“VOGUE is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long

history to lure the most interesting creatives.”

Alexandra Shulman, Editor, British VOGUE

BRITISH VOGUE MEDIA INFORMATION 2014

VOGUE OVERVIEW

MEDIA INFORMATION

VOGUE is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine. Almost one hundred years later, VOGUE continues to define fashion – now in print, on its award-winning website, and ground-breaking and astonishingly beautiful Apps.

READER PROFILE

MEDIA INFORMATION

CIRCULATION: 201,077 UK ACTIVELY PURCHASED: 149,014 TOTAL READERSHIP: 1,237,000 WOMEN: 1,099,000 (89%) MEN: 137,000 (11%)

AVERAGE AGE: 36

ABC1: 869,000 (70%) AB: 489,000 (40%)

Source: Combined Print and Digital ABC Jul 13-Dec 13 /NRS Jul 13-Dec 13/ Google Analytics Feb 14-Apr 14/ Lyris Nov 13-Jan 14/ VOGUE Website Survey May 13 (based on regular users, visit site once a month+)

VOGUE MAGAZINE VOGUE.CO.UK

PAGE IMPRESSIONS: 45,831,500 UNIQUE USERS: 1,926,280 EMAIL SUBSCRIBERS: 74,618

FEMALE: 95%

AVERAGE AGE: 28

ABC1: 73%

BRAND POWER

MEDIA INFORMATION

63% of VOGUE readers are regular VOGUE.co.uk users (they access VOGUE.co.uk at least once a month).

67% of VOGUE.co.uk users regularly read VOGUE (they read at least 1 in 4 issues).

17% of those who have a touch point with the VOGUE brand, do so in print, digital AND online. This

audience is referred to as VOGUE3.

1.8 million VOGUE Facebook ‘likes’

1.8 million VOGUE Twitter followers

VOGUE tablet App published monthly since September 2012. VOGUE Daily News and VOGUE Fashion’s Night Out Apps have been launched on various platforms including iPhone, Blackberry and Android.

Source: The VOGUE Business Report 2013 (conducted by YouGov)/ Facebook/Twitter, latest date May 2014

VOGUE BRAND POWER

FASHION

MEDIA INFORMATION

“VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty.”

Stephen Quinn, Publisher of VOGUE

“VOGUE is the Fashion Bible”

82% of VOGUE readers agree.

62% of female glossy magazine readers agree.

9 in 10 VOGUE readers and VOGUE.co.uk users buy premium fashion brands.

Source: The VOGUE Business Report 2013 (conducted by YouGov)/TGI Jan 13-Dec 13/TGI Clickstream Jul 12-Jun 13

VOGUE readers collectively spent £1.3 billion on fashion in the last 12 months.

“VOGUE has the most influential fashion website”

60% of VOGUE.co.uk users agree.

45% of female magazine website users agree.

VOGUE.CO.UK translates the style and intellect of the VOGUE brand into an online experience that sates users' constant need for something new.

VOGUE.co.uk users spent £924 million on fashion last year.

BEAUTY

MEDIA INFORMATION

Premium beauty remains an area of no compromise for VOGUE readers and VOGUE.co.uk users.

93% of VOGUE readers own premium beauty.

90% of VOGUE readers own premium make-up.

70% of VOGUE readers own premium skincare.

94% of VOGUE readers own premium fragrance.

VOGUE readers collectively spent £315 million

on beauty products in the past 12 months.

Source: The VOGUE Business Report 2013 (conducted by YouGov)/TGI Jan 13-Dec 13

83% of VOGUE readers and VOGUE.co.uk users

think that beauty is an essential part of the whole fashion look.

“VOGUE Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We’re first with the big stories, we’re the definitive word on the latest trends and we’re the most

authoritative guide to the latest products – all showcased in stunningly beautiful, super-glossy pages.”

Nicola Moulton, VOGUE Beauty & Health Director

92% of VOGUE.co.uk users own premium beauty.

87% of VOGUE.co.uk users own premium make-up.

70% of VOGUE.co.uk users own premium skincare.

94% of VOGUE.co.uk users own premium fragrance.

“Investing in skincare is an investment in my skin.”

85% of VOGUE.co.uk users agree.

“I enjoy owning designer label make-up.”

68% of VOGUE.co.uk users agree.

WATCHES & JEWELLERY

MEDIA INFORMATION

VOGUE readers collectively spent £152 million on watches and jewellery in the past 12 months.

Source: Premier TGI Doublebase 2013-2014/The VOGUE Business Report 2013 (conducted by YouGov)

“Jewellery and watches have never been so closely associated with fashion, making them an integral part of the VOGUE girl’s wardrobe.”

Carol Woolton, Jewellery Editor, VOGUE

76% of VOGUE readers agree that it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery.

When asking for jewellery as a gift, 86% of VOGUE readers are very specific about what they ask for.

76% of VOGUE.co.uk users agree that it is important for them to complete their fashion look with a fashionable watch or beautiful piece of jewellery.

When asking for jewellery as a gift, 86% of VOGUE.co.uk users are very specific about what they ask for.

PAGE SIZE/POSITION SINGLE PAGE

Page Run of Paper £26,550 Page Facing Matter £31,630 Page Specified Position £34,170 Contents/Masthead £36,810 Inside Back Cover £39,890 Outside Back Cover £42,530 DPS

Inside Front Cover Gatefold-4pages £141,110 Barn Door £141,110 Standard 4 Page Gatefold £97,220 1st DPS £67,490 DPS Sous/Specified Position £60,290 DPS Run of Paper £52,050 ½ Masthead £18,200 ½ Page £13,760

RATE CARD: VOGUE MAGAZINE

MEDIA INFORMATION

NATIONAL ADVERTISING RATES

DISPLAY

BOUND-IN/SCENT STRIPS*

National: London & South East:

2 sides £31,840 2 sides £21,370 4 sides £56,700 4 sides £33,410 8 sides £112,980 8 sides £56,700 16 sides £211,460 16 sides £112,880 *Subject to approval

LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on 0207 152 3198.

PROMOTIONS

Costs are made up of a space rate (as above plus an average production charge of £4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact VOGUE Promotions on 020 7152 3028.

RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.

Static £0 Static Web Link £1,000 NB. Charge is per issue even if creative has run before

Up to 30 Second Video Ad £4,750 Multiple Links (3-5 hotspot links) ** £4,750 NB. Link will only work when connected to the web Slide Show (up to 15 slides) £4,750

Photo Explorer £8,000 Image Sequencer £8,000 60 Second Video Ad £8,000 Virtual Tour (5 hotspots and 5 £8,000 portrait images)**

RATE CARD: VOGUE TABLET

MEDIA INFORMATION

NATIONAL ADVERTISING RATES STANDARD

CONDÉ NAST DIGITAL STUDIO Bespoke Build POR Cinegram Animated

PREMIUM (Limited to five per issue)

PREMIUM PLUS** (Limited to three per issue)

Copies of VOGUE’s digital magazine will be sold to consumers via the App Store.

CIRCULATION

To advertise in the digital edition of VOGUE, a brand must also be advertising in VOGUE’s print edition for that issue.

ADVERTISING

Every national advertiser in the print edition of VOGUE will be included in VOGUE’s digital edition at no additional cost, as long as creative and data is provided to the required specifications, and the advertiser agrees to the rules outlined on the tablet insertion order.

UNIVERSAL INCLUSION

VOGUE offers a limited number of premium advertising opportunities with more sophisticated technological features.

PREMIUM OPPORTUNITIES

Metadata is information that allows your ad to be integrated into VOGUE’s CMS (content management system) for the tablet. It will give your ad exposure in the Scrubber and Browse mode.

METADATA

PACKAGE EXAMPLES:

VOGUE TABLET

MEDIA INFORMATION

STANDARD

PREMIUM/PREMIUM PLUS

PREMIUM PLUS/CONDÉ NAST DIGITAL STUDIO WEB LINKING Option available with all sponsorship packages for a fee of £1,000.

STATIC FULL PAGE Included with ad in print edition.

SCROLLING AD Smooth scroll frame

SLIDE SHOW Note: Unless otherwise specified, initial frame in slide show will feature the ad seen in the print edition.

VIDEO Option available with: PREMIUM (30 Second) PREMIUM PLUS (60 Second) This can be utilised in a variety of methods for different creative purposes. - Full Page Video on launch - Framed within a page - Link to Full Page Video

IMAGE SEQUENCER The ability for the reader to use the swipe function to cycle through a sequence of images. This technology could be utilised for a variety of methods and VOGUE can assist you in applying this appropriately to your creative. - 360 Degrees: where a reader can spin a product around to

be viewed from varying angles. - Slider: swipe a slider between two different images. - Walk Through: a video the reader can swipe through. This

could be moving through a scene and stopping at various areas to showcase products.

CINEGRAM Half way between a photograph and a video. A few of these elements are animated to bring the photo to life, giving it greater depth. These are often continually looped to give the impression of a live photo.

ANIMATION Animations can be added to enhance a logo or a creative, these can vary according to your campaign. VOGUE can assist you in developing this appropriately.

AD FORMATS: VOGUE TABLET

NEW AD FORMATS

Static Ad Static Ad with Web Link Video with Web Link Ad

Moving HTML Ad Smooth Scroll/Slide Show Ad

RATE CARD: VOGUE.CO.UK

MEDIA INFORMATION

Leaderboards £30cpm MPUs £45cpm Double Sky £95cpm Article Page In-Content Ads £95cpm Gallery Interstitials £100cpm Pre-roll £70cpm

Homepage Takeover £45,000 (7 days) Email Sponsorship £65cpm Email List Purchase £250cpm Custom Solutions POA Section sponsorship POA Examples and ad specifications:

http://www.condenast.co.uk/digital-ad-specs/vogue

VOGUE.CO.UK Inspiring and informing millions of users worldwide, VOGUE.co.uk has always been at the forefront of fashion online. Breaking fashion news, delivering the latest trends, showcasing the best fashion blogs and films, whilst providing immediate and comprehensive coverage of the international collections every season. The re-imagined site features ground breaking advertising formats, custom built to satisfy our advertisers’ appetite for a bigger, bolder creative digital platform. Access to our extensive, rich and beautiful archive of content has been simplified beyond recognition, whilst our best in class gallery experience showcases the VOGUE world in all its full screen glory. This is where fashion comes to life online – fashion as it happens.

HOMEPAGE TAKEOVER

HOMPAGE FILL (3 x on page) Homepage Fill

(100X300)

Repeated 3 times on page

Homepage Fill expanding to (100X700)

NEW AD FORMATS

AD UNITS RESPONSIVE ACROSS ALL DEVICES

HOMEPAGE TAKEOVER

LEADERBOARD/ IN-CONTENT ADS/ DOUBLE SKYSCRAPER/ MPU

ARTICLE PAGES

Double Sky (300X600)

In Content HTML Full Responsive

Leaderboard (728x90)

NEW AD FORMATS

GALLERY INTERSTITIAL (FULL CONTENT AREA)

Gallery Interstitial Full Content Area

(100X100)

NEW AD FORMATS

CUSTOM SOLUTIONS

Custom Solutions Please follow the link below to

see the live promotion:

http://www.vogue.co.uk/promotions/wool

NEW AD FORMATS

CREATIVE

SOLUTIONS

One of the strongest ways to communicate your brand, and to extend the brand partnership with VOGUE, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of VOGUE Notebook and specific targeting can also be forged, using VOGUE’s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, VOGUE limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in VOGUE at the very highest level.

Ginnie Chadwyck-Healey, Executive Retail Editor, British VOGUE Tel: 020 7152 3193

MEDIA INFORMATION

2014 SCHEDULE

MEDIA INFORMATION

PRODUCTION SCHEDULE 2014

ISSUE 2014 BOOKING DEADLINE

COPY DEADLINE

INSERT DEADLINE

TABLET ON SALE DATE

PRINT ON SALE DATE

THEME/SUPPLEMENT EVENTS

February 16th November 26th November 11th December 8th January 9th January Catwalk Supplement

March 13th December 2nd January (no extensions)

16th January 5th February 6th February International Collections VOGUE Festival

April 24th January 31st January 17th February 7th March 10th March Couture (online only)

Miss VOGUE April

24th January 31st January N/A 7th March 10th March

May 21st February 28th February 17th March 4th April 7th April More Dash than Cash Supplement

Trend Talks

June 21st March 26th March 10th April 2nd May 5th May Summer Style/ VOGUE Festival Coverage

July 18th April 25th April 12th May 30th May 2nd June Ageless Style

August 23rd May 30th May 16th June 4th July 7th July Catwalk Supplement

September 20th June 27th June 14th July 1st August 4th August International Collections

October 25th July 1st August 18th August 5th September 8th September Couture (TBC)

Miss VOGUE October

25th July 25th July N/A 5th September 8th September

November 22nd August 29th August 15th September 3rd October 6th October More Dash than Cash Supplement

December 19th September 1st October 16th October 5th November 6th November Christmas Supplement Trend Talks

January 2015 24th October 31st October 17th November 5th December 8th December Looking forward to 2015

SUPPLEMENT GUIDE

MEDIA INFORMATION

ISSUE 2014 ON SALE DATE SUPPLEMENT

FEBRUARY 9th January Catwalk Supplement

MAY 7th April More Dash than Cash Supplement

AUGUST 7th July Catwalk Supplement

NOVEMBER 6th October More Dash than Cash Supplement

DECEMBER 6th November Christmas Supplement

2014 SUPPLEMENT GUIDE

AWARDS

MEDIA INFORMATION

JULY 2013 Fashion Monitor Journalism Awards 2013 – Jo Ellison – Feature Writer of the Year

JULY 2013 Lucinda Chambers – Editorial Campaign/ Shoot of 2012

MARCH 2013 Jasmine Awards – Francesca Segal – Jasmine Literary Award (magazines)

Jasmine Awards – Words by Sophie Dahl, Photographer Jenny van Sommers, Food

MARCH 2013 Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton – Jasmine Visual Award

DECEMBER 2011 Digital Magazine Awards – Digital Fashion Magazine of the Year

NOVEMBER 2010 Fragrance Foundation Awards – Stephen Quinn – Lifetime Achievement Award

SEPTEMBER 2010 Coolbrands – VOGUE wins magazine category

APRIL 2009 13th Annual Webby Awards – VOGUE.CO.UK selected as Official Honoree

NOVEMBER 2008 BSME Awards – Alexandra Shulman – Editor of the Year, Women’s

CONTACTS

MEDIA INFORMATION

LONDON OFFICE STEPHEN QUINN - PUBLISHING DIRECTOR EMILY ARMSTRONG - ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, VOGUE House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198 or 020 7152 3415

REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD - REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3280 Email: karen. allgood@condenast.co.uk

DIGITAL LONDON OFFICE RACHEL JANSEN - ACTING DIGITAL ACCOUNT MANAGER For all advertising enquiries, please contact: Rachel.Jansen@condenast.co.uk Or call 0207 152 3614

by case basis by CNP in its discretion and are subject to extra fees.

mailto:tabletadvertising@condenast.co.uk