Brand Guidelines Twenty Twenty One

The full Central Coast Conservatorium of Music Digital Asset Library can be found here

Central Coast Conservatorium of Music Brand Guidelines

1 Colours 1.1 CCC Colours

2 Typography 2.1 Header Font 2.2 Subheader Font 2.3 Body Font

3 Logos 3.1 Master Logo 3.2 Master Logo Inverted 3.3 Master Icon

4 Photography4.1 Photography 4.2 Photography Children’s Music 4.3 Illustration

5 Brand Insitus5.1 Brand Insitus

Central Coast Conservatorium of Music Brand Guidelines

1 Brand Colours

Central Coast Conservatorium of Music Brand Guidelines

Brand Colours

1.1 Brand Colours

Mensch BagelsBrand Guidelines

Orange Hex: e95730

Pink Hex: ef8aa8

YellowHex: fecb50

BlueHex: 4596b6

Grey Hex: e5e4e7

2 Typography

Central Coast Conservatorium of Music Brand Guidelines

AA AA2.1 Header Font

abcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ

Header Font: PT Sans Weight: Bold + Regular Tracking: -15Leading: x0.8 Alignment: LeftUse: Sentence CaseColour: Black

Central Coast Conservatorium of Music Brand Guidelines

2.2 Subheader Font

Subheader Font Space Grotesk Weight: Regular + Medium Tracking: -15Leading: x1Alignment: LeftCase: Sentence Colour: Black

Central Coast Conservatorium of Music Brand Guidelines

AA AAabcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFJHIJKLMN OPQRSTUVWXYZ

2.3 Body Font

BodyFont: PT SansWeight: RegularTracking: -15Leading: x 1.4 Alignment: LeftCase: Sentence CaseColour: Black

Central Coast Conservatorium of Music Brand Guidelines

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3 Logos

Central Coast Conservatorium of Music Brand Guidelines

3.1 Master Identity

Master Identity The Master Logo is to be used across all brand collateral. Please refer to brand insitus for assistance with placement on designs.

Placement of the logo should be in left or center alignment.

The logo configuration and colours are never to be altered.

Ensure clear space around the logo equivalent to the size of the brand icon at all times.

Central Coast Conservatorium of Music Brand Guidelines

3.2 Master Identity Inverted

Master Identity Inverted

The inverted version of the logo is to be used on a dark background only.

The logo configuration and colours are never to be altered.

Central Coast Conservatorium of Music Brand Guidelines

The CCC Master IconThe Master Icon can be used in solitude in instances where the Master Logo has already been seen.

The icon configuration and colours are never to be altered.

3.5 Master Icon

Central Coast Conservatorium of Music Brand Guidelines

4 Photography + Illustration

Central Coast Conservatorium of Music Brand Guidelines

4.1 Photography

Central Coast Conservatorium of Music Brand Guidelines

Photography The CCC photography is light filled, clean and authentic.

Imagery should not be over or under saturated and should always look professional and polished.

Central Coast Conservatorium of Music Brand Guidelines

4.2 Photography Children Music

Photography Children Music For Children’s music lessons we want the photography to feel real and organic. We want it to feel playful and fun with natural lighting.

Central Coast Conservatorium of Music Brand Guidelines

4.3 Illustration

Illustration The deconstructed brand icon is used as a visual motif throughout brand collateral. The semicircles are always to be used individual and never overlap.

They can be used in the brand colours or as a house for an photograph.

5 Brand Insitus

Central Coast Conservatorium of Music Brand Guidelines

5.1 Brand Insitus

Central Coast Conservatorium of Music Brand Guidelines

Central Coast Conservatorium of Music Brand Guidelines Twenty Twenty One