Designed for: Date:Version:

Key Partners

Customer Relationships

Customer Segments

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motivations for partne

rships Optimization and economy Reduction of risk and uncertaintyAcquisition of particular resources and activities

What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

characteristics Newness P

erformance Customization“Getting the Job Do

Channels

What Key Resources do our Value Propositions req

Distribution Channels? Customer Relationships?

Streams?

types of resourcesPhysicalIntellectual (brand patents, copyrights, data) HumanFinancial

Through which Channels do our Cu

stomer Segments want to be reached?

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Which ones are most cost-efficient?How are we integrating them with customer routines?

channel phases1. Awareness

How do we raise awareness about our company’s products and services?

2. EvaluationHow do we help customers evaluate our organization’s Value Proposition?

3. PurchaseHow do we allow customers to purchase specific products and services?

4. DeliveryHow do we deliver a Value Proposition to customers?

5. After salesHow do we provide post-purchase customer

support?

Revenue Streams

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Which Key Activities are most expensive?

is your business moreCost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

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Revenue Stream contribute to overall revenues?

fixeD pricingList PriceProduct feature dependent Customer segment dependentVolume depend

ent

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