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bigbrand book

The Brand

Our Ambition /6-7

The British Indigo Man /8-9

We Make More Than Clothing /10-11

The Delight Is In The Detail /12-13

The Fun Is On The Inside /14-15

Our Values /16-23

The Housestyle

The Logo /26-37

The Colours /28-29

The Font /30-31

The Tone of Voice /32-33

The Advertising

The Campaign /36-37

A Place To Come Together /38-39

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Par t I

thebrand

British Indigo stands for quintessential, quality mens clothing.

Our quirky style brings fun and fashion together for men who are

looking for more than just an outfit.

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ourambition

Quality, finesse and exquisite tailoring are authentic British clothing values that we respect, but our ambition is to add modernity to create a unique

British Indigo style.

Our delight for detail adds a positive twist to daily life.

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thebritish

indigo man

Is sophisticated, modern and looking for the twist. We add the spice of life

to his wardrobe.

He appreciates the finer things in life and is always on the lookout for

something new and surprising.

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we make

more thanclothing

We make things happen. Our collection is designed to give

men something extra, providing the essential difference that makes them

unique.

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the delight

is in the detail

Our tailoring and attentionto detail is quintessentially important

to being able to deliver the right product every time.

Every thread, every stitch and centimetre is looked at closely by

our design team.

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the fun is

on the inside

Even the hidden details are given a special touch, so that the owner and the proud wearer of British Indigo

always knows that the fun is on the inside.

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Our brand values describe who we are and what we should be. They are

the filter in everything we do, the collection, the marketing, the way we

live and radiate our brand.

our Values

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18

Rule

quintessential

N °

1

Quintessential is another way to describe the epitome of style. This describes our finesse and

understanding of material, colour and fabric mix. We pride ourselves

on being just a step ahead of the rest in our approach to our work and

collection.

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Rule

quirky

N °

2

We love being different, bringing a smile to a grey world. If something has been done before, we find it a

challenge to change it, rethink it and offer something new.

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Rule

quality

N °

3

Quality is in everything we do: collection, design and delivery. It’s the unspoken word that drives us to be

better and more original than before.

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Par t I I

thehousestyle

The house style of British Indigo covers the use of our logo, fonts,

colours and branding. Please follow carefully and be meticulous when

adhering to the rules.

We break other peoples rules but not our own!

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The logo is at the centre of everything we do. It has been designed to reflect the values we stand for ; quality and our

quintessential quirkiness.

the logo

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thecolours

Our colours are used consistently throughout our communications.

We use a lot more colours in our collections but the choice of these three colours provide the brand

enough flavour.

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Pantone 432Pantone 632 Crisp White

N °

1N °

2N °

3

30

The Gill Sans font was designed in England and draws a clear reference

to Great Britain.

The original design appeared in 1926 when Douglas Cleverdon opened a bookshop in his home town of

Bristol, where Eric Gill painted the fascia over the window in sans-serif

capitals that would be later be known as Gill Sans.

Gill Sans became popular when in 1929 Cecil Dandridge commissioned

Eric Gill to produce Gill Sans to be used on the London and

North Eastern Railway as an unique typeface for all the posters and

publicity material.

thefont

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Gi l l Sans L ight

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklm

nopqrstuvwxyz

1234567890/œøSS&ø?!

£$*(.,;:)

the tone of

Voice

Our tone of voice is active and inspirational. We want the world to be more creative, unique, individual

and above all, less monotone.

Read the words that describe us and enjoy.

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InformalQuintessential

WonderfulQuality

EstablishedQuirky

AmbitiousDedicatedTwistedCreative

Top-notchFinest

Flir tmakerEssential

Outfitters

Tone of Voice

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Par t I I I

theadVertising

This is how we apply the brand to different marketing items to bring

awareness and attention to British Indigo.

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thecampaign

The British Indigo Summer campaign radiates the quintessential look and

style that the brand stands for.All the focus is on the clothing and

the details.

This campaign will run over the summer months to ensure that

British Indigo is ‘top of mind’ for our customers.

BRITISH- INDIGO.COMFACEBOOK/BRITISHINDIGO

BRITISH- INDIGO.COMFACEBOOK/BRITISHINDIGO

BRITISH- INDIGO.COMFACEBOOK/BRITISHINDIGO

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a place to

cometogether

Our web and social media presence are vitally important for us. This is where we present our image and collections to a global audience.

In the coming months we will star t telling our fans more about British Indigo, and what we stand for, to

create a style community for all to join.

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in a worldof grey

We all need a bit of indigo

British IndigoElshof Fashion B.V.Klaaskampen 6a

1251 KP Laren NHThe Netherlands

+31 (0)35 53 95 500info@british-indigo.com

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