Branding:How an

effective brand strategy gives you a major edge

in marketing your organization

What is a Brand?• More than just a logo • Promise of quality and

reputation• Tells everything about

your organization• Creates a look, feel and

message that will be remembered

• Begins with a name and logo design• A tagline to capture the message you are

trying to convey.

Branding Improves

Recognition

Logo design• Is a simple graphic • Memorable, but powerful• Impression of your rescue

Rescue, Rehab, Retrain, Rehome

Objectives of a Good Brand Identifies you

Confirms your credibilityConnects emotionallyMotivates the reader

Re-Branding• You have gotten too generic• The people you are attracting are not helping

your organization meet its goals• You have a major name or service change

Re-Design your Brand• Your logo isn’t as polished as your services • You have technical trouble with your logo • Your logo isn’t matching your image

anymore• Your logo looks dated

Branding Creates Trust

• Need to look polished and legitimate. • Emotional reactions are very real influencers.

Use Stories – Evoke Emotion

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A good story gives a clear brand

message

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Branding Builds Financial Support

• Guarantees future donations• Get greater financial return from your efforts.

Branding Inspires Volunteers

Everyone works towards Goals

Branding Generates New Supporters

Word of mouth, Referrals

Use In AdvertisingAvailable for Adoption

Nevada

Use your brand on all media

• TV• On-Line• Magazines• Newspapers

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Branding is Used on:

• Your adoption page• Company letterhead• Company forms• Marketing materials• Signage• Web sites• Uniforms• Promotional Items

So Remember:

Use Branding to Market Your Organization!

Any Questions?

Any Questions?