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A Research Project on Introduction of Netix services in India

Background –

History –

• Netfix was ounded by Marc Randolph and Reed Hastings and

originated in Caliornia, US in the year !!" as a #$#%rental ser&icepro&ider'

• (radually, it de&eloped into a public co)pany in *++* by initiating

an -.' t also started dealing in &ideo%on%de)and ser&ices along

with #$#s to /eep up with the de&eloping technology'

• n the year *++", it deli&ered its billionth #$#, while also gradually

)o&ing to a co)pletely internet based ser&ice o $ideo%on%#e)and'

0xpansion –

• Netfix started expanding internationally in the year *++' 1he 2rst

country which it expanded to was Canada'

• *+ was the year when the co)pany tripled its reach by expanding

its operations to 3atin 4)erican countries' t expanded to 56

countries by Septe)ber *+ in South and Central 4)erica'

• Netfix started expansion in the year *+* in 0urope, starting with

United 7ingdo) and reland' 8e Septe)ber *+*, it was operating in

#en)ar/, 9inland, Norway and Sweden'

• 8y the year *+5, the co)pany had presence in al)ost : countries

in the 0uropean circle in addition to the 56 countries o South and

3atin 4)erica and the US and Canada'• t launched its ser&ices in ndia on ;th 

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Research Synopsis –

• >e plan to 2nd out the potential user subscription base or Netfix in

ndia' 1his shall be based upon &arious para)eters such as –o nternet penetration and adoption in ndia ?1his will also deal

with the i)pact o (eography on R.C0@o ndian exposure to oreign soap operas A serieso (eneral interest in Mu)bai towards Netfix ser&ices

• >e also plan to del&e into the potential uture de&elop)ent

strategies by Netfix % Nati&e language support and content

de&elop)ent

• 9urther, we also plan to do a co)petition analysis including threats

ro) peer%to%peer sharing ser&ices'

•

3iterature Re&iew – >e are relying on the ollowing research papers Asources –o NetfixB -ast, -resent and 9uture nno&ationo Netfix >i/io Unreeling Netfixo 4nalysys Mason report on Netfix 0xpansion in ndia

o 8usiness Standard – Netfix eyes content production in ndia

• #esign –o >e shall be sur&eying Mu)bai – based potential custo)ers or

Netfix to udge their reaction to the introduction o Netfix andthe pricingo >e are also planning an exploratory research on the potential

growth and penetration in ndia

• .utput –o Report on the existing business )odel and its applicability to

ndiao 4nalytical Report o ndian response to Netfix

•

Conclusion A )plications –o .n co)pletion, we will ha&e a air idea about the /ind o 

response to the ser&ice and also to the pricingo >e can also udge the /ind o growth Netfix is expecting in

the country

http://faculty.tuck.dartmouth.edu/images/uploads/faculty/ron-adner/11EIS_Main_Project_-_Netflix_Paper.pdfhttps://en.wikipedia.org/wiki/Netflixhttp://www-users.cs.umn.edu/~viadhi/netflix.pdfhttp://www.analysysmason.com/Research/Content/Comments/Netflix-expansion-plans-Jan2016-RDMB0-RDMV0/http://www.business-standard.com/article/companies/netflix-eyes-content-production-in-india-116020401089_1.htmlhttps://en.wikipedia.org/wiki/Netflixhttp://www-users.cs.umn.edu/~viadhi/netflix.pdfhttp://www.analysysmason.com/Research/Content/Comments/Netflix-expansion-plans-Jan2016-RDMB0-RDMV0/http://www.business-standard.com/article/companies/netflix-eyes-content-production-in-india-116020401089_1.htmlhttp://faculty.tuck.dartmouth.edu/images/uploads/faculty/ron-adner/11EIS_Main_Project_-_Netflix_Paper.pdf