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The business model canvas of a Brazilian startup that uses apps as a system to book taxi's rides. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
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Key Partners
Key Activities
Key Resources
Cost Structure
Revenue Steams
Value Proposition
Customer Relationships
Customer Segments
Channels
startupbizmodel.com
Lent smartphones and app
Platform development and maintenance
Marketing
Legal Support
Human Resources
Non-cooperatived taxi drivers
31 ago - 2012
Customer service
Servers
Marketing R$ 2 per taxi ride
A new way of getting customers in a
cheaper and easier way
Accelerator
Reputation
Angel Inverstor (Alex Tabor - Peixe Urbano’s
CTO)
People with smartphones that
uses taxis frequently An easy and safe way to call a taxi anywhere
Self-service app and affiliated taxis
Site and app
Platform
Base of Taxi drivers affiliated
Taxi drivers acquisition
Taxi monitoring
Free
Rio’s City Hall
Mobile providers
Smartphones and mobile plans
R$ 70 for monthly subscription
More than 150
More than 3000