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IFDC IFDC Farmers need more market information Hillary Clinton, US Secretary of State 6 May 2011 at FAO, Rome Bridget Okumu IFDC

Bridget Okumu IFDC

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Farmers need more market information Hillary Clinton, US Secretary of State 6 May 2011 at FAO, Rome. Bridget Okumu IFDC. Improving access to market and technical information on agricultural inputs in Eastern and Southern Africa. The AMITSA objectives. - PowerPoint PPT Presentation

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Page 1: Bridget Okumu IFDC

IFDCIFDC

Farmers need more market informationHillary Clinton, US Secretary of State6 May 2011 at FAO, Rome

Bridget OkumuIFDC

Page 2: Bridget Okumu IFDC

IFDCIFDC

Improving access to market and technical information

on agricultural inputs in Eastern and Southern Africa

Page 3: Bridget Okumu IFDC

IFDC

The AMITSA objectives

Linking agro-dealers to agro input suppliers

Linking agro-dealers to farmers

Reducing transaction costs and time

Improving agro-input availability and use

Page 4: Bridget Okumu IFDC

IFDC

The AMITSA approach

Building networks and partnerships at regional and local levels

Engaging agro-dealers as primary providers and users of MIS

Ensuring free access and sharing of market information using web and mobiles

Page 5: Bridget Okumu IFDC

IFDC

AMITSA partners

From international to regional and local partners• Agro input industry• Trade associations• Farmers groups• Public sector• Research• Projects• Donors

Page 6: Bridget Okumu IFDC

IFDC

The AMITSA network

8 countries 230 agro-dealers 120 towns 50 agro-inputs

Fertilizers Seeds Pesticides

Retail prices Sales trends

BURUNDI

KENYA

MALAWI

MOZAMBIQUE

RWANDA

TANZANIA

UGANDA

ZAMBIA

2011 _________

ZIMBABWE

SWAZILAND

ETHIOPIA

Page 7: Bridget Okumu IFDC

IFDC

Building and promoting the network

Capacity buildingTOT for AMITSA champions (24 in Dec 2010)Agro dealers trainings (230 in 8 countries)AMITSA partners training (22 in May 2011)

PromotionAMITSA launch in Nairobi (FCI summit, May 2011)Participation in 10 workshops, conferencesAMITSA in COMRAP trainings Brochures, videos, interviews, pictures

Page 8: Bridget Okumu IFDC

IFDC

www.amitsa.org Website (2010) Mobile apps (2011) Social media (Sept)

Prices | Online statistics | Directories | Market news | Publications | Events

Page 9: Bridget Okumu IFDC

IFDC

Monthly price reports

Local, national and international

Retail prices Sales trends

______________

Free Online reports On line statistics Newsletter: new !

Pesticide average price (US$) per pack

Fungicide Herbicide InsecticideCopper

Hydroxide (eq 50%)

Mancozeb (80% WP)

2,4-D Amine (720 G/l Sl)

Glyphosate

(360 g/l)

Chlorpyrifos-ethyl (480 G/l)

Dimethoate

(400 G/l)Country 1 kg 1 kg 1 litre 1 litre 1 litre 1 litreBurundi 2.44 6.87     10.37 11.39Kenya 12.10 12.24 7.63 10.83 23.86 12.63Malawi 11.59 11.38 11.86 11.40 15.65 15.96Mozambique 12.47 9.84   8.00   13.57Rwanda 4.16 4.96 18.31 10.61 10.99 8.67Tanzania   7.31 5.95 9.04 14.22  Uganda 3.99 5.82 6.30 6.80 5.76 7.04Zambia 6.50 10.44   11.95 14.81 29.09

Page 10: Bridget Okumu IFDC

IFDC

Uganda Fertilizer prices

0

500

1000

1500

2000

2500

3000

Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11

Pric

e (U

GX)

Uganda average retail price trend (UGX per kg)

NPK 17 17 17 NPK 25 5 5 + 5S CAN 26 0 0  UREA 46 0 0 DAP 18 46 0

Page 11: Bridget Okumu IFDC

IFDC

International price 08/2011

Page 12: Bridget Okumu IFDC

IFDC

Page 13: Bridget Okumu IFDC

IFDC

Page 14: Bridget Okumu IFDC

IFDC

Going mobile with esoko Posting and getting

prices Sharing market

information with 10,000+ agro-dealers and more than 100,000 farmers

NEXT: Technical, market and extension messages

_______________ 2-way Customized Any phone

Page 15: Bridget Okumu IFDC

IFDCDelivering information to agro dealers on their mobile phones

7,000 SMS pm reaching 370 AMITSA agro dealers since June 2011

Up to 100,000 SMS pm reaching up to 15,000 agro dealers in 8 ESA countries by end of 2011

Page 16: Bridget Okumu IFDC

IFDC

Achievements

IT development Mobile tools (data collection & sharing) and Website, Facebook and Twitter in Sept 2011, Media

gallery, input catalogue Technical trainings: Agro dealers and partners Data processing & sharing

price database, mobile alerts, SMS push, emails, websites, E-newsletters

Agro input data mining (non-price data) in ESA (KE,UG,TZ) AMITSA promotion and partnership AMITSA expansion Staff development

Page 17: Bridget Okumu IFDC

IFDC

Challenges

Sustaining agro dealersKeeping agro dealers motivated to continue to

voluntarily send monthly input prices Technology

New mobile tools introduced in 2011 need continuous fixing (MOBI,SMS push, network compatibility).

Complexity of input MIS Measuring impacts

Page 18: Bridget Okumu IFDC

IFDC

www.amitsa.org

[email protected]

www.facebook.com/amitsa.org

Twitter: @AMITSAnews

www.esoko.com/amitsa

www.africafertilizer.org

[email protected]

www.facebook.com/africafertilizer.org

Twitter: @AfricFertilizer

Follow us !

Thank you !