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Brand Clarification Clayton State University March 28, 2012. Presented by Julie Staggs Senior Consultant Stamats, Inc. Cedar Rapids, IA 52406 (800) 553-8878 [email protected] Atlanta, GA. Clayton State University Brand Promise. - PowerPoint PPT Presentation
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1 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
Brand Clarification
Clayton State University
March 28, 2012
Presented byJulie Staggs
Senior Consultant
Stamats, Inc. Cedar Rapids, IA 52406
(800) 553-8878
2 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
Clayton State University Brand Promise
Clayton State University is an academically empowering and diverse institution, where engaged students take ownership of their experience and enjoy the kind of exceptional instruction and support that provides the knowledge, skills, and attitudes required to achieve their goals, advance their careers, and enrich their lives.
3 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
Clayton State University Brand Attributes
• An Empowering Experience
• An Inclusive Diversity
• An Engaged, Experiential Preparation
• A Supportive Community
4 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
Dreams. Made real.
5 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
6 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
7 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
8 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
9 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
10 | CLAYTON STATE UNIVERSITY| © STAMATS 2012
Clayton State University—Unified Brand
• Communication Plan• Brand Book with Brand Standards• Coordination and Cooperation• Increased Brand Awareness and Mind Share
