Brand Standards Overview - Lenawee Christian School · 2020. 10. 21. · Brand Standards Overview September 14, 2011 The following document is an instructional guide for the proper

LENAWEE CHRISTIAN SCHOOL | 111 WOLF CREEK HIGHWAY | ADRIAN, MICHIGAN 49221 | WWW.LENAWEE.ORG

Inf luence for L i fe. . .A L i fe of Inf luence

Brand Standards Overview

September 14, 2011

The following document is an instructional guide for the proper usage of Lenawee Christian School’s (LCS’s) brand identity. These standards have been reviewed and approved by the leadership of LCS and should be viewed as the primary instructions for developing digital media, documents, products, apparel, or other items that publicly or privately represent LCS.

LCS staff, teachers, coaches, vendors, and students should be aware of the manual and refer to it whenever creating communications that use the LCS brand elements in any form.

This document provides guidelines for the usage of approved LCS logos, colors, fonts, tag lines, and brand names. Additional support and guidance can be provided by the LCM marketing department. Any representations of LCS outside of the boundaries set in this document should be reviewed and approved by the Director of Marketing before exiting the conceptual phase of design/development.

Any vendors wishing to produce branded apparel, printed, or promotional items using the Lenawee Christian School brand must be approved and licensed by Lenawee Christian Ministries prior to production. For licensing information, contact [email protected] or call (517) 438-8812.

Thank you for your cooperation, and Go Cougars!

Jeff Jameson

Director of MarketingLenawee Christian Ministries

Revised 10/21/2020, JAJ



Table of Contents

OVERVIEW

Brand Standards Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

GRAPHIC STANDARDS

Primary Brand Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Primary Brand Identity (LCS “Seal” Logos). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Mascot and Team Names. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Apparel Color Usage Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Font (Typeface) Usage Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Design Files (for Logos, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Customized Logo Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Athletic Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Other LCS Brand Identities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7



Primary Brand Colors

The following colors are the primary colors for the LCS brand. Usage of other colors in LCS logos, brand names, or tag lines is prohibited. Note that the LCS seal uses Pantone 185C, 286C, and white.

print&cmyk

RedPantone 185 CC: 0M: 91Y: 76K: 0

R: 239G: 62B: 66

BluePantone 541 CC: 100M: 78Y: 32K: 22

R: 0G: 60B: 113

WhiteC: 0M: 0Y: 0K: 0

R: 255G: 255B: 255

}fabric&rgb

RedPantone 185 CC: 1M: 100Y: 92K: 0

R: 234G: 0B: 42

BluePantone 286 CC: 100M: 84Y: 11K: 3

R: 0G: 51B: 161

WhiteC: 0M: 0Y: 0K: 0

R: 255G: 255B: 255

}



The following logos are the official logos of Lenawee Christian School. These logos may be used to represent LCS in or as part of any sanctioned event, team, club, department, student, staff publication, promotion, or presence unless specified otherwise below.

Offi

cial

Sea

l(L

ogo)

Primary Brand Identity

Blac

k &

Whi

teSe

als

The full-color logo should be used in all instances, unless the seal is not legible, color differentiation is poor, or usage dilutes the value of our brand, image, or position in the marketplace. If the size of the logo is the cause of poor legibility, the simplified seal should be used. If color differentiation is poor, a black and white seal should be considered.

The minimum size of the logo should not be less than one half inch (½”) in diameter. Uses requiring a smaller logo should refer to the “Simplified Logos” section below.

When the size of a logo causes difficulty reading “LENAWEE CHRISTIAN SCHOOL” and/or “PROVERBS 22:6”, these logos are approved to be used in replacement of the official seal. It is strongly recommended that users seek approval from the Di-rector of Marketing before using these logos. The minimum recommended size of this logo is one quar-ter of an inch (¼”) in diameter.

Sim

plifi

edLo

gos

When a project requires a high-contrast logo for the purpose of legibility, when color differentiation is poor, or when a project is entirely grayscale or black and white, these seals are available for consideration. It is strongly recommended that users seek approval from the Director of Marketing before using these seals. NOTE: Usage of a black and white seal is strongly discouraged when the option of any brand color(s) is available.



Mascot and teaM naMes

Lenawee Christian School has invested significant time and resources in developing our school and athletic brands. The following instructions are to be strictly fol-lowed in order to provide consistency in brand commu-nications, voice, and visual representation. The following phrases are listed for reference, and are approved for use on athletic apparel, announcements, websites, and the like when brand colors and fonts are applied to these names. In instances where “LCS” appears, using the “LCS Symbol” (see “Approved Logos”) is preferred in place of simply typing “LCS” in a font/typeface.

Lenawee Christian School Cougars

LCS Cougars

Lenawee Christian Cougars

LCS Lady Cougars

The following are approved for use on team practice gear, warm-ups, or other items that are considered non-essential to the athletic uniform. These phrases can be used in addition to the examples listed above. Player names and numbers are also appropriate to be used. All text must follow brand font and color rules.

LCS [Sport Name] (e.g. LCS Basketball)

LCS [Sport Name] Team (e.g. LCS Golf Team)

apparel color Usage

All athletic uniforms are required to use only brand colors. The official Pantone designations for each brand color are listed in the “Usage of Color” section of this document.

While our primary brand colors are to be used on all ath-letic gear, uniforms, team warm ups, and related materials.

Accessory items such as knee and elbow pads, arm and head bands, compression shorts and pants should be red. Medium to light grays (like “Heather Gray”), navy blue, khaki, and pink* are suitable for use as base colors on accessory items that are not used during athletic competi-tion (hoodies, shorts, pants, fan gear, etc.).

* Historically our usage of pink as a base color has been in support of athletic events highlighting Breast Cancer Awareness.

Fonts

Our brand fonts are listed below. It is important that we pair the usage of these fonts with our approved logos and colors so that our brand is easily recognizable and con-sistent with our history and tradition. When using fonts that are not listed below, their usage must be approved by the Director of Marketing before use online, in print, on apparel, or any other non-conceptual form.

Approved Brand Font Sample Text

Adobe Garamond Pro LENAWEE CHRISTIAN SCHOOL

Century Gothic LCS Basketball

Freshman / Team MT GO COUGARS!

design Files

Approved athletic design files are available in vector for-mat (.AI or .EPS) on the LCS “i drive” in the LOGOS folder. Logos may also be obtained from the Athletic Director or the Director of Marketing.

cUstoM logos and graphics

In order to maintain brand consistency, custom logos or graphics must be approved by the Director of Marketing and the Athletic Director before used in any way.

Mascot and Team Names, Apparel, Fonts, Files, and Custom Graphics



athletic logos

In addition to the primary brand identity seals, the following logos may be used in by or in representation of our athletic programs. Combining our standard logos, colors, and sport names are an effective way to create a custom look while maintaining our brand and professional image.

LCS

Paw

Prin

tsC

OUG

ARS

Logo

Other color options available. “Go Cougars!” versions also available.

Other color options available

Cus

tom

izatio

nEx

ampl

es



The following logos are the official logos of their specific area of Lenawee Christian School. These logos may be used to represent these specific programs and offerings in or as part of any sanctioned event, team, club, department, student, staff publication, promotion, or presence unless specified otherwise below.

Other Brand Identities

The full-color logos should be used in all instances, unless the logo is not legible, color differentiation is poor, or usage dilutes the value of our brand, image, or position in the marketplace. If problems arise with these logos, contact the marketing department for alternatives.

The minimum size of LCS logos should not be less than one half inch (½”) in the smallest dimension.

Documents

Brand Standards Overview - Lenawee Christian School · 2020. 10. 21. · Brand Standards Overview September 14, 2011 The following document is an instructional guide for the proper