BRAND GUIDELINES

Version 04.6.19

Using this guide

This guide demonstrates the proper and improper uses of the DLive brand assets.

To use our brand assets you must follow the guidelines to keep them true to our brand.

Logomark 03

Wordmark 04

Our Mascot 06

Introduction 02

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Contents

Gifting 07

Treatments 08

Improper Use 09

Permission For Use 10

Download 11

DLive logomark

The Ninja is a trademark logo of

DLive. This logo was the final

decision in a logo competition

where users submitted their

entries and ultimately this entry

was voted favourite by the

community.

The logo is a stylized ninja and

has primary colours of Black

(#000000) and Yellow (#FFD300).

These are the brand colours of

the platform and chosen for its

simplicity and vibrancy.

Logomark 03

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DLive wordmark

DLive’s wordmark is

designed with an artistic

relativeness to the logo of

the Ninja. The rounded

letters and the “d” reflect

on the platform’s unique and

cutting-edge business

model.

The dot on the “i” is Yellow

(#FFD300) to incorporate

the primary colours of the

platform and to familiarize

users with the branding.

Wordmark 04

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Logo lockup

The DLive logo is arranged in

a horizontal format and must

remain as such. It is important

to keep in mind the white

space between the logomark

and wordmark. It is important

that the horizontal lockup and

the safe area around it be

respected.

Logo Lockup 05

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Treatments

DLive’s branding is specific, it is

very important to practice

proper use when using brand

assets. Whenever possible use

the circular ninja.

It is encouraged to primarily

select the circular ninja logo as

we believe this accurately rep-

resents the DLive branding.

Treatments 08

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Improper Use

When using the DLive brand

assets, please do not

mistreat the logomark &

wordmark – treat these with

respect and follow the list

below:

• Don’t change colours

• Don’t outline the Ninja

• Don’t distort the logo

• Don’t edit the logo from

its original form

DON’T RECOLOR DON’T DISTORT DON’T OUTLINE DON’T CHANGE DIMENSIONS

DON’T OUTLINEWORDMARK

DON’T RECOLORWORDMARK

DON’T DISTORTWORDMARK

dlive

DON’T USEANOTHER TYPEFACE

Improper use 09

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Our Mascot

Our Mascot is named Snow.

Snow loves lemons, yellow

tangy Ice Cream, diamonds

and luxury sports cars.

Mascot 06

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Gifting 07

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Gifting Options

Fresh lemons, zangy Ice

Cream, shiny diamonds,

luxury sports cars, and jets.

What else do you need?

Enjoy our updated gifting

options with a variety of ways

to gift to your favorite

streamer.

Permission for useOur branding defines DLive as the livestreaming and video community on the blockchain, we

want users to become familiar and ensure a better awareness and connection to the platform.

Whenever using the DLive brand assets, be sure to follow these key principles.

Use o�icial graphics• Download our official brand assets.

• Do not use outdated graphics.

• Don’t modify or use edited versions

you might find anywhere else.

Restricted Use• Don’t use the brand assets in a

way that suggests partnership or

endorsement by DLive.

• Don't use the DLive logo in

corporation with other company

logos, don't use the Logo and

impersonate the platform.

Follow Terms & Agreements• Make sure you read and understand the

permissions of use and proper practice when

using the logo/wordmark.

• As applicable, follow DLive Terms of Service,

Privacy Policy and any other relevant

agreements.

Permission for Use 10

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Download 11

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Download Brand Assets

Click on icon to download your prefered assets