Embed Size (px)
Citation preview
Core competencies include:
• Creating sponsorship activation programs that are measurable and accountable
• Team, driver and sanctioning body relations• Trade and Consumer Promotions
• Trade Show/Vendor Execution• Hospitality/Entertainment• Sports Property Licensing
• Experiential Marketing • Promotion Fulfillments
Client Partners:
& how I helped them grow their business…
The Tide Racing Program delivered over 84 million incremental cases!
Tide Racing Sponsorship Program: I managed:
Largest mobile exhibit fleet in motorsports (14 exhibits) with more display dates (over 3600 annually!) & with such innovations as interactive Showcars, cutaway Showcars, racing simulators & an interactive pit-box.
Licensing program for Tide Racing increasing royalty revenue 198% and number of licensees by 155% over a two year period.
Team, driver and sanctioning body relations ROI Reporting – incremental product sales directly
related to program
Luke & Associates Daytona Hospitality Event
Created & executed turn-key Employee and Client Hospitality Event for Luke & Associates’ sponsorship entry in the 2011 Coke Zero 400 race at Daytona International Speedway: Pit Road Patios & Catering Hospitality, Grandstand & Sprint Fanzone Tickets, ordering & distribution to guests Hospitality “Goody Bag” items, ordering & distribution to guests VIP credentials coordination with Team and NASCAR Event Itinerary creation & distribution to VIP’s & guests Secured Bus Transportation & Golf Cart Rentals VIP and Bus Parking Conducted pit and garage tours Arranged CEO level meeting with NASCAR Managing Director of Racing Operations
SEMA Trade Show Display Design & execution
Retail on-site demonstration
Mr. Clean AutoDry Carwash:
I contributed by coordinating several key components:
SEMA Show Events Display design & execution Procter & Gamble brand and project attendee credentialing, itinerary,
lodging, apparel, entertainment, corporate dinners
Retail Activation Component design, creation & execution of on-site retail demonstration program,
managing a staff of 17 demonstrators ROI Reporting – incremental product sales directly related to program conducted over 20,500 demos at over 3,300 locations
American Commercial Lines Racing Program
I contributed by aligning several key components: management of numerous business to business and employee recruitment hospitality events management of client entertainment logistics for ACL’s Kentucky Derby and Ryder Cup events management of hospitality and race entitlement logistics for the American Commercial Lines 200
NASCAR Truck Series races at Atlanta Motor Speedway
Weyerhaeuser Racing Program
I provided turn-key Hospitality & Event Management services, team, driver and sanctioning body relations
I also provided turn-key exhibit management & developed ROI measurement tools
I managed several key components:• Team, driver and sanctioning
body relations• Mobile exhibits – Showcars and
Remote Control Racing Game (concept, execution, scheduling and accounting)
• Activation Management at Retail Level
• Direct communication to CBD Teams for retail program
• Hospitality events• Sales promotions• Sweepstakes execution• Point of Purchase materials• Premiums & Race Tickets• ROI Reporting – incremental
product sales directly related to program
Gain Racing Sponsorship Program:
The Gain Racing Program delivered over 4.4 million incremental cases!
I created client database system providing efficient and accurate ROI analysis.
Database was used for Tide Racing, Tide Soccer, Tide Sports, Gain Racing, Cheer NCAA Football, and Bounty Super Duty Racing in earlier versions
Example of client specific form
Example of client specific data entry form
Example of client specific report generating form
