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Vol-13 Issue-2, Krishna, September - 2018, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-13, ISSUE-2 2 KRISHNA, September -2018

With this development, Haier has strengthened its commitment towards the central govern-ment’s ‘Make in India’ initiative to boost local manufacturing.The MoU was signed in the presence of the Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath and other dignitaries from the Gov-ernment of Uttar Pradesh along with Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier Appliances India; Eric Braganza, President, Haier Appliances India and Sun, Direc-

tor SCM Haier Appliances India. Additionally, Satish Mahana, Industrial Development Minster, Government of Uttar Pradesh; Anup Chandra Pandey, Chief Secretary, Government of Uttar Pradesh; Alok Sinha, Additional Chief Secretary, IT and Electronics Department and Rajesh Kumar Singh, Principal Secretary, Infrastructure and Industrial Development Department were also present during the MoU signing ceremony.Under the agreement, Haier will invest Rs.3069cr for setting up its industrial park in the state over

Haier Signs MoU with Government of UP to set up its second industrial park in India

The iconic Opera House on Brigade Road, which will be home to the Company’s largest mobile experience centre, has been renovated and restored to a magnificent piece of architecture. Samsung Opera House will bring together tech-nology, lifestyle and innovation to offer people unique experiences.In a first of its kind in the country, Samsung Opera House will showcase differentiated product expe-riences, built around Samsung’s philosophy of #DiscoverTomorrowToday. These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT), which Samsung is pioneering globally.Samsung Opera House will be a must-do desti-nation for the city’s millennials looking for excit-ing tech-enabled experiences and entertainment.

One will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.For those who enjoy the thrills of kayaking or rowing, a not-to-be-missed VR experience is awaiting them. Fitness enthusiasts can cycle through scenic Europe, racing alongside a friend.Consumers can also pre-book the Centre’s home theatre zone for watching movies and shows with their families.Samsung Opera House is aimed at becoming the innovations, lifestyle, entertainment and culture hub of Bengaluru with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and

Samsung Largest Mobile Experience Centre at Opera House in Bangalore

startups at the sprawling plaza area, round the year.A recent survey in the city commissioned by Sam-sung, showed that a majority of residents of Ben-galuru (81%) said they have had at least one ‘game changer’ idea, which could transform India’s work or leisure life, but one out of three does not know of a place in the city where they can network with like-minded people and mentors, and nurture their ideas.“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transfor-mation that this place has seen,” HC Hong, Presi-dent & CEO, Samsung SouthWest Asia, said.The largest mobile experience centre in the world has been opened in India less than two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the Company’s commitment to India.The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years and its facade continues to don its magnificent original look and feel. On the inside, a modern experiential space has been developed with extensive use of modern technology.

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the next four years in two phases. With this development, the company is expected to create almost 4000 new direct employment opportuni-ties along with over 10,000 indirect jobs.The expansion will serve as an opportunity for vendors and OEMs, bringing about an expanded business with increased local production and lesser imports of products.Proposed to be located at IIT- GNL (Integrated Industrial Township Greater Noida Ltd.) the facil-ity is sprawled over an area of 123 acres and is expected to begin operations by 2020. The investment is aimed to scale up the production capacity of Haier products across categories like refrigerators, washing machines, air condition-ers and LED panels. The new plant will have an annual production capacity of 2 million refriger-ators, 1 million Air Conditioners, 1 million Wash-ing Machines and 1 million LED TVs.On the occasion, Eric Braganza, President Haier India expressed, “In line with our commitment to the Central Government’s ‘Make in India’ ini-tiative, we are delighted to announce the second industrial park in the country.

CELL IT, VOL-13, ISSUE-2 3 KRISHNA, September -2018

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: contact@cellit.co.in, 9246402144

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

This MoU was signed by J Krishna Kishore, Chief Executive Office, APEDB and Vivek Gupta, Direc-tor – Business Development, Alibaba Cloud India in the presence of Dr. Alex Li, General Manager, Alibaba Cloud India and N Chandrababu Naidu, Chief Minister of Andhra Pradesh.The Andhra Pradesh Economic Development Board formed under the Chairmanship of N Chandrababu Naidu promotes sustainable eco-nomic growth through trade, investments, part-nerships and collaborations. Alibaba Cloud, the cloud-computing arm of Alibaba Group, provides cloud-computing services to business of all sizes globally.Dr. Alex Li called on N Chandrababu Naidu in Vijayawada and discussed technologies for sus-tainable farming, integrated traffic management, smart city management, small and medium enter-

Under the Andhra Pradesh Fiber Grid Project, 4.83 Lac wi-fi connections have been provided to houses & institutions. 4.75 Lac households have benefited through affordable high-speed internet, television and telephone services. Soon every household in AP will be a wi-fi hub, said, N

prises, entrepreneurship and skill development.This MoU is a result of ongoing discussion that took place at World Economic Forum 2018, Davos between Mr. Simon Hu, Senior Vice President of Alibaba Group and President of Alibaba Cloud and the Chief Minister of Andhra Pradesh.APEDB & Alibaba Cloud also recently concluded a multi stakeholder workshop between Alibaba Cloud and key government departments.The MoU envisages leveraging Alibaba’s Cloud and Smart City technologies for sustainable farm-ing, integrated traffic management, smart city management, small and medium enterprises and skill development programs.J. Krishna Kishore, Chief Executive Office, APEDB commented, “The Government is ensuring that SMEs in Andhra Pradesh are integrated with global value chains. This MoU with Alibaba Cloud

AP Government signed a Memorandum of Understanding (MoU) with Alibaba

Cloud in Vijayawada

4.75 Lac households have benefited through affordable high-speed internet

Chandra Babu Naidu, Chief Minister of AP.To establish a highly scalable network infrastruc-ture, accessible on a nondiscriminatory basis, to provide on demand, affordable and end-to-end broadband connectivity of 15 Mbps for ALL households and 100 Mbps to 1 Gbps for institu-

tions & Offices, to enable realization of the Vision of Digital AP, in partnership with the Government of India and the private sector.”AP Fiber Grid is the means through which the vision of Hon’ble Chief Minister, Sri N.Chan-drababu Naidu to make available highly qualita-tive and affordable digital services(data, voice and video etc..) to households, Government Offices and private agencies on demand in the State of AP This endeavour can truly turn the State of AP as Digital AP in the direction of realising the dream of Digital India. APSFL aims to promote Digital inclusiveness by providing affordable, high-speed broadband connectivity to households, deep-ening the reach of Internet in the rural areas. It throws up immense possibilities for enhancing the quality of life of the people. The services from AP Fibergrid system can effectively be utilised in education, health, agriculture and allied sectors and also open up new vistas in e-governance and enables delivering citizen-centric services in an efficient and transparent way .

CELL IT, VOL-13, ISSUE-2 4 KRISHNA, September -2018

helps to foster greater economic growth through tech-empowered SMEs.”The Alibaba Cloud team has even visited the state’s Real Time Governance Command Control Center at the Secretariat. Dr. Alex Li, General Manager, Alibaba Cloud India, emphasized that Andhra Pradesh is the pioneer in adopting and implementing latest technologies such as Big Data Analytics, Cloud Computing, Internet of Things (IoT), Artificial Intelligence etc. in its gov-ernance model.He added, “We are pleased to collaborate with a progressive state such as Andhra Pradesh and we are confident to leverage the Alibaba Cloud’s ET City Brain Solution for furthering the State’s dig-ital transformation and deploying advanced ICT technologies.”

Terms & Conditions apply.*Above specied functions may vary by model. • MRP is subject to change without prior notice.

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FOR SALES ENQUIRIES : VIJAYAWADA - Pramod Pasupalati - 7702991414 / Venkata Prasad Davu - 9490901317 VIZAG - Alupana Sridhar Reddy - 9948012828

CELL IT, VOL-13, ISSUE-2 5 KRISHNA, September -2018

eScan Marks 25 Years of Success in the IT Security Industry; Celebrates with Its PAN India Partners

NetRack marked its presence in ITI’s first Tech Expo in Bengaluru

The Indian wearables shipments crosses one million mark: Xiaomi on top

eScan, one of the leading Total security solution developers, turned 25 this year. To commemorate this milestone event, eScan hosted ‘Mega Event’ for its PAN India partners in association with KK software Pvt Ltd. They also introduced eScan Anti-Virus Total Protection with 10 Users for the SOHO section. The event was held at Raddison Blu Hotel, New Delhi which witnessed around 100 partners from all over India.During the event, eScan showcased and educated the partners about its latest products and new solutions for IT security. They also announced beneficial channel schemes that will benefit eScan’s privileged channel partners with good value proposition and profits. Further, channel partners were given awards and recognition to

NetRack, a specialist in designing, manufacturing and solution provider for data centers manage-ment and end-to-end IT server racks distribution, today announced its participation in the first edition of ICT and IoT Start-up- Tech Expo 2018 organized by ITI, Bangalore.. ITI Limited, Banga-lore plant organized its first road show, focused on creating one common platform for both technology leaders and start-up community to proactively engage, discover, discuss new prod-ucts which helps in opening the new avenues of

The Indian wearables market witnessed an impressive growth in the second quarter of 2018 (2018Q2) as the overall wearables market grew 66% year-over-year (YOY) and 40% sequentially, making it the biggest quarter for the wearables category in India. According to the latest Inter-national Data Corporation (IDC) Quarterly Wear-ables Tracker, one million units of wearables were shipped in 2018Q2 with top three brands retaining their position in the overall wearables market.

motivate and keep the partners committed to build, develop and sustain long-term and healthy relationships with us.eScan launched a special offer for the partners in association with KK Software Pvt. Ltd. The offer includes various trips to Switzerland, Pattaya and Goa to be claimed by the partners on purchase of certain number of eScan Anti-Virus with Total Protection and eScan Internet Security Suite box products. eScan values its relationship with the channel partners and with this scheme, rewards their commitment for their contribution to make the company reach the end users.“On behalf of the entire eScan team, we would like to sincerely thank everyone who helped us reach this milestone. The last 25 years have been filled with challenges, hard work, dedication, innovation and lot of success. All these years as industry leaders, we have always pushed our limits by reinventing and consistently delivering the best of class security solutions. We promise to continue this momentum to stay ahead in the game so that our partners as well as our cus-tomers can get the best that the industry has to offer,” said Mr Sunil Kripalani, Senior Vice Presi-dent, Global Sales and Marketing, eScan.

ease of doing business through the ICT, IoT and defense technology based solutions.NetRack showcased its known and recognized NSRSe, iLock, , iPDU and Cold Aisle Containment (CAC) series with advanced rack level cooling to support heat density data centers and server rooms. NetRack also pressed an issue to accom-modate the better data center networking in both Telecom and Defense sector to ensure high levels of availability and security and managing cost.Speaking on the importance and benefits of Data-centers management, Mr Ravi Raj, Brand Head, Director, Sales & Support at NetRack said “We are extremely happy to see a large number of leaders developing many of the industry-leading technol-ogies that are impacting customers’ experience, empowering business strategies with excellence.

This growth can be largely attributed to a precau-tionary measure against the expected implemen-tation of national standard norms by the Bureau of Indian Standards (BIS) for the wearables category in the middle of 2018Q2. In anticipation of this, companies shipped high numbers of units before the BIS implementation in the country. Addition-ally, e-tailers brought in more shipments to meet the demand coming via various online shopping sales in June and July. The market remains attrac-

tive for new entrants, as it witnessed the entry of the new players from the fashion e-commerce, IOT and startups verticals in this quarter.“After a relatively slow 2017, the market looks like finding its footing in 2018. Companies have increased their marketing spend, exploring alter-nate channels to sell their devices, and updating their platforms to increase the gamification and maximize the user engagement” says Jaipal Singh, Associate Research Manager, Client Devices, IDC India.

AP to set International bench marking in real time

monitoring of services

Chief Minister N Chandrababu Naidu said that the state govt has been giving priority for ease of liv-ing and citizen satisfaction using convergence of technology. He said that the state govt has been striving for excellence to achieve perfectness in delivery mechanism to increase satisfaction lev-els of people.Replying to a short discussion on Real Time Gover-nance – integration of technology in Administra-tion and development –monitoring in Legislative Assembly today, the Chief Minister said any state can reach it’s vision through good governance. He said administration should be transparent to win the confidence of people. Technology should be used to reach best standards in administration to achieve satisfaction of people.Describing the functioning of RTG the Chief Min-ister said that the state govt has been implement-ing public distribution system to 1.2 cr families successfully using aadhar enabled technology for the first time in India. He said the state govt has been implementing digitization of land records through Bhudar project to prevent tampering of land records.The Chief Minister said the CM’s dash board developed by RTG will help to monitor rainfall, cyclone prediction, ground water position in advance. He said the state achieved 10.52 growth rate using technology. He said the state govt plans to set international bench marking in real time monitoring. He said Andhra Pradesh is only state using the unique architecture to bring con-vergence for departments for ease of living.The Chief Minister said RTG is in forefront when it comes to launching new programmes aimed at bringing transparency and accountability while enhancing the ease of living for the citizens. The Yuva nestam is one such examble which is built on the RTG eco system platform that enables job-less and qualified youth to seek monthly allow-ance in a hassle free manner without the need of contacting any middlemen.

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CELL IT, VOL-13, ISSUE-2 6 KRISHNA, September -2018

ROG STRIX Z370-G gaming

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CELL IT, VOL-13, ISSUE-2 7 KRISHNA, September -2018

Wipro Limited, a leading information technology, consulting and business process services com-pany, announced that it has won a 10-year engagement to provide a comprehensive suite of solutions and ser-

vices to Lincolnshire, Illinois-based Alight Solu-tions LLC, a leader in technology-enabled health, wealth, HR and finance solutions.This deal will result in revenues of USD $1.5 to $1.6 billion for Wipro over the tenure. This is Wipro’s largest win to date.This engagement will enable the digital trans-formation of Alight’s offerings across health, wealth, HR and finance solutions, and enhance the employee experience of Alight’s clients by leveraging Wipro’s industry-leading strengths in digital technologies, cognitive automation and data analytics.“Our industry-leading partnership with Wipro will enhance our client experience by drawing on Wipro’s leading position in automation and innovation, while allowing Alight to invest in its health, wealth and cloud-based solutions to meet the needs of our clients,” said Chris Michalak, Chief Executive Officer, Alight Solutions.Abidali Z. Neemuchwala, Chief Executive Offi-cer and Executive Director, Wipro Limited said, “We are delighted to be chosen by Alight as their long-term strategic partner in their enterprise transformation journey to bring digital experi-ences and offerings to employees and employers globally. This is a testimony to the capabilities we have built through our strategic investments in Wipro Digital, cloud platforms and cognitive plat-form Wipro HOLMES™.

Vivo, the innovative global premium smartphone brand, is proud to announce the expansion of its India manufacturing operations at the hi-tech manufacturing facility in Greater Noida.With investment of INR 300 crores till date, the facility has increased production to more than 2 million units per month, re-iterating Vivo’s com-mitment to ‘Make in India’.The newly added SMT lines are catering to the growing demand for Vivo smartphones in the country, including flagship devices like NEX and X21.“The expansion of our state-of-the-art Greater Noida facility reflects Vivo’s commitment to India,

Jack Ma will continue as executive chairman of the company over the next 12 months to ensure a smooth transition of the chairmanship to Zhang.Ma will complete his current term as a member of Alibaba Group’s board of directors until its annual general meeting of shareholders in 2020.Ma is a lifetime partner in the Alibaba Partnership and is a member of its partnership committee. The Alibaba Partnership is currently comprised

Committed to bringing latest technology closer to its users, Rashi Peripherals, India’s only Value added Distributor, announced the launch of the much awaited “Touching Everyone’s Life (TEL)” event. Organized in collaboration with world-re-nowned brands: Western Digital, SanDisk, Plan-tronics, Fitbit, Belkin and Lenovo, TEL aims to offer hands-on experience of latest product inno-vations in Lifestyle Tech to end-users.Kick-started in Mumbai, TEL is set to reach out

Wipro wins over $1.5 billion deal from Alight Solutions

Vivo strengthens manufacturing in India, reinforces ‘Make in India’ commitment

Alibaba Group Announces Daniel Zhang to Succeed Jack Ma as Chairman

Rashi Peripherals Kick-Starts Ambitious Touching Everyone’s Life (TEL) Event

and signifies the success of the Make in India pro-gram,” said Jerome Chen, CMO, Vivo India. “Our latest flagship – the NEX, has been manufactured at this facility which has been made possible through our consistent efforts and commitment towards making the region a manufacturing hub for our smartphones.”.With more than 5000 employees, the Greater Noida plant has a capacity of manufacturing almost 25 million products in a year. Besides manufacturing, the Greater Noida plants also resides a ‘Test Lab’ where the manufactured products undergo more than 1000 stringent lev-els of quality and durability tests.

of 36 partners who are also members of senior management of Alibaba Group or its affiliates. Pursuant to the articles of association of Alibaba Group, the Alibaba Partnership has the right to nominate a majority of the directors to the board of the company.Jack Ma issued a letter to Alibaba’s customers, employees and shareholders, and explained, “Today, as we mark the 19th anniversary of Ali-baba, I am excited to share some news with you: with the approval of our board of directors, one year from today on September 10, 2019 which also falls on Alibaba’s 20th anniversary, Group CEO Daniel Zhang will succeed me as chairman of the board of Alibaba Group. While remaining as executive chairman in the next 12 months, I will work closely with Daniel to ensure a smooth and successful transition. Thereafter, I will stay on the Alibaba board of directors until our annual share-holders meeting in 2020.

to over 30 B and C class cities and towns across pan India. TEL will explore the untapped markets and help its brands increase their footprints in the country.Highlighting the vision behind the first ever TEL, Mr. Rajesh Goenka, Vice President, Sales & Mar-keting at Rashi Peripherals, said, “The utility of technology is not recognized unless it is seam-lessly accessible to common people. We at Rashi Peripherals, are committed to bringing the latest gadgets to your doorstep at affordable price. We are proud to unveil the first edition of the TEL, which aims to bring the latest tech innovations to your table. Full of surprises and exciting, we are assured that TEL will be the massive hit among end-users and partners.”First, of its kind in the industry, TEL not only showcases the latest technology innovations to end-users but allow them to touch, feel and experience the high-end gadgets displayed at

dedicated LIVE Experience pavilion. This pavilion consists Students corner, Retailers corners, Tech-nology corner and Gaming corner, where audi-ence can touch, feel and experience the products.The Gaming zone brings a plethora of Gaming hardware and accessories to give users a seamless experience of high-end gaming. Similarly, they can do the performance and speed test different products and accessories at the Technology Cor-ner. The Students’ corner is a major highlight at TEL, where collegians can purchase their favorite gadgets and accessories at attractive prices.Aiming to strengthen its ties with upcountry part-ners, Rashi Peripherals will also host Retail Con-nect as part of TEL to bring together partners and brands across the table to discuss new business avenues in the Lifestyle Tech segment. There will be a full-fledged product training session, where partners will get thorough knowledge about new innovations in the accessories business and new insights into a business pitch.

NEWS IN FOCUS

CELL IT, VOL-13, ISSUE-2 8 KRISHNA, September -2018

Beautifully redesigned with breakthrough communication, fitness and health capabilities

AMD Reimagines with New “Zen” Based Athlon™

Desktop Processors

TOSHIBA GIVES MORE CAPACITY TO SAS HDD

MODELS

HP Launches World’s Most Advanced Metals 3D Printing Technology

Seagate Unveils Industry’s Most Advanced 14TB Data Storage Portfolio

Apple introduced Apple Watch Series 4, rede-signed and re-engineered to help users stay con-nected, be more active and manage their health in powerful new ways. While retaining the original iconic design,

the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a genuinely singular, unified form. The stunning display is over 30 percent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity

AMD announced a reimagined family of AMD Athlon desktop processors with Radeon Vega graphics that have been optimized for every-day PC users: the AMD Athlon 200GE, Athlon 220GE, and Ath-lon 240GE processor. Combin-ing the high-performance x86

“Zen”3 core and “Vega”3 graphics architectures in a versatile System-on-Chip (SOC) design, the Athlon desktop processors offer responsive and reliable computing for a wide range of experi-ences, from day-to-day needs like web browsing and video streaming through more advanced workloads like high-definition PC gaming. Com-plementing this news, AMD announced the availability of the commercial-grade Athlon PRO 200GE desktop processor, along with three 2nd Gen Ryzen PRO desktop processor models for the commercial, enterprise, and the public sector: the Ryzen 7 PRO 2700X, Ryzen 7 PRO 2700, and Ryzen 5 PRO 2600 processors. With these new introductions, AMD now offers a top-to-bottom line-up of professional-grade computing solu-tions for experiences that range from premium content creation to advanced multitasking and office productivity.

Toshiba Electronic Devices & Storage Corpo-ration, a com-mitted tech-nology leader, announced their new Enterprise Capacity 14TB and 12TB Heli-um-sealed SAS HDD models.

The MG07SCA Series features 7,200 rpm perfor-mance, a SAS 12Gbit Interface, and Advanced For-mat Sector Technology. The hard disk drive boasts an industry-leading, 9-disk Helium-sealed design and 14TB of Conventional Magnetic Recording (CMR) capacity for optimum compatibility. Toshi-ba’s Helium-sealed design fits into industry stan-dard 3.5-inch drive bays. A 12TB model is also included in the Series offering.The innovative 9-disk Helium-sealed design uti-lizes Toshiba’s precision laser welding process, and a special top-cover design seals Helium inside the drive offering high capacity and low power profile to the product. The SAS interface provides 12Gbits transfer rate performance and dual port capability for data-path redundancy preferred by many storage solutions designers. The 14TB SAS model offers approximately 40% increase in max-imum capacity than Toshiba’s prior MG06 10TB SAS models.

At the 2018 International Manufacturing Technol-ogy Show (IMTS), HP Inc. launched HP Metal Jet, the world’s most advanced 3D printing technol-ogy for the high volume manufacturing of pro-duction-grade metal parts. Providing up to 50 times more productivityat a significantly lower cost than other 3D printing methods, HP Metal Jet is being deployed by manufacturing leaders GKN Powder Metallurgy and Parmatech for the

Seagate Technology launched the industry’s wid-est range of advanced 14TB hard drives, enhancing the company’s enterprise and specialty drive portfolio. Consisting of IronWolf and IronWolf Pro for network attached storage (NAS) appli-cations, the BarraCuda Pro

desktop drive, surveillance-optimized SkyHawk, and Exos X14 for hyperscale data centers, this purpose-built portfolio empowers customers to consume, manage and utilize digital data more effectively and efficiently while establishing new benchmarks in speed and capacity.With this offering, Seagate continues to lead the industry in driving data storage technology toward a lower cost per terabyte through hard drive optimization, versatility of application, and

and communications features, along with revolu-tionary health capabilities, including a new accel-erometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app, which has been granted a De Novo classification by the FDA.“We’re thrilled Apple Watch has become an essential part of people’s lives,” said Jeff Wil-liams, Apple’s chief operating officer. “The com-pletely redesigned Apple Watch Series 4 contin-ues to be an indispensable communication and fitness companion, and now with the addition of groundbreaking features, like fall detection and the first-ever ECG app offered directly to consum-ers, it also becomes an intelligent guardian for your health.”

factory production of final parts. Customers plac-ing orders include global stalwarts Volkswagen and Wilo and innovative vertical market leaders such as Primo Medical Group and OKAY Indus-tries.As part of its mission to transform the way the world designs and manufactures, HP also launched the Metal Jet Production Service, enabling customers around the world to rapidly iterate new 3D part designs, produce final parts in volume, and integrate HP Metal Jet into their long-term production roadmaps.“We are in the midst of a digital industrial revolu-tion that is transforming the $12 trillion manufac-turing industry. HP has helped lead this transfor-mation by pioneering the 3D mass production of plastic parts and we are now doubling down with HP Metal Jet, a breakthrough metals 3D printing technology,” said Dion Weisler, CEO and Presi-dent, HP Inc.

unmatched capacity. Whether for personal use, creative and design computing, online gaming, or large-scale surveillance systems and hyper-scale environments, Seagate drives are opening up new data management opportunities across a wide range of markets.“Data protection, management and archiving are no longer strictly the realm of IT depart-ments, but are now essential responsibilities for business owners, creative professionals, online gamers and PC users alike,” said Matt Rutledge, senior vice president of devices at Seagate. “We understand the critical nature of data in unlock-ing opportunities to efficiency. From the largest data center to the personal user, our goal is to ensure every customer can access, store and transfer data quickly and reliably, whenever they need it and wherever they are.”

HARDWARE & TECHNOLOGY

CELL IT, VOL-13, ISSUE-2 9 KRISHNA, September -2018

BOSE launches noise-masking sleepbuds with company’s noise-masking technology

Fitbit Unveils Charge 3 – Fitbit’s Number One Fitness Tracker

BenQ X12000H 4K HDR home cinema projector launched at Rs 5 lakhs

Intex launches two computer gaming

mouse

Diesel Full Guard 2.5 smartwatch with heart rate tracking

Bose announced the availability of its revolution-ary noise-masking sleepbuds — tiny, truly wire-less earbuds that combine an ultra-comfortable design with soothing sounds to block, cover, and replace the most common noises that interfere with sleep. Bose sleepbuds are the smallest Bose

Fitbit, the global wearables brand, has launched Fitbit Charge 3, the latest evolution of its Charge family of devices. Charge 3 features an elevated, premium swimproof design with a touchscreen display, 15+ goal-based exercise modes, essen-tial smart features to stay connected to what mat-ters most, up to 7 days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker. Charge 3 will be available for INR 14,999 starting November 2018.

BenQ, the global No.1 DLP projector brand, intro-duced the ultimate digital home cinema projec-tor X12000H, a successor of its flagship X12000 projector. Designed to enjoy theater-like image quality, the new X12000H delivers ultra-impres-sive images through the exclusive CimenaticCo-lor™ technology, which utilizes optimal colors

A gaming mouse is essentially a desktop mouse with additional functions to make it suited to computer gaming with high intensity program-ming and lower latency than a standard office mouse. The key functions include programmable buttons, better grip, higher sensitivity with high DPI settings providing a jitter free experience, adjustable weight and faster response time with greater accuracy. These features allow the mouse to perform better when used with more taxing programs, allowing the user quicker reactions and more comfortable movements.Flaunting elegant design, ergonomically designed gaming mouse - GM Drive Gaming Mouse is a 6D mouse that comes with 6 dedicated buttons for independent functioning with 800 to 2400 DoT Per Inch (DPI) optical sensor with appealing black & blue color combination whereas GM Drive Rapid Gaming Mouse is a 7D mouse that comes with 7 dedicated buttons for independent func-tioning which can be adjusted to 1000 to 3200 DPI (Dots Per inch) for high resolution gaming as per the need of the user. The breathing backlight that constantly changes colors with edgy design giving it a premium look.

Diesel pushes its wearable technology to the limits with the launch of the brand’s premium Full Guard 2.5 touchscreen smartwatch. The next generation smartwatch offers the latest and greatest in wearable technology, including heart rate tracking, NFC payment capabilities, and GPS tracking. Wrapped in Diesel’s signature bold, moto-inspired design, the new smartwatches sig-nal to the world that fading into the crowd is not an option.The new Diesel Full Guard 2.5 touchscreen smart-watch, compatible with both iPhone and Android phones, is powered with Wear OS by Google and the Qualcomm Snapdragon Wear 2100 SoC. Die-sel has also optimized features including rapid charging, music control, customizable watch faces, and smartphone notifications

product ever made and are packed with propri-etary technology. They come with 10 pre-loaded “sleeptracks” that mirror the frequencies of snor-ing, neighbours, dogs, traffic, and more — hiding them beneath a layer of relaxing audio. They fea-ture new patented ear tips for a snug, soft, bare-ly-felt fit, and can run for up to 16 hours. And they solve a problem for millions of people that’s vexed a multi-billion dollar industry.Bose sleepbuds are the first Bose product to use Bose noise-masking technology. They aren’t active noise cancelling headphones, they’re not in-ear headphones with an added feature, and they don’t stream music — because every last detail was optimised for one thing — better sleep, all night, every night.

Fitbit’s Charge family is the most popular of Fit-bit’s product lineup, with 35 million devices sold to date. Further, IDC estimates shipments of fit-ness trackers will continue to comprise a signifi-cant portion of the overall category for the next several years.“With Charge 3, we are building on the success of our best-selling Charge franchise and delivering the most innovative tracker on the market, offer-ing an extremely slim, comfortable and premium design along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a more sleek, affordable wearable in a tracker form fac-tor,” said James Park, co-founder and CEO of Fit-bit. “Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, enables us to continue to expand our share of the overall wearables market.”

to achieve super wide DCI-P3 color space and contrast quality with over 8.3 million razor-sharp pixels. A true 4K UHD projector, X12000H utilizes DLP 4K UHD DMD’s 4.15 million micromirrors and the fast switching speed as well as the advanced image processing capability of the DLP 4K UHD chipset to achieve CTA’s 4K UHD specification facilitating an unforgettable viewing experience that guarantees to leave strong impressions on audiences. The super-high resolution 14-element lens array is structured into six groups with a metal barrel and cell framework, far outshining 1080p projec-tor technology with greater light penetration for long-lasting 4K intensity and heart-stopping color performance, clarity, as well as sharpness across the entire screen

HARDWARE & LIFESTYLE

CELL IT, VOL-13, ISSUE-2 10 KRISHNA, September -2018

INTERVIEWS

We Aim To Build Stronger Awareness About Cyber-security

Making powerful impressions in Infrastructure & Operations market; Everest IMS 5.0 marked a great success

Can you please explain your channel network in India?At the moment, we are in a process of spreading our network across India, we are taking channel d r i v e at various places. We already

have a strong presence in Mumbai, Pune, Delhi, Kolkata and Guja-rat. We are trying to widen our horizons across other states

as well. Typically, our partner networks are

divided into 2 types – those selling in retail and those who are selling in SMB and Enterprise space. Apart from them, we have a few partners doing business only in the govern-ment space. We do most of our business work via our partners. Through working with different partners, we will be able to introduce high quality security services to our customers to help them embrace the opportunities of digital transfor-mation. We also aim to bring in-depth technical knowledge to customers and builds an open eco-system for sales, technology and service partners.What is your distribution model?Bitdefender has a very strong presence in pocket locations. This year we aim to strengthen this at Pan India Level. However, we aim to build an eco-system which shall enable us to network at the grass root level. We intend to keep the struc-ture pretty flat, thus aiming for a good healthy relationship and business at the same time. Flat structure helps us connect with the resellers’ very well, thus helping us to take our products to the customers, bringing constant feedback from them to improve or update the services. We are in the process to launch a few exclusive services

EverestIMS Technologies Pvt Ltd (Everest), an Indian software product company specialized in providing software solutions for IT Infrastructure, ITSM and IoT space, earlier this quarter launched an upgraded version of its flagship product, Ever-

for our resellers so that can stay connected to us all the time. This will be for the first time in India, a platform available only for the reseller market. This will further enhance our relationship with them & boost our sales at the same time.What are the key markets that you are strong at and what are the markets that you are planning to focus on?With a global security delivery infrastructure pro-tecting half a billion users, visionary solutions, and a wealth of awards, Bitdefender has been the trusted security provider since 2001. Over 15 years of excellence and 400 million users world-wide, has continued to lead the brand in proac-tive threat detection. It is one the world’s most renowned brand in the IT security segment and it’s been an OEM to most of the famous brands across the globe and that’s our major strength.Having said that, The SMB and Enterprise mar-kets have been doing very good for us and the retail market share is growing constantly. We are further planning to focus on the educational sec-tor. , which is currently the need of an hour and spread its significance in order to avoid deadly cyber-attacks in the future. We are also focusing on Tier 2 /3 markets as they are rapidly growing across India.How is the security market in India for both consumers and enterprise channel levels? Are you seeing any changes in their trends after the recent security attacks?The security market in India is growing at a really good pace and it has been observed that there has been a rising concern as many companies have recently been prone to smaller cyber-at-tacks. Looking at the current scenario, targeted attacks have become very common and to tackle them, Bitdefender has been devising solutions

est IMS with new and enhanced global features to ‘map-manage-monitor’ IT infrastructure intel-ligently through a unified platform.This launch from Everest has garnered positive response from the Indian I&O market space. With technology-rich advanced features and respon-sive GUI, version 5.0 has successfully cracked into new business verticals like: Real Estate, Hos-pitality, ITES, Large PSUs and Managed Services. Existing customer base has been retained by pro-viding attractive offers on licence renewals and new accounts from different industry giants have been successfully added. Also, this version launch served as a transit medium in converting compet-itor accounts to Everest’s customer database.Satish Kumar V, CEO at Everest said, “The launch

that detect, anticipates and takes action to neu-tralize even the newest dangers anywhere in the world in as little as 3 seconds.What are the key pain points of the channel partners you are addressing?Partners are in search of a comprehensive product line having smart, intelligent and quality prod-ucts which can lead to healthy assured margins. Nowadays, the products with which partners are dealing in are burdened with overstocking which doesn’t allow them to earn good margins. As mentioned earlier, we are taking initiative by launching certain solutions for the first time, which can help reseller boost the delivery faster and earn better profits by promoting Bitdefender. We have also been training to our partners, espe-cially their technical and sales personnel so that they are aware of both the brand & industry which they catering to in-depth.What are the types of channel partners you are looking forward to work with?Any partner doing any IT products or mobile reseller are welcome on board to join hands with us. We are looking for those who have a potential to sell the new age technology and be a part of our exponential growth story.How good you ensure margins and how good are your back-end schemes?Scheme on purchase & Scheme on activation are already released in every quarter. Since we work on a flat structure, we create schemes and pro-motion based on the requirement of the terri-tory. This helps us to develop each territory with need focused attention. Apart from the schemes, we have also made sure that the resellers who promote our solutions make a fixed percent of margins so that they can support their customers better.

of Everest IMS 5.0 is another milestone of suc-cess for us. Everest IMS witnessed commendable response from various business verticals. The product has been very well accepted in the mar-ket in a short span of time. Infact, it helped us in reaching the untapped markets and businesses. This is because customers are seeing value that they can drive from the new features that Everest IMS 5.0 comes with.He further added, “We have been getting positive feedbacks from our clients. Being an Indian inde-pendent entity, it is an encouragement for us to develop innovative products & solutions. Everest aims to be part of each of its customer’s success story journey, hence believe in empowering orga-nizations with high performance solutions.”

Rahul Joshi – Channel Sales Partner, BD soft, Country Partner, Bitdefender

Satish Kumar V, CEO, Everest

CELL IT, VOL-13, ISSUE-2 11 KRISHNA, September -2018

Microsoft releases Speech Corpus for threeIndian languages to aid researchers

Kaspersky Lab introduces ‘Buy and Fly’ channel partner scheme along with their new Green Bear – Data Guardian packaging

Microsoft India announced the availability of Micro- soft Indian language Speech

Corpus, offering speech training and test data

for Telugu, Tamil and Gujarati. This is the largest publicly avail-able Indian language

speech dataset which includes audio and cor-

responding transcripts. It is aimed at helping researchers and academia build Indian language speech recognition for all applications where speech is used. This Indian language Speech Corpus content is provided by Microsoft Research Open Data initiative, a collection of free datasets from Microsoft Research to advance state-of-the-art research in areas such as natural language processing, computer vision, and domain specific sciences.Today, there is a scarcity of adequate digital data for text, speech and linguistic resources – which are imperative in building large machine learning models for many vernacular languages across the world. Moreover, the differences in enunciation, accent, diction, and slang across various regions in India are very subtle. As a

Kaspersky Lab, one of the leading multina-

tional cybersecurity and anti-virus pro-viders in the world, needs no introduc-

tion and so does its mascot Midori Kuma,

alter- natively known as the Green Bear all over the world. Kaspersky Lab’s Data Guardian- Midori Kuma is now in India and is all set to protect the data of millions of people worldwide and has already toured many countries for showcasing Kaspersky’s approach to a friendly way of dealing with cybersecurity.The brand-new Midori Kuma packaging is going to be showcased across Kaspersky Lab’s updated key range of solutions for home users, designed to safeguard everything that is valu-able to them – privacy, money, memories, piece of mind for their loved ones and much more, in addition to protecting against cyberattacks. In the company’s essential products – Kaspersky Free and Kaspersky Anti-Virus – functions have been added to protect users against the newest and most advanced cyberthreats. Improvements have also been made to the performance, ease of configuration and detection efficiency of the product line’s premium solutions – Kaspersky

result of these complexities, development of accurate digital tools in Indian languages has been slow. Microsoft is working to address this lack of data and catalyze the development of machine learning based models that can help in building systems for low resource languages, thus enabling the eco system of researchers, academia and tech companies working on India language models and to accelerate the needs of Indian users. The launch of Microsoft Indian Language Speech Corpus is a part of this effort.“We believe India’s increasing digital literacy needs to be supported by a multi-lingual dig-ital world. Microsoft Indian Language Speech Corpus is an extension of our on-going efforts to reduce language barriers and empower Indi-ans to harness the full potential of the Inter-net. Using our technology expertise, we want to accelerate innovation in voice based com-puting for India by supporting researchers and academia,” said Sundar Srinivasan, General Manager, Artificial Intelligence & Research, Microsoft India.Microsoft’s Indian Language Speech Corpus was tested at Interspeech 2018, the world’s largest and most comprehensive conference on the science and technology of spoken lan-

Internet Security and Kaspersky Total Security.And doing this the fun and exciting way is the best way to go where people not only remem-ber Kaspersky for its products but also have a fun and caring Data Guardian / mascot that reminds them of the same.To further facilitate the launch of the new Green Bear packaging for its products, Kaspersky has announced a Channel Partner Scheme for its partners. On purchase of Kaspersky Consumer products worth INR 3.5 lakhs +taxes,you get to wina ticket to Thailand, 10 PCs of Office Utility Kit and 5 PCs of Helmet on same Purchase. The scheme stands valid from 1st September to 30th September 2018 and has been rolled out through Kaspersky’s distributor VR Infotech.Mr. ShivshankarKharade, Tangible Sales Manager, Kaspersky Lab (South Asia) said,“We at Kaspersky Lab aim to introduce its power-packed products and its features with a new packaging model that showcases Midori Kuma- the Data Guardian. With the new channel partner scheme, we hope to motivate our partners as they have always been and will be a very important part of the Kaspersky Lab family. We are looking for increasing partner confidence with broader reach across India and really excited about the introduction of Midori Kuma in India and hope that our partners will be as excited as us.”

guage processing. In a Low Resource Speech Recognition Challenge, participants used data from Microsoft Indian language speech corpus to build Automatic Speech Recognition (ASR) systems. They were able to create high qual-ity speech recognition models using this data, thus validating the efficacy of the Corpus.Microsoft has been working with Indian lan-guages for over two decades since the launch of Project Bhasha in 1998, allowing users to input localized text easily and quickly using the Indian Language Input tool. With the help of AI and Deep Neural Networks, Microsoft is working on improving real-time language translation for Hindi, Bengali, Tamil and now expanding it to real-time language translation for Telugu. Microsoft also recently announced support for email addresses in multiple Indian languages across most of its email apps and services. Also, as part of the latest Windows update, Microsoft added Tamil 99 virtual key-board to Windows 10. Through its global Local Language Program (LLP), Microsoft provides people access to technology in their native lan-guage. This includes Language Interface Packs for Indian languages like Hindi, Kannada, Ben-gali, Malayalam, amongst others.

Mr. Vikram Mehta, CEO, VR Infotech, said, “Our association with Kaspersky Lab in India has been a long one and we are well aligned and equipped with the new way brought by Kaspersky Lab of looking at cyber security for future growth.With the announcement of the new Green Bear pack-aging for its products, Kaspersky and We are excited to announce a Super Launch offer for re-sellers of buy worth rupees 35,0001 Kasper-sky retail pack and get Thailand Trip,10 pieces of Office Utility Kit and 5 pieces of helmet on same purchase to support the sales. The launch offer will be available till September 2018.We have also come up with Buy and Win offers for the end-consumers. With every pack we are offer-ing “Assured Gift” of Kaspersky Internet Security for Android worth Rupees 365/- and in addition get “chance to win” rewards like e-cycles, smart-watches, smartphones or branded helmets while having fun at the same time. The End- Consumer offers will be available till December 2018.”No one understands cybersecurity needs better than Kaspersky Lab.These newly packaged prod-ucts now deliver superior performance and offer premium features for better cyber protection. In lieu of the same, the price for these products have been revisited, which reflects the inclusion of these enhanced features and Kaspersky’s com-mitment to eliminate cyber threats globally.

INTERVIEWS

Sundar Srinivasan, General Manager, Artificial Intelligence & Research, Microsoft India.

Mr. ShivshankarKharade, Tangible Sales Manager, Kaspersky Lab (South Asia)

CELL IT, VOL-13, ISSUE-2 12 KRISHNA, September -2018

SPECIAL NEWS

Worldwide Enterprise WLAN Market Maintains Moderate Growth Momentum in Second Quarter of 2018, According to IDC

India’s first underwater drone developed at Maker Village handed over to NPOL DRDO

The combined consumer and enterprise wireless local area network (WLAN) market segments rose 1.9% year over year in the second quarter of 2018 (2Q18) with worldwide revenues of $2.5 billion. According to results published in the International Data Corporation (IDC) Worldwide Quarterly WLAN Tracker, the enterprise segment grew 2.6% year over year in 2Q18 to $1.5 billion. Continued demand for network refreshes, digital transfor-mation (DX) initiatives, and increased reliance on wireless networks for engaging with customers are positive indicators for continued growth in the second half of 2018.The 802.11ac standard now accounts for 85.2% of dependent access point unit shipments in the enterprise segment and 94.5% of dependent access point revenues, marking this standard’s full pene-tration into the market. Beginning late in 2018 and early in 2019 the market will begin to shift toward adoption of the new 802.11ax standard.Meanwhile, consumer WLAN market revenue increased slightly, up 0.8% in 2Q18 compared to a year earlier, finishing at $1.0 billion. In 2Q18, the 802.11ac standard accounted for 49.4% of ship-ments and 73.9% of revenue. 802.11ac remained a bright spot in the consumer WLAN segment in 2Q18 with revenues increasing 13.1% year over year and shipments increasing 32.8%.“The enterprise WLAN market continues to see moderate, steady growth, underscoring the importance of wireless networking for businesses of all sizes around the world,” said Brandon Butler, senior research analyst, Network Infrastructure at

India’s first underwater robotic drone devel-oped at Maker Village here, which can send real-time video of ships and other underwater structures to help with their repair and main-tenance, was launched and handed over to the Naval Physical

and Oceanographic Laboratory (NPOL) of DRDO today. The first commercial Remotedly Operated Vehi-cle (ROV)/ underwater drone, EYEROVTUNA, was developed by EyeROV Technologies, a company incubating at Maker Village which is the largest hardware incubator in the country. NPOL, a labo-ratory of Delhi-headquartered Defence Research and Development Organisation (DRDO), made the first order of the product.The development of the product of EyeRov was largely supported by Kerala Start up Mission (KSUM) through various schemes.C Balagopal, Founder, Terumo Panpol launched

IDC. “Enterprises continue to explore new ways WLAN deployments can help connect workers, enable engagement with customers, and improve business processes.”From a geographic perspective, the enterprise WLAN market saw its strongest growth in 2Q18 coming from Japan, which grew 23.0% year over year, and from the Latin America region, which rose 8.9% on a year-over-year basis. Mexico, Latin America’s largest market, saw a 24.5% revenue increase from a year earlier while Brazil’s revenues were up 30.1% on the year. Central and Eastern Europe (CEE) also saw healthy growth rates with regional revenues increasing 6.3% compared to 2Q17. Notable CEE markets included Russia with a 7.3% year-over-year gain and Poland’s with 12.9% growth.Other regions had results more in line with the worldwide average. The Asia/Pacific (excluding Japan) (APeJ) region grew 3.8% year over year in 2Q18. Standouts in the region included China, the largest market in APeJ, which grew 19.7%, and India, which increased revenues 17.9% year over year. The United States market rose 2.1% year over year. The Middle East and Africa region was nearly flat (down 0.3%) year over year, while Western Europe’s WLAN market declined 2.9% compared to 2Q17. Germany, which is the largest market in the Western Europe region, saw a 7.8% year-over-year decline, while France helped hold back more dra-matic declines by posting 7.9% growth.“While WLAN is a fairly mature market in the U.S., many regions around the world are expected to

the product. NPOL Director S Kedarnath Shenoy received the ROV from Dr Saji Gopinath, CEO Kerala Startup Mission. The drone will be used by NPOL for research and development activities which in turn would result in commercial prod-uct for defence purposes.S Kedarnath Shenoy said that the underwater drone was co-developed by NPOL to meet their specifications. “ Apart from being an buying of a product, this is aimed to energize the start-up ecosystem in this place,” he pointed out.

The robotic drone, developed by Johns T Mathai and Kan-nappa Palaniappan P of EyeROV Technol-ogies, can be navi-gated up to a depth of 50 meters to take real-time HD video

images to examine ship hulls or undersea cables or bridge moorings, eliminating the need for costlier and riskier manual inspection by divers.Prasad Balakrishnan Nair, CEO, Maker Village; and senior officers from Cochin Shipyard Ltd, Cochin

increase their investing in wireless technology, which will help fuel growth in the broader world-wide market throughout the coming year,” said Petr Jirovsky, research manager, IDC Networking Trackers. “Meanwhile, the coming introduction of 802.11ax will lead to a new wave of refresh cycles for enterprises, providing an expected boost to the market starting later this year or early next year.”Key Enterprise WLAN Company HighlightsCisco‘s worldwide enterprise WLAN revenue increased 3.3% year over year in 2Q18 and was up 12.5% sequentially between the first and second quarters of 2018. Cisco’s worldwide market share was 43.6% in 2Q18, in line with the company’s 43.3% share in 2Q17. IDC believes that the Meraki cloud-managed WLAN portfolio remains one of the primary growth drivers for Cisco.Aruba-HPE (excluding its OEM business) revenues fell 10.3% year over year in 2Q18 but rose 38.9% from 1Q18. Aruba-HPE’s market share stands at 15.1% in 2Q18, down from 17.2% in 2Q17.ARRIS/Ruckus continued to perform very well in 2Q18 and grew 19.3% year over year and 1.5% sequentially. ARRIS/Ruckus now accounts for 6.7% of the enterprise WLAN market, up from 5.8% in the same quarter of 2017.Ubiquiti recorded another quarter of strong growth in 2Q18, increasing 10.8% year over year. Ubiquiti accounted for 5.7% of the enterprise mar-ket in 2Q18, up from 5.3% in 2Q17.Huawei once again experienced very strong growth in 2Q18, increasing 16.0% over 2Q17 and up 42.8% sequentially from 1Q18, while claiming 5.1% market share versus its 4.5% market share in 2Q17.

Port Trust, KSEB, Fire & Rescue department, KSIDC, KFC, SFO Technologies, Waves Electron-ics, Tie and KMA attended the launch event.This product had won at the prestigious US-cen-tered hardware startup competition, Alphalab gear hardware cup co-hosted by US Consulate, that was held in India for the first time at Maker Village.EyeROV, which was tested on India’s first solar ferry in Kerala’s Vaikom, offers high manoeuvring capability at low cost and can be put to uses rang-ing from inspections of ship hulls, ports, dams and nuclear power plants, to search and rescue, naval mine detection and ocean studies.Currently 60 hardware companies from across the country working on cutting edge technologies are incubating from the 30000 sqft area of Maker Village. Maker Village offers comprehensive facil-ities, support services and related enablers under one roof to facilitate the entrepreneurial journey from ideation to product. EyeROV belongs to the first batch of 5 start-ups which started incubating at Maker Village. At least half a dozen companies from Maker Village shall launch their products in the next 6 months’ time.

CELL IT, VOL-13, ISSUE-2 13 KRISHNA, September -2018

CELL IT, VOL-13, ISSUE-2 14 KRISHNA, September -2018

SPECIAL NEWS

How blockchain is supporting climate

action

How blockchain helps in carbon emission trad-ing, clean energy trading, the reduction of food waste, and more.Frequent wildfires, long droughts, and devas-tating tropical storms are more common than they’ve ever been. As global climate change progressively rears its ugly head, innovators are investigating ways blockchain technology can be used to boost climate action in four main areas. These include carbon emission trading, clean energy trading, the reduction of food waste, and more transparent tracking and reporting of greenhouse gas emissions.At the same time, Alex More, assistant research professor and postdoctoral fellow at Harvard University and the Climate Change Institute at the University of Maine, says the high energy con-sumption necessary for blockchain is a “serious problem” and that the private sector’s involve-ment is crucial.“We know from several studies that 80 percent of customers are more likely to buy a product if it has a positive environmental impact,” says More, “That translates into market share for compa-nies, and it translates into positive branding, too. Those are significant business incentives.”Carbon credits for saleBen & Jerry’s, a brand that has social responsi-bility embedded in its DNA, is proving to be a leading private sector player in converging block-chain and climate action. On May 1 in London, the ice cream maker and the Poseidon Founda-tionlaunched a pilot using blockchain to purchase carbon credits on behalf of consumers. Last year, Blockchain News reported that their technology

will prevent the double counting of carbon, and will be consistent across jurisdictions. The plat-form uses smart-contracts and a Stellar based token OCEAN (/OCN) to manage the carbon off-setting process.See also: Greening the blockchain: Beyond Bit-coin miningLaszlo Giricz, founder and CEO of the Poseidon Foundation, says the organization is using block-chain in one side as a registry.“That’s where we are managing the life cycle of a carbon credit from project inception to carbon credit retirement, and also as a settlement layer where the process is integrated with point of sale systems at retail locations and our OCN tokens,” he explains.Here’s how it works at the Ben & Jerry’s location. A consumer comes into the store and selects ice cream. If you want more than one flavor at the point of sale, a Ben & Jerry’s employee will say, ‘Hey, we have partnered with Poseidon, and we’re donating one penny with each scoop of ice cream. Would you like to help us protect the Peruvian Amazon?’“What’s been happening has been blowing our mind,” says Giricz, “There have been so many consumers who just rounded up to the pound. There were people who bought one scoop of ice cream and instead of £3.20 they paid £4.00. There were consumers who bought three scoops of ice cream for a total of £9.60 and paid £10.00.As for how blockchain prevents the double count-ing of carbon across jurisdictions, Giricz says the technology’s immutable ways of storing and transacting takes care of that.

“You basically have a storage system that keeps a track record of the life cycle of a carbon credit. This makes it impossible to do any, as I like to call them, “naughty behaviors” that we’ve seen previously in carbon markets.”The environmental cost of digital currencyTatiana Koffman of the Full Cycle Energy Fund, an investment firm dedicated to turning trash into clean energy, says digital currencies already con-sume 0.15 percent of the world’s energy, exceed-ing the electricity consumption of Ireland and most African nations.“Most data centers are located where energy is cheapest, although some are starting to take the environment into account and partner up with renewable energy producers,” says Koffman, “Luckily, many of the new tokens being issued are built using the ‘proof of stake’ model and require less computing power and energy.”Reducing food wasteAnother climate-driven application of blockchain technology is to create efficiencies and data shar-ing in the supply chain for the food sector. Eric Weaver, CEO of Transparent Path, which connects businesses to blockchain solutions, sees using blockchain as a means of reducing food waste as a promising use.See also: Healthcare enters the blockchain space“We know that livestock emissions make up between 14.5-18 percent of total global green-house gas emissions—more than automobiles,” says Weaver, “We also know that approximately 40 percdnt of all food in the US is wasted or dis-carded. Globally, that number is the equivalent of 1.3 billion tons. And it’s not just the food that’s wasted. Globally we use 45 trillion gallons of freshwater to grow crops that are wasted. And from a power perspective, we burn 350 million barrels of oil to create electricity to grow crops that are discarded. This type of waste is sheer insanity.”He prescribes using blockchain to provide real-time traceability and provenance data (records of inputs) around the journey of food.“We believe we can cut massive amounts of food waste from the supply chain, and subsequently cut carbon and methane from climate impact,” he shares.Traceability, transparency, and data are all essen-tial for accountability, and for climate change to be put in check, accountability is needed across all industries.

CELL IT, VOL-13, ISSUE-2 15 KRISHNA, September -2018

RNI NO-APENG/2006/19824

POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016 -18

Date of Printing: 15th August, Date of Posting: 20th of September, No of Pages:16