Key Partners

Key Activities

Key Resources

Cost Structure

Revenue Steams

Value Proposition

Customer Relationships

Customer Segments

Channels

startupbizmodel.com

Lent smartphones and app

Platform development and maintenance

Marketing

Legal Support

Human Resources

Non-cooperatived taxi drivers

31 ago - 2012

Customer service

Servers

Marketing R$ 2 per taxi ride

A new way of getting customers in a

cheaper and easier way

Accelerator

Reputation

Angel Inverstor (Alex Tabor - Peixe Urbano’s

CTO)

People with smartphones that

uses taxis frequently An easy and safe way to call a taxi anywhere

Self-service app and affiliated taxis

Site and app

Platform

Base of Taxi drivers affiliated

Taxi drivers acquisition

Taxi monitoring

Free

Rio’s City Hall

Mobile providers

Smartphones and mobile plans

R$ 70 for monthly subscription

More than 150

More than 3000