Buiseness Law

8/8/2019 Buiseness Law

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TERM PAPER

ON

BUSINESS ENVIRONMENT

TOPIC:- IS IPOD A THREAT TO

RADIO?????

SUBMITTED TO:-

MR. KESHRI NANDAN CHOUDHARY

PREPARED BY:-

HARKIRAT SANDHU

RR1903A11

INTRODUCTION


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Youll find there are times when the radio is

important and when its nice to hear

something different. Putting iTunes/iPods

into cars is great but the radio will not be

dead. It may be listened to less, but the

same holds true when Cassettes were introd

to cars, then CDs, then MP3 compatible

systems where you can put an iPods capacity

of music onto a CDR

Meaning of Ipod & Radio

The Ford will provide two ways to use your

iPod. Several models will offer built-in

auxiliary, audio-input jacks designed to work

with any MP3 player that has a standard 3.5

millimeter audio output. Beginning early next

year, Ford and Lincoln Mercury dealers will
http://media.ford.com/newsroom/release_display.cfm?release=23959http://media.ford.com/newsroom/release_display.cfm?release=23959


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provide Fords Trip Tunes advanced audio

system. This system is designed specifically for

iPods. It allows drivers to store their iPods in

the glove compartment and use the steering

wheel or radio controls to select music. Users

can also charge their iPods using Trip Tunes.

General Motors has 56 models of vehicles and

plans to offer iPod connections on all of them.

According to Information Week, GM will

provide an iPod adaptor called the Personal

Audio Link, which connects to the XM Satellite

digital band on GM car stereos. Users can also

plug their iPod into it even without a satellite

subscription. The only MP3 player the Personal

Audio Link will only work with is iPod. This deal

represents more than 70% of 2007 model cars

in the United States. It has radio stations,
http://www.informationweek.com/software/showArticle.jhtml?articleID=191800268&subSection=Enterprise+Applicationshttp://www.informationweek.com/software/showArticle.jhtml?articleID=191800268&subSection=Enterprise+Applications


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including satellite radio, worried. Im not sure

that they should be. Radio killers have been

heralded as much as iPod killers, but radio has

a much longer history of survival. MTV was an

early threat because some people thought that

consumers would prefer video to audio. Cable

television and the internet were both viewed

as potential radio killers because they would

take up the time people used to use for

listening to radio. MP3 players have been

considered a threat, and satellite radio was

supposed to herald the end of terrestrial radio.

Though I would be surprised if iPod integration

into vehicles would make radios obsolete, I

hope that it causes a few changes. One of the

biggest worries for radio is that people will

listen less in their cars, which has a direct


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impact on advertising revenue. Yet I already

listen to less radio, and Im sure Im not alone

in this. A major factor for me is commercials. I

realize that commercials pay for the music I

listen to, but now there are as many

advertisements on the radio as there are on

television. Between the deejay chatter and

commercials, it is not unusual to leave home

and reach my destination without hearing a

single song. Yet I will never completely forsake

radio. Where else can I hear new music? As

much as I love the songs I have loaded on my

MP3, sometimes I want something different.

Other days I want to hear the news, and if

weather is threatening, I cant get updates on

an iPod. Then there is the question of satellite

radio. Its an industry that has yet to make a


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profit, but the subscriber base continues to

grow. Ford plans to increase the number of

vehicles offering satellite radio. Also note that

the General Motors plan for the iPod offers

satellite connection. Tape decks didnt destroy

radio. I doubt that iPod will, either. It may,

however, pressure the industry into even new

ideas. With the iPod exclusivity on Trip Tunes

and GM, I would be more concerned about the

impact on Zune and other MP3 players.

RADIO FREQUENCY

Radio frequency (abbreviated RF, rf, or r.f.) is a termthat refers to alternating current (AC) havingcharacteristics such that, if the current is input to anantenna, an electromagnetic (EM) field is generatedsuitable for wireless broad casting and/orcommunications. These frequencies cover a

significant portion of the electromagnetic radiationspectrum, extending from nine kilohertz (9 kHz),thelowest allocated wireless communications frequency(it's within the range of human hearing), tothousands of gigahertz(GHz).
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When an RF current is supplied to an antenna, itgives rise to an electromagnetic field that propagatesthrough space. This field is sometimes called an RFfield; in less technical jargon it is a "radio wave." Any

RF field has a wavelength that is inverselyproportional to the frequency. In the atmosphere orin outer space, iffis the frequency in megahertz andsis the wavelength in meters, then

s = 300/f

The frequency of an RF signal is inverselyproportional to the wave length of the EM field towhich it corresponds. At 9 kHz, the free-spacewavelength is approximately 33 kilo meters (km) or21 miles (mi). At the highest radio frequencies, theEM wavelengths measure approximately one millimeter (1 mm). As the frequency is increased beyondthat of the RF spectrum, EM energy takes the form ofinfrared (IR), visible, ultraviolet (UV), X rays, andgamma rays.

Many types ofwireless devices make use of RF fields.Cordless and cellular telephone, radio and televisionbroadcast stations, satellite communicationssystems, and two-way radio services all operate inthe RF spectrum. Some wireless devices operate atIR or visible-light frequencies, whose electromagneticwavelengths are shorter than those of RF fields.

Examples include most television-set remote-controlboxes, some cordless computer keyboards and mice,and a few wireless hi-fi stereo headsets.

The RF spectrum is divided into several ranges, orbands. With the exception of the lowest-frequency
http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci213339,00.htmlhttp://searchcio-midmarket.techtarget.com/sDefinition/0,,sid183_gci212160,00.htmlhttp://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci213380,00.htmlhttp://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci211763,00.htmlhttp://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci212939,00.htmlhttp://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci213339,00.htmlhttp://searchcio-midmarket.techtarget.com/sDefinition/0,,sid183_gci212160,00.htmlhttp://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci213380,00.htmlhttp://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci211763,00.htmlhttp://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci212939,00.html


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segment, each band represents an to an order ofmagnitude (power of 10). The table depicts the eightbands in the RF spectrum, showing frequency andbandwidth ranges. The SHF and EHF bands are often

referred to as the microwave spectrum.

DesignationAbbreviation

Frequencies

Free-spaceWavelengths

Very LowFrequency

VLF9 kHz - 30kHz

33 km - 10 km

Low

Frequency LF

30 kHz -

300 kHz 10 km - 1 km

MediumFrequency

MF300 kHz - 3MHz

1 km - 100 m

HighFrequency

HF3 MHz - 30MHz

100 m - 10 m

Very High

Frequency

VHF30 MHz -

300 MHz

10 m - 1 m

Ultra HighFrequency

UHF300 MHz -3 GHz

1 m - 100 mm

Super HighFrequency

SHF3 GHz - 30GHz

100 mm - 10mm

ExtremelyHigh

Frequency

EHF30 GHz -300 GHz

10 mm - 1mm

DISADVANTAGES OF RADIO


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Receivers are required for every one.

Receivers vary in quality and durability.

Potential for outside interference police

brands , construction , walkie talkies,

pagers

Receivers and transmitters must be on the

same channel.

There must be 1 free channel between

system used in close proximity.

The biggest problem with FM is the potential foroutside interference. Although 40 channels(narrow band) in the 72-76 MHz bandwidth havebeen set aside by the FCC for use in FM systems,outside interference may occur with nearbyradio stations, pagers, police band, andconstruction walkie talkies. Sometimes devicesdrift from their targeted frequencies and mustbe adjusted to correct for this. . However, newlydeveloped 216MHz systems are now available

that should alleviate this intereference problem.

-This system is also not a secure system. If youcan leave the room and still pick up the signal,this means others could pick it up, as well. Ifsecurity is an issue (as in jury deliberations or in


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high-tech company business) an infrared systemwould be the system of choice (discussed in thenext section).-Receivers are required for everyone. These

receivers vary in quality with the manufacturer.Only purchase these systems from companiesthat will help you troubleshoot and that have atrial period and return policy.If you purchasemultiple systems at separate times, color codeor number transmitter and receiver pairs.Remember, the pairs must be tuned into thesame channel.

ADVANTAGES OF IPOD

1) ITunes:

ITunes Yes iTunes why iTunes? Some might say,

iTunes is a great program with great features, and itis. However, iTunes is the only way you can interactwith your iPod. Other mp3 players can be accesseddirectly from "My Computer" just as if you wereaccessing a flash drive. This makes the iPodparticularly inflexible and limited to what it can do,making Apple the intermediary when it comes totransferring media in and out of their product.

2) You can only play songs purchased fromiTunes on your iPod:


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Apples FairPlay DRM protection will only allow songspurchased trough iTunes to be played on your iPod,or in the computer you purchased the songs from. Ifyou happen to trade your iPod for another brand of

mp3 player, your iTune-purchased songs just becameuseless. Apple just punished you for the "sin" ofbeing disloyal to their product. This type of behaviorwould get Microsoft crucified by public opinion.

3) Cant play music purchased in iTunes inother (software) mp3 players:

Want to use Windows Media Player or Winamp, whichis faster and less cluttered than iTunes?, well youcant. Again, FairPlay DRM protected songs can onlybe played in iTunes or in the iPod.

4) Non-replaceable battery:IPods come with an internal rechargeable battery.Rechargeable batteries are not eternal; they will stopholding their charge eventually and when yours doesguess what? Its over If you have your iPod underwarranty you can send it to Apple and you will getback a refurbished iPod that will probably not evenbe your own, if you are out of warranty, guess where

your $300 iPod is going yes you guessed it to thegarbage. You can choose to get it replaced by Applefor $100 but that is probably what your used iPod willbe worth by the time the battery stops charging. Inaddition if your battery gets depleted you cantchange it by a spare one, keep this in mind if you


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need the device to be functioning for long periods oftime, like a camping trip.

5) No FM radio, and therefore, no capability ofrecording from the radio:

There are many MP3 players in the market that havecapability to receive and record FM radio and savethese recordings in mp3 format. With the iPod youhave to buy a separate adapter and pay extra for thisfeature. This adapter however will only work with

newer iPods and will not allow you to record.

6) Cannot use the iPods memory as storagespace:

Lets face it, you might not always have a flash driveor a blank CD with you, but you will most likely have

your mp3 player. Lets say you have an emergencyand you are at a friends house working on aimportant school project and you want to transfer thework you created in MS Word from his computer toyours Better find something else, the iPod will notlet you. Again this is due to the fact that iTunes is theonly method of interacting with the iPod

7) No voice recording capability:

Want to record what your professor is saying in classor an unexpected important event. Many mp3


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players out there will give this feature, the iPod willnot.

8 ) Cant natively play WMA format:

WMA gives companies the capability of using DRMand produces files smaller than mp3 format. For

these reasons WMA is particularly convenient foraudio book publishers, an industry where this formatis widely used. However, since a competingcompany, no other than Microsoft, developed it Applechose to ignore its existence. There are howeverways to convert WMA to other formats compatiblewith the iPod but this can become a hassle if youhave a big music collection, do to the time it takes to

convert each song.

9) Cost:

Yes. In general the iPod is generally more expensivethan other mp3 players and the worst part is thatcompeting products offer you more for less money,

making the "real value" gap even wider. Reading allthe previously stated reasons above you can agreewith me that iPods just do not offer you your moneysworth. Again. you are just paying extra for theApple name, you are basically paying more for less.


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10) Health?:

And if all these concerns werent enough, a studyrecently discovered that iPods can cause pacemakersto malfunction when placed near them like in a shirtpockets. Who would have known that iPods couldalso be hazardous to somebodys health? Of courseto be fair, probably no other player has been testedfor this. And they might have similar effects as well.iPods might have been unfairly chosen for the studydue to their popularity. Before I start receiving hateletters from Apple lovers, bear in mind that thisarticle is regarding iPods disadvantages not itsadvantages. I totally recognize that there are positiveaspects about the iPod like its intuitive controls,battery charge duration and its accessory variety.

The iPod does have more accessories than any othermp3 player out there, mostly because companieswant to take advantage of the iPods big market

share. However, this does not mean that other mp3players do not offer you the accessory you arelooking for. There are many mp3 players that havethe FM Transmitter, the docking station and the longlasting battery. Just be a smart shopper and evaluateall your options before investing your money. Dontbecome the bait of an advertisement hook.

DISADVANTAGES OF IPOD


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.Battery problems

The advertised battery life on most models isdifferent from the real-world achievable life. For

example, the fifth generation 30 GB iPod isadvertised as having up to 14 hours of musicplayback. An MP3.com report stated that this wasvirtually unachievable under real-life usageconditions, with a writer for MP3.com getting onaverage less than 8 hours from an iPod. In 2003,class action lawsuits were brought against Applecomplaining that the battery charges lasted for

shorter lengths of time than stated and that thebattery degraded over time. The lawsuits weresettled by offering individuals either US$50 storecredit or a free battery replacement.[78]

iPod batteries are not designed to be iPod batteriesare not designed to be removed or replaced by theuser, although some users have been able to openthe case themselves, usually following instructions

from third-party vendors of iPod replacementbatteries. Compounding the problem, Apple initiallywould not replace worn-out batteries. The officialpolicy was that the customer should buy arefurbished replacement iPod, at a cost almostequivalent to a brand new one. All lithium-ionbatteries eventually lose capacity during theirlifetime[79] (guidelines are available for prolonging

life-span) and this situation led to a market for third-party battery replacement kits.
http://en.wikipedia.org/wiki/IPod#cite_note-77http://en.wikipedia.org/wiki/IPod#cite_note-78http://en.wikipedia.org/wiki/Lithium-ion_battery#Guidelines_for_prolonging_Li-ion_battery_lifehttp://en.wikipedia.org/wiki/Lithium-ion_battery#Guidelines_for_prolonging_Li-ion_battery_lifehttp://en.wikipedia.org/wiki/IPod#cite_note-77http://en.wikipedia.org/wiki/IPod#cite_note-78http://en.wikipedia.org/wiki/Lithium-ion_battery#Guidelines_for_prolonging_Li-ion_battery_lifehttp://en.wikipedia.org/wiki/Lithium-ion_battery#Guidelines_for_prolonging_Li-ion_battery_life


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Reliability and durability

iPods have been criticized for their short life-spanand fragile hard drives. A 2005 survey conducted on

the MacInTouch website found that the iPod line hadan average failure rate of 13.7% (although they notethat comments from respondents indicate that "thetrue iPod failure rate may be lower than it appears").It concluded that some models were more durablethan others.[86] In particular, failure rates for iPodsemploying hard drives was usually above

NO THREAT TO RADIO

When one audience member asked how radio

could protect its client base from being wooed

to the Internet, Yang assured the participant

that the Internet and radio do not pose a

threat to each other. He noted that the

significant majority of radio's audience tunes

in during drive time, which advertisers

continue to find attractive. The Internet would
http://en.wikipedia.org/wiki/IPod#cite_note-85http://en.wikipedia.org/wiki/IPod#cite_note-85


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not ask for advertising dollars from another medium,

Yang added.

Yang, a self-professed passionate listener to

public radio, stressed that the numbers of new

users jumping onto the Web still pose great

opportunities for content providers, such as

public radio stations, to target specific

audiences.

"For the Web to succeed, it isn't about how

much you give away for free," Yang said to the

crowd of NPR member station managers and

technicians. "The real challenge is helping

people reach an audience they want to reach."

Yang noted that Web consumers, both new and

existing, are self-selective about the services

they choose. He stressed, however, that the


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opportunity to acquire new users is still "really

huge."

In terms of business strategy, Yang told the

audience that Yahoo continues to focus on

ongoing branding, promotion, and marketing

efforts to attract new users and retain existing

ones, despite Yahoo's daily draw of 95 million

page views.

Yang said Yahoo would maintain its current

revenue model of pursuing advertising

partners and e-commerce licensing deals,

while continuing its ongoing policy to provide

free content.

"We're like public radio--we're giving away

content for free and somehow making money


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from it," said Yang, causing scattered dry

chuckles among the audience.

Yang also told CNET NEWS.COM that the

company is maintaining its strategy of

acquiring other companies that produce

attractive technologies. Yang said since the

site's user base has increased significantly, the

firm is interested in obtaining technology to

manage it. The report also finds that Apple

faces no immediate threats to its dominance of

the portable music player marketplace, even

with Microsofts Zune handheld media players

scheduled to hit stores shortly. Apple shows

no signs of losing momentum, having

conditioned customers to expect and adopt

regular upgrades, as well as defined targeted

use cases with optimized functionality, said


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Michael Gartenberg, JupiterResearchs VP and

Research Director. Despite the coming of Zune, the

return of closed-loop digital music service-device

combinations, and music phones on the horizon, the

iPod should not lose significant market share in the

next 12 to 18 months.

JupiterResearch also forecasts that while

actual usage of music-capable phones is still

dawning in the U.S., the installed base of

music-capable mobile phones will exceed the

number of dedicated music players beginning

in 2009.

RADIO HAVE FUTURE IN IPOD

According to the Knowledge Agency: "Two consumer

trends have contributed to the popularity of MP3players and the growth of music downloading, andboth present the radio industry with a knock-oneffect. The first is the shift towards personalization.

The second is a growing demand from youngerconsumers to have greater control over their media.


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"As a result, 18 to 30 year-old radio listeners nowwant content that is more personalised and moredirectly relevant to their own tastes and needs."

"Given the choice between hearing your favouritetracks in tip-top quality whenever you want on aniPod or hoping they'll crop up next on a radiostation's playlist, who wouldn't prefer Apple's latestmust-have toy?" asks the Guardian's Meg Carter.

"But while MP3 players pose an obvious threat toradio, they present opportunities, too, which theradio industry must now tackle," she adds.

Radio-gaga

The Knowledge Agency director Mark Ellis said: "Oneof radio's main perceived strengths is its spontaneity- the fact the listener doesn't know what the nexttrack will be. But the iPod can even emulate that withshuffle technology."

The research showed that radio is valued for its roleas an information source; its ability to enhance orchange a listener's mood; and its role in introducingnew music. New digital radio features such as pause,rewind and record functions were also valued.

But there is a lack of understanding of what digitalradio offers. According to The Knowledge Agency few

of those surveyed had digital radios andunderstanding of digital radio's potential beyondbetter audio quality was limited. Ellis added: "Whilethe digital radio market is dominated by large boxsets, there's a clear disconnect between what themarket is offering and what younger listeners want: a
http://media.guardian.co.uk/mediaguardian/story/0,7558,1264352,00.htmlhttp://media.guardian.co.uk/mediaguardian/story/0,7558,1264352,00.html


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radio that's small, light, integrated and easier touse."

"The digital radio industry lacks a single piece of

hardware with the sex appeal of an iPod," he added.

GWR digital content manager Nick Piggott (ClassicFM and local radio stations) said: "If radio doesn't riseto the challenge of new technologies which arereinventing consumers' approach to media we'll losea whole generation of listeners.

"There's no reason technically why we couldn't do

music downloading straight to a portable digitalmusic device via DAB, leading to the attractiveproposition of a single brand being able to deliver aradio station and sell the music it plays. The missinglink, however, is the availability of appropriatereceivers, which we hope will be on the market sometime next year."

IF THIS IS A THREAT TO RADIO?

Apple Computer announced that it has struck a

deal with three major automakers to provide

an easy iPod connection in vehicles. The result

has been speculation as to whether this sounds

the death toll for satellite or terrestrial radio.
http://www.apple.com/pr/library/2006/aug/03ipod.htmlhttp://www.apple.com/pr/library/2006/aug/03ipod.html


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First, here are some of the details on iPod

integration for your driving time.

The three companies involved are Ford Motor

Company, General Motors, and Mazda. Mazda

will offer an iPod feature on its 2007 cars and

SUVs, but details werent announced yet.

Ford will provide two ways to use your iPod.

Several models will offer built-in auxiliary,

audio-input jacks designed to work with any

MP3 player that has a standard 3.5 millimeter

audio output. Beginning early next year, Ford

and Lincoln Mercury dealers will provide Fords

Trip Tunes advanced audio system. This

system is designed specifically for iPods. It

allows drivers to store their iPods in the glove

compartment and use the steering wheel or
http://media.ford.com/newsroom/release_display.cfm?release=23959http://media.ford.com/newsroom/release_display.cfm?release=23959http://media.ford.com/newsroom/release_display.cfm?release=23959http://media.ford.com/newsroom/release_display.cfm?release=23959


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radio controls to select music. Users can also

charge their iPods using Trip Tunes.

General Motors has 56 models of vehicles and

plans to offer iPod connections on all of them.

According to Information Week, GM will

provide an iPod adaptor called the Personal

Audio Link, which connects to the XM Satellite

digital band on GM car stereos. Users can also

plug their iPod into it even without a satellite

subscription. The only MP3 player the Personal

Audio Link will only work with is iPod.

This deal represents more than 70% of 2007

model cars in the United States. It has radio

stations, including satellite radio, worried.

Im not sure that they should be. Radio killers

have been heralded as much as iPod killers,

but radio has a much longer history of survival.
http://www.informationweek.com/software/showArticle.jhtml?articleID=191800268&subSection=Enterprise+Applicationshttp://www.informationweek.com/software/showArticle.jhtml?articleID=191800268&subSection=Enterprise+Applications


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MTV was an early threat because some people

thought that consumers would prefer video to

audio. Cable television and the internet were

both viewed as potential radio killers because

they would take up the time people used to

use for listening to radio. MP3 players have

been considered a threat, and satellite radio

was supposed to herald the end of terrestrial

radio.

Though I would be surprised if iPod integration

into vehicles would make radios obsolete, I

hope that it causes a few changes. One of the

biggest worries for radio is that people will

listen less in their cars, which has a direct

impact on advertising revenue.

Yet I already listen to less radio, and Im sure

Im not alone in this. A major factor for me is


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commercials. I realize that commercials pay for

the music I listen to, but now there are as

many advertisements on the radio as there are

on television. Between the deejay chatter and

commercials, it is not unusual to leave home

and reach my destination without hearing a

single song.

Yet I will never completely forsake radio.

Where else can I hear new music? As much as I

love the songs I have loaded on my MP3,

sometimes I want something different. Other

days I want to hear the news, and if weather is

threatening, I cant get updates on an iPod.

Then there is the question of satellite radio.

Its an industry that has yet to make a profit,

but the subscriber base continues to grow.

Ford plans to increase the number of vehicles


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offering satellite radio. Also note that the

General Motors plan for the iPod offers

satellite connection.

Tape decks didnt destroy radio. I doubt that

iPod will, either. It may, however, pressure the

industry into even new ideas. With the iPod

exclusivity on TripTunes and GM, I would be

more concerned about the impact on Zune and

other MP3.

SUGGESTION

Rumor site 9to5Mac reports that Apple is on the cusp of releasing

an FM radio application for the iPod Touch. And get this: it will be

for the currentmodels, not for some new hardware revision.

According to the rumor, Apple will awaken the slumbering FM

transceiver already dormant within the devices, currently only used

to talk to the Nike+ widge. This speculation seems to fit in with

Apples switching on of the Bluetooth functionality inside the

second-gen iPod Touch with the 3.0 software update, but the rumorthen gets a little weird: The holdup on this app is that Apple is

trying to integrate the Mobile iTunes Store purchases into the

functionality of the program. Apple, which has already managed to

put tune-tagging into the iPod Nano, is apparently having trouble

doing it with the way-more-powerful ipod platform. This sounds


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like nonsense, but it doesnt mean we wont see a radio app. What

great news. Now there will be, along with the stocks application,

yet another app that I will never use yet cannot remove from my

ipod.

CONCLUSION :-

I never thought it made any sense. The whole reasonfor the player is to choose and listen to what onewants, not what is programmed over a radio station.In the UK digital radio is over the air and not via

subscription satellite as in the U.S. new researchsuggests the ipod-rather than the internet,3G ormedia fragmentation- will have the greatest impacton the future of radio. The research ,undertaken bythe knowledge agency found interest in the ipodamong 18 -30 yrs olds to be phenomenal. As aresult,18-30 yrs old radio listeners now want contentthat is more personalized and more directly relevantto their own tastes and needsThe researchshowed that radio is valued for its role as aninformation source; its ability to enhance orchange a listener's mood; and its role inintroducing new music. New digital radiofeatures such as pause, rewind and recordfunctions were also valued.

But there is a lack of understanding of what

digital radio offers. According to TheKnowledge Agency few of those surveyed haddigital radios and understanding of digitalradio's potential beyond better audio qualitywas limited. Ellis added: "While the digitalradio market is dominated by large box sets,


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there's a clear disconnect between what themarket is offering and what younger listenerswant: a radio that's small, light, integrated andeasier to use."

"The digital radio industry lacks a single pieceof hardware with the sex appeal of an iPod," headded.GWR digital content manager Nick Piggott(Classic FM and local radio stations) said: "Ifradio doesn't rise to the challenge of newtechnologies which are reinventing consumers'approach to media we'll lose a whole

generation of listeners."There's no reason technically why we couldn'tdo music downloading straight to a portabledigital music device via DAB, leading to theattractive proposition of a single brand beingable to deliver a radio station and sell themusic it plays. The missing link, however, isthe availability of appropriate receivers, which

we hope will be on the market some time nextyear."If it is to compete with iPod, radio mustemulate MP3's strengths and capitalize on itsweaknesses. It is a challenge, but a necessity,too, concludes the report.

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Buiseness Law