Managing Brand EquityHow to Reinforce the Financial Value of Your

Brand?

Group 4Tons Manalang

Arvin MatiasRose Mendoza

Marose Monedero

Difference between Brand Equity from Brand Valuation

Brand equity (also called consumer or market equity) can be regarded as an indicator of the success of a brand.- Consumers’ favourable reaction to a brand

Brand value refers to the total financial value of a brand. - It results from many factors – and brand equity is just one of these.

Market Actions that Reinforce Brand Equity

WHAT? Product the brand represent Core benefits it supplies Needs it satisfies

HOW? The brand makes the products superior

WHICH ? Strong, favorable, and unique brand

associations should exist in the minds of consumers

How to Remain a Brand Leader?

Constantly Strive to IMPROVE and INNOVATE: Products Services Marketing

Reported by: GROUP 4 (Robert Vincent Matias, Marose Monedero, Mary Rose Mendoza, & Tons Manalang)

Managing Brand EquityHow to Reinforce the Financial Value of Your

Brand?

Group 4Tons Manalang

Arvin MatiasRose Mendoza

Marose Monedero