Budapest – Pearl of the Danube

Budapest as an enchanting citybreak destination

Budapest facts & figures

• Area: 525 square kilometres

• Population: 1.700.000

• Time zone: Central European time (GMT+1)

How to get to Budapest from Madrid?

• Direct connection from Madrid to Budapest

• by Malév Airlines 14 flights/week

• by AirEuropa 2 flights/week

• by WizzAir 4 flights/week

Tourist arrivals and overnights in Budapest (2008)

2008

Tourists 2.551.558overnights 6.015.145

Average stay 2,4

74,4% of revenue on behalf of foreign tourists belongs to the city of Budapest

in Hungary!

Importance and influence of tourism in Budapest

• every 8. working place

• 8-8,5 % of GDP

• tourism tax revenue

• industrial tax revenue

Capacity of hotels in Budapest (2000/2008)

hotels rooms beds

2000 2008 2000 2008 2000 2008

***** 9 16 2670 3637 4392 7312

**** 26 48 4585 6607 9805 13684

*** 60 88 4806 5509 10773 11005

∑: 122 171 12472 16323 27497 34714

International hotelchains in Budapest

• Accor Hotels• Novotel• Marriott• Kempinski• Le Meridien• Corinthia• Hilton• Intercontinental

• Four Seasons• Holiday Inn• Best Western• Ramada• NH Hotels• K&K• Sofitel• Boscolo

Arrivals

Germany 228.858

United Kingdom 226.938

USA 163.801

Spain 133.660

Scandinavian countries 133.154

Italy 123.725

Romania 105.789

France 102.064

Japan 67.169

Austria 66.704

TOP10 destinations 2008

Spain

• 4th most important country

• Tourist arrivals in 2008: 133.660 – Tourist arrivals in 2002: 84.011

• Tourist overnights in 2008: 334.350– Tourist overnights in 2002: 224.215

World heritageWorld heritage

Architectural varietyArchitectural variety

Budapest unique

• Largest Parliament of Europe

• Largest functioning synagogue of the world

• Europe’s first underground railway

City of the baths• 118 thermalsprings, 12 spas

Cultural life/ entertainment

• Various cultural programs

• Classical music/light music

• Night life

Gastronomy/coffee-houses

• Traditional Hungarian cuisine

• International cuisine• Famous Hungarian

wine-culture• Wide supply of

traditional coffee-houses

Touristical promotion of Budapest

• Tourism Office of Budapest

• www.budapestinfo.hu

• Budapest Card

• Free publications, citymaps

• PR, BudapeStudy

• 5 tourist information offices in the city

Co-operations

• HNTO (Hungarian National Tourist Office)

• Co-operations with companies of the Municipality (Budapest Spas., Public Transportation Ltd.…)

• Cultural institutions, museums

• Representatives abroad

• Embassies in Budapest…

Main marketingactivities in 2009

• Spain (campaign)

• China (Hungarian weeks in Beijing)

• Japan (Hungarian week in Tokyo)

Publications in 2009

• Budapest GuideBudapest Guide (free(free, 17 languages, 1.000.000 ex.)

• City MapCity Map (free tourist map(free tourist map, 3 languages, 1.200.000 ex.)

• Well-informed in BudapestWell-informed in Budapest (free, 5 languages, 210.000 ex.)

• Cultural Guide Cultural Guide (free(free, 2 languages, 100.000 ex.)

• Tourism in BudapestTourism in Budapest (free publication for trade(free publication for trade, 5000 ex, 2 languages)

Exhibitions in 2009 Utrecht - Vakantiebeurs Vienna - Ferien Stuttgart – CMT Madrid – FITUR Munich - CBR Milan - BIT Berlin – ITB Moscow – MITT Gothenburg – TUR Beijing - COTTM London – WTM Budapest – Utazás

Website – www.budapestinfo.hu

• Official touristical website of Budapest

• 2,4 million visitors yearly

• 1,1 million downloads monthly

• Hotel-booking• Eventscalendar• Trade pages

Budapest Card

• 48 hours / 72 hours

• Free public transport

• Museums, sights

• Sightseeing tours

• Restaurants

• Programs, events

BudapeStudy, PR, BTH News

Tourinform offices

• Airport -Ferihegy 1

• Airport - Ferihegy 2A and 2B

• Downtown – Sütő street

• Liszt Ferenc square – near Oktogon

Christmas market

one of the best christmas markets in the world (by Travel&leisure magazine, Sunday Times)

more than150 cultural programs

600.000 visitors

Thank you for your attention!

László Fekete managing director