS
APPLICATION
22PENTAGON FREIGHT | BRAND GUIDELINES
ADVERTISING
GLOBAL REACH,LOCAL SERVICE.
YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER.
WWW.PENTAGONFREIGHT.COMENERGIZING LOGISTICS
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINAEUROPE SOUTH AMERICAMIDDLE EAST USAUK
WWW.PENTAGONFREIGHT.COM
DELIVERING GLOBAL EXCELLENCE & INNOVATIONENERGIZING LOGISTICS
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE SOUTH AMERICAMIDDLE EAST USAUK
WWW.PENTAGONFREIGHT.COMENERGIZING LOGISTICS
PLACE YOURTRUST IN OUR
EXPERIENCEDELIVERING EXCELLENCE
& INNOVATION FOR ENERGY
AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE SOUTH AMERICAMIDDLE EAST USAUK
APPLICATION
23PENTAGON FREIGHT | BRAND GUIDELINES
INTERNAL DOCUMENTATION
Document cover Example text page
APPLICATION
24PENTAGON FREIGHT | BRAND GUIDELINES
ENERGIZING LOGISTICS
WE ARE LOCAL AND GLOBAL.
AN UNRIVALLED NETWORK OF INTERNATIONAL OFFICES UNIQUELY EQUIPPED TO COMPLETE THE MOST CHALLENGING JOBS
– AND ALWAYS WITH COMPLIANCE AS A PRIORITY.
ENERGIZING LOGISTICS
WE ARE SECTOR SPECIALISTS.
FOCUSED SOLELY ON DELIVERING PROFESSIONAL FREIGHT
SUPPORT OPERATIONS FOR THE INTERNATIONAL ENERGY AND
MARINE SECTORS.
ENERGIZING LOGISTICS
WE ARE TOGETHER.
THE PENTAGON GLOBAL FAMILY – DELIVERING TOGETHER.
ENERGIZING LOGISTICS
WE ARE TRUSTED.
WITH A PROUD TRACK RECORD OF GREAT RESULTS – DELIVERED BY GREAT PEOPLE
AROUND THE WORLD.
INTERNAL POSTERS
APPLICATION
25PENTAGON FREIGHT | BRAND GUIDELINES
