Building Organizational Culture Supporting Innovative is Projects, by Marcin Zmigrodzki, during iCompetences ISIConference - Marrakech 2011 Speaker Presentation

7/31/2019 Building Organizational Culture Supporting Innovative is Projects, by Marcin Zmigrodzki, during iCompetences ISIConference - Marrakech 2011 Speaker Presentation

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O|gefgkc brcakg}avgbkae h|ev|rlx|ttbrvgkc Gkkb~avg~l GX Trbmlhvx

Fr Jarhgk Źjgcrbf}ig Bhvgcb% jarhgk+}jgcrbf}igDbhvgcb+te




Aclkfa1+ Gkvrbf|hvgbk

?+ O|gefgkc h|ev|rl x|ttbrvgkc trbmlhvjakacljlkv

8+ Xgj|eavgbk cajlx ax a vbbe bn gjtrb~gkchbjtlvlkhl akf asarlklxx

6+ Hbkhe|xgbkx



Gkvrbf|hvgbk




A nls sbrfx aob|v jl ‘ fgrlhvbr bn trbmlhvx akf trbhlxxlx fltarvjlkv

(oaki gk Xbhglvl Clklrae crb|t' ‘ bsklr bn vrakgkgkc hbjtakw ‘ Xgp xgcja trbcraj jakaclr ‘ TcJT% TJT% Trgkhl? Nb|kfavgbk ‘ Elak Xgp Xgcja Oeahi Olev ‘

TJG Asarf ?443% ?447% ?414




A nls nahv aob|v flxhrgolf hbjtakw ‘ _lvage oaki ‘ b~lr 8444 ljtebwllx ‘ B~lr 644 orakh`lx aee b~lr v`l hb|kvrw ‘ Aob|v <4 trbmlhvx r|k taraeleew

Kls trbf|hvx Eas akf gkvlrkae rlc|eavgbkx Fl~lebtjlkv bn GV gknraxvr|hv|rl Trbhlxx btvgjg}avgbk




Flxhrgolf vgjlnrajl= ?44> vb ?447 Cbae=

‘ Gjtrb~ljlkv bn jav|rgvw el~le bn trbmlhv jakacljlkv ‘ Gjtrb~ljlkv bn lnnlhvg~lklxx bn trbmlhv tbrvnbegb

El~lex bn hàkclx= ‘ Vbbex ‘ Trbhlxxlx ‘ Ikbselfcl ‘ Brcakg}avgbkae h|ev|rl



O|gefgkc h|ev|rl x|ttbrvgkctrbmlhv jakacljlkv




‛S`lk G cb vb v`l cajl G ebbi gk v`l tarigkc ebv nbr jw harx+ S`lk G xllv`lj% t|ee b|v jw o|xgklxx harf akf srbvl bk v`l oahi 55Vàv#x jl% G

trbf|hlf wb|r har+ Gn v`lrl slrl akw trboeljx% telaxl haee;;+ / ‛ \knbrv|kavlew% s`lk xbjlv`gkc cblx srbkc% v`lw j|xv ngkf xbjlbkl v`lw

hak oeajl+ Wb| hak `lar v`lj arc|gkc aob|v fleawx akf v`lgr rlaxbkx+ Gk

earcl tarv v`gx gx f|l vb hbkhlrk s`gh` fltarvjlkv sgee ol hàrclf +‚ ‛Sl à~l ljtebwllx s`b v`gki v`lw arl olvvlr vàk bv`lrx+ Tlbtel nrbj v`l

vghilv heagj vb ol olvvlr vàk v`l rajt+ V`bxl nrbj v`l rajt * nrbj v`lhaogk+ V`l haogk xvann ebbilf fbsk bk tlbtel helakgkc o|gefgkcx +‚

‛S`lk v`lrl gx a fleaw% sl sbkflr sàv àttlklf akf sl flvlrjgkl sàv vb fb vb a~bgf gv klpv vgjl +‚

‛ Gk b|r hbjtakw v`l laxglxv saw vb ha|xl wb| vrb|oel gx vb gkx|ev a sbrilr% tlbtel lptlhv vàv v`lw sgee ol vrlavlf sgv` rlxtlhv +‚



Brcakg}avgbkae h|ev|rl ‘ âe|lx% kbrjx xàrlf ow ljtebwllx ‘

Hbjjbk vb earcl tarv bn v`l brcakg}avgbk ‘ Kbv klhlxxargew nbrjae% o|v wlv tbslrn|e ‘ Flngkgkgkc rleavgbkx`gtx% hbjj|kghavgbk xvwel % flhgxgbk

jaigkc akf rlxtbkxgogegvw avvgv|fl% xgckx bn tbslr lvh+ ‘ V`l saw sl olà~l s`lk kbobfw gx savh`gkc




Vwtghae ngkakhl gkxvgv|vgbk brcakg}avgbkae h|ev|rlavvrgo|vlx=

‘ Hbjj|kghavgbk akf flhgxgbk xgebx ‘ _gv|aex bn a|v`brgvw akf tbslr ‘ _gxi akf rlxtbkxgogegvw a~bgfakhl ‘ _lxtlhv nbr n|khvgbkae x|tlr~gxbrx bkew ‘ Ljtàxgx bk nbrjae hbjj|kghavgbk (NWGx% HHx% jljbx

lvh+'




Gkkb~avg~l GX trbmlhvx rlq|grl ‘ Laxw vrakxnlr bn ikbselfcl olvsllk hrbxx n|khvgbkae

vlajx ‘ Hebxl hbbtlravgbk olvsllk o|xgklxx akf GV xgflx bn v`l

brcakg}avgbk ‘ Btlk jgkf nbr gkkb~avgbkx ‘ O|v bk v`l bv`lr àkf hrgvghae attrbah` vb kls gflax

rlcarfgkc v`lgr o|xgklxx ~ae|l akf nlaxgogegvw ‘ Q|ghi rlxtbkxl vb bttbrv|kgvglx akf v`rlavx




Trbmlhv h|ev|rl gx a vwtl bn brcakg}avgbkae h|ev|rl Avvrgo|vlx bn h|ev|rl x|ttbrvgkc trbmlhvx

‘ Btlk hbjj|kghavgbk ‘ Na|ev vbelrakhl% lkhb|rgcgkc gkkb~avgbk ‘ Brcakg}avgbkae elarkgkc ‘ X`brv flhgxgbk tav`x ‘ Ahhltvakhl bn a trbmlhv jakaclr ax a vljtbrae

x|tlr~gxbr




Avvgv|flx hàkcl jbfle

Hbjtlvlkhl(vragkgkc'

Trbhlxxlx

Hbkvrbeegkc akfjbvg~avgkc

Trbmlhvlnnlhvg~lklxx

Avvgv|flx

LptlrglkhlLjbvgbkx




Axx|jtvgbkx akf bomlhvg~lx bn v`l brcakg}avgbkaeh|ev|rl hàkcl gkgvgavg~l

‘ Vb annlhv aob|v ?44 tlbtel nrbj rlxb|rhl tbbe ‘ Vb vragk akf akaeg}l av elaxv 3<, bn v`lj ‘ Gkgvgavg~lx=

1+ Vb trb~gfl a helar hbjtakw*sgfl ikbsk trbhlxxlx?+ Vb trb~gfl helar akf q|ghi xvllrgkc hbjjgvvll flhgxgbkx8+ Vb fleg~lr gkvlkxg~l sbrix`bt hbkhlrkgkc trbmlhv hbjj|kghavgbk6+ Vb hbkf|hv a x|r~lw bn avvgv|flx<+ Vb nahgegvavl h|rrlkv rlxbe|vgbk bn hbkneghvx




Hrgvghae jaxx axx|jtvgbk gk hbkvlpv bn brcakg}avgbkae h|ev|rl

Hrgvghae jaxx




Xgj|eavgbk cajl ‘ jagk vbbe nbr h|ev|rl hàkcl ‘ J|xv ol avvrahvg~l ‘ J|xv ahv bk ljbvgbkx ‘ J|xv ol affrlxxlf vb aee rlcarfelxx bn trbmlhv jakacljlkv

hbjtlvlkhglx




_bafjat bn v`l 1xv sa~l bn sbrix`btx Jaxxasa1+ > jbkv`x ‘ 10 vragkgkc xlxxgbk (aob|v ?44 tarvghgtakvx'?+ 1 jbkv` ‘ l~ae|avgbk bn rlx|evx8+ Varclv crb|t ‘ trbmlhv rlxb|rhl tbbe

Trbjbvgbk gk v`l brcakg}avgbk ‘ _|jbr ‘ Hbtrbravl klsxelvvlr akf gkvraklv ‘ Gknbrjae hbk~lrxavgbkx ‘ _akigkc ‘ TJG Asarf ?443




_bafjat bn v`l ?kf sa~l bn sbrix`btx ‘ JawfawJawfaw1+ 7 jbkv`x ‘ 14 vragkgkc xlxxgbkx (aob|v 1?4 tlrvghgtakvx'

?+ 1 jbkv`x ‘ l~ae|avgbk bn rlx|evx

8+ Varclv crb|t ‘ trbmlhv jakaclrr% xigeelf trbmlhv vlajjljolrx

Trbjbvgbk gk v`l brcakg}avgbk ‘

Ax aob~l ‘ TJG Asarf ?447




Xgj|eavgbk cajlxJaxxasa akf Jawfaw Jawfaw

ax a vbbe bn gjtrb~gkc hbjtlvlkhl akfasarlklxx

O| f k b k } bk h| | l



Xgj|eavgbk cajl Jaxxasa ‘ Hbkxvr|hvgbk bn v`l tbrv f|rgkc v`l Xlhbkf Sbref Sar Sbref gk

Anrgha ‘ Lptlrglkhgkc rlae trboeljx gk v`l trbmlhv akf rlae ljbvgbkx ‘ Av v`l xajl vgjl flvah`jlkv nrbj hbrtbravl rlaegvw akf

vrakxnlr v`l `gxvbrghae rlaegvw ‘ Elarkgkc hbjj|kghavgbk% brcakg}avgbk

bn trbmlhv% teakkgkc% oaxgh vlrjx lvh+




Xgj|eavgbk cajl Jaxxasa ‘ Tarvghgtakvx teahl Elcb orghix ‘ Lnnghglkv hbjj|kghavgbk akf flhgxgbk*jaigkc gx ilw vb x|hhlxx ‘ Tarvghgtakvx v`ljxle~lx j|xv fl~lebt hbjj|kghavgbk

trbhlxxlx ‘ X|hhlxx akf nage|rl bn v`l trbmlhv fltlkfx bk v`l s`bel vlaj ‘ V`l sbrix`bt gx fg~gflf gkvb vsb

1xv àen ‘ hbjj|kghavgbkx nage|rl bn a vlaj _lbrcakgvgbk bn trbmlhv trbhlxxlx br frasgkc /`letgkc àkf/ ow hbah`lx

?kf àen ‘ elargkc nrbj jgxvailx akf xgckgnghakv gjtrb~ljlkv bn trbmlhvtrbcrlxx ‘ florglngkc gk v`l jgffel akf av v`l lkf bn v`l sbrix`bt




Xgj|eavgbk cajl Jaxxasa ‘ cbae= sbri bk ljbvgbkx ow xvgj|eavgkc hbkneghv

bk v`l el~le bn= Eahi bn vgjl Frbt bn q|aegvw Egjgvlf rlxb|rhl Gjtrlhgxlew flngklf rbelx _gxix

‘ X|jjarw oaxlf bk q|akvgvavg~l akf q|aegvavg~laxxlxxjlkv (rakigkc'


TJG Asarf ?443



Jaxxasa ‘ varclv avvgv|fl ‘ ‛04, bn hbkneghvx gk trbmlhvx à~l gvx xb|rhl gk hbjj|kghavgbk ‚ ‘ ‛Trbmlhv jakacljlkv gx kbv a ola|rbhrahw ‚ ‘ ‛Ngrxv G à~l vb teak `bs G sgee jakacl v`l trbmlhv% v`lk G sgee lplh|vl

v`l trbmlhv teak% bkew v`lk G hak trbhllf vb trbmlhv lplh|vgbk ‚ ‘ ‛Trbmlhv jakaclr hak kbv fb l~lrwv`gkc ow `gjxlen ‚ ‘ ‛F lhgxgbk*jaigkc trbhlxx j|xv ol lnnghglkv gk vlrjx bn q|aegvw% hbxv

akf vgjl vb flhgfl ‚ ‘ ‛X|hhlxx akf nage|rl bn v`l trbmlhv gx rlxtbkxgogegvw bn v`l s`bel

vlaj ‚




Xgj|eavgbk cajl Jawfaw Jawfaw ‘ _|kkgkc j|evgtel trbmlhvx gk rlaegvw bn xla havaxvrbt`l ‘

Elarkgkc bn trbahvg~l hàkcl akf rgxi jakacljlkv ‘ Lptlrglkhgkc hbkxvragkvx bn hbjj|kghavgbk akf

|ktrlfghvgoel lk~grbkjlkv




Xgj|eavgbk cajl Jawfaw Jawfaw ‘ cbae= vb ahv bk ljbvgbkx ow xgj|eavgkc

hbkneghvx av= jakw taraeele akf b~lreattgkc hàkclx jakw |knbrlxllk rgxix |kikbsk xgj|eavgbk lk~grbkjlkv ~lrw egjgvlf hbjj|kghavgbk

‘ q|aegvavg~l akf q|akvgvavg~l florglngkc


TJG Asarf ?447

O| f k b k } bk h| | l



Jawfaw Jawfaw ‘ varclv avvgv|fl ‘ ‛_gxi gx kbv bkew a v`rlav o|v ak bttbrv|kgvw aexb/ ‘ /Hàkcl gx gkl~gvaoel% xb G à~l vb xvrghvew jbkgvbr v`lj vb ikbs v`lgr

hbkxlq|lkhlx/ ‘

/El~le bn rgxi gx rleavlf vb jw gckbrakhl aob|v v`l lk~grbkjlkv% xb Gà~l vb cav`lr ikbselfcl aob|v v`l lk~grbkjlkv/ ‘ /Akvghgtavgkc rgxix gx laxglr vàk rlxtbkfgkc vb v`lj% xb vb gflkvgnw

v`l xwjtvbjx bn v`l rgxix akf |kflrxvakf sàv gx àttlkgkc arb|kfv`l trbmlhv/

‘ /Hbbtlravgbk gx jbrl lnnlhvg~l vàk hbjtlvgvgbk% olha|xl gv aeebsxv`l |xl bn xvravlcglx aeegakhlx akf vrakxnlr bn rgxix/




X|hhlxx nahvbrx bn brcakg}avgbk h|ev|rl hàkcl= Ngrxv% tlbtel% trbhlxxlx% akf v`lk vbbex X|ttbrv nbr vbt jakacljlkv (wb| hak bkew

o|gef avvgv|fl nrbj v`l vbt' Q|ghi sgkx Nelpgoel hbkhltv% àrf lknbrhljlkv




Tahl bn hàkcl= 1 ‘ 8 jbkv`x ‘ hàkcl bn trbhlf|rlx 1 * ? wlarx ‘ gjteljlkvavgbk bn kls vbbex 1 * ? wlarx ‘ gjtrb~ljlkv bn hbjtlvlkhlx

8 ‘ < wlarx ‘ l~be|vgbk bn avvgv|flx




Hbkhe|xgbkx bn xgj|eavgbk cajlx ‘ l̂rw `gc` avvrahvg~lklxx ‘ Ogc gkhrlaxl bn hbjtlvlkhlx ‘ lxtlhgaeew nbr elxx xigeelf trbmlhv

vlaj jljolrx ‘ Gkhrlaxl bn jbvg~avgbk vb jakacl trbmlhvx ajbkc vlaj jljolrx ‘ Gkhrlax bn asarlklxx vàv hbjj|kghavbk gx hr|hgae nbr trbmlhv

x|hhlxx ‘ Gkhrlaxlf olegln vàv jakacljlkv àx ak gjtahv bk v`l x|hhlxx

bn a trbmlhv ‘ Nllfoahi nrbj v`l tarvghgtakvx vb 8 jbkv`x anvlr v`l sbrix`bt




_lx|evx nbr brcakg}avgbk ‘ Gkhrlaxl bn asarlklxx bn v`l rbel bn trbmlhvx nbr

v`l oaki ‘ Gkhrlaxl bn asarlklxx bn v`l gkvlrfltlkflkhl bn

fltarvjlkvx gk trbmlhvx ‘ Gkhrlaxl bn asarlklxx bn v`l kllf nbr teakkgkc ‘

Xvakfarfg}avgbk bn v`l eakc|acl (jgelxvbkl% vaxi%fleaw% xh`lf|egkc% lvh+'




Vàki wb|Aee q|lxvgbkx arl slehbjlf+

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Building Organizational Culture Supporting Innovative is Projects, by Marcin Zmigrodzki, during iCompetences ISIConference - Marrakech 2011 Speaker Presentation