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spacel ftthe Branding and Promotion Strategy
Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
Lisa Whitaker 1/5
OUGD301 Design Practice 3Brief 1 The Loft Space
Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)
Branding and QR code across recycled paper bags
Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3)
Image 1
Image 2
Image 3
Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
spacel ftthe Seasonal Branding - Calendar,
bags & tags Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
Lisa Whitaker 2/5
OUGD301 Design Practice 3Brief 1 The Loft Space
Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print.
Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag
Seasonal Product Tags including QR code
Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
spacel ftthe Seasonal & Festive Calendar
Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
Lisa Whitaker 3/5
OUGD301 Design Practice 3Brief 1 The Loft Space
Extending the Branding to the Festive Season
Seasonal quarterly calendar detailing events and workshops for the coming three months. Leaflets distributed in Local Community Centres, Libraries and educational establishments. Also shared as a PDF on the Website, Facebook and Twitter.
Leaflets detail location map, contact details Website, Facebook, Twitter and QR code
spacel ftthe Promotion & Distribution
Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
spacel ftthe space to create
Standedge Tunnel & Visitors CentreMarsden HD7 6N
traditional crafts with an eco-twist
spacel ftthe space to inspire
Standedge Tunnel & Visitors CentreMarsden HD7 6NQ
traditional crafts with an eco-twisttraditional crafts with an eco-twist
spacel ftthe
Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist
space to create
spacel ftthe space to inspire
Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twist
spacel ftthe space to inspire
Standedge Tunnel & Visitors Centre,Marsden HD7 6NQ traditional crafts with an eco-twisttraditional crafts with an eco-twist
Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.
Lisa Whitaker 4/5
OUGD301 Design Practice 3Brief 1 The Loft Space
spacel ftthe Context and concept development
Lisa Whitaker 1/3
OUGD301 Design Practice 3Brief 1 The Loft Space
Lisa Whitaker 5/5
OUGD301 Design Practice 3Brief 1 The Loft Space
Existing Print Collateral / The Loft Space
A Green Fusions ‘Trug Rug’ Kit
Images from The Loft Space Seasonal Branding Inspiration
Branding and Logo research and development
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