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Brand Style Guide

April 2007 Issue 85

APRIL

Better Homes and Gardens®Creative Collection®

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AMERICAN

PATCHW

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2007

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32Tips to Try

Now!

FunFun withwith Fabrics Fabrics Showcase Your Favorites

with Simple Designs

Classic ColorClassic Color Combos! Combos!• Blue & White • Blue & White

• 1930’s Prints• 1930’s Prints• Reproduction• Reproduction

Three No-FailAppliqué MethodsAppliqué Methods

APQ0407 cover a1.indd 1

12/14/06 3:59:08 PM12/14/06 3:59:08 PM

As of June 19, 2007

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2 FEBRUARY 2007 AMERICAN PATCHWORK & QUILTING AMERICAN PATCHWORK & QUILTING 2FEBRUARY 2007

Layout Page Setup8"×10.5" trim

MarginsTop: .625"Bottom (baseline of copy): 1"Inside: .5"Outside: .5"

Copy ColumnsColumns: 4Gutters: .175"

Folios.34" from bottom of page.376" from page edge

American Patchwork & Quilting MagazinePrint Graphics Style Guide

PAGE SETUP

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ContentsMagazine Table of ContentsAllPeopleQuilt.com Table of Contents

DepartmentsAPQ ClubFrom the EditorsContributorsFrom Our ReadersTips From ReadersFavorite FindsQuilter TestedBack to BasicsThe Best Thing

Features on people & placesProfiles on designers and places of interest (1-2)

WorkbookTechnique Pages (1-2)Project Features (8-10)

American Patchwork & Quilting MagazinePrint Graphics Style Guide

TABLE OF CONTENTS

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APQ Club-Community PageDepartment DeckGalaxie Polaris Book 8.5 on 13 pt.Department HeadlinesGalaxie Polaris Medium and Apex Serif Light (type size varies)Main Copy SubheadsGalaxie Polaris Bold 8.5 on 12 pt.Main Body CopyGalaxie Polaris Book 8.5 on 12 pt.

ContributorsHeadlineApex Serif Light 54 pt.TaglineApex Serif Book 12 pt.70% blackContributor NamesApex Serif Book 12 on 13 pt.Contributor ExpertiseApex Serif Book Italic 11 on 13 pt.Contributors Body CopyApex Serif Book 8 on 13 pt.Large Pull QuoteApex Serif Book 19 on 23 pt. (size and color vary)

Editors’ Letters“from the”Handsome Pro Thin 36 pt.“editor”Apex Serif Light 60 pt.Body CopyApex Serif Book 9 on 15 pt.

8 AUGUST 2007 AMERICAN PATCHWORK & QUILTING

editorfrom the

Every August, visiting the

Iowa State Fair signals to

me that summer is winding

down. It also brings a quilt

exhibit that never fails to

inspire (plus, it’s fun to see

projects that entrants have

made from patterns in our

magazines!).

By the time the fair ends,

kids are heading back to

school and I’m getting antsy

to learn something new, too.

This year, I’m in the mood

to tackle something really

“blue-ribbon-worthy.”

Two such quilts from this

issue have captivated my

imagination. Now I just have

to decide between the set-in

seams of “Eight-Pointed Star

Chain” (page 32) or the hand

appliqué in “Bold and Bright”

(page 46). I’d love to hear

what you choose to make

from this issue!

Elizabeth Tisinger, Editor

a note from Elizabeth

“The two most beautiful words in the English language are

‘my bed,’” a friend once said wistfully as we spent the night

in an airport waiting out a storm. I have to agree. After

traveling for work and pleasure, it’s always good to come

back to the comforts of my home—especially if my bed is

covered with a quilt lovingly made by a family member.

That being said, I do love traveling—mostly because

of all the interesting quilters I get to meet as I’m racking

up miles on my car and amassing frequent flyer credits. For

instance, it was a treat to make so many new friends when

I attended Quilting in the Garden last fall in Livermore,

California. Beautiful quilts and enthusiastic quilt lovers

have made this annual event a favorite destination. I’m sure

you’ll agree after reading “The Best Thing” (page 104).

We’ve also been busy photographing the latest set of quilt

shops to be featured in our Quilt Sampler® magazine. The

next issue will be on sale September 11 and tells the stories

of amazing and talented quilt shop owners around the U.S.

and Canada. I hope you’ll pick up a copy and enjoy planning

future trips to these 10 diverse shops.

Even though I’m back at my desk, I still get to “meet” new

people electronically. I relish e-mails I receive from you, our

readers, telling me about your projects, your favorite finds,

and places you’ve visited. Keep sending me your thoughts at

heidi@meredith.com. I love hearing from you!

Happy quilting!

Heidi Kaisand

Group Editor

Want to see what quilts we’re making? Click on APQ Club, then Staff Blogs.

American Patchwork & Quilting MagazinePrint Graphics Style Guide

FRONT OF BOOK DEPARTMENTS

Readers Letters“from the”Apex Serif Light 24 pt.“readers”Apex Serif Light 72 pt.SubheadsApex Serif Book 13 on 13 pt.Letter CopyApex Serif Book 8.5 on 13 pt.Name and AddressApex Serif Book Italic 8 on 13 pt. 70% black.“Send us Your Letters” HeadlineApex Serif Book 10 on 19 pt.“Send us Your Letters” CopyGalaxie Polaris Medium 7.5 on 12 pt.

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findsEnjoy one or more of our editors’ picks from the latest quilting books and products.

favorite

soak quilt careSoak, a new line of modern care for fine fibers, is fast becoming a hit with knitters and quilters. It smells great, and its gentle formula is perfect for hand knits, raw fibers, and even felting. Best of all, it requires no rinsing, so washing large items is a snap: just soak, squeeze, and lay flat to dry. $11.99-$29.99416/599-4287www.soakwash.com

sew sweet blankiesFunQuilts designers Weeks Ringle

and Bill Kerr have teamed up with CARC (formerly Chicago Association for

Retarded Citizens) to provide work for developmentally disabled adults. Using Weeks

and Bill’s automated quilting designs, workers stitch Many Hands Blankies in one of three animal stitching patterns, each in two colorways, then bind them by machine. Purchase one of these adorable quilts for $75 each.708/445-1817www.funquilts.com

more on the Web!We’ve got too many great things to share with you—look on our site for even more Favorite Finds www.allpeoplequilt.com

pieced togetherCharming wooden boxes made by hand in Lancaster County, Pennsylvania, evoke simpler times and quality craftsmanship. Instead of quilting with fabric,

the artist, a woman from Bird in Hand, Pennsylvania, quilts in wood by

inlaying 24 different veneers to form Eight-Pointed Star (shown), Amish Diamond, Dresden

Plate, Grandmother’s Fan, or Log Cabin blocks. $18.99The Quilt Shop at Miller’s Smorgasbord800/669-3568, ext. 249; quilts@millerssmorgasbord.com

14 JUNE 2007 AMERICAN PATCHWORK & QUILTING

Tips from Readers“Tips”Apex Serif Light 65 pt.“from readers”Apex Serif Book 12 on 15 pt.SubheadsApex Serif Book 13 on 13 pt.Body CopyApex Serif Book 8.5 on 12 pt.Name and AddressGalaxie Polaris Medium 7 on 10 pt. 70% black.“Share Your Tips” HeadlineApex Serif Book 10 on 15 pt.“Share Your Tips” CopyGalazie Polaris Medium 7.5 on 12 pt.

Favorite Finds“favorite”Handsome Pro Thin 65 pt.“finds”Apex Serif Light 75 pt. Department DeckApex Serif Book 12 on 13 pt.70% blackSubheadsGalaxie Polaris Bold 9.5 on 12 pt.Body CopyGalaxie Polaris Book 8 on 12 pt.Contact InformationGalaxie Polaris Bold 7 on 9 pt.

Quilter Tested“Quilter”Apex Serif Book 59 pt.“tested”Handsome Pro Thin 71 pt. Department DeckGalaxie Polaris Medium 8 on 10 pt.70% blackSubheadApex Serif Light 22 pt.Secondary SubheadsGalaxie Polaris Bold 9 on 12 pt.Body CopyApex Serif Book 9 on 13 pt.Photo CaptionsGalaxie Polaris Book 8 on 10 pt.Directional all caps, 70% blackPhoto Captions Numbered Galaxie Polaris Bold 7 pt.70% blackPhoto Captions in Body Copy Apex Serif Medium 7 pt.

American Patchwork & Quilting MagazinePrint Graphics Style Guide

FRONT OF BOOK DEPARTMENTS

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Back to BasicsProject HeadlinesHandsome Pro Thin (type size varies)Apex Serif Light (type size varies)Project DeckApex Serif Light 16 on 18 pt. (color varies)SubheadsApex Serif Light 16 on 12 pt. Baseline shift top line 1 pt.Secondary SubheadsGalaxie Polaris Bold 8.5 on 12 pt. All capsBody CopyGalaxie Polaris Book 8.5 on 12 pt.Lead to Complete Guide Apex Serif Book 11 on 17 pt.

The Best Thing“the”Apex Serif Light 30 pt.“best”Handsome Pro Thin 175 pt.“thing”Apex Serif Light 48 pt.Body CopyApex Serif Book 9 on 14 pt.Web Address in CopyApex Serif Medium 9 on 14 pt.Photo CaptionsGalaxie Polaris Book 8.5 on 10 pt.Directional all caps, 70% blackCreditsGalaxie Polaris Medium and Heavy 5.5 on 9 pt.

American Patchwork & Quilting MagazinePrint Graphics Style Guide

BACK OF BOOK DEPARTMENTS

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WRITTEN BY JUDITH STERN FRIEDMANPHOTOGRAPHS GREG SCHEIDEMANN AND JANET MESIC-MACKIE

any people may read the cereal box at breakfast, but few turn

the encounter into a contemporary quilt. Designers Bill Kerr

and his wife, Weeks Ringle, did just that when they created

“Some Sett lement May Occur.” “We are always in search of

inspiration from the time and place in which we live,” Bill

explains. Drawing ideas from our everyday world, the couple

has made hundreds of quilts by simply being mindful of what

surrounds them.

Original thinking, too, enables Bill and Weeks to

thrive as modern quilt artists, fabric designers,

inspirational coaches, authors, lecturers, and

charitable quilt givers. “I don’t think we’ll ever

be trapped in a particular style,” Bill says

from their Oak Park, Illinois, home and

FunQuilts studio just outside Chicago. One

common thread keeps them moving forward:

the honest pursuit of fun and life.

Quilting in the Present“We’re always asking ourselves this question: What

does it mean to be a quiltmaker here and now?”

Weeks says. Their quilts seem to answer with

enthusiasm: From “Pink Lemonade” to “Pick-Up

Sticks,” the names alone capture the culture.

Beneath simple lines and colors, the construction

and quilting become exquisite examples of skill and

funquilts Meet two modern artists who love and live quilting.

mconscious creativity

OPPOSITE: Weeks Ringle and Bill Kerr are each other’s partner and critic; Weeks holds “Marquee” and Bill holds “XOXO,” both from their book The Modern Quilt Workshop.

For a FunQuilts project, turn to

“Spice Market” on page 82.

AMERICAN PATCHWORK & QUILTING 29APRIL 2007

imagination, their stitched designs engaging and familiar.

High-end art museums and collectors have recognized FunQuilts since its 1999

debut at the International Contemporary Furniture Fair (ICFF). Today, FunQuilts is

a visible part of the mainstream, with its quilts appearing in national magazines,

as American Folk Art Museum pieces, on the beds of inns and private estates, and

even as a math textbook cover. FunQuilts designs also have appeared in craft and

decorative art shows internationally, including Weeks’ most recent “Tankini” quilt

touring with the acclaimed Quilt National 2007 (www.quiltnational.com).

Bill and Weeks distinguish separate arms of their business: creating handmade

collectors’ quilts (each selling for $1,000 to $5,000) and encouraging hobby

quilters. They see their role as teachers and coaches in helping people fi nd their

own voice. “We have no interest in teaching people to make quilts that look like

ours,” Bill says. “It’s so much more invigorating to give people the design skills to

execute what’s in their minds, to give form to their ideas.”

Inspiring Originality“The most important thing is having original ideas. We can always work backwards

and fi gure out technique,” Weeks says about their business approach. Tackling

every quilt themselves (with no other staff ), Bill and Weeks share solid

craft smanship and a strong design education. Bill learned to sew at age eight from

his mother, a fi ber artist; Weeks taught herself to quilt while working in Japan.

They apply their philosophy to every teaching opportunity, including a weeklong

Annual Design Camp at Dominican University in River Forest, Illinois (where Bill

also teaches graphic design). Bill “cross-trains” quilters in basic design principles

that cover a variety of inspirational sources (see Gather Ye Nectar While Ye May,

page 32). “Students come here not to att ach fabric A to fabric B,” Bill says, “but to

learn how to execute what’s in their mind. They leave both exhilarated and

exhausted.” The couple also leads occasional lectures and workshops, which now

are booked through 2008.

Modern and traditional quilting fans also can absorb the couple’s design insights

in their three published books: Color Harmony for Quilts (Rockport, 2002), which is

on color theory; an extended version, The Quiltmaker’s Color Workshop (Quarry,

2005); and the best-selling The Modern Quilt Workshop (Quarry, 2005), likened to

Joy of Cooking for contemporary quilters, including 15 original quilt patt erns.

Weeks and Bill encourage experimentation with brilliant splashes of original

fabrics. In fi ve years, they have designed more than 100 versatile prints, some

tone-on-tone, others playful patt erns that encourage quilters to venture beyond

ABOVE LEFT TO RIGHT: Weeks and Bill’s Oak Park, Illinois, home and studio are a perfect fit, where Frank Lloyd Wright architecture and modern design surround them. The quilt hung on the wall, “Some Settlement May Occur,” reveals expert craftsmanship and design with its colorful, tangent circles that are inset, not appliquéd.

The studio is in the basement of the Ringle-Kerr home. On wall-size corkboards here and in the kitchen, they hang “pieces of their lives” for inspiration.

Mendhi, the couple’s latest fabric line, is based on henna body art originating in India. “The lines are organic, free-form and complex,” Weeks explains. Each of 28 different prints touts as many as 18 different colors.

BELOW LEFT TO RIGHT: Bill and Weeks document ideas for their latest fabric.

To remain creative in their design, Weeks says it’s important to surround themselves with creative things, places, and people. As a regular blogger on international crafts portal WhipUp (http://whipup.net), she connects with passionate crafters worldwide.

Bill and Weeks do their own quilting on a 14-foot-long quilting machine. Quilting their projects themselves provides yet another avenue for expression and design.

30 APRIL 2007 AMERICAN PATCHWORK & QUILTING AMERICAN PATCHWORK & QUILTING 31APRIL 2007

Feature HeadlineVaries per story per issueProject DeckApex Sans Book 12 on 14 pt. 70% blackCredit LinesGalaxie Polaris Book and Heavy 5.5 on 9 pt. All CapsSubheads Apex Sans or Serif 13 pt.(Color varies with feature and issue color palette)Body CopyApex Serif Book 9 on 15 pt.Web Addresses in CopyApex Serif Medium 9 on 14 pt.Photo CaptionsGalaxie Polaris Book 8 on 10 pt.Directional all caps, 70% blackCreditsGalaxie Polaris Medium and Heavy 5.5 on 9 pt.

Side Bar HeadlineGalaxie Polaris Bold 8 on 11 pt.Side Bar Body CopyGalaxie Polaris Medium 8 on 11 pt.

the norm.

Love, Learn, Serve

For Bill and Weeks, quilt designing is a lifestyle, which they

chose aft er leaving the corporate world. Weeks had been

working all-consuming hours in landscape architecture, and

Bill had just completed graduate school in strategic planning

and product design.

“Total commitment makes it work,” Weeks says. They also

are committ ed to their 5-year-old daughter, Sophie, who is

increasingly eager to “play” with fabrics. Though frustrated

by their many ideas—and not enough time to pursue them—

Weeks and Bill are content with their course to “love, learn,

and serve”—especially as it applies to quilting. “Do a litt le of

these daily,” Weeks advises, “and you’ll be happy.” �

For more information, visit www.funquilts.com

or contact FunQuilts at 634 Carpenter Ave., Oak Park, IL

60304; 708/445-1817.

Gather ye nectar

while ye may

This folk saying embodies Weeks

and Bill’s philosophy that creative

inspiration comes from multiple

design sources. Similar to the path

of a bee gathering honey, they

suggest quilters look beyond their

own medium to art, architecture,

furniture, product design, and

fashion to sustain their creative

energy. They also offer this design

advice:

• Work from a “big idea.” Be inspired

by the time and place in which you

live. Consider objects and ideas that

are meaningful to you and design a

quilt to celebrate them.

• Listen to your instincts. Believe

and pursue your own ideas, rather

than trying to please the judges or

designing to the trends. Even the

simplest ideas can be exaggerated

in charming, fun ways.

• Take your time and enjoy the

process. So much of the quilt world

is about fast and easy, but learning

takes time and patience. Quilting is

not about how many quilts you make,

but how meaningful they are to you.

ABOVE: Design Camp devotee

and prize-winning quiltmaker

Mary Beth Clark painted this

chair as a thank-you gift for

Weeks and Bill. It reflects the

couple’s philosophy to follow the

path of the honeybee, gathering

“nectar” from many sources.

ABOVE: Modern quilts blend well with the clean lines of Weeks

and Bill’s home. The quilt on the bed (”Love Beads” from The

Modern Quilt Workshop) is a playful exercise in curved piecing.

32 APRIL 2007

AMERICAN PATCHWORK & QUILTING

American Patchwork & Quilting MagazinePrint Graphics Style Guide

FEATURES (PROFILES AND TRAVEL STORIES)

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Skill Level Symbols

What’s your skill level? OUR ICONS TAKE THE GUESSWORK OUT OF CHOOSING A PROJECT.

BEGINNER The perfect project for new quilters or for a quick-to-make gift.INTERMEDIATE Just right if you’ve quilted before but are eager to learn more.ADVANCED When you’re ready for a challenge, we’ve got just the quilt for you.

Workbook OpenerHeadlinesOutlines (color varies)TaglineApex Serif Book 14 pt.Tip HeadlineApex Serif Book 15 pt. and 27 pt. Tip Body CopyGalaxie Polaris Book 7.5 on 13 pt.Page numbers in copy are book italic.

Skill Level BoxHeadlineApex Serif Book 16 pt.TaglineGalaxie Polaris Bold 7 pt.Skill LevelsGalaxie Polaris Bold 7 pt. Caps.Skill Level TextGalaxie Polaris Book 8.5 on 13 pt.

beginner advancedintermediate

beginner advancedintermediate

American Patchwork & Quilting MagazinePrint Graphics Style Guide

PROJECT SECTION (WORKBOOK)

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Technique Pages“technique”Apex Serif MediumST Regular 15 pt.HeadlinesApex Serif Light 24 on 28 pt.Project DeckGalaxie Polaris Book 8 on 12 pt.70% blackSubheads Galaxie Polaris Medium 10 on 12 pt.(color varies)Body CopyGalaxie Polaris Light 8.5 on 12 pt. Emphasized words are book weight.

American Patchwork & Quilting MagazinePrint Graphics Style Guide

WORKBOOK (PROJECT SECTION)

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Projects FeatureProject HeadlinesHandsome Pro Thin (type size varies)Apex Serif Light (type size varies)Project DeckApex Serif Book 12 on 14 pt.70% blackCredit LinesGalaxie Polaris Book and Heavy 5.5 on 9 pt. All CapsSubheads Materials and Cut FabricsApex Serif Light 22 on 11 pt.Kern +10 OpticalBaseline Shift up 4 pt.Underline offset 3pt. Underline weight .325 pt.Assemble SubheadsApex Serif Book 11 on 11 pt.Tracking +10Shift up 3 pt.Body CopyGalaxie Polaris Book 8.5 on 11 pt.ArrowsArrows (font) Bold 5 on 11 pt. (color varies)Assemble Step NumbersGalaxie Polaris Heavy 7 pt.

American Patchwork & Quilting MagazinePrint Graphics Style GuideWORKBOOK (PROJECT SECTION)

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Designer Pull QuotesApex Serif Book Italic(size and color vary)

Color OptionHeadline–Apex Serif Light 27 pt.Body–Galaxie Polaris Book 8.5 on 13 pt.

Sewing TipHeadline–Handsome Pro Thin 35 pt.Body–Apex Serif Medium 8.5 on 11 pt. (reversed out type)

Technical TipHeadline–Apex Serif Light 16 on 17 pt.Body copy–Apex serif medium 8.5 on 11 pt.

Designer TipHeadline–Apex Serif Light 23 pt.Body–Apex Serif Book 9 on 15 pt.(color varies)

Optional Size ChartHeadline –Apex Serif Light 27 pt.Body–Galaxie Polaris Bold 7.5 on 17 pt. and Book 8 pt.

Call Out BoxesApex Serif Book(size and color vary)

American Patchwork & Quilting Magazine

Print Graphics Style Guide

WORKBOOK (PROJECT SECTION)

Sidebars

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Want to see what quilts we’re making? Click on APQ Club, then Staff Blogs.

allpeoplequilt.com

Magazine LogoUse outlined logos only(color varies)

Web DriverWeb logo used as icon to direct the reader to the web for more content. See Web graphics style standards for more on web logo and web graphics.

Color PaletteIssue color palettes vary for each issue to integrate the colors used in the quilts and to reflect on seasonal tone and current color trends. Here is a sample palette for the April issue.

316-3=50.80.100.0 312-2=215.0.100.40 303-3=25.0.100.10 308-3=40.20.100.30

253-2=70.0.30.35 250-3=70.0.30.0 166-2=40.80.0.10 70% black

49-2=0.60.80.0 18-3=0.25.95.0 128-3=0.95.25.0 50% black

9-2=10.25.80.0needle tips

250-7=25.0.10.0size charts

250-8=15.0.5.0size charts

April 2007 APQ

American Patchwork & Quilting MagazinePrint Graphics Style Guide

LOGO AND COLOR PALETTE

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DIAGRAM 1.17"

DiagramsFont–Galaxie Polaris Bold 6 pt. All CapsStroke Width .35 pt. Diagram name baseline is .17 from line art above it.Outline weight in diagrams .5 pt.

11⁄2×231⁄2"

31⁄2×251⁄2"

11⁄2×71⁄2"11⁄2"sq.

11⁄2

×3

11

⁄2"

31

⁄2×

37

1⁄2

"

11⁄2

×9

1⁄2

"

QUILT ASSEMBLY DIAGRAM

QUILTING DIAGRAM

C

A

B

D

E F

TACK STITCH

APPLIQUÉ PLACEMENT DIAGRAM

B

A

C

Pattern BWild HarePattern A

Wild HarePattern C

Pattern Type and GraphicsFont–Galaxie Polaris Bold and Light 8 pt. All CapsOutline weight in diagrams .7pt.Dashed Lines .7pt. with 3pt. gap

American Patchwork & Quilting MagazinePrint Graphics Style Guide

DIAGRAM GRAPHICS

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3.75"

>>LOGO GUIDELINES

• If logo is used smaller than 3.75", remove the tagline.

• For print, use colors: PMS 185 (pink), PMS 021 (orange), and 60% black

• For web, use colors: E83A54 (pink), FF6D22 (orange), and a grey equal to R102 G102 B102.

• For back and white use: change to all black or all reverse white

• To access the appropriate logo files, use the following path on the Crafts server: CRAFTS>QUILTING>WEB SITE>LOGOS. You will find several versions for print and web. Please grab the appropriate one, as colors may be different.

(actual size)

allpeoplequiltWeb Style Guide

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allpeoplequiltWeb Style Guide

Apex Serif: Book

Handsome Pro: Th inHandsome Pro: Th in 32 ptIf possible, when using this font put a 0.25 pt stroke on it. It feels whimpy without.

38 pt

>>SUBHEAD FONTS

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>>LINE TREATMENT: STITCHING

R=83 G=78 B=142# 534E8EPMS 7455

R=153 G=102 B=255# 9966FFPMS 7442

R=232 G=58 B=84# E83A54PMS 185

R=161 G=222 B=233# A1DEE9PMS 3242

R=255 G=109 B=34# FF6D22PMS 021

R=102 G=102B=102

>>WEB COLOR PALETTE

allpeoplequiltWeb Style Guide

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allpeoplequiltWeb Style Guide

>>WATERMARK GUIDELINES

• Watermark must be used on all AllPeopleQuilt.com videos.

• Location: always place icon in the lower right quadrant

• To access the appropriate logo files, use the following path on the Crafts server: CRAFTS>QUILTING>WEB SITE>>DESIGN>LOGOS>WATERMARK LOGO. This file is in a layered .psd file (the format needed for video editor.)

• When using logo, always keep placement and size consistant. You should not alter the size of the layered photoshop file. It is already sized appropriately.