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Business as usual is not an option
Idar Kreutzer, adm. direktør Finans NorgeFirst House, 22. januar 2013
Business as usual is not an option
Today and BAU: The world is on an unsustainable track
Vision 2050: Around nine billion people live well, and within the limits of the planet
Source: World Business Council for Sustainable Development, Vision 2050
Source: World Business Council for Sustainable Development, Vision 2050
5
Redefining strategic framework for business
Increasing complexity
of risk
Changing consumer behavior
Business
Evolving framework conditions
Rising cost of capital
Fluctuating prices and
availability of raw materials
”Those companies that
wait to be forced into
action or who see it
solely in terms of
reputation management
or CSR, will do too little
too late and may not
even survive.”
Paul Polman, CEO Unilever
Significant needs for investments
Expected investment needs for urban infrastructure up to 2030 (US$ 1000 milliarder)
Systems planning
Infrastruture
Water Technology
Buildings Finance
Many opportunities...
Source: Booz Allen Hamilton, 2007
Powerhouse - constructing Norway’s first energy positive building
”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.”
Partnerships
Hydro takes a leading position in redesigning production
0
1
2
3
4
5
6
7
1990 1995 2000 2005 2010
Kg CO2e / Kg aluminum
Source: Hydro. Average specific emissions from Hydro’s Norwegian smelters
11
12
13
14
15
16
1993 1998 2003 2010 Qatalum HAL4e
KWh / Kg aluminum
Lower emissions
-70%
Lower energy use
Leadership for sustainability
Sustainability is the single biggest business opportunity of the 21st century
Sustainability is the single biggest business opportunity of the 21st century
The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it.
The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it.
Jeff Immelt, CEO The General Electric Company
Harold Lee Scott, Jr, former CEO Wal-Mart