PLM @ BPX

Building a Vibrant PLM Online Community

PLM@BPX TeamPLM ASMNov 2008

PLM @ BPX

© SAP 2007 / Page 2

1. What is PLM all about2. Success of BPX3. PLM @ BPX4. Wrap up5. Q & A

Agenda

© SAP 2007 / TO / Page 3

Product and Service LeadershipManage All Product Related Processes End-To-End

. . . can be achieved by combining all

product and service-related

processes and representations to

establish a flexible, dynamic, and

effective global network, which

breaks down the walls between

marketing, research and

development, procurement,

manufacturing, logistics, and service

in striving for profitable, market

leading products

DESIGN SOURCE MAKE SELL MOVE SERVICEINNOVATE

Continuous product and Service innovation

Embedded product compliance

Product delivered as a service

Integrated product development

Product and ServiceLeadership

© SAP 2008 / PLM Value / TO / Page 4

Product and Service LeadershipSAP PLM enables Product and Service Leadership

Product and Service LeadershipBusinessProcesses

End to EndScenarios

SAP Business Suite

SAP NetWeaverIntegration

SAP NetWeaverComposition

SRM SCM ERPPLMCRM EhPEhP EhPEhPEnterpriseApplications

IntegratedServices

SAP PLMenablingProductandServiceLeadership

SAP PLM 7.0Innovation

withoutDisruption

DESIGN SOURCE MAKE SELL MOVE SERVICEINNOVATE

Continuous product and Service innovation

Embedded product compliance

Product delivered as a service

Integrated product development

© SAP 2008 / PLM Value / TO / Page 5

SAP PLM Roadmap

Product and Service LeadershipSAP PLM is a key contributor to make PSL happen

BusinessProcesses

ApplicationSAP PLM

End to EndScenarios

IntegratedIn SAP Suite

2008

SYNCHRONIZATION

SIMPLICITY, New USER-INTERFACES

DEVELOPMENTCOLLABORATION

PRODUCT INTELLIGENCE

PRODUCT LABELLING

2007

INTEGRATION

DECISION FLOWMANAGEMENT

CLOSED-LOOPRESOURCEMANAGEMENT

RECIPECOMPLIANCE CHECK

SAP RPM 4.5

cProjects 4.5

GA July 2008

EhP 4.0

SAP PLM 7.0

Ramp Up

November 2008

Product and Service LeadershipDESIGN SOURCE MAKE SELL MOVE SERVICEINNOVATE

Continuous product and Service innovation

Embedded product compliance

Product delivered as a service

Integrated product development

© SAP 2007 / Page 6

1. What is PLM all about2. Success of BPX3. PLM @ BPX4. Wrap up5. Q & A

Agenda

BPX – A Snapshot as of today and 2008 BPXCommunity priorities

425K Members & 220K+ BPX Newsletter subscribersAverage of 20K new BPX member registrations per monthCoverage of 18 industries to date16+ horizontals areas (covering applications (e.g. ERP, CRM, SRM,

SCM) & solutions (e.g. Analytics) + business process cycles)Full blown SOA area ( shared with SDN)Standards & IVN’s for most industries20+ Proof PointsStill community in build up phaseWikis and Forums for all Business Suite Solution Areas ( ERP,

HRM,SRM,, Financials, etc)

BPX Community2008

Priorities

BPX build-out to industries andsolutions

Deepening our content andcommunity interaction

Execute strongly on our marketing plans& Value Proposition

Support the monetization andvalue creation efforts

Increased partner engagement

Top Contributors /Overall Growth Phase

Chemicals, Public Sector, CRM, GRC, ERP & Business Suite enablement will be the BPX Community 2008 priority areas

BPX Community : mission & Target audienceBPX.SAP.COM

Enable Adoption of (Industry)Solutions and the Business ProcessPlatform among customers, partners,business process professionals andindependents

Foster Co-Innovation across theecosystem to create high-valuesolutions and services

Drive Economic Value for allecosystem stakeholders throughbusiness relationships that create,capture, extend, accelerate, andshare value

Be the leading industry example of abusiness process community throughthought leadership around BPP, theBPX roles and social web2.0 media.

Bridging the gap between business and IT

BPX Role Core Skills

Business Case Building, Project Management, Business Process design& Composition, Web2.0 Knowledge, BPM knowledge, Solution & Appsknowledge, SOA knowledge, Soft Skills like conflict resolution, facilitation andmediation, empowerment coach, change management

BPX Community MissionBusiness Savvy

IndividualContributor

Top MgtTechnical/ IT savvy

Manager

SDN Community BPX CommunityBPX Community

Businessanalyst

Businessanalyst

UI DesignerUI DesignerApplicationConsultantApplicationConsultant

SAP Super UserSAP Super User

LoB ManagerLoB ManagerProject ManagerProject Manager

BPM ManagerBPM Manager

Business ProcessArchitect

Business ProcessArchitectEnterprise

Architect

IT Manager

ProcessDeveloper

IT Consultant

ABAPDeveloper

CIO

level

CEO/CFO

SAP Product MgrSAP Product Mgr

BPX Target Audience

Sweet Spot Range

BPX RoleSweet Spot

© SAP 2007 / Page 9

What’s In It for Me?The BPX Value Proposition

10 Reasons for Partners & Customers to Join BPX

BPX Community Members Speak:Connect with others – BPX brings together different people,“geeks and suits”, brightest mindsSAP is participating in this communityA good place to develop skills, learn, move ahead in careerGain credibility (partner)Put in questions and get quick responsesLook beyond organizational boundariesTest & share ideas to find out what others are thinkingCommunicate with others who are facing the same kindof challengesListen to what others (customers, SAP) have to sayBuild better solutions

5 Benefits for SAP:Powerful customer engagement channelwith wide reach and high scalabilityReach out to/engage with customers “in their context”Shape SAP’s image (“coolness” factor): fightingperception of SAP being a dinosaurGain and capitalize on customer insightCRM 2.0 imperative – “walk the talk”

“The BPX community containssome of the brightest minds youcan find on the planet related to

SAP”Dennis Howlett, Blogger

“The BPX community is growingand thriving… it’s time to jump on

it”Dale Young, Cap Gemini

“I’am a fan of BPX because SAPprofessionals of all flavor gather to

collaborate… and SAP is participating”Jon Reed, JonERP.com

“BPX connects the geeks and thesuits… helps me move ahead in my

career”,Jim Spath, Black & Decker

"SAP has done one of the best jobs in terms ofreaching out to its customers. Co-innovationis just another part of expanding on thattradition of theirs as well as building on anecosystem model that they really believe in."R “Ray” Wang, in: Vendors Go Virtual for FeedbackDestination CRM, May 01, 2008

FORRESTER

CRM @ BPXA BPX Success Story

CRM Hompage Hits in 2008

319507 439 439 483 506 530 507 628

19171541

17561798

0

500

1000

1500

2000

2500

1 2 3 4 5 6 7 8 9 10 11 12 13

Week

# of

hits

1 CRM wiki6 active CRM discussion forums100+ CRM blogs since launch in December1800 viewers of SAP Insider Keynote2500 views of Eclipse Aviation Go-Live Blog7000 homepage hits in March (2000 in January)35,000+ views of SAP CRM 2007 video clips85,000+ forum contributions

500,000+ forum visits (views)

ONE MILLION MEMBERS STRONG

CRM Homepage Hits Tripled in Q1

"SAP is living the Web 2.0 ‘philosophy’."Paul Greenberg, in:Its 2008. SAP FINALLY Gets It. They Really, Really Do.....

May 06, 2008

PGreenblog

© SAP / Page 11

Impact of the BPX community at SAP:CRM community driving CRM product innovation

© SAP / Page 12

Impact of Communities at SAP: Product Managers usingthe community as launch and feedback platform

© SAP 2007 / Page 13

1. What is PLM all about2. Success of BPX3. PLM @ BPX4. Wrap up5. Q & A

Agenda

PLM @ BPXSAP PLM and the Business Process Expert Community

THE OPPORTUNITY PLM@BPX is the ultimate source forSAP PLM-related information

THE MOMENTUM Tap into the highly active BPX communityto collaborate around PLM topics

PLM @BPX

• Engage with the community indiscussion forums and blogs

• Find the latest information onSAP Product Lifecycle Management

• View educational demos, videosand webcasts

LEARN. FIND. SHARE.https://www.sdn.sap.com/irj/bpx/plm

© SAP 2007 / Page 15

Objectives of the BPX Action Plan for PLM

Increase awareness of PLM solution across customers through BPXGET CLOSER TO OUR CUSTOMERSDRIVE CUSTOMER ADOPTIONIMPROVE CUSTOMER EXPERIENCEBUILD BETTER PRODUCTSCHANGE MARKET PERCEPTIONDRIVE THOUGHT LEADERSHIP

Structure and streamline PLM activities on BPX

Create PLM community to increase the adoption of PLM

Increase effectiveness of community engagement by ongoing monitoringand adjustment of BPX strategy as well as roadmaps, editorial andcollaboration plan

Create success stories of PLM on BPX

PLM @ BPX EvolutionEntering Phase 1

COMMUNICATE& CONNECT

INTERACT &COLLABORATE

CO-INNOVATE

PHASE 1 PHASE 2 PHASE 3

Level ofEngagement

CustomerCouncil

podcasts

videos

news

information

wiki

forums

blogs

Specreviews

Ratings

UI reviews

panels

Q4/Q1 Q2/Q3 Q4/Q1

references

Wishlist

US

ER

GE

NE

RA

TE

D C

ON

TE

NT

Downloads

IncreasingAwareness

IncreasingAttractiveness

Harnessing the CollectiveIntelligence of the Community

© SAP 2007 / Page 17

PLM@BPX – A Powerful Platform forCustomer / Prospect Engagement

Communication Channel Driving AwarenessOpportunity for PM to reach out to customers and usersNews channelSupport product launch“viral” marketing

Interaction Channel Driving CollaborationEnable customer-to-customer interactionVirtual networking

Support Channel Driving AdoptionImplementation supportProblem solvingSharing best practices and experiences

Feedback Channel Driving (Co-)InnovationDiscuss ideasGet feedback

© SAP 2007 / Page 18

Role: Business Process “Consultant”; BPXerFocus: Business and IT

Role: ConsultantFocus: Business and IT; BPM expertise

Role: ConsultantFocus: Business and IT; BPM expertise

Role: SAP EmployeeFocus: Business and IT

Role: LOB Decision MakerFocus: Business

Role: CIO/IT Decision MakerFocus: IT

Business Process Expert Community:Key Audiences (in priority order)

1. Customer/Prospect

2. Large SystemIntegrator

3. Small SystemIntegrator

4. Product/SolutionManager

5. Customer/Prospect

6. Customer/Prospect

© SAP 2007 / Page 19

1. What is PLM all about2. Success of BPX3. PLM @ BPX4. Wrap up5. Q & A

Agenda

Opportunities through PLM@BPX CommunityEngagement

Opportunity to “own an industry / solution” area on the CN and create perception within the community as astrong player in that area.Chance to showcase pre-existing material (success stories, proof points) on the community network.Opportunity to get consultants exposed to the newest e-learning offerings on the community network.Chance to publish partners’s thought leadership, domain knowledge and expertise on the community usingWeb 2.0 media and receive feedback.Showcasing / Promotion of partners SAP Experts as mentors within the communityAccess to a 1.1 million strong SAP community Network members

Opportunitiesfor partners

Use of the partner resources to drive community health and community collaboration.Ability to showcase the partners and their key engagements with SAP to the community.Help in our cost reduction due to partners engagement on the forums.Visibility into discussions between partners and community helps in identifying trends,requirements and gaps within the existing solutions.Help from partners in creating a vibrant community with large number of active contributors.

Opportunitiesfor SAP

Increase the impact of our partnership within the SAP ecosystemDrive leads and reduce costs thereby helping with revenue goals for both partiesUse the community to help partners explore and penetrate newer areas / industries.Try to leverage the content resources at SAP and partners to the best extent possible in amutually beneficial manner.

MutualOpportunities

© SAP 2007 / Page 21

THE VALUE

The value of the BPX role:

Acceleration in creating IT & process solutions that are of high

quality and serve the needs of the “ fast changing” global

business

© SAP 2008 / Page 22

PLM HomepageAttractive Content - Updated Weekly (Ideal)

© SAP 2007 / Page 23

1. What is PLM all about2. Success of BPX3. PLM @ SAP4. Wrap up5. Q & A

Agenda

Your Turn!

© SAP 2007 / Page 24

© SAP AG 2008 / Page 25

Thank you!

© SAP AG 2008 / Page 26

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