Leading global excellence in procurement and supply

Brand Procurement & Supply Cath Hill Group Marketing and Membership Director South Wales Branch Event – November 2015

Leading global excellence in procurement and supply

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A Real Competitive Advantage

• Economic • Societal • Environmental

• “Brand

Procurement and Supply”

• Selling the profession and the individual

• Depth and breadth of skill set

• Continuous professional development

“Raise your game”

Influence business leaders to demonstrate that P&SM gives a real competitive advantage

“Raise your voice”

The Profession Comes of Age

Licensing the Profession

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RAISE YOUR GAME

Raise Your Game

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Raise Your Voice

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What is a Brand

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So what does that really mean?

want

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How does that relate to Procurement and Supply?

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Building Brand Procurement and Supply

USP

%

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What can I do and where do I start?

C M Y K

…

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Representation of Procurement

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Representation of Marketing

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Be More Human

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… Persuading and Influencing

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USP

Build Relationships

…

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Fact Find

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Be a Code Breaker

…

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Talk About Your Successes

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Measure Your Impact

10% Burn

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Pitfalls

72%

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10 Top Tips for Building Influence

Establish your

credibility Be a

trusted adviser

Learn and

engage Understand the

business

goals

Know your

audience

Have

self belief Be

brave Get user

buy-in Have a clear

message Be passionate &

confident

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And if you can’t remember all that:

Be more

strategic Be more

creative Be more

human

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And if you can’t remember all that:

Be more than

just procurement

Leading global excellence in procurement and supply

Thank you Cath Hill Group Marketing and Membership Director South Wales Branch Event – November 2015