Britain moves at

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It is often said that standing still means that you are more likely to get left behind.

In the last 12 months alone we’ve made more than 2,500 improvements to our website to ensure we remain the most popular destination in property.

Much has changed in the last few years. This is a summary of some of the things of which we are most proud.

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Guarantee the greatest exposure for your properties and your brand with the largest and most engaged home-moving audience in Britain.

With an audience that visits more regularly, looks at more pages and spends longer searching and researching our site, Rightmove is the perfect place for you to identify business opportunities and execute strategies to win more than your fair share of local buyers, sellers, landlords and tenants.

You’re in the right place

In July, Rightmove users spent more time searching and researching Rightmove than either the BBC News or BBC Sport websites.*

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*Total time on site, Comscore Mediametrix, July 2012

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Dedicated teams of account managers and customer service representatives are always on hand to help you get the most from your membership of the seventh busiest website in the UK.*

Experts in marketing, search-engine optimisation (SEO), Social Media and PR are constantly working to make sure you are on the most well-known, most talked about and most visited destination in property.

Dedicated to supporting you

Our ‘Britain moves at Rightmove’ TV campaign aired in January, April and autumn this year. A brand new TV campaign will hit your screens in 2013 too.

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*Market share of pages viewed (all websites), Experian Hitwise, September 2012

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Our development team create and release a ‘new’ version of the Rightmove website every two weeks throughout the year. Each time we do so, we focus on improvements to make things better for both you and the users of our website.

Sometimes we add exciting new features, like larger property images or Draw-a-Search, but we also take care of the finer details too. For example, we’ve put in place a team and systems to monitor the quality and accuracy of both lettings and sales listings on site. This ensures home-movers see only the most accurate and relevant search results and provides a level playing field for our customers.

Moving with home-movers

Last year we covered everything from improving the time taken to upload property images to adding a search function for commercial properties.

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In a market where every instruction is hard won and there’s fierce competition for every sale or let, it is reassuring to know that you have a range of options to help you and your property stock stand out from the competition.

Not only is your property presentation crucial if you are to win more than your fair share of potential buyers and tenants, it is also a great way to impress sellers and landlords doing their research. Products like Premium Listing and Local Homepage can help you make the right impression with the right people at the right time.

Helping you stand out

Did you know, vendors say that the quality of your advertising and presentation on Rightmove are just as important as your fees when choosing an agent to instruct?*

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*Survey of 1,300 vendors, Rightmove July 2012

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Mobile technologies move fast. In the last year we’ve launched improved versions of our market-leading iPhone and iPad apps and added a brand new app for users of Android handsets.

Already nearly a quarter of all searches on Rightmove are made using a mobile device as increasing numbers of home-movers take advantage of the opportunity to search and research on the move, as well as at home. In fact, around half of home-movers say that they now use a mobile device in addition to a PC to search for property.* Investment in new technologies ensures that you and your properties are always available to home-movers, wherever they are.

Mobile. You’re covered

In total, our mobile apps - iPhone, iPad and Android - have been downloaded nearly 3 million times. The iPhone app alone has been installed nearly 2 million times.

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*Independent survey of 2,400 home-movers, Research Now, April 2012

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Rightmoveplus allows you to access information about your local market and monitor and analyse your competitive position. It’s a valuable ‘one-stop shop’ for all your business intelligence.

The Best Price Guide, for example, can help you in conversations with vendors and landlords during market appraisals, or when looking to secure a price reduction. The Agent Competitor Analysis tool – available to both sales and lettings customers – enables you to see which agents are your strongest competitors and identify areas for improvement in the markets that matter to you.

Delivering competitive insights to you

Look out for a brand new version of Rightmoveplus in 2013 which will give you even more powerful insights on your performance in your local markets.

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Our ‘Market Intelligence’ campaign reinforces the importance of the 3 Ps – Price, Presentation and Promotion – to sellers and landlords and, most importantly, the importance of consulting a local expert – you!

Designed to complement the messages you use with both sellers and landlords, the campaign provides access to a range of local market intelligence - from the supply of new properties in a given postcode to recent search demand from buyers and tenants. Promoted through a range of digital channels, including the Rightmove site, it’s another way we support you to win instructions.

Supporting your message

In the last 12 months we’ve released 24 market-led reports - including our monthly House Price Index - and gained extensive coverage across both print and broadcast media to support you.

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Our new microsite product, already available to lettings customers, means you can promote your expertise and services, tell your own story and showcase your successes.

Landlords can be difficult to reach, but research shows that 90% use Rightmove to research buy-to-let investments and 80% to research rental returns.* The new microsite product offers you the opportunity to create a hub around your brand and expertise. With options to brand and customise the content, microsites are a great way to differentiate yourself and your properties.

Showcase your expertise

Sales customers will have the opportunity to benefit from our exciting new microsite product from November 2012.

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*Survey of 2,497 landlords, Rightmove, 2011

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Demonstrating a competitive edge, both inside and outside the home, is crucial in the fight for instructions. The Rightmove iPad Presenter and Little Blue Book are two great examples of tools that can help you do just that.

Research shows that the presentation of your agency – from the quality of your listings and adverts to the professionalism and knowledge of your teams – is an important factor for home-movers when choosing an agent.* The iPad Presenter is your very own iPad app that can be customised to your brand and can help you to present in the home. The Little Blue Book provides a comprehensive market overview, helpfully drawing together a wide range of market data and insight in one place.

Demonstrate your edge to win instructions

Look out for the next version of the Little Blue Book which will be published at the end of the year.

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*Survey by The Academy, 2011

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We understand that home-movers expect the easiest, most up-to-date and most user-friendly search and research tools. Similarly, you expect us to understand the challenges and opportunities in the market and provide you with the tools to help you win more than your fair share.

It’s vital that we stay in close touch with both you and our users. In the last 12 months alone, our research team has analysed more than 195,000 survey responses from home-movers and our seminar team has visited 28 towns across the country and met with nearly 2,000 customers.

This feedback is essential in helping us to deliver the benefits of our market leadership to you. We’re proud of the fact that 81% of pages viewed across the busiest four property websites continue to be seen on Rightmove.*

We’re proud to say that Britain moves at Rightmove.

How we focus on improvements

*Market share of pages viewed, Experian Hitwise, September 2012

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For more information please contact your account manager or call customer services on

01908 712300

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