Facebook Platform allows marketers to deliver word of mouth at scale. By creating an app on Facebook or

on your website, you have the opportunity to deeply integrate with the core functionalities of the Facebook

Platform to create a social experience that will get people engaged and talking about you to their friends.

You can then make sure that more of your app users’ friends will see these stories coming from your app

using Sponsored Stories. Every time someone publishes a story from your app to his friends’ News Feed (via

the Feed dialog for example), you can make sure that more of his friends will see this story by creating an

App Share Sponsored Story campaign. Similarly, if someone simply uses your app at least twice of for more

than 10 minutes in the last month, you can make sure that more of his friends discover a story about it by

creating an App Used Sponsored Story campaign*.

You can distribute your app across different placements both on and off Facebook, depending on your app

experience and objectives. If you plan to distribute your app across several placements, we encourage you to

use the same app (and Application ID) and simply specify several locations for your app.

Building apps

Location of the app What is it? Why implement it

On a Page tab An app that appears when people click on a tab on your Facebook Page

•You already have a Page with a large number of fans and want to complement your Page content with an app

Location of the app What is it? Why implement it

On Canvas An app that runs in a blank canvas within Facebook, under apps.facebook.com

•Your app is a stand-alone experience, not related to your Page content

•You want to provide an immersive social experience

Location of the app What is it? Why implement it

On your website An app that runs on your website outside of Facebook, and asks users to log in with Facebook

•You want to provide a deep social and personalized experience to your website in order to increase on-site engagement and distribution

Location of the app What is it? Why implement it

On mobile An app that runs on iOS, Android or the mobile web and leverages the Facebook Platform

•You want to offer your app users the possibility to access it on mobile as well; or

•You have a mobile-only app and want to provide seamless access to your app and a deep social experience

Get started

•If you have development resources to create an app, get started by looking at these materials: https://developers.facebook.com/docs/guides/canvas/

•If you need the help of a third-party vendor to build your app, please look at our list of Preferred Developer Consultants here: https://www.facebook.com/platform?v=app_118091878229897

*Please note that App Used Sponsored Stories cannot direct to a Page tab app. If you want to create an App Used Sponsored Stories campaign for your Page tab app, you should also set up your app as a Canvas app so that your App Used Sponsored Stories will direct to a Canvas page.