BUSINESS OPPORTUNITY AND STRATEGY · SECONDHAND Straws decoration, accessories, flowers, etc. Chicken feathers / geese paintings, accessories, shuttle cock, etc. Eggshells table decorations,

BUSINESS OPPORTUNITY AND STRATEGY

Siti Asmaul M-TIP-FTP

“go trading”, because 9 out of 10 parts of

life are from trading

9 parts of entrepreneur

1 part of employees


3

Inspiring story• Warung Aji Mumpung and TUKUL Phenomenon

• Tukul's success as a host peluang an opportunity.

• Alex Sukamto, a former employer of Tukul, stated that he wanted to open a business with Tukul.

• Finally Tukul and Alex join umah Home for Tukul Arwana.

• Tukul's success was not taken for granted, but through sharing obstacles and bitter experiences, all of which is actually a process towards success.


2/4/2019 4

BUSINESS MIND SET


the opportunity to get profit throughbusiness activities

not all business / business opportunities arecarried out in any time & place


BUSINESS OPPORTUNITY

Business opportunity

opportunity = MARKET NEEDS

≠ PROBLEMS


SEE

LISTEN

FEEL

CREATIVE THINKING


BUSINESS IDEAS

ALL CONCEPTS, THOUGHTS & KNOWLEDGE, A MENTAL,

VIEWS, BELIEFS / PLAN BUSINESS ACTIVITIES

CREATIVE THINKINGDESIRE TO FIND & LOOK FOR COMPLETION DIFFERENT FROM A PROBLEM

TO ACHIEVE THE SAME GOAL

INOVATIVE

ABILITY TO CHANGE OPPORTUNITIES TO BE A IDEAS / IDEAS THAT CAN BE SOLD


START A BUSINESS

• Desire

• Opportunity

• Confidence

• Bravery

• Financial

• Network


Source of inspiration

• Watch yourself

• Hobby

• Knowledge and technology

• Experience

• environment

• Season change

• Changes to regulations / laws

• Condition of the population

• Network

• Problems / needs

• Information Siti Asmaul M-TIP-FTP

Characteristics of

opportunity

• Interesting

• Can last long

• Just in time

• Measured risk


The process of identifying

opportunities

• Opportunity source

• Personal characteristics

matching

• opportunity

• Possibility

Gap •New

• Imitation

Idea


Failure of an opportunity

1. No immediate decision2. The time is over (expired) - no longer

effective3. Surveys are not accurate, only your

perception4. Taken by other people5. There is no clear strategy and the concept is

"withered before developing".


POSITIVE & CREATIVE THINKING

BELIEVE THAT

BUSINESS / BUSINESS

CAN BE DONE

RECEIVE A NEW IDEA

ASK YOURSELF

LISTENING TO OTHER

SUGGESTIONS

GOOD AT

COMMUNICATION

HAVE A HIGH WORK

ETHOS


POSSIBLE

RISK

DEMAND CHANGES ECONOMICS, MODEL, CUSTOMER

TRENDS

TREND CHANGES Uncertain economic conditions

COMPETITION

OTHER RISK TECHNOLOGY, POLICY, DISASTER


Business opportunity

analysis

MARKET NEEDS

ANALYSIS

RAW MATERIAL ANALYSIS

Business Sustainability

AnalysisAnalysis of

Revenue and Competition

Development Analysis


Market / Consumer Needs Analysis

• Does the concept of business ideas meet the market needs ??

• Example: Laundry Services ...

• target users: "boarding house" students, "office" workers

• Location: crowded community/settlement,

match ???


Raw Material Requirements Analysis

• Material availability, difficult / easy ??? Where? How many?? How to delivery ??

• Example: jengkol chips,

• Jengkol raw material from Pujon, price ... amount ... shipping method ...


Business Sustainability Analysis

• Is the business going smoothly ?? Need innovation? Product diversification ?? Expansion of the market ??

• Example: Anthurium plants

• When it is booming: expensive prices, small amounts, lots of fans

• analysis: financial feasibility, BEP, profits for the development of other businesses


BIG INTEREST + STRONG ABILITY TO BUY=

BUSINESS CONTINUITY GUARANTEED

BIG INTEREST + WEAK ABILITY TO BUY=

BUSINESS CONTINUITY DISTURBED

SMALL INTEREST + WEAK ABILITY TO BUY=

BUSINESS CANNOT BE CONTINUED


Analisis Persaingan Usaha

• Seeing other business prospects (competitors) the basis of determining selling prices, service facilities, product innovation and type of business

• Example: internet cafe services

• indicators: room comfort, speed of access, service


Revenue and Development

Analysis

Business GOALS = income / profit?

Financial feasibility

analysis for development Predictions

related to targets and

risks


Learn PHILOSOPHY and CHINESE CULTURE

A WANDERER

The highest wealth: the

knowledge of trading

DILLIGENTworkers, not easily

give up

Profits for investment, not

spree

Share experiences with descendants


CHINESE BUSINESS SYSTEMS AND ARTS

Let me slow as long as it

lasts

Old customers: "freedom &

special service"

New customer:

"discount & ease of credit"

Allows consumers to

choose without pressure


SHIDIQ = Honest & Courageous

TABLIGH = Responsible

AMANAH = Trusted

FATHONAH = Smart; good at seeing

opportunities and

caring for the

environment


CONSIDERATION

IN SELECTION

PRODUCT

EASY TO USE

EFFICIENT TO USE

GUARANTEED

QUALITY

SAVE IN USAGE

THERE IS

SECURITY

GUARANTEE IN

USAGESiti Asmaul M-TIP-FTP

EASY TO WORK AT HOME

Versatile pan, multifunctional ricecooker,

broom + mop, etc.

EASY TO WORK OUTSIDE THE HOUSE

Multifunctional bags, tents + backpacks,

multisession jackets, etc.

MULTI LOCATION (any time, any where)

Bottled water, instant noodles, air beds, etc.


SECONDHANDStraws decoration, accessories, flowers, etc.Chicken feathers / geese paintings, accessories, shuttle cock, etc.Eggshells table decorations, dolls, etc.Cardboard photo frames, bags, etc.Wood waste key chain, ax handle / knife, jewelry box, etc.Patchwork fabric doormat, doll clothes, children's clothes, pencil cases,

newspaper boxes, etc.

GOODS THAT ARE PROVIDED BY NATUREClay earthenware, tile, brick, etc.Dry leaves paintings, accessories, etc.

EVENTS AROUND USNew school year School bags, books, stationery, etc.Towards Religion Big day Parcel, accessories / religious

equipment, etc.Dry season coconut ice, fruit ice, etc.Rainy season hot drinks, raincoat, heater, etc.

What is Strategy?

Current condition Strategy

Expected condition in the future


strategy is all decisions to

make changes and achieve the

conditions desired by the

company in the future. this is in

response to changes in the

business environment.

Successful strategy

• Realistic, not making it up, and in line with our ability

• n line with competitive conditions and answer problems in competition

• run carefully


Stop dreaming and start now

You have no choice ... in order to

succeed, end your dream and

start acting.


"FAILED People Looking For Reasons To Stop"


"SUCCESSFUL People Stop Searching for Reasons"


Documents

BUSINESS OPPORTUNITY AND STRATEGY · SECONDHAND Straws decoration, accessories, flowers, etc. Chicken feathers / geese paintings, accessories, shuttle cock, etc. Eggshells table decorations,