Subject Title Business Research Methods Semester IISubject Code 15P2MBA11 Specialization NA

Type Core L:T:P:C 3 : 0 : 1 : 3

Objectives

1. Formulate a research design for a given problem through hypothesis building2. Design tools for collecting data from the samples drawn from a given set of population3. Analyze the refined data using descriptive statistical tools and techniques

Unit Syllabus Contents Number of Sessions

I

Introduction to Business Research Meaning, Types - Process - Features of a Good Research Study – Research Applications in Business Decisions - Formulation of Research Proposals Formulation of Research Hypotheses - Research Designs - Exploratory, Descriptive and Experimental.

12

II

Review of LiteraturePrimary and Secondary Data - Secondary Data Collection Methods - Applications - Benefits and Drawbacks - Classification - Methods of Qualitative Research - Types of Measurement Scale - Classification of Scales - Attitudinal scales.

12

III

Primary Data Collection MethodsQuestionnaire - Types – Design - Procedure - Structure - Types of Questions - Physical Characteristics - Pilot Testing - Reliability and validity- Administering Questionnaire - Sampling Concepts – Central Limit Theory, Sandler’s A – test, Standard Error - Sampling design - Probability and Non-Probability Sampling – Types, Advantages and disadvantages of each method.

12

IV

Processing and Analysis of DataEditing – Coding – Classification – Tabulation & cross tabulation – Problems in Processing. Hypothesis testing - Univariate, Bivariate and Multivariate -Descriptive Analysis - ANOVA - One-way, Two-way - Non-Parametric Tests - Chi-Square Test

12

V

Report Writing Interpretation – Techniques of Interpretation Report Writing: Importance, Different Steps, Layout, Mechanics of Writing Report - Referencing and Citation.

12

Relevant Case Analysis for each units for practical hours

Unit TopicsNo. of Hours

Proposed

I

Introduction to Business Research 1Meaning & Types of Business Research 2Process of Business Research 2Features of a Good Research Study 1Research Applications in Business Decisions 1Formulation of Research Proposals 1Formulation of Research Hypotheses 2Research Designs - Exploratory, Descriptive and Experimental. 3

II

Review of Literature 1Primary and Secondary Data 1Secondary Data Collection Methods 1Applications of Secondary Data Collection Methods 1Benefits and Drawbacks of Secondary Data Collection Methods 1

Classification of Primary Data Collection Methods 1Methods of Qualitative Research 2Types of Measurement Scale 2 Classification of Scales & Attitudinal scales 2

III

Questionnaire – Types, Design, Procedure 1Questionnaire Structure 1Types of Questions - Physical Characteristics & Pilot Testing – 1Reliability and validity & Administering Questionnaire 1Sampling Concepts – Central Limit Theory 1Sandler’s A – test, 1Standard Error – 1Probability & Non-Probability Sampling design – Types, 3Advantages and disadvantages of each method. 2

IV

Editing & Coding 1Classification – Tabulation & cross tabulation 1Problems in Processing 1Hypothesis testing - Univariate, Bivariate and Multivariate 3Descriptive Analysis - ANOVA – 2One-way, Two-way - Non-Parametric Tests – 2Chi-Square Test 2

V

Techniques of Interpretation Report Writing 2Interpretation 2Different Steps 2Layout 2Mechanics of Writing Report 2Referencing and Citation. 2

Total 60