Corporate Affairs and Marketing Brand and Events Management

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BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL

Presented by:

Zizipo Mbeki

Corporate Affairs and Marketing Brand and Events Management

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TUT JOURNAL IN A NUTSHELL

• Vision

• Issues/publications

• The role of the publication

Corporate Affairs and Marketing Brand and Events Management

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TUT JOURNAL CONTENT

Corporate Affairs and Marketing Brand and Events Management

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TUT JOURNAL IN A NUTSHELL

• Target market

• Revenue

• Experiential training platform

• Recognition

Corporate Affairs and Marketing Brand and Events Management

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CHALLENGES

• Shortage of reporters

• Limited equipment

• Lack of communication

• Limited budget

• Minimal experience

Corporate Affairs and Marketing Brand and Events Management

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Corporate Affairs and Marketing Brand and Events Management

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Corporate Affairs and Marketing Brand and Events Management

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Corporate Affairs and Marketing Brand and Events Management

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REFLECTION/LESSONS

• Practical implementation of theory

• Inter-departmental communication structures

• Exposure

Corporate Affairs and Marketing Brand and Events Management

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THANK YOU!