AGENCY CREDENTIALS2015

SERVICESStrategy, UX, DesignInformation Arhitecture & UXContent and Digital StrategyDigital Branding and DesignProduct Development StrategyOnline and Social Media Marketing

Web DevelopmentCorporate and Campaign SitesInteractive DesignWeb ApplicationsEnterprise Applications

MobileHTML5 mobile sitesNative ApplicationsMobile and TabletMobile Marketing & Advertising

Media & Online MarketingE-mail Marketing & CRMSocial MediaContent / Inbound MarketingMedia Buying & Strategy

CLIENTS

BRANDING ANDWEB DESIGN

CORPORATE OFFICE SOLUTIONS (COS)ChallengeEstablish COS as the leader of the Romanian office furnishing market, differentiate from “complete office solutions” providers and present vast amounts of info in an elegant way.

SolutionWe positioned COS as the design-led, thought leader in Romania for integrated office solutions. We designed an innovative UX to match the brand’s strong points:

Case Study• http://brandup.ro/casestudy/cos/ • https://www.youtube.com/watch?v=v0t-_fgClmg

• High-end design• Clean and ergonomic experience• Clear information architecture• Seamless responsive design

Key Features

BEST DESIGN WINNERINTERNETICS, 2013

www.cos.ro

CAROLI FOODS GROUP ChallengeRefresh CFG’s online image to reflect its status as leader of the Romanian cold-cuts market and reconnect with its audiences.

SolutionPresent CFG as the trustworthy and approachable industry leader by focusing on modern standards and best practices, in an appealing manner for modern consumers and business partners.

Key Features• Strong branded visuals• Sharp copy and visual cues• Interactive production process• Seamless responsive design

Case Study• http://brandup.ro/casestudy/cfg/ BEST DESIGN NOMINATION

INTERNETICS, 2013

www.carolifoods.ro

CALLPOINT GROUP

Key Features• Strong visuals and short on-point copy• Engaging content, higher conversion rate• Visible conversion paths and calls to action• Seamless responsive design

Case Study• http://brandup.ro/casestudy/callpoint/• https://www.youtube.com/watch?v=kJOjzYWTTpM

ChallengeReinvent a brand that stands out from the other “me too” corporate call centers and reveal the company’s trademark caring culture.

SolutionWe invented a new brand persona: the leading professional with a human face, that differentiates through its caring culture and focus on employees. It’s the company you love to work with because of the people who love their work.

BEST DESIGN NOMINATIONINTERNETICS, 2013

http://telusinternational-europe.com/

HEIDI CHOCOLATE

Key Features• A theatre-like experience• Integrates all Heidi touchpoints• Reborn brand image• Responsive design

Case Study• https://www.youtube.com/watch?v=7khsqcYSE5U

www.heidi-chocolate.com

ChallengeHeidi wanted to offer a different online experience, position itself closer to consumers and increase international awareness.

SolutionThe new Heidi shifted focus from products to interactions, from a presentation website to a dynamic social hub that allows users more control of their own experience with the brand.

CAMPAIGNS

RADIO GUERRILLA LERBLOCK

Results• 53.152 Facebook users reached at launch• Over 1000 downloads in 1 week• Promoted brand values in a cluttered period• With no budget and just 1 day of promotion

Case Study• https://www.youtube.com/watch?v=OpdLJf0pei4

ChallengeSupport Radio Guerrilla’s audience transition from radio broadcast to exclusive online presence and promote the brand’s values and alterna-tive style in the midst of Christmas stereotypes, using the brand’s last remaining communication channel – Facebook.

SolutionWe created a Christmas Facebook campaign that turns people into music stations, spreading media content from Radio Guerrilla with the help of LerBlock, a browser extension.

SOCIAL MEDIA SPECIAL MECHANICS WINNERINTERNETICS, 2014

www.radioguerrilla.ro/lerblock/

LIDL NEWSLETTER SIGN-UP CAMPAIGN

Results• Email registration on newsletter count: ~100.000 in 2 months

ChallengeEngage online users into signing up for Lidl’s new online newsletter.

SolutionWe turned an emotionally uninvolving request into a captivating mini game. We connected with our audience through an interactive journey packed with animated benefits and USPs, which gave subscribers control of an Audi A3.

http://audi.brandup.ro

HEIDI GOURMET 2013

Results• Reach: Over 100.000 people/post (organic)• Likes: Over 1000/post (organic)

ChallengeAfter a serious decline in sales of Heidi’s Gourmet line of chocolate tablets, the company improved the recipe and upgraded the design and needed to communicate the change. The goal was to position Heidi Gourmet as one of the most exquisite ranges, using only the brand’s Facebook page.

SolutionWe positioned Heidi Gourmet as a statement about style, an exquisite and personal one that recognizes the uniqueness of Heidi’s fans and celebrates their diversity. To express the message, we created visuals inspired by jewelry presentations and complemented them with bold, shareable taglines.

HEIDI SUMMERVENTURE 2014

Results• Over 15000 campaign codes registered• Over 10000 participants with 50% return rate

ChallengePut a spin on the Heidi’s yearly summer competition tradition and send fans on tasty excursions to tropical locations.

SolutionWe created an appealing visual experience that takes visitors on a journey of taste to 3 exotic locations, encourages them to refresh their senses, and allows them to enter the competition.

http://www.excursiile-verii.ro/

CAROLI SLICE OF LIFE CAMPAIGN

Results• The number of Facebook fans increased 3 times (5.000->15.000)• 1 in 3 fans used the app (4700)• 1500 user generated content slices of life uploaded

Case Study• https://www.youtube.com/watch?v=OeDcLRt0Qxc• https://www.youtube.com/watch?v=mEEQ1LamUSQ

ChallengeAssociate Caroli with the positive energy that keeps you going and increase the number of Facebook fans.

SolutionWe changed the discussion from the brand to consumers, encouraging them to step in the spotlight and share a fulfilling slice of their lives, inspired by Caroli’s values and positive energy. For the stage of the action, we created a dedicated webpage and Facebook app.

STRATEGY ANDMARKETING

CAROLI FOODS FACEBOOKCOMMUNITY MANAGEMENT

Results• Fans: More than 5X increase in 1 year (5.000 -> 27.000)• Reach: 930/day (organic)• Engagement: 126/day (organic)

ChallengeReach out to Caroli fans to end a 2 year communication gap, engage, loyalize and promote brand values.

SolutionA clearly defined year-long communication plan with daily Facebook posts and seasonal competitions aimed at inspiring, empowering and entertaining fans. The main attractions are recipe suggestions with CFG products, targeted at moms and other Merry Makers.

facebook.com/caroli.romania

BRICO DEPOT / KINGFISHER GROUP

Results Online campaign• 3 million ad views on Business, News, Home&Deco websites Online Catalogue• 60.000 reads in 3 months• 3’40” average time spent Newsletter• 35.400 total subscribers• 52% open rate

ChallengeBrico Depot had just entered the Romanian market and needed to communicate its presence, build a subscriber base and generate sales. However, the brand came with a new business model, different from what local DIY customers were used to.

SolutionStarting from zero, we followed a different approach and positioned Brico Depot as the “No Frills” DIY store and implemented a 6 month rebranding campaign to establish a visible and different position on the market. We structured regular sales campaigns to generate traffic and set in place a customer attraction system.

www.bricodepot.ro

LIDL RETETE

Results• User generated content: Over 500 user submitted recipes• Advertising - 1 week full GDN (Google Display Network) at launch • Unique visits peak – 160,000 visitors / month• Engagement – 80,000 recipes downloaded, over 300,000 recipes shared, 6,000 Website Unique Accounts in 3 months• Android App – 6,000 installs in 1.5 months

Case Study• https://www.youtube.com/watch?v=wx7aLtQLCYY

ChallengeEngage Lidl Romania’s community online to drive food products sales offline.

SolutionWe made Lidl products more attractive and versatile by presenting them in appetizing recipes, created with chefs and consumers. We designed a recipe platform and mobile application to bring the products online with mouth-watering visuals, empowered consumers with digital cooking tools and brought visitors offline, in shops, with clever transition utilities.

BEST DESIGN NOMINATIONINTERNETICS 2014

BEST UTILITY, 3RD PLACE2013

https://retete.lidl.ro/

PRODUCTDEVELOPMENT

HTML5

CSS3

<title>

<label>

<head>

<div>

<form>

<button>

<script>

JAVASCRIPT

QUIXEL

Results• The Quixel platform was developed in record time and budget, while contributing to several innovations and patents.

ChallengeQuixel is a UK startup revolutionizing the Broadcasting industry. Quixel encodes and distributes hundreds of terabytes of high value broadcast quality video content for blue chip companies and broadcasters, such as the London Olympics 2013, ESPN, Apple and BBC.

They were looking for a development partner that can match their ambitions for innovation.

SolutionWe redesigned the encoder/uploader from scratch, adding powerful functionality such as chapter selection, HD streaming formats and up to 16 broadcast ready encode formats.

We crafted a powerful HTML5 player featuring audio meters, graphic safe boundaries, image capture, frame by frame control, preview video, sharing and tooltips.

LAUREUS

Results• Over 3TB of content has been uploaded onto the Laureus Digital Platform.

ChallengeEvery year the Laureus Sport’s Awards are hosted by stars such as Kevin Spacey, Morgan Freeman, Tony Hawks and Bobby Charlton. The star filled video content is always in demand from Media Partners all over the world. Laureus Sports Foundation was looking for a new way to distribute their video content to their clients.

SolutionIn partnership with Three-fee High, Brand Up developed Laureus Digital, a customized Video File Transfer system.

FeaturesOnce registered onto the Laureus Digital platform, each user is given a unique pass-code allowing them to browse a select number of clips before deciding whether to download the video files. The site features the latest content with a skyscraper banner and related videos at the bottom of the Video Viewer Page.

BBC FORMULA 1

Results• During the Australian Grand Prix, over 1.5TB of video content was delivered through BBC Trace and the system still continues to be used for BBC coverage of Formula 1.

ChallengeThe BBC transfers terabytes of video content for their Formula 1 coverage every year. They were looking for a new way to deliver content and a way to approve it fast.

SolutionA two part video file transfer platform comprised of a desktop application for uploading, managing and editing video files. The videos are then uploaded onto the dedicated website, where BBC media rights holder from everywhere in the world can stream and download the clips on from the Video Gallery Page.

LONDON OLYMPICS 2012

ResultsOur work helped deliver content viewed by millions during the London 2012 Olympics, contributed to several innovations and empowered the lives of broadcasters around the world.

ChallengeFew companies can say that they contributed to such a global and important event such as the Olympics. The IOC video platform we built with Quixel did just that, by distributing a 7 part documentary series to the world’s top broadcasters including: ESPN, NBC and CCTV China.

SolutionA world first in the broadcasting industry, the IOC platform transferred over 1TB of broadcast quality content to 31 leading broadcasters before, during and after the London Olympics 2012.

LABSAside from innovating on behalf of our clients, we like to work on the problems of our own industry too.

We’re on a quest to create a seamless framework that unifies the backend, the server and the front end in one language. We want to offer developers a development platform that enables them to create powerful, scalable and responsive applications.

We’ve created an innovative Java Script platform we call Fireworks. It pushes HTML5 and JS to the limit providing real time response rates, advanced user interfaces and reducing delivery times by up to half.

The Fireworks technology is responsible for firing up one of the most innovative video distribution platform. Quixel’s core is the fastest out there, combining beauty and powerful functionalities, it is a one of a kind piece of software.

Thank you!