We help agencies gain insight by surfacing narratives tied to a client’s brand, industry, and competitors. These narratives are hard to spot with the naked eye and can signal a trend, opportunity, or warning of potential trouble ahead.

for Agencies

Brand Perception See where your brand fits within the broader public narrative around any topic

Identify themes associated with your brandUnderstand what reporters and bloggers write about when discussing your client’s brand. Coverage of Airbnb, for instance, splits into five overarching themes: Taxes and Regulations, Industry Disruption, Housing Reviews, Corporate Values, and Social Issues. Quid then visualizes the connections between major topics in the company’s public narrative to help you gain deeper insight.

Kyle Wiggers Determine key issues driving social engagement

Map out highly shared news events to understand the issues that resonate with target audiences and how they impact public perception of your client. For Airbnb, news tied to social issues such as the company’s ban on accounts related to alt-right rally attendance earned high rates of positive social engagement.

Understand how the public thinks about your company

Inform your public positioning strategy with insight into top themes commonly linked to your client’s public narrative. Articles linking Airbnb to social justice were positive and highly shared, while the company might want to think about how to counter narratives linked to human trafficking.

Assess the success of your outreach strategy

Determine the success of branding outreach by tracking desired keywords within the public narrative. Quid surfaced the volume and sentiment of articles using Airbnb brand attributes, including inclusive, innovative, inspirational, and authentic. While articles on “inclusiveness” had the highest levels of social engagement, they were often connected to stories of discrimination against guests.

Case Study:

Account ban for alt-right rally

attendees

“HUMAN TRAFFICKING”

“INCLUSIVE"

“SOCIAL JUSTICE”