Brand Standards Manual

JANUARY 2016

INTRODUCTIONWelcome to the True Link Media Brand Standards Manual.

This manual outlines the graphic standards that must be followed in order to achieve a unified and consistent visual identity program. Maintaining quality control and design consistency is critical to ensuring a consistent and professional public identity for True Link Media.

How we communicate is as important as what we communicate. Consistent application of the logo, its colours, typography, and supporting layout are vital to strengthening the True Link Media brand.

TABLE OF CONTENTSIntroduction • Corporate Logo • General Guidelines • Alternate Logo Usage • What not to do • Colour Guide • Typography Guide

Stationary Standards • Business Card • Letterhead • Envelope

Logo Use on Apparel

General Information • Choosing the right file format • Contact information

CORPORATE LOGO

CORPORATE LOGOThe True Link Media logo is made up of three elements: the Graphic, the Word Mark and the Secondary Word Mark. The combination of these three elements serve to represent the company’s strength, innovation and professionalism.

Graphic

Word Mark

Second Word Mark

0.5 inch

It is critical that the True Link Media logo is displayed in a consistent manner to maintain brand integrity. To ensure that the logo is always legible and accurately represented, the minimum size can not be less than .5 inch in height.

The True Link Media logo should always be isolated by a minimum amount of white space to maintain separation between the logo and other elements such as type, folds, borders and other graphics. This will enhance the presentation of the logo on all printed materials and applications. The area of isolation is measured by the full height of the letter “V” in Vector.

ALTERNATE LOGO USAGEThe full-colour True Link Media logo (a) is ideal to be used when ever possible. It is the most ideal when placed on a light background. The second full-colour logo (b) is ideal for darker backgrounds. The gray scale logo (c) is ideal when colour can not be used, but still maintaines a level of depth. However, if only one colour can be used, the preferred alternative is the white (d), black (e) or gray (f) logo.

TRUE LINK MEDIAdigital solutions for downtown calgary

TRUE LINK MEDIAdigital solutions for downtown calgary

Full-colour logo on light background

Full-colour logo on dark background

Grayscale logo on light background

White logo on dark background

Black logo on light background

Gray logo on light background

a

b

c

d

e

f

What not to doThese examples demonstrate some scenarios that should be avoided when using the logo. As a general rule, the True Link Media logo should always appear in it’s full-color version on solid coloured background or in the one-color versions applications defined in the alternate logo usage in the True Link Media brand standards manual

TRUE LINK MEDIA

Do not skew or stretch the logo

Do not tilt or angle the logo

Do not change the arrangement of the logo

Do not use different fonts in the wordmark

Do not place the logo on a busy background

Do not change the logo colours

ColOUR GUIDEThe logo may be used in two colour formats for print: CMYK using the colour values that are stated on this page.

For use on-line and electronic media, the RGB values and the Hex # are also provided.

Corporate Colors

RGB

HEX #005cb8

CM Y K

HEX #646469

62534819

10062

70

CM Y K

092

184

RGB

100100105

TYPogrAPHY GUIDEClear communication is an essential part of the True Link Media brand, and consistent typography plays a significant role in achieving this goal.

There are two primary typefaces, Avril Sans and Dual 300. These typefaces should be used for all print material and any text set in web graphics when pos-sible.

Avril Sans is the primary typeface of the logo and should be used in all major headings and advertisements. Dual 300 is the secondary typeface and it should be used as part of the body of the text.

A v r i l S a n sa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( ) _ + - = [ ] \ { } | < > ? , . /

Dual 300abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+-=[]\{}|<>?,./

Stationary standards

BUSINESS CARDBusiness cards are double sided with the contact information and logo for the front side and a larger logo on gray for the back.

The typeface for all of the information on the business cards is Dual 300. Please follow sizing and spacing guidelines to maintain consistency.

The cards are printed on Neenah Avon Brilliant White Linen 100lb Cover. This paper is FSC (forest Stewardship council) and Green Seal certified, using 100% postconsumer recycled paper and are all made 100% Carbon Neutral.

Kellen GaiggPresident

Direct: 587.579 5009.Office: 587.579 5009

kellen@truelinkmedia.ca www.truelinkmedia.ca

Fax: 587.579 5009

Suite XXX-XXX 1ST Street North Vancouver, BCV7N 4M2 Canada

back front

Xxxx XxxxxxxxXxxxxxxx

Direct: 000.000.0000Office: 604.986.3377

xxxxxx@truelinkmedia.ca www.truelinkmedia.ca

Fax: 604.986.3377

Suite XXX-XXX 1ST Street North Vancouver, BC V7N 4M2 Canada

Card holder’s name - 12pt

Card holder’s title - 9pt

Card holder’s direct phone number - 9pt

Card holder’s email address - 9pt must end in @truelinkmedia.ca

Office Phone and Fax numbers - 9pt

Web Address(www.truelinkmedia.ca) - 9pt

Mailing Address - 9pt

.2 inch margin

Sample Business Card

Letterhead

www.truelinkmedia.ca | Office: 587.579 5009 | Fax: 587.579 5009

Suite XX-XXX | 1st Street | North Vancouver | British Columbia | V7N 4M2 | Canada

The True Link Media letterhead includes a full-colour logo centered at the top which is balanced with the double blue bars and the address information at the bottom.

All True Link Media Letterhead is printed on: Neenah Avon Brilliant White Linen 70lb text

www.truelinkmedia.ca | Office: 587.579 5009 | Fax: 587.579 5009

Suite XX-XXX | 1st Street | North Vancouver | British Columbia | V7N 4M2 | Canada

LETTERHEAD

2 inch

1.5 inch

.5 inch.5 inch

Type-Safe Area for LetterheadThe area noted in white is the type safe area for a True Link Media Letterhead documents. Type should not venture outside this area.

ENVELOPES

Suite XX-XXX 1st StreetNorth Vancouver, BC V7N 4M2 Canada

This is one version of a #10 envelope without a window.

The envelope features the logo in the upper left corner with the address information below the logo. A wide range of specialized envelopes are available on request such as secutity envelopes, windowed envelopes, full letter size envelopes.

The typeface on the envelope is Dual 300 at 12pt.

LOGO USE ON APPAREL

LOGO USE ON APPAREL

Follow these guidelines for screen-printing or embroidering full colour logos or one colour logos onto corporate apparel.

The True Link Media logo should not appear below 1/3 from the collar of any top, jacket, or sweatshirt.

GENERAL INFORMATION

GENERAL INFORMATION

End Use File Format

If file will be viewed on-screen or online only jpg, gif, pdf, png

If file will be laser printed internally jpg, pdf, eps*

If file will be offset printed

If file will be used for building signage

If file will be used for printed newsletters

If file will be used for digital newsletters

pdf, ai, eps*

Program Example File Format

Colour type

Colour type

MS Word Document

MS PowerPoint

Photoshop

Illustrator

MS Excel Document

jpeg, gif

jpeg & gif

jpeg & gif

psd, jpg & eps*

ai, pdf & eps

RGB

CMYK

CMYK or PMS

pdf, ai, eps* CMYK or PMS

jpg, pdf, eps* CMYK

jpg, pdf RGB

RGB

RGB

RGB

project dependent

project dependent

*NOTE: eps files cannot be double clicked to open and must be imported into software applications.

All True Link Media logos and documents are available for use in jpg, pdf, ai, psd and eps formats. The chart shown here provides a guideline for choosing the file formats that best suits to specific uses and applications.

The jpg format is the standard for on-screen viewing or online publishing. A jpg file is a compressed file that contains some but not all of the original information. jpgs files do vary in size and can be high-resolution (300 dpi) for print or low-resolution (72 dpi) for web.

The eps format is the industry standard for high-resolution offset printing. Printers and graphic designers will also accept psd and ai formats as they are native to the program they were built in. PDF files are the next best thing to EPS as they most often maintain the same high quality needed for professional print and design.

CONTACT

For further information on the True Link Media branding standards and help interpreting or adapting the logo and supporting graphic elements, refer to POT1685 by contacting:

Marvin Quinsaat

ENS CorporateLead Graphic DesignerP 250.483.4719 | office@enscorporate.com