Embed Size (px)
Citation preview
Brand YOU!Bringing the *personal* back into branding.
1
Today, we will cover:
Brand Clarification
Brand Tools: Resume & LinkedIn
Networking
2
BrandClarification
3
A person’s gut feeling about a product, service, or entity.
Shorthand for: experience, emotions, values, priorities.
4
How do you cultivate a successful brand?
5
“A buh-buh buh buh-buh!
...easy as 1,2,3…”
6
Be better than the competition.
17
Be better than the competition.
8
9
10
Be different, be YOU.111
Consider your passions & purpose.
Strengths
Communication Style
Values
Passions
What do you believe in?What are you willing to commit to?
What do you LOVE? What drives you?
What are you good at?
When are you “in flow”?
What do you never want to do
again?
How do you interact with the world?
What brings you energy?
12
13
What can this story tell us?
Injecting the personal into the professional can boost performance & the quality of care.
“...people will forget what you said, people will forget what you did, but people will never forget the way you made them feel.”
- Maya Angelou
14
Make it concrete & personal.
215
What is your brand difference?
How does this match your audience’s needs/values?
16
Craft your brand statement.
Narrative
Brand Statement.
StrengthsPassionsValuesCommunication Style
What the target audience needs, wants…
17
Your Professional Bio. Guidelines: - 200 words long- Contains important transferable accomplishments- Conveys personality- Memorable
Job Changer? As a ____ I was good at ____ because _____. That is why I would be a great ____.
18
Always be innovating.3
19
20
21
22
23
24
Brand Tools:Resume & LinkedIn
your professional commercial: showcasing experience, strengths & skills. 25
26
How long, onaverage, will peoplespend reading yourresume?
10 – 15 seconds!27
≈
28
Functional Resume Format:• Especially helpful if
you are switching careers
• Focuses on transferable skills
• Can be a “hybrid” format.
29
Functional Resume Format:• Especially helpful if
you are switching careers
• Focuses on transferable skills
• Can be a “hybrid” format.
30
31
Have a descriptive headline.
● Associate Director at UC Berkeley ● Director of Student Affairs at UC Berkeley ● Marketing, Communications, Brand Strategy● Helping Teams Deliver.
32
≈
Write a compelling summary.
33
≈
Write a compelling summary.
34
Be active and show your interests.
35
Your Brand +Networking
building a learning & collaborativecommunity. 36
Networking....
Umm, that’s seems a bit sleazy – not really my style.
37
Networking....is just asking for directions.
38
Informational Interview
Job Interview
So, how might you
fit in here?
That’s so interesting!
Conversation
39
What directions are you looking for?
40
Final Notes. 41
Make it easy for others to understand your strengths and
what is unique about YOU.
42
Capture the goldfish. 43
≈
44
≈
45
≈
46
Rebecca [email protected] 47
