BUSINESS PLANBUSINESS PLAN STRAWBERRY STRAWBERRY SHOESSHOESby by JagodaJagoda
WALK WITH US WALK WITH US INTOINTO
THE FUTURETHE FUTURE
PRODUCT DESCRIPTIONPRODUCT DESCRIPTION Fashionable ladies shoes
Wide variety of colors and styles
High quality materials used in the manufacture
MARKETSMARKETS Serbia
Ex-Yugoslav Republics
Europe
TARGET CUSTOMERSTARGET CUSTOMERS Women of all ages, especially women
who are shoe-obsessed For all types of women, especially for
business women where shoes will highlight their business nature
MAIN SELLING POINTSMAIN SELLING POINTS We will work only with natural
materials We will offer ladies formal, glamour
and evening shoes Our shoes will be unique
PRICEPRICE The price of shoes will be different from one
model to another The price will also be suitable for middle
class women Tendencies to reduce prices during the next
two years as business is growing
PROMOTIONPROMOTION Website
Brochures
Leaflets
Advertising on national TV
COMPETITORSCOMPETITORS In Serbia, there is a very small
number of shoe competitors who offer the option of buying online
BATA from Italy
ALDO from China
START-UP COSTSSTART-UP COSTS small plant equipment staff (for the beginning there will be 5 employees) promotion registration
FINANCINGFINANCING The start-up costs for Strawberry
shoes will be 5,000 eur minimum to 10,000 eur maximum
I am planning to get a loan from a bank
- This Business plan is for education purposes only and all the pictures and company names have been used with no commercial intent or benefit.
- The pictures have been taken from the web sites of the following producers:
Funtasma by Pleaser Women's Contessa-58 Platform Mary Jane
Jessica Simpson Pegeen
Vince Camuto : Lottie Maryjane - ScarletVince Camuto : Freddy Heel - Honey
Pleaser ANCHOR 22 Blue Wht PatPleaser ROSA 02 B. Pink Satin
Pleaser BELLE 316Pleaser ROSA 01 Red Satin