8/19/2019 Business Model Assignement Instruction
1/1
MGT 402 Business Strategy
Section 2
Assignment #1 – Business Model Generation
Read the book Business Model Generation by Osterwalder &
Pigneur.
You will be required to hand in a maximum 1!"age re"ort
with the #ollowing two
key se$tions%
1. sing the Business Model 'an(as) draw and des$ribe the
business model #or one
o# the businesses listed below. You will be required to submit
the $an(as as well as a
detailed des$ri"tion o# ea$h o# the items on your $an(as.
*. Generate a new business model #or your $om"any that
re"resents a new
inno(ati(e a""roa$h to re"osition the $om"any in their industry
and ultimately sol(e
their most "ressing business $hallenge+s,.
You should #ollow the -deation method dis$ussed starting
on "age 1/ and use oneo# the #our e"i$enters o# business model
inno(ation outlined on "ages 10 12 as
the $entral them #or your new business model. You will be
required to submit the
$an(as #or this model) as well as detailed des$ri"tion o# ea$h
o# the items on this
$an(as. - would also like you to submit) in the a""endix)
e(iden$e o# your -deation
inno(ation "ro$ess.
3his is a grou" assignment) whi$h you will $om"lete in
your grou"s.
3he body o# your re"ort must use 14 line s"a$ing with
1*!"oint #onts) must not
ex$eed 1 "ages. 5eel #ree to use an a""endix #or your $an(ases
and additional
in#ormation you #eel is rele(ant to your business model+s,.
6""endi$es will not $ount
towards your 1 "ages. You must use "ro"er 6P6 re#eren$ing #or
all externalre#eren$e material.
Your team will be required to "resent your business models
to the $lass on the due
date.
You will also be required to hand in an ele$troni$ (ersion
o# your re"ort (ia the 7!
mail% hasanhaque.#ba8easternuni.edu.bd and a "rinted $o"y
during the
"resentation with your "resentation slides.
3his assignment will $ount #or 9./: o# your ;nal
grade.
mailto:[email protected]:[email protected]
