Class RequirementsAttendancePunctuality Discipline Class
Participation Course outlineNo Repetition Remain fully awake during
the classGrading
Course EvaluationMid-Term: 20%Final Term: 40%Quiz (announced or
unannounced): 15%Class Participation: 5%Assignment/s: 5%Project and
Final Presentation: 15%
** Course outline assessment is subject to change and assign
more weight to class participation Awards for hidden talents
Text Book: Business Research Methods, by Donald R. Cooper &
Pamela S. Schindler, McGraw- Hill, 10th edition. Other Reference
Material:Research Methods for Business: A Skill Building Approach,
Uma Sekaran & Roger Bougies, 5th EditionBusiness Research
Methods, Zikmund, Babin, Carr & Griffin, 8th edition Research
Methods for Business manobili Students, Mark N. K. Saunders, Adrian
Thornhill, & Philip Lewis, 5th edition
Course ContentsResearch in BusinessApplying scientific thinking
to management problemsResearch processThe research proposalEthics
in business researchDesign strategiesSampling designMeasurement
Measurement scalesExploring secondary dataSurvey methods:
communicating with participantsInstruments for participant
communicationObservational studiesExperimentationData preparation
and descriptionExploring, displaying and examining dataHypothesis
testingMeasures of associationMultivariate analysis
