BUSINESS PLANBUSINESS PLAN STRAWBERRY STRAWBERRY SHOESSHOESby by JagodaJagoda

WALK WITH US WALK WITH US INTOINTO

THE FUTURETHE FUTURE

PRODUCT DESCRIPTIONPRODUCT DESCRIPTION Fashionable ladies shoes

Wide variety of colors and styles

High quality materials used in the manufacture

MARKETSMARKETS Serbia

Ex-Yugoslav Republics

Europe

TARGET CUSTOMERSTARGET CUSTOMERS Women of all ages, especially women

who are shoe-obsessed For all types of women, especially for

business women where shoes will highlight their business nature

MAIN SELLING POINTSMAIN SELLING POINTS We will work only with natural

materials We will offer ladies formal, glamour

and evening shoes Our shoes will be unique

PRICEPRICE The price of shoes will be different from one

model to another The price will also be suitable for middle

class women Tendencies to reduce prices during the next

two years as business is growing

PROMOTIONPROMOTION Website

Brochures

Leaflets

Advertising on national TV

COMPETITORSCOMPETITORS In Serbia, there is a very small

number of shoe competitors who offer the option of buying online

BATA from Italy

ALDO from China

START-UP COSTSSTART-UP COSTS small plant equipment staff (for the beginning there will be 5 employees) promotion registration

FINANCINGFINANCING The start-up costs for Strawberry

shoes will be 5,000 eur minimum to 10,000 eur maximum

I am planning to get a loan from a bank

- This Business plan is for education purposes only and all the pictures and company names have been used with no commercial intent or benefit.

- The pictures have been taken from the web sites of the following producers:

Funtasma by Pleaser Women's Contessa-58 Platform Mary Jane

Jessica Simpson Pegeen

Vince Camuto : Lottie Maryjane - ScarletVince Camuto : Freddy Heel - Honey

Pleaser ANCHOR 22 Blue Wht PatPleaser ROSA 02 B. Pink Satin

Pleaser BELLE 316Pleaser ROSA 01 Red Satin